Knut Haanaes: Two reasons companies fail -- and how to avoid them
Knuts Hānaess: Divi uzņēmumu neveiksmju cēloņi un kā no tiem izvairīties
Knut Haanaes believes that the secret to creating lasting, impactful companies is to find a balance between doing what you're good at and looking for new challenges to take on. Full bio
Double-click the English transcript below to play the video.
kādēļ uzņēmumi cieš neveiksmes:
solution to quality growth
kvalitatīvai izaugsmei
between two activities:
mechanical calculators in the world.
mehāniskos kalkulatorus pasaulē.
the electronic calculator came along?
kad parādījās elektroniskie kalkulatori?
from maximum revenue ...
kopš maksimālo ieņēmumu sasniegšanas...
electronic calculators in Japan
elektroniskos kalkulatorus Japānā
their calculators.
savus ražojumus.
a European biotech company.
ar kādu Eiropas biotehnoloģijas uzņēmumu.
to diagnose, even cure,
kā diagnosticēt, un pat ārstēt,
creating something new.
"When we only get it right,"
„Tikai tad, kad viss būs pareizi”
and exploitation about 15 years ago,
dzirdēju pirms aptuveni 15 gadiem,
scholar at Stanford University.
Stenfordas universitātē.
is its practicality.
tās praktiskumā.
coming up with what's new.
who have done exploration:
and they deserve to be.
un viņi ir pelnījuši būt par varoņiem.
the knowledge we have
ir esošo zināšanu likšana lietā
our trains run on time.
likt vilcieniem pienākt precīzi laikā.
faster and cheaper.
ātrāk un lētāk.
of the famous pop groups
ir slavenas popgrupas,
again and again,
vienas un tās pašas dziesmas,
or even pathetic.
vai pat kļuvušas nožēlojamas.
perspective, we explore.
tad ķeramies pie izpētes.
perspective, we exploit.
tad ķeramies pie izmantošanas.
more knowledge to exploit on.
jo mums ir zināšanas, ko var izmantot.
by nature, less innovative
mazāk novatoriski,
a big worry to CEOs.
uzņēmumu vadītāju lielā rūpe.
phrased in different ways.
dažādi formulētus.
and reinvent my company?"
un vienlaikus atjaunoju savu uzņēmumu?”
before we become obsolete
pirms tas noveco
are able to effectively explore
spēj efektīvi pētīt
and the benefits are huge.
un to atdeve ir milzīga.
because there are so many traps
ka pastāv vairāki slazdi,
but there are many.
bet to ir daudz vairāk.
the perpetual search trap.
or the persistence
we create something new.
mēs radām ko jaunu.
but being frustrated.
bet neapmierinātība pieaug.
of effective reform of education,
efektīvas izglītības reformas,
the future in their hands,
at making what they loved doing,
kas viņiem patika,
it's difficult to change.
mums ir grūti mainīties.
we cannot fail."
and I think they apply to us.
kas attiecas uz mums.
get ahead of the crisis.
an insurance in the future.
apdrošināšanu savai nākotnei.
have been content
būt apmierināti
they will always --
un domāju, ka arī turpmāk arvien –
whatever it takes."
lai ko tas man maksātu.”
domā vairākās laika dimensijās.
of the company,
for only about 30 percent.
tikai ap 30 procentiem.
on the same company --
un apskatot uzņēmumu 10 gadu griezumā –
to renew account for 70 percent.
aizņem 70 procentus.
and lead the long term.
un jāstrādā ilgtermiņā.
and exploitation by ourselves.
izpēti un izmantošanu.
is being open to be challenged,
ir atvērtība izaicinājumiem,
is to constructively challenge.
ir konstruktīvi izaicinājumi.
good parenting is about.
labai bērnu audzināšanai.
at the old triumph marches in Rome,
par triumfa maršiem senajā Romā,
whispering in their ear,
lai čukstētu ausī:
and we need to be conscious.
un mums tas jāapzinās.
that I think are useful.
manuprāt, noderīgiem jautājumiem.
looking at your own company:
padomājiet:
that the company is at the risk
sava uzņēmuma riskus
what you already know,
ko jau protat,
is in the balance.
ka svarīgākais ir līdzsvars.
ABOUT THE SPEAKER
Knut Haanaes - StrategistKnut Haanaes believes that the secret to creating lasting, impactful companies is to find a balance between doing what you're good at and looking for new challenges to take on.
Why you should listen
What strategy traps repeatedly entice well-meaning companies? Sweet words that lure with a sense of promise and growth, but ultimately fail to deliver again and again? How do we balance exploration and exploitation without falling fully into either ditch?
Knut Haanaes is Dean of the Global Leadership Institute at the World Economic Forum and professor of strategy and international management at IMD, formerly senior partner and global leader of BCG's strategy practice. Through his work with clients, Haanaes has accumulated extensive experience in a number of industries on issues of strategy. He holds a Master's Degree in Economics from the Norwegian School of Economics, a PhD in Strategy from the Copenhagen Business School and has been a visiting scholar at Scancor, Stanford University.
In 2015, together with Martin Reeves and Janmejaya Sinha from BCG, Haanaes published the book Your Strategy Needs a Strategy. The book has been translated into a number of languages.
Knut Haanaes | Speaker | TED.com