TED Talks Live
Sam Kass: Want kids to learn well? Feed them well
Sam Kass: Želite li djecu dobro podučiti? Kvalitetno ih hranite.
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Što možemo očekivati da će nam djeca naučiti, ako su gladna ili im je prehrana puna šećera i praznih kalorija? Bivši šef kuhinje Bijele kuće i kreator pravila prehrane, Sam Kass, iznosi ulogu koju škole mogu imati, uz mentalni, pridonoseći i fizičkom razvoju učenika.
Sam Kass - Food entrepreneur
Sam Kass's work connects nutrition and education in an effort to make sure future generations thrive. Full bio
Sam Kass's work connects nutrition and education in an effort to make sure future generations thrive. Full bio
Double-click the English transcript below to play the video.
Po zanimanju sam šef kuhinje
00:12
I am a chef
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i kreator pravila prehrane,
00:14
and a food policy guy,
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no dolazim iz obitelji nastavnika.
00:16
but I come from a whole
family of teachers.
family of teachers.
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Moja sestra je nastavnik
za djecu s poteškoćama u Chicagu.
za djecu s poteškoćama u Chicagu.
00:20
My sister is a special ed
teacher in Chicago.
teacher in Chicago.
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Moj otac je upravo otišao u mirovinu
nakon 25 godina rada u osnovnoj školi.
nakon 25 godina rada u osnovnoj školi.
00:23
My father just retired
after 25 years teaching fifth grade.
after 25 years teaching fifth grade.
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Moji teta i tetak su bili profesori.
00:28
My aunt and uncle were professors.
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Svi moji rođaci nešto podučavaju.
00:30
My cousins all teach.
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U biti, svatko u mojoj obitelji
podučava, osim mene.
podučava, osim mene.
00:32
Everybody in my family, basically,
teaches except for me.
teaches except for me.
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Naučili su me da jedini način
kako bih dobio prave odgovore,
kako bih dobio prave odgovore,
00:36
They taught me that the only way
to get the right answers
to get the right answers
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je postavljati prava pitanja.
00:41
is to ask the right questions.
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Pa koja su prava pitanja
00:45
So what are the right questions
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kada je riječ o poboljšanju rezultata
u obrazovanju kod naše djece?
u obrazovanju kod naše djece?
00:46
when it comes to improving
the educational outcomes for our children?
the educational outcomes for our children?
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00:52
There's obviously
many important questions,
many important questions,
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Očito, postoje brojna važna pitanja,
00:54
but I think the following
is a good place to start:
is a good place to start:
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no, mislim da je dobro
započeti od sljedećeg:
započeti od sljedećeg:
00:58
What do we think the connection is
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Što mislimo koja je veza
01:00
between a child's growing mind
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između mentalnog razvoja djeteta
01:03
and their growing body?
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i njegovog fizičkog razvoja?
01:06
What can we expect our kids to learn
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Što možemo očekivati
od naše djece da nauče,
od naše djece da nauče,
01:08
if their diets are full of sugar
and empty of nutrients?
and empty of nutrients?
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ako im je prehrana puna šećera
i bez hranjive vrijednosti?
i bez hranjive vrijednosti?
01:13
What can they possibly learn
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Što uopće oni mogu naučiti
01:15
if their bodies
are literally going hungry?
are literally going hungry?
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ako njihova tijela doslovno gladuju?
01:20
And with all the resources
that we are pouring into schools,
that we are pouring into schools,
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I uz sve resurse koje ulažemo u škole,
01:24
we should stop and ask ourselves:
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trebali bismo zastati i upitati se:
01:26
Are we really setting our kids
up for success?
up for success?
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Pripremamo li zaista našu djecu za uspjeh?
01:30
Now, a few years ago,
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Prije nekoliko godina
01:32
I was a judge on a cooking
competition called "Chopped."
competition called "Chopped."
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bio sam u žiriju kulinarskog
natjecanja 'Chopped'.
natjecanja 'Chopped'.
01:35
Its four chefs compete
with mystery ingredients
with mystery ingredients
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Četiri kuhara natječu se u kuhanju
nepoznatim namirnicama
nepoznatim namirnicama
01:39
to see who can cook the best dishes.
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kako bi se vidjelo tko može
pripremiti najbolja jela.
pripremiti najbolja jela.
01:42
Except for this episode --
it was a very special one.
it was a very special one.
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Izuzetak je ova, posebna epizoda.
01:47
Instead of four overzealous chefs
trying to break into the limelight --
trying to break into the limelight --
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Umjesto četiri strastvena kuhara,
koji se bore za središte pozornosti,
koji se bore za središte pozornosti,
01:50
something that I would know
nothing about --
nothing about --
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01:52
(Laughter)
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nešto o čemu ne bih ništa znao --
01:53
These chefs were school chefs --
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(Smijeh)
ovi su bili kuhari u školama;
01:56
you know, the women that you used
to call "lunch ladies,"
to call "lunch ladies,"
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znate, žene koje ste obično zvali
'tete koje dijele užinu',
'tete koje dijele užinu',
01:59
but the ones I insist
we call "school chefs."
we call "school chefs."
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no, ja inzistiram da ih zovemo
školskim kuharicama.
školskim kuharicama.
02:03
Now, these women -- God bless
these women --
these women --
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Te žene, neka ih bog blagoslovi...
02:06
spend their day cooking
for thousands of kids,
for thousands of kids,
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provode svoj dan kuhajući za tisuće djece,
02:10
breakfast and lunch,
with only $2.68 per lunch,
with only $2.68 per lunch,
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doručak i ručak, sa samo
$2.68 (oko 18 kn) po ručku,
$2.68 (oko 18 kn) po ručku,
02:13
with only about a dollar of that
actually going to the food.
actually going to the food.
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od čega otprilike samo $1 (oko 7 kn)
ide na samu hranu.
ide na samu hranu.
02:17
Now, in this episode,
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02:19
the main course mystery
ingredient was quinoa.
ingredient was quinoa.
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U toj epizodi,
nepoznata namirnica za pripremu
glavnog jela bila je kvinoja.
glavnog jela bila je kvinoja.
02:22
Now, I know it's been a long time
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02:24
since most of you have had a school lunch,
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Znam da je prošlo mnogo vremena,
02:26
and we've made a lot
of progress on nutrition,
of progress on nutrition,
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od kada je većina vas ručala u školi,
02:28
but quinoa still is not a staple
in most school cafeterias.
in most school cafeterias.
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a mi smo mnogo napredovali
po pitanju hranjivosti obroka,
po pitanju hranjivosti obroka,
no, kvinoja još uvijek nije uključena
u prehranu u većini školskih kantina.
u prehranu u većini školskih kantina.
02:32
(Laughter)
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02:34
So this was a challenge.
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(Smijeh)
02:36
But the dish that I will never forget
was cooked by a woman
was cooked by a woman
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I to je bio izazov.
No, jelo koje nikada neću zaboraviti
je skuhala jedna žena,
je skuhala jedna žena,
02:39
named Cheryl Barbara.
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02:41
Cheryl was the nutrition director
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koja se zove Cheryl Barbara.
02:43
at High School in the Community
in Connecticut.
in Connecticut.
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Cheryl je bila voditelj prehrane
u srednjoj školi zajednice
u državi Connecticut.
u državi Connecticut.
02:46
She cooked this delicious pasta.
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Pripremila je izvrsno jelo od tjestenine.
02:48
It was amazing.
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02:49
It was a pappardelle with Italian sausage,
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Bilo je izvanredno.
Bile su to pappardelle
s talijanskom kobasicom,
s talijanskom kobasicom,
02:52
kale, Parmesan cheese.
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keljom i parmezanom.
02:54
It was delicious, like,
restaurant-quality good, except --
restaurant-quality good, except --
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Bilo je vrlo ukusno, na nivou kvalitete
za restorane, osim...
za restorane, osim...
02:57
she basically just threw the quinoa,
pretty much uncooked,
pretty much uncooked,
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što je ubacila kvinoju,
gotovo nekuhanu,
gotovo nekuhanu,
03:01
into the dish.
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03:02
It was a strange choice,
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u jelo.
Bio je to neobičan izbor,
03:04
and it was super crunchy.
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i bilo je super hrskavo.
03:07
(Laughter)
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(Smijeh)
03:09
So I took on the TV accusatory judge thing
that you're supposed to do,
that you're supposed to do,
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I tako sam preuzeo riječ u žiriju,
što se od tebe očekuje
što se od tebe očekuje
03:14
and I asked her why she did that.
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i pitao je zašto je to učinila.
03:17
Cheryl responded, "Well, first,
I don't know what quinoa is."
I don't know what quinoa is."
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Cheryl je odgovorila:
'Pa, prvo, ne znam što je kvinoja.'
'Pa, prvo, ne znam što je kvinoja.'
03:20
(Laughter)
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03:21
"But I do know that it's a Monday,
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(Smijeh)
'Ali znam da je ponedjeljak,
03:25
and that in my school,
at High School in the Community,
at High School in the Community,
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a tada u mojoj školi, u srednoj školi
u mojoj zajednici,
u mojoj zajednici,
03:29
I always cook pasta."
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uvijek pripremam jelo od tjestenine.
03:31
See, Cheryl explained
that for many of her kids,
that for many of her kids,
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Vidite, Cheryl je objasnila
da za mnoge od njezine djece,
da za mnoge od njezine djece,
03:34
there were no meals on the weekends.
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nije bilo obroka vikendom.
03:39
No meals on Saturday.
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NIje bilo obroka subotom.
03:42
No meals on Sunday, either.
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NIje bilo obroka ni nedjeljom.
03:45
So she cooked pasta
because she wanted to make sure
because she wanted to make sure
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Zato je pripremila tjesteninu,
jer je htjela biti sigurna
jer je htjela biti sigurna
03:48
she cooked something she knew
her children would eat.
her children would eat.
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kako je skuhala nešto, za što je znala
da će njezina djeca jesti.
da će njezina djeca jesti.
03:53
Something that would
stick to their ribs, she said.
stick to their ribs, she said.
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Nešto od čega će biti siti, rekla je.
03:57
Something that would fill them up.
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Nešto što će im napuniti želudac.
04:01
By the time Monday came,
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04:04
her kids' hunger pangs were so intense
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Cheryl je pričala,
kada bi došao ponedjeljak,
kada bi došao ponedjeljak,
04:06
that they couldn't even begin
to think about learning.
to think about learning.
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djeca bi imala toliko jaku bol od gladi,
04:10
Food was the only thing on their mind.
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da ne bi čak ni mogli početi
razmišljati o učenju.
razmišljati o učenju.
Jedino o čemu su mislili, bila je hrana.
04:16
The only thing.
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04:18
And unfortunately, the stats --
they tell the same story.
they tell the same story.
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04:22
So, let's put this
into the context of a child.
into the context of a child.
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Jedina stvar.
I nažalost, statistika pokazuje isto.
04:26
And we're going to focus on
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Dakle, stavimo ovo u kontekst djeteta.
04:28
the most important meal
of the day, breakfast.
of the day, breakfast.
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04:30
Meet Allison.
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04:31
She's 12 years old,
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I usredotočit ćemo se
04:33
she's smart as a whip
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na najvažniji obrok
u danu, doručak.
u danu, doručak.
04:34
and she wants to be a physicist
when she grows up.
when she grows up.
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Upoznajte Allison.
Ima 12 godina,
04:37
If Allison goes to a school
that serves a nutritious breakfast
that serves a nutritious breakfast
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strašno je pametna
i želi postati fizičarka kada odraste.
04:41
to all of their kids,
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04:43
here's what's going to follow.
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Ako Allison pohađa školu
koja poslužuje hranjivi doručak
koja poslužuje hranjivi doručak
04:45
Her chances of getting a nutritious meal,
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svim svojim učenicima,
04:48
one with fruit and milk,
one lower in sugar and salt,
one lower in sugar and salt,
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dogodit će se sljedeće.
Njezine šanse,
dobijanjem hranjivog obroka,
dobijanjem hranjivog obroka,
04:51
dramatically increase.
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04:54
Allison will have a lower rate
of obesity than the average kid.
of obesity than the average kid.
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jedan koji uključuje voće i mlijeko
te jedan s manje šećera i soli,
te jedan s manje šećera i soli,
dramatično rastu.
04:58
She'll have to visit the nurse less.
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Allison će imati nižu stopu pretilosti
nego prosječno dijete.
nego prosječno dijete.
05:00
She'll have lower levels
of anxiety and depression.
of anxiety and depression.
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Rjeđe će morati ići liječniku,
05:04
She'll have better behavior.
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imat će niže razine tjeskobe i depresije,
05:05
She'll have better attendance,
and she'll show up on time more often.
and she'll show up on time more often.
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bolje će se ponašati,
05:08
Why?
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više će pohađati nastavu
i češće će dolaziti na vrijeme.
i češće će dolaziti na vrijeme.
05:10
Well, because there's a good meal
waiting for her at school.
waiting for her at school.
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Zašto?
05:13
Overall, Allison is in much better health
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Zato što je u školi čeka ukusan obrok.
05:17
than the average school kid.
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Iznad svega, Allison je mnogo zdravija
05:19
So what about that kid
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05:21
who doesn't have a nutritious
breakfast waiting for him?
breakfast waiting for him?
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nego prosječan školarac.
A što onda s djetetom,
05:24
Well, meet Tommy.
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koje nema hranjiv doručak
koji će ga dočekati?
koji će ga dočekati?
05:26
He's also 12. He's a wonderful kid.
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Pa, pogledajte Tommyja.
05:28
He wants to be a doctor.
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I on ima 12 godina. Predivno je dijete.
05:31
By the time Tommy is in kindergarten,
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05:32
he's already underperforming in math.
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Želi postati liječnik.
Do trenutka kada je Tommy u vrtiću,
već ima nešto slabije
rezultate iz matematike.
rezultate iz matematike.
05:36
By the time he's in third grade,
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05:38
he's got lower math and reading scores.
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Do trenutka kada je u trećem razredu,
ima slabije ocjene
iz matematike i čitanja.
iz matematike i čitanja.
05:42
By the time he's 11,
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05:44
it's more likely that Tommy will have
to have repeated a grade.
to have repeated a grade.
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Do vremena kada navrši 11 godina,
veća je vjerojatnost da će Tommy
morati ponavljati razred.
morati ponavljati razred.
05:49
Research shows that kids
who do not have consistent nourishment,
who do not have consistent nourishment,
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05:52
particularly at breakfast,
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Istraživanja pokazuju da djeca koja
nemaju redovitu prehranu,
nemaju redovitu prehranu,
05:53
have poor cognitive function overall.
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naročito doručak,
imaju, iznad svega, slabe
kognitivne funkcije.
kognitivne funkcije.
05:59
So how widespread is this problem?
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06:02
Well, unfortunately, it's pervasive.
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Koliko je, stoga, raširen ovaj problem?
06:05
Let me give you two stats
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Nažalost, on prožima sve.
06:06
that seem like they're on opposite
ends of the issue,
ends of the issue,
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Dat ću vam dva podatka,
06:09
but are actually two sides
of the same coin.
of the same coin.
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za koje se čini da su na
suprotnim krajevima ovog problema,
suprotnim krajevima ovog problema,
06:12
On the one hand,
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ali su, zapravo,
dvije strane istog novčića.
dvije strane istog novčića.
06:14
one in six Americans are food insecure,
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S jedne strane,
06:17
including 16 million children --
almost 20 percent --
almost 20 percent --
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jedan od šest Amerikanaca
pati od nedostatka hrane,
pati od nedostatka hrane,
uključujući 16 milijuna djece,
što je gotovo 20% ljudi
što je gotovo 20% ljudi
06:21
are food insecure.
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06:23
In this city alone, in New York City,
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koji nemaju dovoljno hrane.
06:26
474,000 kids under the age of 18
face hunger every year.
face hunger every year.
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Samo u ovom gradu, u New York-u,
474.000 djece ispod dobi od 18 godina
suočava se s glađu svake godine.
suočava se s glađu svake godine.
06:33
It's crazy.
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06:34
On the other hand,
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To je suludo.
06:36
diet and nutrition is the number one cause
of preventable death and disease
of preventable death and disease
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S druge strane,
prehrana je glavni uzročnik
moguće smrti i bolesti
moguće smrti i bolesti
06:41
in this country, by far.
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06:43
And fully a third of the kids
that we've been talking about tonight
that we've been talking about tonight
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u ovoj zemlji, dosad.
06:46
are on track to have diabetes
in their lifetime.
in their lifetime.
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I gotovo trećina djece o kojoj
smo govorili večeras,
smo govorili večeras,
na putu je da oboli od dijabetesa
tijekom svog života.
tijekom svog života.
06:51
Now, what's hard
to put together but is true
to put together but is true
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06:53
is that, many times,
these are the same children.
these are the same children.
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Ono što je teško shvatiti, ali je istina,
je da su često to ista djeca.
06:57
So they fill up on the unhealthy
and cheap calories
and cheap calories
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07:00
that surround them in their communities
and that their families can afford.
and that their families can afford.
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Dakle, zasite se unosom nezdravih
i praznih kalorija,
i praznih kalorija,
kojima su okruženi u svojoj zajednici
i koje im roditelji jedino mogu priuštiti.
i koje im roditelji jedino mogu priuštiti.
07:04
But then by the end of the month,
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07:07
food stamps run out
or hours get cut at work,
or hours get cut at work,
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No tada, do kraja mjeseca,
07:11
and they don't have the money
to cover the basic cost of food.
to cover the basic cost of food.
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potroše se bonovi za hranu,
ili se skrati broj radnih sati na poslu
ili se skrati broj radnih sati na poslu
i oni ostaju bez novca za pokrivanje
osnovnih troškova za hranu.
osnovnih troškova za hranu.
07:16
But we should be able
to solve this problem, right?
to solve this problem, right?
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07:19
We know what the answers are.
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No, trebali bismo moći
ovo riješiti, zar ne?
ovo riješiti, zar ne?
07:22
As part of my work at the White House,
we instituted a program
we instituted a program
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Znamo odgovore.
Dok sam radio u Bijeloj kući,
osnovali smo program
osnovali smo program
07:26
that for all schools that had
40 percent more low-income kids,
40 percent more low-income kids,
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07:29
we could serve breakfast and lunch
to every kid in that school
to every kid in that school
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gdje smo za sve škole, koje su imale 40%
više djece iz obitelji s niskim prihodima,
više djece iz obitelji s niskim prihodima,
mogli poslužiti doručak i ručak
svakom djetetu u toj školi.
svakom djetetu u toj školi.
07:34
for free.
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07:35
This program has been
incredibly successful,
incredibly successful,
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07:37
because it helped us overcome
a very difficult barrier
a very difficult barrier
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Besplatno.
Program je bio nevjerojatno uspješan,
07:41
when it came to getting kids
a nutritious breakfast.
a nutritious breakfast.
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jer nam je pomogao svladati
jednu vrlo tešku prepreku,
jednu vrlo tešku prepreku,
07:44
And that was the barrier of stigma.
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kada se radilo o davanju
hranjivog doručka toj djeci.
hranjivog doručka toj djeci.
07:48
See, schools serve
breakfast before school,
breakfast before school,
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A ta prepreka je bila stigma.
07:53
and it was only available
for the poor kids.
for the poor kids.
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Vidite, škole poslužuju
doručak prije nastave,
doručak prije nastave,
07:58
So everybody knew who was poor
and who needed government help.
and who needed government help.
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i on je bio dostupan
samo siromašnoj djeci.
samo siromašnoj djeci.
08:03
Now, all kids, no matter how much
or how little their parents make,
or how little their parents make,
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Tako su svi znali tko je siromašan
i tko je trebao državnu pomoć.
i tko je trebao državnu pomoć.
08:08
have a lot of pride.
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A sva djeca, bez obzira
koliko njihovi roditelji zarađuju,
koliko njihovi roditelji zarađuju,
08:10
So what happened?
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08:12
Well, the schools that have
implemented this program
implemented this program
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imaju velik ponos.
08:15
saw an increase in math and reading
scores by 17.5 percent.
scores by 17.5 percent.
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I što se dogodilo?
Škole koje su primijenile ovaj program,
08:20
17.5 percent.
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uočile su porast ocjena
u matematici i čitanju za 17,5%.
u matematici i čitanju za 17,5%.
08:23
And research shows that when kids
have a consistent, nutritious breakfast,
have a consistent, nutritious breakfast,
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17,5%.
08:29
their chances of graduating
increase by 20 percent.
increase by 20 percent.
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A istraživanje pokazuje, da kada djeca
imaju redovit i hranjiv doručak,
imaju redovit i hranjiv doručak,
08:33
20 percent.
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njihove šanse za završetak
školovanja rastu za 20%.
školovanja rastu za 20%.
08:36
When we give our kids
the nourishment they need,
the nourishment they need,
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08:40
we give them the chance to thrive,
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20%.
Kada djeci damo potrebnu ishranu,
08:43
both in the classroom and beyond.
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08:46
Now, you don't have to trust me on this,
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dajemo im šansu da napreduju,
u učionici, ali i dalje.
08:50
but you should talk to Donna Martin.
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08:52
I love Donna Martin.
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Ne morate mi vjerovati u vezi ovoga,
08:54
Donna Martin is the school nutrition
director at Burke County
director at Burke County
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ali biste trebali pričati s Donnom Martin.
08:58
in Waynesboro, Georgia.
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Jako volim Donnu Martin.
Donna Martin je direktorica
školske prehrane u okrugu Burke,
školske prehrane u okrugu Burke,
09:01
Now, Burke County
is one of the poorest districts
is one of the poorest districts
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09:03
in the fifth-poorest state in the country,
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u Waynesboro-u, državi Georgia.
Okrug Burke jedno je
od najsiromašnijih područja
od najsiromašnijih područja
09:07
and about 100 percent of Donna's students
live at or below the poverty line.
live at or below the poverty line.
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pete najsiromašnije države u zemlji
i oko 100% Donninih učenika živi
u, ili ispod granice siromaštva.
u, ili ispod granice siromaštva.
09:14
A few years ago,
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09:15
Donna decided to get out ahead
of the new standards that were coming,
of the new standards that were coming,
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09:19
and overhaul her nutrition standards.
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Prije nekoliko godina,
Donna je odlučila istaknuti se
kroz nove standarde koji su dolazili
kroz nove standarde koji su dolazili
09:22
She improved and added
fruit and vegetables and whole grains.
fruit and vegetables and whole grains.
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te popraviti prehrambene
standarde u školi.
standarde u školi.
09:27
She served breakfast in the classroom
to all of her kids.
to all of her kids.
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Poboljšala ih je i dodala voće,
povrće i cjelovite žitarice.
povrće i cjelovite žitarice.
09:30
And she implemented a dinner program.
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09:32
Why?
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Posluživala je doručak u učionicama
svim svojim učenicima.
svim svojim učenicima.
09:34
Well, many of her kids didn't have
dinner when they went home.
dinner when they went home.
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A provela je i program davanja večere.
Zašto? Pa...
09:38
So how did they respond?
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mnogo njezinih učenika
nije imalo večeru kada bi došli kući.
nije imalo večeru kada bi došli kući.
09:40
Well, the kids loved the food.
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09:43
They loved the better nutrition,
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I kako su oni reagirali?
09:45
and they loved not being hungry.
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Djeca su hranu obožavala.
09:49
But Donna's biggest supporter came
from an unexpected place.
from an unexpected place.
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Jako im se svidjela bolja prehrana,
i to što nisu bili gladni.
09:53
His name from Eric Parker,
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No, najveća podrška Donni
došla je s neočekivane strane.
došla je s neočekivane strane.
09:55
and he was the head football coach
for the Burke County Bears.
for the Burke County Bears.
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Zvao se Eric Parker
10:00
Now, Coach Parker had coached
mediocre teams for years.
mediocre teams for years.
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i bio je glavni nogometni trener
za klub Bears okruga Burke.
za klub Bears okruga Burke.
10:03
The Bears often ended
in the middle of the pack --
in the middle of the pack --
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Trener Parker godinama je
trenirao osrednje timove,
trenirao osrednje timove,
10:06
a big disappointment in one
of the most passionate football states
of the most passionate football states
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Bears-i su često završavali
sa slabim rezultatom,
sa slabim rezultatom,
10:09
in the union.
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10:10
But the year Donna changed the menus,
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veliko razočaranje za državu koja je
među najvećim ljubiteljima nogometa
među najvećim ljubiteljima nogometa
u cijeloj zemlji.
10:15
the Bears not only won their division,
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No, one godine kada je Donna
izmijenila jelovnik,
izmijenila jelovnik,
10:19
they went on to win
the state championship,
the state championship,
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Bears-i ne samo da su
pobijedili u svojoj skupini,
pobijedili u svojoj skupini,
10:21
beating the Peach County Trojans
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2183
10:23
28-14.
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već su krenuli u osvajanje
državnog prvenstva,
državnog prvenstva,
10:25
(Laughter)
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pobjedivši klub Trojans okruga Peach
10:27
And Coach Parker,
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28:14.
10:30
he credited that championship
to Donna Martin.
to Donna Martin.
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(Smijeh)
A trener Parker,
zaslugu za osvajanje prvenstva
pripisao je Donni Martin.
pripisao je Donni Martin.
10:35
When we give our kids
the basic nourishment,
the basic nourishment,
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10:38
they're gonna thrive.
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10:41
And it's not just up
to the Cheryl Barbaras
to the Cheryl Barbaras
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Kada djeci osiguramo osnovnu prehranu,
oni će napredovati.
10:44
and the Donna Martins of the world.
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I to nije samo zbog svih osoba
poput Cheryl Barbara,
poput Cheryl Barbara,
10:46
It's on all of us.
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10:48
And feeding our kids the basic nutrition
is just the starting point.
is just the starting point.
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niti svih Donna Martin na ovom svijetu.
To je zbog svih nas.
I osigurati djeci osnovnu prehranu
samo je početak točka.
samo je početak točka.
10:54
What I've laid out is really a model
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10:56
for so many of the most pressing
issues that we face.
issues that we face.
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Ono što sam postavio zapravo je model
11:00
If we focus on the simple goal
of properly nourishing ourselves,
of properly nourishing ourselves,
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za mnoga od najvažnijih pitanja
s kojima se suočavamo.
s kojima se suočavamo.
Ako se posvetimo jednostavnom cilju
pravilne ishrane nas samih,
pravilne ishrane nas samih,
11:07
we could see a world
that is more stable and secure;
that is more stable and secure;
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11:11
we could dramatically improve
our economic productivity;
our economic productivity;
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mogli bismo vidjeti
stabilniji i sigurniji svijet,
stabilniji i sigurniji svijet,
11:15
we could transform our health care
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mogli bismo značajno poboljšati
našu ekonomsku produktivnost,
našu ekonomsku produktivnost,
11:19
and we could go a long way
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mogli bismo promijeniti
našu zdravstvenu skrb
našu zdravstvenu skrb
11:21
in ensuring that the Earth can provide
for generations to come.
for generations to come.
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11:24
Food is that place
where our collective efforts
where our collective efforts
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i mogli bismo uspjeti
osigurati da naš planet može
opskrbljivati buduće generacije.
opskrbljivati buduće generacije.
11:28
can have the greatest impact.
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Hrana je ono, gdje naši zajednički napori
11:32
So we have to ask ourselves:
What is the right question?
What is the right question?
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mogu imati najviše utjecaja.
11:35
What would happen
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11:37
if we fed ourselves more nutritious,
more sustainably grown food?
more sustainably grown food?
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Stoga se moramo upitati:
Koje je pravo pitanje?
Koje je pravo pitanje?
Što bi se dogodilo
da smo se hranili zdravije,
hranom iz održivog uzgoja?
hranom iz održivog uzgoja?
11:43
What would be the impact?
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11:45
Cheryl Barbara,
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11:48
Donna Martin,
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Kako bi to utjecalo na nas?
11:50
Coach Parker and the Burke County Bears --
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Cheryl Barbara,
11:53
I think they know the answer.
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Donna Martin,
11:54
Thank you guys so very much.
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trener Parker i Bearsi iz okruga Burke
11:56
(Applause)
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mislim da znaju odgovor.
Veliko vam hvala.
(Pljesak)
ABOUT THE SPEAKER
Sam Kass - Food entrepreneurSam Kass's work connects nutrition and education in an effort to make sure future generations thrive.
Why you should listen
Food entrepreneur Sam Kass is a former White House Chef and Senior Policy Advisor for Nutrition. He is the founder of TROVE and a partner in Acre Venture Partners.
Kass joined the White House kitchen staff in 2009 as Assistant Chef and, in 2010, became Food Initiative Coordinator. During his White House tenure, he took on several additional roles including Executive Director of First Lady Michelle Obama's "Let’s Move!" campaign and senior White House Policy Advisor for Nutrition. Kass is the first person in the history of the White House to have a position in the Executive Office of the President and the Residence. As one of the First Lady’s longest-serving advisors, he served as Senior Policy Advisor for Healthy Food Initiatives and he helped the First Lady create the first major vegetable garden at the White House since Eleanor Roosevelt’s victory garden.
In 2011, Fast Company included Sam in their list of "100 Most Creative People," and in 2012, he helped create the American Chef Corps, which is dedicated to promoting diplomacy through culinary initiatives. He is also an MIT Media lab fellow, entrepreneur and advisor.
Sam Kass | Speaker | TED.com