Giorgia Lupi: How we can find ourselves in data
جيورجيا لوبي: كيف نستطيع أن نجد أنفسنا في البيانات
Giorgia Lupi sees beauty in data. She challenges the impersonality that data communicate, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas. Full bio
Double-click the English transcript below to play the video.
for every waking hour ...
واتتني في كل ساعة صحو ...
حين فكرت في والدي
avoided the worries and anxieties.
عن المخاوف والأمور المقلقة.
than from this other one,
من هذا الآخر
probably more familiar with
على الأرجح معتاد أكثر عليها
on your phone right now.
of your sleep --
to make information accessible
لجعل المعلومات سهلة المنال
and their true potential,
have to forget about them
just a tool we use to represent reality.
نستخدمها لنعبّر عن الواقع.
as a placeholder for something else,
this personally.
to be interested in politics,
Silvio Berlusconi,
سيلفيو بيرلسكوني
for the moderate right.
for the Democratic Party.
للحزب الديمقراطي.
that Berlusconi could get elected --
أنه يمكن أن يتم انتخاب بيرلسكوني --
he knew nobody who voted for him.
قام بالتصويت له.
a completely distorted image of reality.
صورة مُشوهة كليًا للواقع.
pretty limited and skewed,
محصورة و منحرفة جدًا
I thought, I lived in a bubble,
أنني أعيش في فقاعة
to see outside of it.
أن أرى خارجها.
outcome for the presidential election.
للإنتخابات الرئاسية.
enough information this time,
هذه المرة
the closed circle we lived in --
الدائرة المغلقة التي عشنا داخلها --
the data failed us this time --
البيانات خذلتنا هذه المرة --
to two simple percentage numbers
بسيطين مئويين
inevitable red and blue map,
that there were stories --
behind these numbers.
to my team by this woman.
بواسطة هذه المرأة.
one of the most humane stories possible.
أحد أكثر القصص الإنسانية الممكنة.
Italian woman astronaut,
to the International Space Station.
الفضاء الدولية.
with the data of my mission
ببيانات مهمتي
International Space Station
بمحطة الفضاء الدولية
of live streams from its sensors.
من أجهزة الاستشعار.
we could think of --
التي يمكن التفكير بها --
before the election --
of all these numbers?
in data for the sake of it,
في حد ذاتها
in a teeny box
في ليلة صافية.
with your naked eye on a clear night.
to create a connection
looking at her from below.
التي تحدق بها من أسفل.
what we called "Friends in Space,"
ما سميناه "أصدقاء في الفضاء"
lets you say "hello" to Samantha
ببساطة أن نقول "مرحبًا" إلى سامانثا
who are online at the same time
على الإنترنت في نفس الوقت
left visible marks on the map
علامات مرئية على الخريطة
waving back every day at us
from a very different perspective.
من منظور مختلف تمامًا.
about our human nature and our curiosity,
عن طبيعتنا البشرية وفضولنا
were the drive.
of its thousands of users
لآلاف المستخدمين
means designing ways
يعني تصميم طرق
and the uncountable
والتي لا يمكن قياسها
felt and directly reconnected
محسوس ومتصل مباشرةً
and the technology around them
من حولنا
to the stories they represent.
البيانات بالقصص التي تمثلها.
the passion and obsession about data.
الشغف والهوس بالبيانات.
a very radical experiment,
whatsoever to share our data.
مهما يكن لمشاركة بياناتنا.
the old-fashioned post office.
كل أسبوع لمدة سنة
to get to know each other --
لنصل إلى معرفة بعضنا البعض --
shared mundane topics,
شاركت أسبوعيًا مواضيع دنيوية
to the sounds of our surroundings.
الأصوات المحيطة بنا.
that we would then manually hand draw
التي كنا نرسمها يدويًا لاحقًا
send from London to New York,
where she lives.
حيث تعيش هي.
is the data drawing,
of the other person, of course,
بالشخص اللآخر بالطبع
to interpret our drawing.
a pretty cold and impersonal topic.
بارد جدًا وغير شخصي.
check the time in a week?
فيها من الوقت خلال أسبوع؟
that I checked the time,
بالتحقق من الوقت
and different hours chronologically --
و ساعات مختلفة مرتبة زمنيًّا --
about these moments.
عن هذه اللحظات.
indicate why I was checking the time --
تشير إلى سبب التحقق من الوقت --
or just casually glance at the clock?
أو فقط كانت نظرة عرضية على الساعة؟
of my days and my personality
to discover and reveal, for example,
لاكتشاف وإظهار، على سبيل المثال
collecting our data manually
بياناتنا يدويًّا
that computers cannot gather --
الدقيقة التي تعجز أجهزة الحاسوب عن جمعها--
and the words we use,
عقولنا والكلمات التي نستخدمها
we said and were received,
التي قلناها والتي تلقيناها
mostly people that I don't know.
أناس لا أعرفهم.
to waitresses and waiters,
للنادلات والنوادل
the people who are close to me.
الناس القريبة مني.
and counting these types of actions
هذه الأنواع من الأفعال بنشاط
in tune with ourselves,
and our surroundings.
connected at a very deep level
على مستوى عميق جدًا
we put ourselves in these numbers,
وضعنا أنفسنا في هذه الأرقام
of our very personal stories to them.
الشخصية للغاية إليها.
to make them truly meaningful
ذات معنى بحق
to start drawing your personal data,
بياناتكم الشخصية
بعين الاعتبار --
will never give us a solution.
بشكل سيئ جدًا --
the right amount of context
من السياق
and intricate reality.
could be reduced
only through models and algorithms
النماذج والخوارزميات
at the center of their view of the world.
في مركز نظرتهم إلى العالم.
needs to happen
في حاجة للحدوث
treated like a God --
for our present and our future.
لحاضرنا ومستقبلنا.
that I shared with you today
representative of our human nature
معبرةً عن طبيعتنا البشرية
mislead us anymore,
to include empathy, imperfection
تتضمن العطف والخلل
analyze and display them.
و تحليلها وعرضها.
only to become more efficient,
لكي تصبح أكثر فعالية
to become more humane.
إنسانية.
ABOUT THE SPEAKER
Giorgia Lupi - Information designerGiorgia Lupi sees beauty in data. She challenges the impersonality that data communicate, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas.
Why you should listen
What sets Giorgia Lupi apart is her humanistic approach to the world of data.
Her work frequently crosses the divide between digital, print and handcrafted representations of information: primarily, she draws with data. She has a passion for and obsession with data, the material she uses to tell stories, and the lens through which she sees the world.
Data are often considered to be very impersonal, boring and clinical, but Lupi's work proves the opposite. She makes sense of data with a curious mind and a heterogeneous arsenal, which ranges from digital technology to exhausting and repetitive manual labor. She believes we will ultimately unlock the full potential of data only when we embrace their nature, and make them part of our lives, which will inevitably make data more human in the process.
Trained as an architect, Lupi has always been driven by opposing forces: analysis and intuition, logic and beauty, numbers and images. True to these dichotomies, in 2011 she started both her own company and studying for a PhD. She earned her ddoctorate in design at Politecnico di Milano, where she focused on information mapping, and she is now the design director and co-founder of Accurat, a global, data-driven research, design and innovation firm with offices in Milan and New York. She relocated from Italy to New York City, where she now lives.
Thanks to her work and research, Giorgia is a prominent voice in the world of data. She has spoken at numerous events, universities and institutions around the world, including the Museum of Modern Art, the Guggenheim Museum, PopTech Conference, Eyeo Festival, Fast Company Innovation by Design, New York University, Columbia University and the New York Public Library. She has been featured in major international outlets such as the New York Times, The Guardian, the Washington Post, NPR, BBC, TIME magazine, National Geographic, Scientific American, Popular Science, Wired, Vogue, Vanity Fair, Monocle and more. Her work has been exhibited at the Design Museum, the Science Museum, and Somerset House in London; the New York Hall of Science and the Storefront for Art and Architecture in New York; at the Triennale Design Museum and the Design Week in Milan, among others.
With her company, Accurat, she has worked with major international clients including IBM, Google, Microsoft, the United Nations, the World Health Organization, the World Economic Forum, the European Union, the Louis Vuitton-Moet-Hennessy Group, Fiat Chrysler Automobiles, J.P. Morgan Asset Management, Unicredit Group and KPMG Advisory.
Giorgia is the co-author of Dear Data, an aspirational hand-drawn data visualization book that explores the more slippery details of daily life through data, revealing the patterns that inform our decisions and affect our relationships.
Her work is part of the permanent collection of the Museum of Modern Art.
Giorgia Lupi | Speaker | TED.com