Giorgia Lupi: How we can find ourselves in data
Giorgia Lupi: Bagaimana kita bisa menemukan diri kita dalam data
Giorgia Lupi sees beauty in data. She challenges the impersonality that data communicate, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas. Full bio
Double-click the English transcript below to play the video.
for every waking hour ...
setiap kali saya terbangun ...
avoided the worries and anxieties.
menghindari ketakutan dan kegelisahan.
than from this other one,
daripada membaca yang satu ini,
probably more familiar with
Anda lebih kenali
on your phone right now.
di telepon genggam Anda.
langkah Anda,
of your sleep --
tidur Anda --
cara agar informasi lebih mudah diakses
to make information accessible
selama bertahun-tahun
and their true potential,
dan potensinya yang sesungguhnya,
have to forget about them
harus melupakan teori
gunakan untuk merepresentasikan realitas.
just a tool we use to represent reality.
as a placeholder for something else,
memahami sesuatu,
this personally.
data secara pribadi.
to be interested in politics,
untuk paham dunia politik,
Silvio Berlusconi,
Silvio Berlusconi,
for the moderate right.
untuk pihak demokrat.
for the Democratic Party.
untuk partai demokrat.
that Berlusconi could get elected --
yang berpikir Berlusconi akan terpilih --
he knew nobody who voted for him.
yang memilih Berlusconi.
a completely distorted image of reality.
yang sangat terbalik dengan kenyataan.
pretty limited and skewed,
sangat terbatas dan tidak rinci,
I thought, I lived in a bubble,
saya merasa tinggal di lingkungan sempit,
to see outside of it.
untuk melihat lebih luas lagi.
outcome for the presidential election.
dengan prediksi hasil pemilihan presiden.
enough information this time,
banyak informasi kali ini,
the closed circle we lived in --
di luar lingkaran tempat kita tinggal --
kali ini data membohongi kita --
the data failed us this time --
to two simple percentage numbers
semuanya ke dalam dua angka presentase
dengan dua digit angka ini
inevitable red and blue map,
peta cantik yang berwarna biru dan merah,
that there were stories --
bahwa ada banyak cerita --
behind these numbers.
tentang di balik angka ini
to my team by this woman.
oleh seorang perempuan,
one of the most humane stories possible.
yang paling indah sepanjang sejarah.
Italian woman astronaut,
perempuan pertama di Italia,
to the International Space Station.
ke Stasiun Luar Angkasa Internasional.
ke luar angkasa,
berharga dengan data-data misi saya
with the data of my mission
International Space Station
Stasiun Luar Angkasa Internasional
of live streams from its sensors.
yang datang dari berbagai sensor
we could think of --
yang begitu terperinci
before the election --
sebelum pemilihan umum --
of all these numbers?
angka-angka tersebut?
in data for the sake of it,
semata-mata dengan data,
in a teeny box
di sebuah tabung kecil
with your naked eye on a clear night.
dengan mata telanjang di malam yang indah.
to create a connection
untuk membuat koneksi
looking at her from below.
yang melihatnya dari bawah.
what we called "Friends in Space,"
"Teman di Luar Angkasa,"
lets you say "hello" to Samantha
membuat Anda menyapa "halo" pada Samantha
who are online at the same time
yang online pada saat yang sama
left visible marks on the map
akan meninggalkan jejak pada peta
waving back every day at us
melambaikan tangan pada kita setiap hari
from a very different perspective.
dari perspektif lain.
about our human nature and our curiosity,
tentang sifat manusia dan rasa ingin tahu
were the drive.
yang jadi pendorong.
of its thousands of users
dari jutaan pengguna
means designing ways
berarti mendesain cara
and the uncountable
dan tidak terhitung
felt and directly reconnected
dirasakan dan secara langsung terhubung
and the technology around them
angka dan teknologi yang mengelilinginya
to the stories they represent.
untuk menghubungkan data dengan ceritanya.
saya bertemu perempuan
the passion and obsession about data.
ke saya tentang obsesinya dengan data.
a very radical experiment,
sebuah eksperimen besar,
whatsoever to share our data.
apapun untuk membagikan data kita.
the old-fashioned post office.
dikirim lewat kantor pos.
tiap minggu dalam setahun,
to get to know each other --
untuk mengenal satu sama lain --
shared mundane topics,
dengan topik-topik sederhana,
to the sounds of our surroundings.
hingga suara di sekitar kita.
that we would then manually hand draw
yang secara manual kita gambarkan
send from London to New York,
dikirim dari London ke New York,
where she lives.
tempat dia tinggal.
is the data drawing,
adalah gambar data,
of the other person, of course,
to interpret our drawing.
untuk menginterpretasikan data kita.
a pretty cold and impersonal topic.
topik yang cukup umum dan sederhana.
check the time in a week?
jam dalam waktu seminggu?
that I checked the time,
yang saya cek setiap hari,
and different hours chronologically --
dan jamnya secara kronologi --
about these moments.
tentang beberapa momen.
indicate why I was checking the time --
menandakan kenapa saya memeriksa jam --
or just casually glance at the clock?
atau hanya sekedar mengintip saja?
of my days and my personality
dari hari-hari saya dan kepribadian saya
to discover and reveal, for example,
untuk melihat, contohnya,
collecting our data manually
mengumpulkan data kita secara manual
that computers cannot gather --
yang tidak bisa dicatat oleh komputer --
and the words we use,
atau kata-kata yang kita gunakan,
we said and were received,
yang kita ucapkan dan terima,
mostly people that I don't know.
kasih pada orang yang tidak dikenal.
to waitresses and waiters,
kasih yang kompulsif pada para pramusaji,
the people who are close to me.
kasih pada orang terdekat.
and counting these types of actions
segala jenis kegiatan ini
in tune with ourselves,
dengan diri sendiri,
and our surroundings.
dan dunia sekitar kami.
connected at a very deep level
menjadi sangat dekat
we put ourselves in these numbers,
memberikan diri kami di dalam angka ini,
of our very personal stories to them.
cerita yang begitu pribadi di dalamnya.
to make them truly meaningful
membuat semua jadi berarti
to start drawing your personal data,
untuk membuka data pribadi,
belahan dunia lain.
will never give us a solution.
tidak pernah memberikan solusi.
the right amount of context
konteks di dalamnya
and intricate reality.
could be reduced
dapat disederhanakan
dan pertarungan kuda,
sesungguhnya,
only through models and algorithms
yang didapat dari bentuk dan algoritme
at the center of their view of the world.
di pusat pandangan mereka atas dunia.
yang serupa harus terjadi
needs to happen
treated like a God --
diperlakukan layaknya Tuhan --
for our present and our future.
di masa sekarang dan masa depan.
that I shared with you today
saya ceritakan barusan
representative of our human nature
sebagai perwakilan perikemanusiaan kita
mislead us anymore,
tidak akan mengecoh kita lagi,
to include empathy, imperfection
memasukan empati dan ketidaksempurnaan
analyze and display them.
menganalisa, dan menampilkannya.
only to become more efficient,
hanya dengan tujuan efisiensi,
to become more humane.
agar kita lebih humanis.
ABOUT THE SPEAKER
Giorgia Lupi - Information designerGiorgia Lupi sees beauty in data. She challenges the impersonality that data communicate, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas.
Why you should listen
What sets Giorgia Lupi apart is her humanistic approach to the world of data.
Her work frequently crosses the divide between digital, print and handcrafted representations of information: primarily, she draws with data. She has a passion for and obsession with data, the material she uses to tell stories, and the lens through which she sees the world.
Data are often considered to be very impersonal, boring and clinical, but Lupi's work proves the opposite. She makes sense of data with a curious mind and a heterogeneous arsenal, which ranges from digital technology to exhausting and repetitive manual labor. She believes we will ultimately unlock the full potential of data only when we embrace their nature, and make them part of our lives, which will inevitably make data more human in the process.
Trained as an architect, Lupi has always been driven by opposing forces: analysis and intuition, logic and beauty, numbers and images. True to these dichotomies, in 2011 she started both her own company and studying for a PhD. She earned her ddoctorate in design at Politecnico di Milano, where she focused on information mapping, and she is now the design director and co-founder of Accurat, a global, data-driven research, design and innovation firm with offices in Milan and New York. She relocated from Italy to New York City, where she now lives.
Thanks to her work and research, Giorgia is a prominent voice in the world of data. She has spoken at numerous events, universities and institutions around the world, including the Museum of Modern Art, the Guggenheim Museum, PopTech Conference, Eyeo Festival, Fast Company Innovation by Design, New York University, Columbia University and the New York Public Library. She has been featured in major international outlets such as the New York Times, The Guardian, the Washington Post, NPR, BBC, TIME magazine, National Geographic, Scientific American, Popular Science, Wired, Vogue, Vanity Fair, Monocle and more. Her work has been exhibited at the Design Museum, the Science Museum, and Somerset House in London; the New York Hall of Science and the Storefront for Art and Architecture in New York; at the Triennale Design Museum and the Design Week in Milan, among others.
With her company, Accurat, she has worked with major international clients including IBM, Google, Microsoft, the United Nations, the World Health Organization, the World Economic Forum, the European Union, the Louis Vuitton-Moet-Hennessy Group, Fiat Chrysler Automobiles, J.P. Morgan Asset Management, Unicredit Group and KPMG Advisory.
Giorgia is the co-author of Dear Data, an aspirational hand-drawn data visualization book that explores the more slippery details of daily life through data, revealing the patterns that inform our decisions and affect our relationships.
Her work is part of the permanent collection of the Museum of Modern Art.
Giorgia Lupi | Speaker | TED.com