Giorgia Lupi: How we can find ourselves in data
Giorgia Lupi: Verilerde kendimizi nasıl bulabiliriz
Giorgia Lupi sees beauty in data. She challenges the impersonality that data communicate, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas. Full bio
Double-click the English transcript below to play the video.
for every waking hour ...
duyduğum esas duygular
gibi duygular gelseydi
avoided the worries and anxieties.
ve vesveselerden kaçabilseydim
than from this other one,
şey öğrenebilirsiniz,
probably more familiar with
daha aşinasınız
on your phone right now.
olması muhtemel.
of your sleep --
şirketi işletiyorum,
için görsel sunumlar yardımıyla
to make information accessible
and their true potential,
gerçekten anlayabilmek için
have to forget about them
göstermek için kullandığımız bir araçtır.
just a tool we use to represent reality.
yerini tutar gibi kullanırız
as a placeholder for something else,
this personally.
to be interested in politics,
Silvio Berlusconi,
Silvio Berlusconi'nin
for the moderate right.
koştuğunu biliyordum.
for the Democratic Party.
bir politikacıydı.
that Berlusconi could get elected --
düşünmediğini hatırlıyorum -
he knew nobody who voted for him.
kimseyi tanımadığına dair yemin ediyordu.
a completely distorted image of reality.
bir görüntü verdiği zamandı.
pretty limited and skewed,
I thought, I lived in a bubble,
bir fanusta yaşadım
to see outside of it.
ABD'ye geri gidelim
outcome for the presidential election.
sonuçta anlaşan tüm uzmanlar.
enough information this time,
veri var gibi görünüyordu
the closed circle we lived in --
dairenin dışını görmek daha kolaydı
yanılttığını söylemek doğru olur
the data failed us this time --
to two simple percentage numbers
indirgeme saplantısıdır,
inevitable red and blue map,
güzel bir harita çizmek amacıyla
that there were stories --
behind these numbers.
insanoğlunun hikayelerini
to my team by this woman.
tuhaf bir sorun sunuldu.
one of the most humane stories possible.
hikayelerden birini açıklamak istedi.
Italian woman astronaut,
to the International Space Station.
bizimle görüştü.
with the data of my mission
insanlara ulaşmak için anlamlı bir şeyler
International Space Station
of live streams from its sensors.
canlı yayının tümü.
we could think of --
somut veriye sahiptik,
before the election --
uzmanlarda olduğu gibi,
of all these numbers?
in data for the sake of it,
veriyle ilgilenmez
in a teeny box
with your naked eye on a clear night.
çıplak gözle görebilirsiniz.
to create a connection
kullanmaya karar verdik
looking at her from below.
izleyen tüm insanlar arasında
what we called "Friends in Space,"
lets you say "hello" to Samantha
basit bir web uygulaması geliştirdik
who are online at the same time
tüm insanlara "merhaba"
left visible marks on the map
haritada görünen izler bıraktı.
waving back every day at us
from a very different perspective.
çok farklı bir açıdan görmelerini sağladı.
about our human nature and our curiosity,
insan doğası ve merakımızla ilgili oldu.
were the drive.
of its thousands of users
çok olumlu yanıtları
means designing ways
ve sayılamazı, görülebilen,
and the uncountable
ve davranışlarımızla
felt and directly reconnected
bir şeye dönüştürme
and the technology around them
yönlendirmesine izin verirsek
to the stories they represent.
bağlamak için daha fazlasını yapabiliriz.
kadınla karşılaştım,
the passion and obsession about data.
benimle paylaşan Londralı bir tasarımcı.
a very radical experiment,
yapmaya karar verdik,
whatsoever to share our data.
hiç teknoloji kullanmamayı seçtik.
the old-fashioned post office.
to get to know each other --
kişisel verimizi kullandık;
shared mundane topics,
çerçevesinde kişisel veriler,
to the sounds of our surroundings.
çevremizdeki seslere.
that we would then manually hand draw
bir kağıda elle çizeceğimiz,
send from London to New York,
New York'a ve New York'tan
where she lives.
kişisel bilgilerimiz.
is the data drawing,
veri görselimiz var
of the other person, of course,
to interpret our drawing.
açıklayıcı işaretler var.
a pretty cold and impersonal topic.
ve kişisel olmayan bir başlık seçtik.
check the time in a week?
kaç kere kontrol ederiz?
that I checked the time,
and different hours chronologically --
kronolojik olarak yerleştirilmiş --
about these moments.
nasıl eklediğimi işaretlerde görüyorsunuz.
indicate why I was checking the time --
neden o zamanı işaretlediğimi --
or just casually glance at the clock?
yoksa bilerek mi kontrol ettim?
of my days and my personality
to discover and reveal, for example,
endişemi keşfetmek ve açığa çıkarmak için
bir süzgeç olarak kullanma,
collecting our data manually
bilgisayarların bir araya getiremeyeceği
that computers cannot gather --
and the words we use,
fikirlerimizi de incelemek için
we said and were received,
ve çoğunlukla tanımadığım insanlara
mostly people that I don't know.
üç sayılı haftada olduğu gibi.
to waitresses and waiters,
aşırı teşekkür ediciyim
the people who are close to me.
yeterince teşekkür etmiyorum.
and counting these types of actions
edip onları sayma işlemi
in tune with ourselves,
and our surroundings.
konusundaki farkındalığımız arttı.
ortak veri günlüğümüz sayesinde
connected at a very deep level
we put ourselves in these numbers,
koyduğumuz için bunu yapabiliyorduk,
of our very personal stories to them.
onlara ekleyerek.
to make them truly meaningful
to start drawing your personal data,
başlamanızı veya yabancı bir
will never give us a solution.
bir çözüm olmayacaktır.
the right amount of context
doğru miktarda içerik bulundurmada
and intricate reality.
ve girift bir gerçeklik.
could be reduced
dönüşebilirmiş gibi davranarak,
only through models and algorithms
ve algoritmalarla bakarak kaçırdığımız şey
at the center of their view of the world.
Tanrı yerine insan doğasını koydular.
needs to happen
treated like a God --
Tanrı gibi kabul görüyor --
for our present and our future.
mutlak doğrunun koruyucusu.
that I shared with you today
representative of our human nature
doğamızın temsilcisi yapmak
mislead us anymore,
garantilemek için
to include empathy, imperfection
ve gösterme konusunda empati,
analyze and display them.
gerektiğini öğretti.
only to become more efficient,
hepimizin daha insani olmak için
to become more humane.
ABOUT THE SPEAKER
Giorgia Lupi - Information designerGiorgia Lupi sees beauty in data. She challenges the impersonality that data communicate, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas.
Why you should listen
What sets Giorgia Lupi apart is her humanistic approach to the world of data.
Her work frequently crosses the divide between digital, print and handcrafted representations of information: primarily, she draws with data. She has a passion for and obsession with data, the material she uses to tell stories, and the lens through which she sees the world.
Data are often considered to be very impersonal, boring and clinical, but Lupi's work proves the opposite. She makes sense of data with a curious mind and a heterogeneous arsenal, which ranges from digital technology to exhausting and repetitive manual labor. She believes we will ultimately unlock the full potential of data only when we embrace their nature, and make them part of our lives, which will inevitably make data more human in the process.
Trained as an architect, Lupi has always been driven by opposing forces: analysis and intuition, logic and beauty, numbers and images. True to these dichotomies, in 2011 she started both her own company and studying for a PhD. She earned her ddoctorate in design at Politecnico di Milano, where she focused on information mapping, and she is now the design director and co-founder of Accurat, a global, data-driven research, design and innovation firm with offices in Milan and New York. She relocated from Italy to New York City, where she now lives.
Thanks to her work and research, Giorgia is a prominent voice in the world of data. She has spoken at numerous events, universities and institutions around the world, including the Museum of Modern Art, the Guggenheim Museum, PopTech Conference, Eyeo Festival, Fast Company Innovation by Design, New York University, Columbia University and the New York Public Library. She has been featured in major international outlets such as the New York Times, The Guardian, the Washington Post, NPR, BBC, TIME magazine, National Geographic, Scientific American, Popular Science, Wired, Vogue, Vanity Fair, Monocle and more. Her work has been exhibited at the Design Museum, the Science Museum, and Somerset House in London; the New York Hall of Science and the Storefront for Art and Architecture in New York; at the Triennale Design Museum and the Design Week in Milan, among others.
With her company, Accurat, she has worked with major international clients including IBM, Google, Microsoft, the United Nations, the World Health Organization, the World Economic Forum, the European Union, the Louis Vuitton-Moet-Hennessy Group, Fiat Chrysler Automobiles, J.P. Morgan Asset Management, Unicredit Group and KPMG Advisory.
Giorgia is the co-author of Dear Data, an aspirational hand-drawn data visualization book that explores the more slippery details of daily life through data, revealing the patterns that inform our decisions and affect our relationships.
Her work is part of the permanent collection of the Museum of Modern Art.
Giorgia Lupi | Speaker | TED.com