Giorgia Lupi: How we can find ourselves in data
جورجیا لوپی: چطور خودمان را در دادهها پیدا کنیم؟
Giorgia Lupi sees beauty in data. She challenges the impersonality that data communicate, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas. Full bio
Double-click the English transcript below to play the video.
for every waking hour ...
ساعت بیداری چه بود ...
فکر کردن به پدرم بود،
avoided the worries and anxieties.
و اضطراب خود جلوگیری کنم.
than from this other one,
probably more familiar with
شما احتمالاً بیشتر با آنها آشنا هستید
on your phone right now.
of your sleep --
به تصویر کشیدن داده است،
to make information accessible
تا اطلاعات را
and their true potential,
و قابلیت واقعیشان،
have to forget about them
just a tool we use to represent reality.
برای نشان دادن واقعیت هستند.
as a placeholder for something else,
جایگزین چیز دیگری استفاده میشود،
this personally.
شخصاً این موضوع را فهمیدم.
to be interested in politics,
که به سیاست علاقه داشته باشم،
Silvio Berlusconi,
به نام سیلویو برلوسکنی،
for the moderate right.
حزب میانهرو راست است.
for the Democratic Party.
that Berlusconi could get elected --
برلوسکنی انتخاب شود --
he knew nobody who voted for him.
نمیشناسد که به او رأی داده باشد.
a completely distorted image of reality.
تصویری تحریفشده از واقعیت به من میداد.
pretty limited and skewed,
بسیار محدود و یک طرفه بود
I thought, I lived in a bubble,
که در یک حباب زندگی میکردم
to see outside of it.
outcome for the presidential election.
انتخابات ریاست جمهوری توافق داشتند.
enough information this time,
اطلاعات کافی در دست داریم،
the closed circle we lived in --
بستهای را که در آن زندگی میکنیم ببینیم--
the data failed us this time --
این بار داده شکست خورده است،
to two simple percentage numbers
همه چیز در دو عدد ساده خلاصه شود
inevitable red and blue map,
و اجتناب ناپذیری بکشیم،
that there were stories --
behind these numbers.
در پشت این اعداد هست.
to my team by this woman.
به چالش عجیبی دعوت کرد.
one of the most humane stories possible.
انسانیترین داستانهای ممکن را تعریف کند.
Italian woman astronaut,
to the International Space Station.
بینالمللی را شروع کند
with the data of my mission
کار معناداری انجام دهم
International Space Station
of live streams from its sensors.
دریافتی ازسنسورهای آن.
we could think of --
before the election --
of all these numbers?
in data for the sake of it,
in a teeny box
with your naked eye on a clear night.
با چشم غیر مسلح او را ببینید.
to create a connection
ارتباطی ایجاد کنیم
looking at her from below.
از پایین به او نگاه میکردند.
what we called "Friends in Space,"
به نام "دوستان در فضا"،
lets you say "hello" to Samantha
به سامانتا سلام کنید
who are online at the same time
left visible marks on the map
روی نقشه دیده میشد
waving back every day at us
توییتر ایستگاه بین المللی فضایی
from a very different perspective.
از زاویهای بسیار متفاوت ببینند.
about our human nature and our curiosity,
طبیعت انسان و کنجکاوی او،
were the drive.
of its thousands of users
means designing ways
یعنی طراحی روشهایی
and the uncountable
felt and directly reconnected
and the technology around them
روی اعداد و تکنولوژی وابسته به آن،
to the stories they represent.
داستانهای مربوط به آن میشود فراتر هم رفت
the passion and obsession about data.
به داده با من صحبت کرد.
a very radical experiment,
آزمایشی بنیادی انجام دهیم،
تنها از طریق داده
whatsoever to share our data.
برای به اشتراک گذاری داده استفاده نکنیم.
the old-fashioned post office.
to get to know each other --
تا یکدیگر را بشناسیم --
shared mundane topics,
موضوعات روزمرهی هر هفته،
to the sounds of our surroundings.
تا صدای محیط اطرافمان.
that we would then manually hand draw
به صورت دستی میکشیدیم
send from London to New York,
where she lives.
جایی که او زندگی میکند.
is the data drawing,
داده کشیده شده
of the other person, of course,
to interpret our drawing.
a pretty cold and impersonal topic.
check the time in a week?
ساعت را چک میکنیم؟
هر علامت کوچک
that I checked the time,
که من ساعت را چک کردم،
and different hours chronologically --
به ترتیب قرار گرفته است--
about these moments.
از این لحظات اضافه کردهام.
indicate why I was checking the time --
نشان میدهد برای چه ساعت را چک کردهام
گرسنه بودم؟
or just casually glance at the clock?
یا فقط نگاهی به ساعت انداختم؟
of my days and my personality
to discover and reveal, for example,
برای نگاه به زندگی، مثلاً
collecting our data manually
به صورت دستی جمعآوری کردیم
that computers cannot gather --
که کامپیوترها نمیتوانند پیدا کنند
and the words we use,
ذهن و کلماتمان را هم بررسی کردیم،
we said and were received,
یا کسی از ما تشکر کرد
mostly people that I don't know.
از کسانی تشکر میکنم که نمیشناسمشان.
to waitresses and waiters,
بی اختیار از پیشخدمتها تشکر میکنند.
the people who are close to me.
که به من نزدیک هستند تشکر نمیکنم.
and counting these types of actions
و شمردنشان
in tune with ourselves,
با خودمان هماهنگ شدیم،
and our surroundings.
رفتار و محیط اطرافمان آگاه شدیم.
connected at a very deep level
ارتباطی عمیق پیدا کردیم،
که به اشتراک گذاشتیم.
we put ourselves in these numbers,
در این اعداد و اضافه کردن
of our very personal stories to them.
توانستیم این قدر به هم نزدیک شویم.
to make them truly meaningful
میتوانستیم به اعداد
to start drawing your personal data,
را نقاشی کنید،
با دوستی در آن سر اقیانوسها بکنید.
will never give us a solution.
موقعیت را مشخص نمیکند.
داده به شدت شکست خورده است --
the right amount of context
در نظر گرفته نشده
and intricate reality.
could be reduced
خلاصه کرد،
only through models and algorithms
مدل و الگوریتم از آن غافل ماندیم
at the center of their view of the world.
در مرکز دیدگاه خود به دنیا قرار دادند.
needs to happen
treated like a God --
با داده ها مثل خدایی رفتار میشود--
for our present and our future.
در مورد گذشته و آیندهی ماست.
that I shared with you today
representative of our human nature
نمایندهی راستین ذات انسان شود
mislead us anymore,
دیگر ما را گمراه نمیکند،
to include empathy, imperfection
analyze and display them.
و نمایش دادهها بگنجانیم.
only to become more efficient,
تنها برای کارایی بیشتر،
to become more humane.
ABOUT THE SPEAKER
Giorgia Lupi - Information designerGiorgia Lupi sees beauty in data. She challenges the impersonality that data communicate, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas.
Why you should listen
What sets Giorgia Lupi apart is her humanistic approach to the world of data.
Her work frequently crosses the divide between digital, print and handcrafted representations of information: primarily, she draws with data. She has a passion for and obsession with data, the material she uses to tell stories, and the lens through which she sees the world.
Data are often considered to be very impersonal, boring and clinical, but Lupi's work proves the opposite. She makes sense of data with a curious mind and a heterogeneous arsenal, which ranges from digital technology to exhausting and repetitive manual labor. She believes we will ultimately unlock the full potential of data only when we embrace their nature, and make them part of our lives, which will inevitably make data more human in the process.
Trained as an architect, Lupi has always been driven by opposing forces: analysis and intuition, logic and beauty, numbers and images. True to these dichotomies, in 2011 she started both her own company and studying for a PhD. She earned her ddoctorate in design at Politecnico di Milano, where she focused on information mapping, and she is now the design director and co-founder of Accurat, a global, data-driven research, design and innovation firm with offices in Milan and New York. She relocated from Italy to New York City, where she now lives.
Thanks to her work and research, Giorgia is a prominent voice in the world of data. She has spoken at numerous events, universities and institutions around the world, including the Museum of Modern Art, the Guggenheim Museum, PopTech Conference, Eyeo Festival, Fast Company Innovation by Design, New York University, Columbia University and the New York Public Library. She has been featured in major international outlets such as the New York Times, The Guardian, the Washington Post, NPR, BBC, TIME magazine, National Geographic, Scientific American, Popular Science, Wired, Vogue, Vanity Fair, Monocle and more. Her work has been exhibited at the Design Museum, the Science Museum, and Somerset House in London; the New York Hall of Science and the Storefront for Art and Architecture in New York; at the Triennale Design Museum and the Design Week in Milan, among others.
With her company, Accurat, she has worked with major international clients including IBM, Google, Microsoft, the United Nations, the World Health Organization, the World Economic Forum, the European Union, the Louis Vuitton-Moet-Hennessy Group, Fiat Chrysler Automobiles, J.P. Morgan Asset Management, Unicredit Group and KPMG Advisory.
Giorgia is the co-author of Dear Data, an aspirational hand-drawn data visualization book that explores the more slippery details of daily life through data, revealing the patterns that inform our decisions and affect our relationships.
Her work is part of the permanent collection of the Museum of Modern Art.
Giorgia Lupi | Speaker | TED.com