TED2009
Evan Williams: The voices of Twitter users
Evan Williams o slušanju Twitterovih korisnika
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Twitter je osvojio malu vojsku obraćenika koji prenose svoj život, komunicirajući kratkim porukama koje pružaju neposrednu zadovoljštinu. Suosnivač Evan Williams otkriva neke začuđujuće stvari koje je naučio od korisnika i načine na koje su korisnici razvili ovaj posao.
Evan Williams - Twitter co-founder
Evan Williams is the co-founder of Twitter, the addictive messaging service that connects the world 140 characters at a time. Full bio
Evan Williams is the co-founder of Twitter, the addictive messaging service that connects the world 140 characters at a time. Full bio
Double-click the English transcript below to play the video.
00:18
Four years ago, on the TED stage,
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Prije četiri godine, na TED pozornici,
00:21
I announced a company I was working with at the time
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najavio sam kompaniju za koju sam tada radio,
00:24
called Odeo.
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zvanu Odeo.
00:26
And because of that announcement,
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Zbog te najave,
00:27
we got a big article in The New York Times,
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dobili smo veliki članak u novinama New York Times,
00:29
which led to more press, which led to more attention,
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što je vodilo drugim člancima, što je vodilo većem publicitetu,
00:33
and me deciding to become CEO of that company --
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i mojoj odluci da postanem glavni direktor kompanije --
00:35
whereas I was just an adviser --
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gdje sam bio samo savjetnik --
00:37
and raising a round of venture capital
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i prikupim poduzetnički kapital
00:40
and ramping up hiring.
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i povećam zapošljavanje.
00:41
One of the guys I hired was an engineer named Jack Dorsey,
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Jedan od ljudi koje sam zaposlio je bio inženjer Jack Dorsey,
00:45
and a year later, when we were trying to decide which way to go with Odeo,
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i godinu dana kasnije pokušali smo odlučiti kamo usmjeriti tvrtku Odeo,
00:49
Jack presented an idea he'd been tinkering around with for a number of years
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i Jack je predočio ideju s kojom se poigravao već više godina,
00:54
that was based around sending simple status updates to friends.
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a koja se temeljila na slanju jednostavnih ažuriranih statusa prijateljima.
00:57
We were also playing with SMS at the time at Odeo,
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U to vrijeme u Odeu smo se igrali i sa SMS-om,
01:00
so we kind of put two and two together,
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pa smo nekako zbrojili dva i dva,
01:01
and in early 2006 we launched Twitter as a side project at Odeo.
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i rano u 2006. lansirali Twitter kao usputni projekt u Odeu.
01:06
Now, it's hard to justify doing a side project
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Sad, teško je opravdati vođenje usputnog projekta
01:09
at a startup, where focus is so critical,
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u tek osnovanoj kompaniji, gdje je usredotočenje kritično važno,
01:11
but I had actually launched Blogger as a side project
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ali sam već bio pokrenuo Blogger kao usputni projekt
01:14
to my previous company,
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u svojoj prethodnoj kompaniji,
01:15
thinking it was just a little thing we'd do on the side,
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misleći da je to stvarčica koju ćemo raditi sa strane,
01:17
and it ended up taking over not only the company,
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a završio je preuzimajući ne samo kompaniju,
01:20
but my life for the next five or six years.
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već i moj život u sljedećih pet do šest godina.
01:22
So I learned to follow hunches
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Pa sam naučio slijediti intuiciju
01:25
even though you can't necessarily justify them
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čak i kad je ne možete opravdati
01:27
or know where they're going to go.
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ili znati kamo sve vodi.
01:28
And that's kind of what's happened with Twitter, time after time.
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A to je ono što se dogodilo s Twitterom, iznova i iznova.
01:31
So, for those of you unfamiliar,
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Pa, za vas koji niste upoznati s time,
01:33
Twitter is based around a very simple, seemingly trivial concept.
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Twitter se temelji na vrlo jednostavnom, naizgled trivijalnom konceptu.
01:37
You say what you're doing in 140 characters or less,
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Kažete što radite u 140 znakova ili manje,
01:40
and people who are interested in you get those updates.
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a ljudi koje zanimate to primaju.
01:43
If they're really interested,
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Ako su stvarno zainteresirani,
01:45
they get the update as a text message on their cell phone.
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primaju vaš komentar kao tekstualnu poruku na njihovom mobitelu.
01:48
So, for instance, I may Twitter right now
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Tako, na primjer, mogu tvitati sada
01:50
that I'm giving a talk at TED.
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da držim govor na TED-u.
01:52
And in my case, when I hit send,
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A u mojem slučaju, kad pritisnem pošalji,
01:55
up to 60,000 people will receive that message in a matter of seconds.
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do 60.000 ljudi će tu poruku primiti u roku od nekoliko sekundi.
01:59
Now, the fundamental idea is that Twitter
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Fundamentalna ideja je da Twitter
02:03
lets people share moments of their lives
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omogućava ljudima da podijele trenutke u životu
02:05
whenever they want,
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kad god žele,
02:06
be they momentous occasions
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bilo da je riječ o važnim
02:09
or mundane ones.
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ili običnim prigodama.
02:12
It is by sharing these moments as they're happening
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Dijeljenje tih trenutaka istovremeno kako se događaju
02:15
that lets people feel more connected and in touch,
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omogućava ljudima osjećaj bolje povezanosti i dodira,
02:19
despite distance, and in real time.
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usprkos udaljenosti, u živom vremenu.
02:21
This is the primary use we saw of Twitter from the beginning,
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To je primarna upotreba Twittera kako smo je zamislili otpočetka,
02:24
and what got us excited.
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i to je ono što nas je zagrijalo.
02:26
What we didn't anticipate was the many, many other uses
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Ono što nismo predvidjeli su mnoge, mnoge druge primjene
02:30
that would evolve from this very simple system.
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koje će se razviti iz ovog vrlo jednostavnog sustava.
02:33
One of the things we realized
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Jedna od stvari koju smo otkrili
02:35
was how important Twitter could be during real-time events.
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je kako Twitter može biti važan tijekom događanja u stvarnom vremenu.
02:38
When the wildfires broke out in San Diego,
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Kad je došlo do požara u San Diegu,
02:42
in October of 2007,
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u listopadu 2007.,
02:43
people turned to Twitter to report what was happening
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ljudi su se okrenuli Twitteru za izvješćivanje o zbivanju
02:46
and to find information from neighbors
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i kako bi od ljudi iz susjedstva dobili informacije
02:48
about what was happening around them.
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o tome što se događa oko njih.
02:50
But it wasn't just individuals.
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Ali nisu ga koristili samo pojedinci.
02:51
The L.A. Times actually turned to Twitter to dispense information as well,
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Novine L.A. Times se također okrenuo Twitteru za širenje informacija,
02:54
and put a Twitter feed on the front page,
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i stavio Twitter objave na svoju naslovnicu,
02:56
and the L.A. Fire Department and Red Cross
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a vatrogasna služba Los Angelesa i Crveni križ
02:58
used it to dispense news and updates as well.
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koristili su ga također za širenje vijesti i novosti.
03:02
At this event, dozens of people here are Twittering
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Tom prilikom, deseci ljudi su tvitali,
03:05
and thousands of people around the world are following along
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a tisuće ljudi su sve pratile
03:07
because they want to know what it feels like to be here
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jer su željeli znati kako to izgleda biti ondje
03:09
and what's happening.
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i što se događa.
03:11
Among the other interesting things that have cropped up
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Među drugim zanimljivim stvarima koje su se skupile
03:14
are many things from businesses,
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su mnoge primjene u poslovanju,
03:16
from marketing and communications and predictable things,
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od marketinga, komunikacija i predvidivih stvari
03:19
to an insanely popular Korean-barbecue taco truck
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do suludo popularnog kamiona s korejskim roštiljem
03:22
that drives around L.A. and Twitters where it stops,
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koji vozi po Los Angelesu i javlja Twitterom gdje će stati
03:24
causing a line to form around the block.
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izazivajući redove koji se protežu kroz naselje.
03:29
Politicians have recently begun Twittering.
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Nedavno su i političari počeli tvitati.
03:32
In fact, there are 47 members of Congress
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U stvari, 47 članova Kongresa
03:34
who currently have Twitter accounts.
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trenutno imaju Twitter račune.
03:36
And they're tweeting, in some cases,
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I u nekim slučajevima tvitaju
03:38
from behind closed-door sessions with the President.
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sa zatvorenih sastanaka s Predsjednikom.
03:41
In this case, this guy's not liking what he's hearing.
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U ovom slučaju, ovom se čovjeku ne sviđa što čuje.
03:44
The President himself is our most popular Twitter user,
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Sâm Predsjednik je naš najpopularniji Twitter korisnik,
03:47
although his tweets have dropped off as of late,
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premda su se njegovi tvitovi smanjili u posljednje vrijeme,
03:51
while Senator McCain's have picked up.
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dok su se oni senatora McCaina povećali.
03:56
As have this guy's.
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Kao i tvitovi ovog čovjeka.
03:59
Twitter was originally designed as a broadcast medium:
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Twitter je izvorno oblikovan uglavnom kao medij za emitiranje.
04:03
you send one message and it goes out to everybody,
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Pošaljete jednu poruku i ona je odaslana svima,
04:05
and you receive the messages you're interested in.
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a vi primate poruke koje zanimaju vas.
04:07
One of the many ways that users shaped the evolution of Twitter
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Jedan od mnogih načina na koji su korisnici doveli do evolucije Twittera
04:11
was by inventing a way to reply to a specific person
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bio je izum načina da odgovorite određenoj osobi
04:15
or a specific message.
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ili na konkretnu poruku.
04:17
So, this syntax, the "@username" that Shaquille O'Neal's using here
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Pa su ovu sintaksu, "@username" koju Shaquille O'Neal ovdje koristi
04:20
to reply to one of his fans,
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kako bi odgovorio jednom obožavatelju,
04:22
was completely invented by users,
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u potpunosti izumili korisnici,
04:24
and we didn't build it into the system until it already became popular
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i mi je nismo ugradili u sustav dok već nije bila popularna
04:27
and then we made it easier.
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a tada smo je pojednostavili.
04:29
This is one of the many ways that users have shaped the system.
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Ovo je jedan od mnogih načina na koji su korisnici oblikovali sustav.
04:32
Another is via the API.
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Drugi je putem API.
04:34
We built an application-programming interface,
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Izgradili smo programsko sučelje aplikacije (API),
04:35
which basically means that programmers can write software that interacts with Twitter.
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koje praktički omogućava programerima da pišu programe koji komuniciraju s Twitterom.
04:40
We currently know about over 2,000 pieces of software
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Trenutno znamo za preko 2.000 programa
04:42
that can send Twitter updates --
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koji mogu slati Twitter ažuriranja,
04:44
interfaces for Mac, Windows, your iPhone, your BlackBerry --
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sučelja za Mac, Windowse, vaš iPhone, vaš BlackBerry ...
04:48
as well as things like
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kao i stvari poput
04:51
a device that lets an unborn baby Twitter when it kicks
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uređaja koji nerođenoj bebi omogućava slanje poruka kad se rita
04:53
or a plant Twitter when it needs water.
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ili biljci kada treba vodu.
04:56
Probably the most important third-party development
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Vjerojatno najvažniji razvoj treće strane
04:59
came from a little company in Virginia called Summize.
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dolazi od male kompanije u Virdžiniji po imenu Summize.
05:02
Summize built a Twitter search engine.
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Summize je napravila Twitter pretraživač.
05:04
And they tapped into the fact
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Oni su se pozabavili činjenicom
05:06
that, if you have millions of people around the world
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da ako imate milijun ljudi širom svijeta
05:08
talking about what they're doing and what's around them,
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koji govore o tome što rade i što se zbiva oko njih,
05:10
you have an incredible resource to find out about any topic or event
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tada imate nevjerojatan resurs kojim možete otkriti svaku temu
05:15
while it's going on.
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ili događaj dok se još odvija.
05:17
This really changed how we perceived Twitter.
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Ovo je zaista promijenilo način na koji doživljavamo Twitter.
05:19
For instance, here's what people are saying about TED.
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Na primjer, evo što ljudi govore o TED-u.
05:23
This is another way that our mind was shifted,
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Ovo je još jedan način na koji je naš um pomaknuo,
05:27
and Twitter wasn't what we thought it was.
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i Twitter nije ono što smo mislili da jest.
05:29
We liked this so much we actually bought the company
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To nam se toliko dopalo da smo i kupili kompaniju
05:31
and are folding it into the main product.
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i unijeli njihov program u glavni proizvod.
05:34
This not only lets you view Twitters in different ways,
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Ovo ne samo da vam omogućava gledati Twittere na različite načine,
05:37
but it introduces new use cases as well.
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ali donosi i neke nove slučajeve.
05:40
One of my favorites is what happened a few months ago
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Jedan od meni najdražih se dogodio prije nekoliko mjeseci
05:42
when there was a gas shortage in Atlanta.
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kad je došlo do nestašice benzina u Atlanti.
05:45
Some users figured out
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Neki korisnici su shvatili
05:47
that they would Twitter when they found gas --
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da mogu tvitati kad ga pronađu,
05:50
where it was, and how much it cost --
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gdje ga ima i koliko košta,
05:52
and then appended the keyword "#atlgas"
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i tome su dodali ključnu riječ "#atlgas"
05:54
which let other people search for that and find gas themselves.
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kako bi i drugi mogli po tome tražiti, pa i sami pronaći benzin.
05:58
And this trend of people using this communication network
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Ovaj trend da ljudi koriste komunikacijsku mrežu
06:00
to help each other out
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kako bi si međusobno pomogli
06:02
goes far beyond the original idea of just keeping up with family and friends.
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daleko nadmašuje izvornu ideju o održavanju veze s obitelji i prijateljima.
06:06
It's happened more and more lately,
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To se događa sve više i više u zadnje vrijeme,
06:09
whether it's raising money for homeless people
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bilo da je riječ o skupljanju priloga za beskućnike
06:11
or to dig wells in Africa
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ili o kopanju bunara u Africi
06:13
or for a family in crisis.
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ili za obitelj u krizi.
06:15
People have raised tens of thousands of dollars over Twitter
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Ljudi su u nekim prigodama prikupili desetke tisuća dolara putem Twittera
06:18
in a matter of days on several occasions.
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u samo nekoliko dana.
06:22
It seems like when you give people easier ways to share information,
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Izgleda da kad ljudima omogućite lakši način da dijele informacije,
06:28
more good things happen.
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više dobrih stvari se dogodi.
06:30
I have no idea what will happen next with Twitter.
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Nemam pojma što će se sljedeće dogoditi s Twitterom.
06:34
I've learned to follow the hunch,
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Ali naučio sam vjerovati intuiciji,
06:36
but never assume where it will go.
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a nikada ne pretpostaviti kuda to ide.
06:40
Thanks.
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Hvala.
06:42
(Applause)
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(Pljesak)
06:48
Chris Anderson: We're not quite done yet.
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Chris Anderson: Nismo sasvim gotovi.
06:49
So, look, if we could have this screen live.
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Gledajte, ako bismo mogli uključiti ovaj ekran ...
06:52
This is actually the most terrifying thing that any speaker can do
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Ovo je zapravo najstrašnija stvar koju govornik može uraditi
06:54
after they've been to an event.
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nakon što su bili na nekom događaju.
06:56
It's totally intimidating.
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Ovo je totalno zastrašujuće.
06:59
So, this would be the Twitter search screen.
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Ovo bi bio Twitterov pretraživač.
07:02
So we're going to just type a couple of random words into Twitter.
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Utipkajmo nekoliko slučajnih riječi u Twitter.
07:06
For example: "Evan Williams."
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Na primjer: "Evan Williams."
07:11
"Evan Williams, give people more good ways to share information and follow your hunch at TED."
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"... pružiti ljudima više informacija i slijediti vlastitu intuiciju @ #TED."
07:15
"Currently listening to Evan Williams." "Currently listening to Evan Williams." "Evan Williams --"
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"... trenutno slušam Evana Williamsa."
07:18
Oh.
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Oo.
07:19
"Evan Williams is just dying on stage here at TED.
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"... Evan Williams upravo umire ovdje na TED-ovoj pozornici.
07:21
Worst talk ever!" (Laughter)
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Najgori govor ikad!"
07:24
Evan Williams: Nice. Thanks.
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Evan Williams: Lijepo. Hvala.
07:26
CA: Just kidding.
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CA: Samo se šalim.
07:28
But, literally in the eight minutes he was talking,
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Ali, doslovno u osam minuta koliko je govorio,
07:31
there are about fifty tweets that already came on the talk.
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pojavilo se oko 50 tvitova o tom govoru.
07:33
So he'll see every aspect of the reaction:
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Znači, on će vidjeti svaki aspekt reakcije:
07:36
the fact that Barack Obama is the biggest Twitterer,
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činjenice da je Barack Obama najveći Twitterovac,
07:38
the fact that it came out of TED.
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činjenice da je sve poteklo s TED-a ...
07:40
I don't think there's any other way of getting instant feedback that way.
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Ne vjerujem da postoji drugi način da ovako dobijete trenutni feedback.
07:42
You have build something very fascinating,
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Napravili ste nešto vrlo fascinantno,
07:45
and it looks like its best times are still ahead of it.
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a čini se da su najbolja vremena još ispred Twittera.
07:47
So, thank you very much, Evan. EW: Thank you.
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Pa, hvala ti puno, Evan.
07:49
CA: That was very interesting.
166
450399
6601
Ovo je bilo vrlo zanimljivo.
ABOUT THE SPEAKER
Evan Williams - Twitter co-founderEvan Williams is the co-founder of Twitter, the addictive messaging service that connects the world 140 characters at a time.
Why you should listen
Evan Williams helps the world answer the question "What are you doing?" Twitter, the tiny, free world-changing app Williams helped launch, has become a vital connector of people and communities (as well as a fantastic way to keep up with Shaq and Demi Moore).
Before Williams worked on Twitter, he was part of a previous revolution in mass communication, Blogger, while working at Google. He left Google in 2004 to launch the podcasting service Odeo, and Twitter spun out from this in 2006 as a side project based on an idea of Jack Dorsey's.
Evan Williams | Speaker | TED.com