TED2009
Richard St. John: Success is a continuous journey
ريتشارد سانت جون: النجاح رحلة مستمرة
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Readability: 3.1
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بأسلوبة الصريح المعتاد، يذكرنا ريتشارد سانت جون بأن النجاح ليس طريقا باتجاه واحد، و لكنه رحلة مستمرة. مستخدما قصة عمله فى النجاح و الفشل ليعطينا درسا قيما -- عندما نتوقف عن المحاولة، نفشل.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
00:18
Why do so many people reach success and then fail?
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لماذا يصل العديد من الناس الى النجاح ثم يفشلوا بعد ذلك؟
00:23
One of the big reasons is, we think success is a one-way street.
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احد اهم الاسباب هو اعتقادنا بان النجاح عبارة عن طريق باتجاة واحد
00:27
So we do everything that leads up to success,
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لذلك فإننا نبذل كل ما بوسعنا لنصل الى النجاح
00:29
but then we get there. We figure we've made it,
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و عندما نصل، نعتقد اننا قد حققنا النجاح
00:31
we sit back in our comfort zone,
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فنجلس ساكنين
00:33
and we actually stop doing everything that made us successful.
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ونتوقف عن عمل كل الاشيائ التى ادت الى نجاحنا
00:36
And it doesn't take long to go downhill.
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ولكن سرعان ما نسقط مرة اخرى
00:38
And I can tell you this happens,
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أستطيع ان اقول لكم ان هذا يحدث
00:40
because it happened to me.
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لانه حدث معي أنا
00:43
Reaching success, I worked hard, I pushed myself.
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عملت بجد و ضغط على نفسى للوصول الى النجاح
00:46
But then I stopped, because I figured, "Oh, you know, I made it.
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ثم توقفت، لانى اعتقدت اننى قد فعلتها
00:49
I can just sit back and relax."
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و استطيع الان ان اجلس ساكناّ و ارتاح
00:51
Reaching success, I always tried to improve and do good work.
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للوصول الى النجاح، كنت دائما احاول ان احسن من نفسى و ان اقوم بالعمل بصورة جيدة
00:55
But then I stopped because I figured, "Hey, I'm good enough.
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ثم توقفت ، لانى فكرت " انا فعلا جيدا جدا
00:58
I don't need to improve any more."
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ولا احتاج ان احسن من نفسى بعد الان "ـ
01:00
Reaching success, I was pretty good at coming up with good ideas.
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للوصول إلى النجاح ، كنت جيدا في طرح الأفكار الجيدة
01:04
Because I did all these simple things that led to ideas.
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لانى فعلت كل هذه الأشياء البسيطة التي أدت إلى الأفكار
01:07
But then I stopped, because I figured I was this hot-shot guy
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ثم توقفت. لأنني كنت اعتقد اننى هذا الفتى الجيد
01:10
and I shouldn't have to work at ideas, they should just come like magic.
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ولا احتاج للعمل لكى أتى بالافكار ـ ينبغي أن تأتي إلي كالسحر
01:13
And the only thing that came was creative block.
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لكن الشئ الوحيد الذى أتى هو حاجز إبداعي
01:15
I couldn't come up with any ideas.
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لم استطيع ان أتى باى افكار
01:18
Reaching success, I always focused on clients and projects,
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للوصول الى النجاح ، كنت دائما اركز على العملاء وعلى المشاريع
01:21
and ignored the money. Then all this money started pouring in.
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و لم اكن اهتم بالمال كثيرا ، ثم بدأ المال بالزيادة
01:24
And I got distracted by it.
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فركزت على المال و نسيت الباقى
01:26
And suddenly I was on the phone to my stockbroker and my real estate agent,
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وفجأة وجدت نفسى اتحدث فى الهاتف مع سمسار البورصة ووكيل العقارات
01:29
when I should have been talking to my clients.
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عندما كان ينبغي ان اتحدث مع عملائى
01:32
And reaching success, I always did what I loved.
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للوصول الى النجاح ، كنت دائما افعل ما احب
01:35
But then I got into stuff that I didn't love,
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ولكننى اتجهت الى عمل اشياء لم اكن احبها
01:37
like management. I am the world's worst manager,
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مثل الادارة ، انا أسوأ مدير فى العالم
01:40
but I figured I should be doing it, because I was, after all,
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ولكننى كنت اعتقد اننى يجب ان اقوم بالادارة ، لاننى بعد كل شى
01:42
the president of the company.
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رئيس الشركة
01:44
Well, soon a black cloud formed over my head
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وسرعان ما غيمت سحابة سوداء فوق رأسى
01:47
and here I was, outwardly very successful,
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ظاهريا ابدوا ناجح جدا
01:49
but inwardly very depressed.
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ولكننى داخليا مكتئب جدا
01:51
But I'm a guy; I knew how to fix it.
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انا رجل ، وكنت اعرف كيف اقوم باصلاح الامور
01:55
I bought a fast car.
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فاشتريت سيارة سريعة
01:57
(Laughter)
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(ضحك)
02:00
It didn't help.
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ولكن ذلك لم يساعدنى
02:02
I was faster but just as depressed.
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كنت اسرع حينها ولكننى لا ازال مكتئب
02:04
So I went to my doctor. I said, "Doc,
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ذهبت الى طبيبى وقلت له " دكتور
02:07
I can buy anything I want. But I'm not happy. I'm depressed.
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استطيع ان اشترى اى شئ اريدة ، لكننى لا اشعر بالسعادة، اشعر بالاكتئاب
02:11
It's true what they say, and I didn't believe it until it happened to me.
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ان ما يقال حقيقة ولكنى لم اصدقها حتى حدثت لى
02:14
But money can't buy happiness."
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ان المال لا يشترى السعادة"ـ
02:17
He said, "No. But it can buy Prozac."
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قال لى،" نعم ، لكن تسطيع ان تشترى بروزاك*" (دواء لحالات الاكتئاب)
02:20
And he put me on anti-depressants.
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ووصف لى عقاقير مضادة للاكتئاب
02:22
And yeah, the black cloud faded a little bit, but so did all the work,
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اخذت السحابة السوداء فى التلاشى قليلا ، وكذلك العمل
02:26
because I was just floating along. I couldn't care less if clients ever called.
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كنت احس اننى اطفو وحيدا ، لم اعد اهتم اذا تصل احد العملا أم لا
02:30
(Laughter)
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(ضحك)
02:33
And clients didn't call.
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وبالفعل لم يتصل العملاء
02:35
(Laughter)
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(ضحك)
02:36
Because they could see I was no longer serving them,
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لانهم راؤا اننى لم اعد اقدم خدمات لهم
02:38
I was only serving myself.
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كنت فقط اخدم نفسى
02:40
So they took their money and their projects to others who would serve them better.
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فاخذوا اموالهم و مشاريعهم الى آخرين يستطيعوا ان يقدمو لهم خدمة افضل
02:43
Well, it didn't take long for business to drop like a rock.
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وسرعان ما انهار عملى
02:47
My partner and I, Thom, we had to let all our employees go.
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كان على انا و شريكى بالعمل -توم- ان نسرح جميع الموظفين
02:51
It was down to just the two of us, and we were about to go under.
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واقتصر الامر علينا نحن الاثنين فقط
02:53
And that was great.
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ولكن ذلك كان جيدا
02:55
Because with no employees, there was nobody for me to manage.
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فبعدم وجود الموظفين ، لا يوجد من اقوم بادارتهم
02:59
So I went back to doing the projects I loved.
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فعدت مرة اخرى الى عمل المشاريع التى احبها
03:02
I had fun again, I worked harder and, to cut a long story short,
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حظيت بالعديد من المرح ، كنت عمل بجهد اكبر. لاختصار القصة :
03:06
did all the things that took me back up to success.
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قمت بعمل كل الاشياء التى ادت الى نجاحى
03:09
But it wasn't a quick trip.
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ولكنها لم تكن رحلة سريعة
03:11
It took seven years.
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لقد استغرقت سبع سنوات
03:13
But in the end, business grew bigger than ever.
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ولكن فى النهاية ، ازدهر العمل اكثر من ذى قبل
03:16
And when I went back to following these eight principles,
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وحينما اتبعت الخطوات التالية الثمانية
03:19
the black cloud over my head disappeared altogether.
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تلاشت السحابة السوداء تماما
03:22
And I woke up one day and I said,
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واستيقظت يوما وقلت
03:24
"I don't need Prozac anymore."
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" لم اعد احتاج الى بروزاك بعد الان"ـ
03:26
And I threw it away and haven't needed it since.
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القيت به بعيدا ، ولم احتاجه متذ ذلك الحين
03:28
I learned that success isn't a one-way street.
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تعلمت ان النجاح ليس طريقا باتجاة واحد
03:31
It doesn't look like this; it really looks more like this.
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ولكن النجاح اقرب ما يكون
03:34
It's a continuous journey.
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الى رحلة مستمرة
03:36
And if we want to avoid "success-to-failure-syndrome,"
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واذا كنا نريد تجنب اعراض" النجاح الى الفشل "ـ
03:39
we just keep following these eight principles,
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فقط علينا ان نقوم باتباع هذة الخطوات الثمانية
03:41
because that is not only how we achieve success,
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لان ذلك هو الطريق الوحيد لتحقيق النجاح
03:44
it's how we sustain it.
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وكيفية المحافظة علية
03:46
So here is to your continued success.
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فى نخب نجاحاتكم المتواصلة
03:48
Thank you very much.
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شكرا جزيلا
03:50
(Applause)
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(تصفيق)
ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com