TED2009
Richard St. John: Success is a continuous journey
Richard St. John: “Kejayaan itu satu perjalanan yang berterusan”
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Dengan gaya berterus-terang, Richard St John mengingatkan kita bahawa kejayaan bukan satu jalan sehala, tetapi satu perjalanan yang berterusan. Beliau menggunakan kisah jatuh bangun dalam perniagaannya sebagai iktibar yang berharga - apabila kita berhenti mencuba, kita gagal.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
00:18
Why do so many people reach success and then fail?
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Mengapa ramai orang yang telah berjaya tetapi kemudiannya gagal?
00:23
One of the big reasons is, we think success is a one-way street.
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Satu sebab utama ialah kerana kita menganggap kejayaan itu proses satu hala.
00:27
So we do everything that leads up to success,
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Jadi, kita lakukan segala-galanya untuk menuju kejayaan.
00:29
but then we get there. We figure we've made it,
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Tetapi selepas kita memperolehnya. Kita rasa kita sudah berjaya,
00:31
we sit back in our comfort zone,
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kita kekal di zon selesa,
00:33
and we actually stop doing everything that made us successful.
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dan langsung kita berhenti dari melakukan usaha yang menjadikan kita berjaya.
00:36
And it doesn't take long to go downhill.
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Dan tidak lama kemudian, kita mula merosot.
00:38
And I can tell you this happens,
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Dan saya katakan ia boleh berlaku.
00:40
because it happened to me.
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Kerana ia berlaku kepada saya.
00:43
Reaching success, I worked hard, I pushed myself.
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Demi kejayaan, saya berusaha gigih, saya mendorong diri saya.
00:46
But then I stopped, because I figured, "Oh, you know, I made it.
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Tetapi saya berhenti, kerana saya anggap, “Oh, saya sudah mencapainya.
00:49
I can just sit back and relax."
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Saya boleh berehat dan bersenang-senang.”
00:51
Reaching success, I always tried to improve and do good work.
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Demi kejayaan, saya sering cuba memperbaiki dan melakukan usaha yang baik.
00:55
But then I stopped because I figured, "Hey, I'm good enough.
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Tetapi saya berhenti kerana saya anggap, “Hei, saya sudah bagus.
00:58
I don't need to improve any more."
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Saya tidak perlu meningkatkan diri lagi.”
01:00
Reaching success, I was pretty good at coming up with good ideas.
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Demi kejayaan, saya bijak menghasilkan idea-idea yang bagus.
01:04
Because I did all these simple things that led to ideas.
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Kerana saya lakukan perkara-perkara mudah yang dapat menghasilkan idea.
01:07
But then I stopped, because I figured I was this hot-shot guy
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Tetapi saya berhenti. Kerana saya anggap saya sudah hebat
01:10
and I shouldn't have to work at ideas, they should just come like magic.
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dan tidak perlu berusaha menghasilkan idea. Idea akan muncul secara ajaib.
01:13
And the only thing that came was creative block.
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Tetapi apa yang muncul hanyalah ketandusan kreativiti.
01:15
I couldn't come up with any ideas.
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Saya tidak mampu menghasilkan apa-apa idea.
01:18
Reaching success, I always focused on clients and projects,
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Demi kejayaan, saya sering fokus kepada klien dan projek,
01:21
and ignored the money. Then all this money started pouring in.
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dan tidak menghiraukan soal wang. Lantas, keuntungan datang melimpah-ruah.
01:24
And I got distracted by it.
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Dan tumpuan saya mula beralih.
01:26
And suddenly I was on the phone to my stockbroker and my real estate agent,
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Tiba-tiba saya lebih kerap bercakap kepada broker saham dan agen hartanah saya,
01:29
when I should have been talking to my clients.
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dan bukannya kepada klien saya.
01:32
And reaching success, I always did what I loved.
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Demi kejayaan, saya sering lakukan perkara yang saya suka.
01:35
But then I got into stuff that I didn't love,
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Tetapi saya terlibat dengan perkara yang saya tidak suka,
01:37
like management. I am the world's worst manager,
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seperti pengurusan. Saya pengurus yang paling teruk di dunia.
01:40
but I figured I should be doing it, because I was, after all,
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Tetapi saya anggap saya patut melakukannya. Kerana sayalah
01:42
the president of the company.
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presiden syarikat itu.
01:44
Well, soon a black cloud formed over my head
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Namun, tidak lama, fikiran saya bercelaru.
01:47
and here I was, outwardly very successful,
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dan saya, secara lahiriah sangat berjaya,
01:49
but inwardly very depressed.
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tetapi secara rohaniah saya sangat murung.
01:51
But I'm a guy; I knew how to fix it.
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Tetapi saya seorang lelaki, saya tahu cara memperbaikinya.
01:55
I bought a fast car.
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Saya beli sebuah kereta pantas.
01:57
(Laughter)
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(Ketawa)
02:00
It didn't help.
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Ia tidak membantu.
02:02
I was faster but just as depressed.
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Saya lebih laju tetapi masih murung.
02:04
So I went to my doctor. I said, "Doc,
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Jadi, saya berjumpa doktor saya. Saya berkata, “Doktor,
02:07
I can buy anything I want. But I'm not happy. I'm depressed.
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saya boleh beli apa yang saya mahu. Tetapi saya tidak bahagia. Saya murung.
02:11
It's true what they say, and I didn't believe it until it happened to me.
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Benar apa yang mereka katakan, tetapi saya tidak percaya sehingga ia berlaku kepada saya.
02:14
But money can't buy happiness."
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Wang tidak boleh membeli kebahagiaan.”
02:17
He said, "No. But it can buy Prozac."
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Dia berkata, “Tidak. Tetapi ia boleh membeli Prozac.”
02:20
And he put me on anti-depressants.
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Lalu, dia berikan saya ubat anti depresan.
02:22
And yeah, the black cloud faded a little bit, but so did all the work,
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Dan kemurungan saya hilang sedikit. Tetapi begitu juga semua kerja saya.
02:26
because I was just floating along. I couldn't care less if clients ever called.
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Kerana saya tidak fokus kepada kerja. Saya tidak peduli jika klien menghubungi saya atau tidak.
02:30
(Laughter)
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(Ketawa)
02:33
And clients didn't call.
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Dan klien tidak menghubungi lagi.
02:35
(Laughter)
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(Ketawa)
02:36
Because they could see I was no longer serving them,
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Kerana mereka lihat yang saya tidak lagi berkhidmat untuk mereka,
02:38
I was only serving myself.
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Saya hanya melayani diri saya.
02:40
So they took their money and their projects to others who would serve them better.
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Lantas, mereka salurkan wang dan projek kepada orang yang boleh berkhidmat dengan lebih baik.
02:43
Well, it didn't take long for business to drop like a rock.
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Justeru, tidak lama kemudian perniagaan jatuh terhempas.
02:47
My partner and I, Thom, we had to let all our employees go.
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Rakan niaga saya, Thom, dan saya, kami perlu memberhentikan semua pekerja kami.
02:51
It was down to just the two of us, and we were about to go under.
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Hanya tinggal kami berdua dan kami hampir muflis.
02:53
And that was great.
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Dan itu yang bagusnya.
02:55
Because with no employees, there was nobody for me to manage.
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Kerana tanpa pekerja, tidak ada sesiapa yang perlu saya uruskan.
02:59
So I went back to doing the projects I loved.
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Saya kembali melakukan projek-projek yang saya suka.
03:02
I had fun again, I worked harder and, to cut a long story short,
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Saya rasa seronok semula. Saya bekerja lebih gigih. Dan untuk ringkaskan cerita:
03:06
did all the things that took me back up to success.
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saya lakukan semua perkara yang membawa saya kepada kejayaan.
03:09
But it wasn't a quick trip.
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Tetapi ia bukan satu perjalanan yang singkat.
03:11
It took seven years.
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Ia mengambil masa tujuh tahun.
03:13
But in the end, business grew bigger than ever.
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Akhirnya, perniagaan berkembang lebih besar.
03:16
And when I went back to following these eight principles,
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Dan apabila saya kembali mengikuti lapan prinsip ini,
03:19
the black cloud over my head disappeared altogether.
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kerunsingan di kepala saya hilang sepenuhnya.
03:22
And I woke up one day and I said,
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Dan pada satu hari saya bangun tidur dan berkata,
03:24
"I don't need Prozac anymore."
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“Saya tidak perlukan Prozac lagi.”
03:26
And I threw it away and haven't needed it since.
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Dan saya membuangnya dan tidak memerlukannya lagi.
03:28
I learned that success isn't a one-way street.
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Saya belajar bahawa kejayaan bukan satu jalan sehala.
03:31
It doesn't look like this; it really looks more like this.
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Ia tidak seperti ini. Ia sebenarnya lebih seperti ini.
03:34
It's a continuous journey.
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Ia suatu perjalanan yang berterusan.
03:36
And if we want to avoid "success-to-failure-syndrome,"
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Dan jika kita mahu mengelakkan “sindrom kejayaan menuju kegagalan”.
03:39
we just keep following these eight principles,
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Kita ikut lapan prinsip ini.
03:41
because that is not only how we achieve success,
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Kerana bukan sahaja ia cara kita mencapai kejayaan,
03:44
it's how we sustain it.
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malah ia cara kita mengekalkannya.
03:46
So here is to your continued success.
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Semoga kejayaan anda akan berterusan.
03:48
Thank you very much.
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Terima kasih banyak.
03:50
(Applause)
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(Tepuk tangan).
ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com