TED2009
Richard St. John: Success is a continuous journey
Richard St. John: "Uspjeh je neprekinuto putovanje"
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U svom tipičnom, slobodnom stilu, Richard St. John nas podsjeća kako uspjeh nije jednosmjerna ulica, već nerpekinuto putovanje. On se koristi vlastitom pričom o poslovnom uspjehu i neuspjehu kako bi nam dočarao vrijednu lekciju - kada prestanemo pokušavati, padamo.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
00:18
Why do so many people reach success and then fail?
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Zašto veliki broj ljudi uspije i onda propadne?
00:23
One of the big reasons is, we think success is a one-way street.
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Jedan od velikih razloga jest što mislimo da je uspjeh jednosmjerna ulica.
00:27
So we do everything that leads up to success,
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Tako radimo sve što će nas dovesti do uspjeha.
00:29
but then we get there. We figure we've made it,
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I kada tamo dođemo. Kada shvatimo da smo uspjeli,
00:31
we sit back in our comfort zone,
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zavalimo se u zonu udobnosti
00:33
and we actually stop doing everything that made us successful.
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i u stvari prestanemo raditi sve ono što nas je učinilo uspješnima.
00:36
And it doesn't take long to go downhill.
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A ne treba puno da stvari krenu nizbrdo.
00:38
And I can tell you this happens,
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I mogu vam reći da se to stvarno događa.
00:40
because it happened to me.
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Jer se dogodilo meni.
00:43
Reaching success, I worked hard, I pushed myself.
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Kako bih ostvario uspjeh, radio sam puno, stalno sam gurao prema naprijed.
00:46
But then I stopped, because I figured, "Oh, you know, I made it.
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Ali onda sam stao, jer sam zaključio: "Oh, znate, ja sam to napravio.
00:49
I can just sit back and relax."
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Sada se mogu zavaliti i opustiti."
00:51
Reaching success, I always tried to improve and do good work.
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Ostvariti uspjeh, uvijek sam pokušavao unaprijediti i dobro obaviti posao.
00:55
But then I stopped because I figured, "Hey, I'm good enough.
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Ali onda sam prestao, jer sam zaključio: "Hej, ja sam dovoljno dobar.
00:58
I don't need to improve any more."
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Ne moram se više truditi."
01:00
Reaching success, I was pretty good at coming up with good ideas.
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Ostvariti uspjeh, bio sam prilično dobar u osmišljavanju novih ideja.
01:04
Because I did all these simple things that led to ideas.
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Jer sam činio sve te jednostavne stvari koje su me vodile do ideja.
01:07
But then I stopped, because I figured I was this hot-shot guy
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I onda sam stao, jer sam zaključio da sam uspješan
01:10
and I shouldn't have to work at ideas, they should just come like magic.
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i da više ne trebam raditi na idejama. One bi trebale doći poput magije.
01:13
And the only thing that came was creative block.
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I sve što mi je došlo bila je kreativna blokada.
01:15
I couldn't come up with any ideas.
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Više nisam mogao doći ni do jedne ideje.
01:18
Reaching success, I always focused on clients and projects,
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Ostvariti uspjeh, uvijek sam se fokusirao na klijente i projekte,
01:21
and ignored the money. Then all this money started pouring in.
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i ignorirao sam novac. Onda je sav taj novac krenuo stizati.
01:24
And I got distracted by it.
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I odvukao mi je pažnju.
01:26
And suddenly I was on the phone to my stockbroker and my real estate agent,
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Iznenada sam se našao na telefonu sa svojim brokerom i agentom za nekretnine,
01:29
when I should have been talking to my clients.
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dok sam u stvari trebao razgovarati sa svojim klijentima.
01:32
And reaching success, I always did what I loved.
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Ostvariti uspjeh, oduvijek sam radio ono što sam volio.
01:35
But then I got into stuff that I didn't love,
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I onda sam krenuo sa stvarima koje nisam volio,
01:37
like management. I am the world's worst manager,
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poput menadžmenta. Ja sam najgori menadžer na svijetu.
01:40
but I figured I should be doing it, because I was, after all,
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Ali sam zaključio da bih to trebao raditi. Jer sam na kraju krajeva i bio
01:42
the president of the company.
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predsjednik kompanije.
01:44
Well, soon a black cloud formed over my head
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Dobro, uskoro se oko moje glave stvorio crni oblak
01:47
and here I was, outwardly very successful,
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i odjednom sam postao, izvana jako uspješan,
01:49
but inwardly very depressed.
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a iznutra jako depresivan.
01:51
But I'm a guy; I knew how to fix it.
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Ali ja sam muškarac, i znam kako to srediti.
01:55
I bought a fast car.
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Kupio sam si brzi auto.
01:57
(Laughter)
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(Smijeh)
02:00
It didn't help.
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Nije pomoglo.
02:02
I was faster but just as depressed.
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Bio sam brži, ali jednako deprimiran.
02:04
So I went to my doctor. I said, "Doc,
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Tako sam otišao kod svog doktora i rekao: "Dok,
02:07
I can buy anything I want. But I'm not happy. I'm depressed.
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mogu kupiti sve što poželim. Ali nisam sretan. Ja sam deprimiran.
02:11
It's true what they say, and I didn't believe it until it happened to me.
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Istina je što kažu, ali nisam vjerovao dok se meni nije dogodilo.
02:14
But money can't buy happiness."
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Novac ne može kupiti radost."
02:17
He said, "No. But it can buy Prozac."
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On je rekao: "Ne. Ali može kupiti Prozac."
02:20
And he put me on anti-depressants.
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I tako me stavio na anti-depresive.
02:22
And yeah, the black cloud faded a little bit, but so did all the work,
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I onda je crni oblak počeo blijediti. Ali s njime i moj posao.
02:26
because I was just floating along. I couldn't care less if clients ever called.
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Jer ja sam lebdio. Uopće me nije brinulo jesu li klijenti zvali.
02:30
(Laughter)
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(Smijeh)
02:33
And clients didn't call.
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A klijenti nisu zvali.
02:35
(Laughter)
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(Smijeh)
02:36
Because they could see I was no longer serving them,
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Jer su vidjeli da više ne služim njima,
02:38
I was only serving myself.
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služio sam samo sebe.
02:40
So they took their money and their projects to others who would serve them better.
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I tako su oni odnijeli svoj novac i svoje projekte drugima koji su ih bolje služili.
02:43
Well, it didn't take long for business to drop like a rock.
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Poslu nije trebalo puno da padne poput kamena.
02:47
My partner and I, Thom, we had to let all our employees go.
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Moj partner i ja, Thom, morali smo otpustiti sve zaposlenike.
02:51
It was down to just the two of us, and we were about to go under.
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Ostali smo nas dvojica i bili smo pred dnom.
02:53
And that was great.
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I to je bilo sjajno.
02:55
Because with no employees, there was nobody for me to manage.
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Jer bez zaposlenika, nitko mi nije preostao za upravljanje.
02:59
So I went back to doing the projects I loved.
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Tako sam se vratio onome što volim, radu na projektima.
03:02
I had fun again, I worked harder and, to cut a long story short,
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Opet sam se zabavljao. Radio sam puno. I da skratim:
03:06
did all the things that took me back up to success.
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radio sam sve one stvari koje su me učinili uspješnim.
03:09
But it wasn't a quick trip.
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Ali to nije bilo brzo putovanje.
03:11
It took seven years.
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Trebalo nam je sedam godina.
03:13
But in the end, business grew bigger than ever.
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Ipak na kraju, posao je bio uspješniji nego ikada.
03:16
And when I went back to following these eight principles,
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Kada sam se vratio i slijedio ovih osam principa,
03:19
the black cloud over my head disappeared altogether.
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crni oblak iznad moje glave je skroz nestao.
03:22
And I woke up one day and I said,
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I jednog dana sam se probudio i rekao,
03:24
"I don't need Prozac anymore."
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"Neću više piti Prozac."
03:26
And I threw it away and haven't needed it since.
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Bacio sam ga i od tada mi više nije potreban.
03:28
I learned that success isn't a one-way street.
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Naučio sam kako uspjeh nije jednosmjerna ulica.
03:31
It doesn't look like this; it really looks more like this.
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Ne izgleda tako. Više izgleda ovako.
03:34
It's a continuous journey.
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To je neprestano putovanje.
03:36
And if we want to avoid "success-to-failure-syndrome,"
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I ako želimo izbjeći sindrom "od uspjeha do propasti".
03:39
we just keep following these eight principles,
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Moramo slijediti ovih osam načela.
03:41
because that is not only how we achieve success,
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Jer je to, ne samo, jedini način na koji ćemo postići uspjeh,
03:44
it's how we sustain it.
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nego i način kako ćemo ga održati.
03:46
So here is to your continued success.
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Ovo je za vaš stalni uspjeh.
03:48
Thank you very much.
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Hvala vam jako puno.
03:50
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com