TED2009
Richard St. John: Success is a continuous journey
Richard St. John:"Basari devamli bir seruvendir"
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Samimi tavriyla Richard St. John bize basarinin tek yonlu bir yol olmadigini devamli bir seruven oldugunu hatirlatiyor.Bize iyi bir ornek verebilmek icin kendi sirketinin yukselisini ve tekrar dususunu kullaniyor --durdugumuzda, kaybederiz.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
00:18
Why do so many people reach success and then fail?
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Neden bircok insan basariya ulastiktan sonra tekrar kaybeder.
00:23
One of the big reasons is, we think success is a one-way street.
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Bunun en önemli sebeplerinden biri, basarinin tek yonlu bir yol oldugunu dusunmemizdir.
00:27
So we do everything that leads up to success,
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Bizi basariya ulastiracak herseyi yapariz,
00:29
but then we get there. We figure we've made it,
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Fakat ona ulasinca, saniriz ki hersey bu kadar.
00:31
we sit back in our comfort zone,
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Rahat kosemizde otururuz,
00:33
and we actually stop doing everything that made us successful.
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ve aslinda bizi basarili yapan seyleri yapmayi devam ettirmeyiz.
00:36
And it doesn't take long to go downhill.
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ve bulundugumuz yerden yine asagi dusmemiz cok fazla sürmez.
00:38
And I can tell you this happens,
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ve bunun olacagini soyleyebilirim.
00:40
because it happened to me.
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Cunku benim basima geldi.
00:43
Reaching success, I worked hard, I pushed myself.
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Basariya ulasmak icin cok calistim,kendimi zorladim.
00:46
But then I stopped, because I figured, "Oh, you know, I made it.
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Fakat ondan sonra calismayi bıraktim, cunku sandim ki "evet, basardim sonunda! ,
00:49
I can just sit back and relax."
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artik arkama yaslanip rahatlayabilirim."
00:51
Reaching success, I always tried to improve and do good work.
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Basari icin daima iyi is cikarmaya ve kendimi gelistirmeye calistim.
00:55
But then I stopped because I figured, "Hey, I'm good enough.
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Fakat sonra calismayi biraktim cunku sandim ki "artik yeterince iyiyim.
00:58
I don't need to improve any more."
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Artik kendimi gelistirmeye ihtiyacim yok."
01:00
Reaching success, I was pretty good at coming up with good ideas.
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Basariya ulasincaya kadar iyi fikirlere ulasmakta oldukca iyiydim.
01:04
Because I did all these simple things that led to ideas.
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Cunku basariya goturen tum bu basit seyleri yaptim.
01:07
But then I stopped, because I figured I was this hot-shot guy
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Fakat kendimi basarili sandigimdan dolayi calismayi biraktim.
01:10
and I shouldn't have to work at ideas, they should just come like magic.
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ve artik fikirler icin calismamaliydim, onlar bana sanki sihir gibi gelmeliydiler
01:13
And the only thing that came was creative block.
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ve gelen tek sey yaratici bir engeldi.
01:15
I couldn't come up with any ideas.
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Hic bir yaratici fikir bulamadım.
01:18
Reaching success, I always focused on clients and projects,
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Basariya ulasirken, daima musteriler ve projeler uzerine yogunlastim
01:21
and ignored the money. Then all this money started pouring in.
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ve parayi dusunmedim. Ondan sonra tum bu yoksaydigim para yagmaya basladi.
01:24
And I got distracted by it.
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ve bundan dolayi dikkatim dagildi.
01:26
And suddenly I was on the phone to my stockbroker and my real estate agent,
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ve birden kendimi borsacim ve emlakcilarim ile konusurken buldum,
01:29
when I should have been talking to my clients.
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musterilerim ile konusmam gerekir iken...
01:32
And reaching success, I always did what I loved.
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ve basariya ulasmak icin, daima sevdigim seyi yaptim
01:35
But then I got into stuff that I didn't love,
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Fakat hoslanmadigim islerin icine girdigim zaman
01:37
like management. I am the world's worst manager,
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yonetim gibi. Ben dunyanin en kotu yoneticisiyimdir.
01:40
but I figured I should be doing it, because I was, after all,
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Fakat bunu yapmam gerektigini dusundum. Cunku ben,
01:42
the president of the company.
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ne de olsa sirketin baskaniydim.
01:44
Well, soon a black cloud formed over my head
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En sonunda basimin etrafinda kara bir bulut olusmaya basladi.
01:47
and here I was, outwardly very successful,
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ve gorunuste cok basariliydim,
01:49
but inwardly very depressed.
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fakat fiziksel olarak depresyondaydim.
01:51
But I'm a guy; I knew how to fix it.
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Fakat ben bir erkegim ve bunu nasil duzeltecegimi biliyordum.
01:55
I bought a fast car.
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Hizli bir araba satin aldim.
01:57
(Laughter)
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(Kahkahalar)
02:00
It didn't help.
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Pek yardimi dokunmadi
02:02
I was faster but just as depressed.
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Bu seferde depresyonlu olarak hizliydim
02:04
So I went to my doctor. I said, "Doc,
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ve doktoruma gittim. Dedim ki " Doktor,
02:07
I can buy anything I want. But I'm not happy. I'm depressed.
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Ne istiyorsam alabiliyorum fakat mutlu degilim, depresyondayım.
02:11
It's true what they say, and I didn't believe it until it happened to me.
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Soyledikleri dogruymus, fakat kendi basima gelinceye kadar inanmiyordum.
02:14
But money can't buy happiness."
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Fakat para mutlulugu satin alamaz"
02:17
He said, "No. But it can buy Prozac."
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Doktor "ama Prozac'i alabilir" dedi.
02:20
And he put me on anti-depressants.
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ve bana antidepresan verdi
02:22
And yeah, the black cloud faded a little bit, but so did all the work,
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ve siyah bulut bir miktar azaldi. Fakat yapmasi gerekeni yapti
02:26
because I was just floating along. I couldn't care less if clients ever called.
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Cunku etrafimla hic ilgilenmiyordum. Musterilerim hic aramasa ancak bu kadar ilgisiz kalabilirdim.
02:30
(Laughter)
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02:33
And clients didn't call.
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ve musterilerim aramadi
02:35
(Laughter)
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02:36
Because they could see I was no longer serving them,
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Cunku onlara daha fazla hizmet edemedigimi gorebiliyorlardi.
02:38
I was only serving myself.
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Sadece kendime calisiyordum.
02:40
So they took their money and their projects to others who would serve them better.
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ve projelerini ve paralarini aldilar ve onlara daha iyi hizmet verecek olanlara verdiler.
02:43
Well, it didn't take long for business to drop like a rock.
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ve isin dibe vurmasi da cok fazla almadi
02:47
My partner and I, Thom, we had to let all our employees go.
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Ortagim ,Thom, ve Ben, calisanlari cikartmak zorundaydik.
02:51
It was down to just the two of us, and we were about to go under.
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Sadece ikimiz kalmistik ve biz de batmak uzereydik
02:53
And that was great.
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ve bu cok iyiydi.
02:55
Because with no employees, there was nobody for me to manage.
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Cunku calisanlar olmadan, yonetecek kimse de yoktu.
02:59
So I went back to doing the projects I loved.
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ve sevdigim projeler uzerinde calismaya geri dondum.
03:02
I had fun again, I worked harder and, to cut a long story short,
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Tekrar egleniyordum.Cok siki calistim, ve özetlemek gerekirse:
03:06
did all the things that took me back up to success.
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Beni basariya goturecek seylerin hepsini yaptim.
03:09
But it wasn't a quick trip.
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Fakat cok kisa bir yolculuk da degildi.
03:11
It took seven years.
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Yedi yilimi aldi
03:13
But in the end, business grew bigger than ever.
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Sonunda, is herzamankinden daha da buyudu.
03:16
And when I went back to following these eight principles,
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bu sekiz prensibi izlemeye devam etmeye dondugum zaman,
03:19
the black cloud over my head disappeared altogether.
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basimdaki kara bulut hepten kayboldu.
03:22
And I woke up one day and I said,
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Bir gun uyandim ve dedim ki,
03:24
"I don't need Prozac anymore."
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artik Prozac'a ihtiyacim yok.
03:26
And I threw it away and haven't needed it since.
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Onu kaldirip attim ve o zamandan beri de bir daha kullanmadim.
03:28
I learned that success isn't a one-way street.
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Basarinin tek yonlu bir yol olmadigini ogrendim.
03:31
It doesn't look like this; it really looks more like this.
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Basari bunun gibi degildir.
03:34
It's a continuous journey.
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Daha dogrusu bunun gibidir. O devamli bir seyahattir.
03:36
And if we want to avoid "success-to-failure-syndrome,"
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Eger biz "basaridan basarisizliga sendromu" nu engellemek istiyorsak,
03:39
we just keep following these eight principles,
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Sadece bu sekiz prensibi izlememiz gereklidir.
03:41
because that is not only how we achieve success,
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Cunku bu sadece bizim basariyi nasil kazandigimiz degil,
03:44
it's how we sustain it.
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Onu nasil devam ettirdigimizdir.
03:46
So here is to your continued success.
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ve işte burada devam eden basariniz.
03:48
Thank you very much.
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Cok tesekkur ederim
03:50
(Applause)
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(Alkislar)
ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com