TED2009
Richard St. John: Success is a continuous journey
Richard St. John: "Suksess er en kontinuerlig reise"
Filmed:
Readability: 3.1
4,347,745 views
I sin typiske direkte stil minner Richard St. John oss om at suksess ikke er en enveis gate, men en konstant reise. Han bruker historien om sin bedrifts opptur og fall til å illustrere en verdifull lærdom -- når vi stopper å prøve, feiler vi.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
00:18
Why do so many people reach success and then fail?
0
0
5000
Hvorfor når så mange folk suksess, og så feiler?
00:23
One of the big reasons is, we think success is a one-way street.
1
5000
4000
En av de store årsakene er at vi ser på suksess som en enveis gate.
00:27
So we do everything that leads up to success,
2
9000
2000
Så vi gjør alt som leder fram til suksess.
00:29
but then we get there. We figure we've made it,
3
11000
2000
Men når vi kommer dit, anser vi oss ferdig,
00:31
we sit back in our comfort zone,
4
13000
2000
vi lener oss tilbake til komfortsonen,
00:33
and we actually stop doing everything that made us successful.
5
15000
3000
og vi slutter å gjøre alt det som gjorde oss suksessfulle.
00:36
And it doesn't take long to go downhill.
6
18000
2000
Og det tar ikke lenge før ting går nedover.
00:38
And I can tell you this happens,
7
20000
2000
Og jeg kan fortelle dere at slikt skjer.
00:40
because it happened to me.
8
22000
3000
For det skjedde med meg.
00:43
Reaching success, I worked hard, I pushed myself.
9
25000
3000
For å oppnå suksess jobbet jeg hardt, jeg drev meg selv framover.
00:46
But then I stopped, because I figured, "Oh, you know, I made it.
10
28000
3000
Men så sluttet jeg, for jeg tenkte, "Åh, vet du hva, jeg har gjort det.
00:49
I can just sit back and relax."
11
31000
2000
Jeg kan bare lene meg tilbake og slappe av."
00:51
Reaching success, I always tried to improve and do good work.
12
33000
4000
På vei mot suksess prøvde jeg alltid å forbedre og gjøre bra arbeid.
00:55
But then I stopped because I figured, "Hey, I'm good enough.
13
37000
3000
Men så lsuttet jeg, for jeg tenkte, "Hei, jeg er god nok.
00:58
I don't need to improve any more."
14
40000
2000
Jeg trenger ikke forbedre meg mer."
01:00
Reaching success, I was pretty good at coming up with good ideas.
15
42000
4000
På vei mot suksess var jeg ganske god til å komme opp med gode idéer.
01:04
Because I did all these simple things that led to ideas.
16
46000
3000
For jeg gjorde alle disse enkle tingene som førte til idéer.
01:07
But then I stopped, because I figured I was this hot-shot guy
17
49000
3000
Men så stoppet jeg. Fordi jeg anså meg selv som en "hot-shot"
01:10
and I shouldn't have to work at ideas, they should just come like magic.
18
52000
3000
og jeg burde ikke trenge jobbe med idéer. De burde bare komme til meg magisk.
01:13
And the only thing that came was creative block.
19
55000
2000
Og det eneste som kom var idésperre.
01:15
I couldn't come up with any ideas.
20
57000
3000
Jeg kunne ikke komme på en eneste idé.
01:18
Reaching success, I always focused on clients and projects,
21
60000
3000
På vei mot suksess fokuserte jeg alltid på klienter og prosjekter,
01:21
and ignored the money. Then all this money started pouring in.
22
63000
3000
og ignorerte pengene. Så begynte masse penger å strømme inn.
01:24
And I got distracted by it.
23
66000
2000
Og jeg ble forstyrret av det.
01:26
And suddenly I was on the phone to my stockbroker and my real estate agent,
24
68000
3000
Plutselig var jeg på telefonen med aksjemegleren og eiendomsmegleren min,
01:29
when I should have been talking to my clients.
25
71000
3000
når jeg burde pratet med klienter.
01:32
And reaching success, I always did what I loved.
26
74000
3000
På vei mot suksess gjorde jeg alltid det jeg elsket.
01:35
But then I got into stuff that I didn't love,
27
77000
2000
Men så begynte jeg med ting som jeg ikke elsket,
01:37
like management. I am the world's worst manager,
28
79000
3000
som ledelse. Jeg er verdens dårligste leder.
01:40
but I figured I should be doing it, because I was, after all,
29
82000
2000
Men jeg tenkte at jeg burde gjøre det. For jeg var tross alt
01:42
the president of the company.
30
84000
2000
administrerende direktør for selskapet.
01:44
Well, soon a black cloud formed over my head
31
86000
3000
Vel, snart formet det seg en svart sky over hodet mitt
01:47
and here I was, outwardly very successful,
32
89000
2000
og selv om jeg var veldig suksessfull utad
01:49
but inwardly very depressed.
33
91000
2000
var jeg veldig deprimert innad.
01:51
But I'm a guy; I knew how to fix it.
34
93000
4000
Men jeg er en mann, så jeg vet hvordan jeg kunne løse det.
01:55
I bought a fast car.
35
97000
2000
Jeg kjøpte en rask bil.
01:57
(Laughter)
36
99000
3000
(Latter)
02:00
It didn't help.
37
102000
2000
Det hjalp ikke.
02:02
I was faster but just as depressed.
38
104000
2000
Jeg var raskere, men like deprimert.
02:04
So I went to my doctor. I said, "Doc,
39
106000
3000
Så jeg gikk til legen min. Jeg sa, "Doktor,
02:07
I can buy anything I want. But I'm not happy. I'm depressed.
40
109000
4000
jeg kan kjøpe alt jeg vil. Men jeg er ikke glad. Jeg er deprimert.
02:11
It's true what they say, and I didn't believe it until it happened to me.
41
113000
3000
Det er sant som de sier, og jeg trodde ikke noe på det før det skjedde med meg.
02:14
But money can't buy happiness."
42
116000
3000
Men penger kan ikke kjøpe deg lykke."
02:17
He said, "No. But it can buy Prozac."
43
119000
3000
Han sa, "Nei, men det kan kjøpe Prozac."
02:20
And he put me on anti-depressants.
44
122000
2000
Og han satte meg på anti-depressiva.
02:22
And yeah, the black cloud faded a little bit, but so did all the work,
45
124000
4000
Og den sorte skyen falmet litt. Men det gjorde alt arbeidet også.
02:26
because I was just floating along. I couldn't care less if clients ever called.
46
128000
4000
For jeg var i drømmeland. Jeg kunne ikke brydd meg mindre om klienter ringte.
02:30
(Laughter)
47
132000
3000
(Latter)
02:33
And clients didn't call.
48
135000
2000
Og klientene ringte ikke.
02:35
(Laughter)
49
137000
1000
(Latter)
02:36
Because they could see I was no longer serving them,
50
138000
2000
For de kunne se at jeg ikke lenger tok vare på dem,
02:38
I was only serving myself.
51
140000
2000
jeg tok bare vare på meg selv.
02:40
So they took their money and their projects to others who would serve them better.
52
142000
3000
Så de tok pengene sine og prosjektene sine til andre som kunne ta bedre vare på dem.
02:43
Well, it didn't take long for business to drop like a rock.
53
145000
4000
Vel, det tok ikke lenge før bedriften sank som en stein.
02:47
My partner and I, Thom, we had to let all our employees go.
54
149000
4000
Partneren min Thom og jeg måtte si opp alle våre ansatte.
02:51
It was down to just the two of us, and we were about to go under.
55
153000
2000
Det var bare oss to igjen, og vi var i ferd med å gå under.
02:53
And that was great.
56
155000
2000
Og det var storartet.
02:55
Because with no employees, there was nobody for me to manage.
57
157000
4000
For med ingen ansatte var det ingen for meg å lede.
02:59
So I went back to doing the projects I loved.
58
161000
3000
Så jeg gikk tilbake til å gjøre prosjektene som jeg elsket.
03:02
I had fun again, I worked harder and, to cut a long story short,
59
164000
4000
Jeg hadde det moro igjen. Jeg jobbet hardere. Og for å gjøre en lang historie kort:
03:06
did all the things that took me back up to success.
60
168000
3000
gjorde alle de tingene som førte meg tilbake til suksess.
03:09
But it wasn't a quick trip.
61
171000
2000
Men det var ikke noen rask tur.
03:11
It took seven years.
62
173000
2000
Det tok syv år.
03:13
But in the end, business grew bigger than ever.
63
175000
3000
Men til slutt ble bedriften enda større enn før.
03:16
And when I went back to following these eight principles,
64
178000
3000
Og da jeg gikk tilbake og fulgte disse åtte prinsippene,
03:19
the black cloud over my head disappeared altogether.
65
181000
3000
forsvant den sorte skyen over hodet mitt helt og holdent.
03:22
And I woke up one day and I said,
66
184000
2000
Og jeg våknet opp en dag og sa,
03:24
"I don't need Prozac anymore."
67
186000
2000
"Jeg trenger ikke Prozac lenger."
03:26
And I threw it away and haven't needed it since.
68
188000
2000
Så jeg kastet dem, og har ikke trengt dem siden.
03:28
I learned that success isn't a one-way street.
69
190000
3000
Jeg lærte at suksess ikke er en enveis gate.
03:31
It doesn't look like this; it really looks more like this.
70
193000
3000
Det ser ikke sånn ut. Det ser mer slik ut.
03:34
It's a continuous journey.
71
196000
2000
Det er en kontinuerlig reise.
03:36
And if we want to avoid "success-to-failure-syndrome,"
72
198000
3000
Og om vi skal unngå "suksess til nederlag syndromet"
03:39
we just keep following these eight principles,
73
201000
2000
må vi følge disse åtte prinsippene.
03:41
because that is not only how we achieve success,
74
203000
3000
For det er ikke bare hvordan vi oppnår suksess,
03:44
it's how we sustain it.
75
206000
2000
det er hvordan vi opprettholder den.
03:46
So here is to your continued success.
76
208000
2000
Så dette er for deres fortsatte suksess.
03:48
Thank you very much.
77
210000
2000
Tusen takk.
03:50
(Applause)
78
212000
2000
(Applaus)
ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com