TED2009
Richard St. John: Success is a continuous journey
Richard St. John: "Edukus on teekond"
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Oma vahetul viisil meenutab Richard. St. John, et edukus pole mitte ühesuunaline tänav, vaid pidev teekond. Ta räägib loo oma firma tõusust ja langusest, et ilmestada väärtuslikku õppetundi - kui loobume pingutamast, siis langeme.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
00:18
Why do so many people reach success and then fail?
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Miks nii paljud jõuavad tippu ning siis langevad?
00:23
One of the big reasons is, we think success is a one-way street.
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Üks suurimaid põhjuseid on arvamus, et edukus on ühesuunaline tänav.
00:27
So we do everything that leads up to success,
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Me teeme kõik, et jõuda edukalt tippu.
00:29
but then we get there. We figure we've made it,
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Siis olemegi seal. Arvame, et saime hakkama,
00:31
we sit back in our comfort zone,
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vajume oma mugavustsooni
00:33
and we actually stop doing everything that made us successful.
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ja loobume tegemast kõike, mis tegi meid edukaks.
00:36
And it doesn't take long to go downhill.
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Ja ei lähe kaua, kui asjad hakkavad allamäge minema.
00:38
And I can tell you this happens,
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Ma võin teile kinnitada, et nii see juhtub.
00:40
because it happened to me.
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Sest minuga see juhtus.
00:43
Reaching success, I worked hard, I pushed myself.
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Tipu poole püüeldes tegin kõvasti tööd, sundisin end tagant.
00:46
But then I stopped, because I figured, "Oh, you know, I made it.
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Kuid siis lõpetasin, sest mõtlesin: "Saingi hakkama!
00:49
I can just sit back and relax."
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Võin rahulikult võtta ja end lõdvaks lasta."
00:51
Reaching success, I always tried to improve and do good work.
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Tipu poole püüeldes katsusin alati edeneda ja teha korralikult tööd.
00:55
But then I stopped because I figured, "Hey, I'm good enough.
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Kuid siis lõpetasin, sest mõtlesin: "Olen piisavalt hea.
00:58
I don't need to improve any more."
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Mul pole vaja enam ennast täiendada."
01:00
Reaching success, I was pretty good at coming up with good ideas.
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Tipu poole püüeldes oli mul alati häid ideid.
01:04
Because I did all these simple things that led to ideas.
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Sest tegin kõiki neid lihtsaid asju, mis ideid tekitavad.
01:07
But then I stopped, because I figured I was this hot-shot guy
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Kuid siis lõpetasin. Sest mõtlesin, et olen kõva tegija ega peaks
01:10
and I shouldn't have to work at ideas, they should just come like magic.
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ideede leidmiseks vaeva nägema. Need peaks tulema võluväel.
01:13
And the only thing that came was creative block.
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Kuid ainus asi, mis tuli, oli loominguline kriis.
01:15
I couldn't come up with any ideas.
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Mul ei tulnud pähe ühtki ideed.
01:18
Reaching success, I always focused on clients and projects,
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Tipu poole püüeldes keskendusin alati klientidele ja projektidele
01:21
and ignored the money. Then all this money started pouring in.
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ning raha polnud tähtis. Siis aga hakkas raha tulema.
01:24
And I got distracted by it.
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Ja see hajutas mu tähelepanu.
01:26
And suddenly I was on the phone to my stockbroker and my real estate agent,
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Ühtäkki pidasin telefonikõnesid oma börsimaakleri ja kinnisvaraagendiga,
01:29
when I should have been talking to my clients.
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kui oleksin pidanud rääkima oma klientidega.
01:32
And reaching success, I always did what I loved.
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Tipu poole püüeldes tegelesin alati sellega, mida armastasin.
01:35
But then I got into stuff that I didn't love,
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Kuid siis hakkasin tegelema asjadega, mida ma ei armastanud,
01:37
like management. I am the world's worst manager,
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nagu firma juhtimine. Ma olen maailma halvim juht.
01:40
but I figured I should be doing it, because I was, after all,
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Kuid arvasin, et peaksin seda tegema.
01:42
the president of the company.
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Olin ju firma president.
01:44
Well, soon a black cloud formed over my head
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Peagi kerkisid mu pea kohale sünged pilved
01:47
and here I was, outwardly very successful,
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ja siin ma olin, väliselt väga edukas,
01:49
but inwardly very depressed.
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kuid seesmiselt väga masendunud.
01:51
But I'm a guy; I knew how to fix it.
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Kuid ma olen ju mees. Ma tean, kuidas asja parandada.
01:55
I bought a fast car.
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Ostsin omale kiire auto.
01:57
(Laughter)
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(Naer)
02:00
It didn't help.
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See ei aidanud.
02:02
I was faster but just as depressed.
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Liikusin kiiremini, kuid masenduses olin ikka.
02:04
So I went to my doctor. I said, "Doc,
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Läksin arsti juurde ja ütlesin: "Doktor,
02:07
I can buy anything I want. But I'm not happy. I'm depressed.
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ma võin osta mida iganes, kuid ma pole õnnelik. Olen masenduses.
02:11
It's true what they say, and I didn't believe it until it happened to me.
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See ütlus on tõsi, aga ma ei uskunud enne, kui pidin ise kogema.
02:14
But money can't buy happiness."
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Raha eest ei saa osta õnne."
02:17
He said, "No. But it can buy Prozac."
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Ta ütles: "Ei, kuid sa saad osta Prozacit."
02:20
And he put me on anti-depressants.
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Ja ta määras mulle antidepressandid.
02:22
And yeah, the black cloud faded a little bit, but so did all the work,
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Sünge pilv mu pea kohal hajus veidi, kuid sedasama tegi ka minu töö.
02:26
because I was just floating along. I couldn't care less if clients ever called.
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Ma lihtsalt hõljusin ringi. Ning mind ei kõigutanud, kas kliendid helistavad või mitte.
02:30
(Laughter)
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(Naer)
02:33
And clients didn't call.
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Ja nad ei helistanudki.
02:35
(Laughter)
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02:36
Because they could see I was no longer serving them,
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Sest nad nägid, et ma neid enam ei teenindanud.
02:38
I was only serving myself.
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Teenindasin vaid iseennast.
02:40
So they took their money and their projects to others who would serve them better.
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Nad võtsid oma raha ja projektid ning läksid sinna, kus neid paremini teenindati.
02:43
Well, it didn't take long for business to drop like a rock.
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Ei võtnud kaua, kui kogu äri varises kokku.
02:47
My partner and I, Thom, we had to let all our employees go.
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Mu partner Thom ja mina, me pidime vallandama kõik töötajad.
02:51
It was down to just the two of us, and we were about to go under.
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Jäime kahekesi ja olime äärepealt põhja minemas.
02:53
And that was great.
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Ja see oli väga hea.
02:55
Because with no employees, there was nobody for me to manage.
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Sest kui polnud töötajaid, polnud ka vaja kedagi juhtida.
02:59
So I went back to doing the projects I loved.
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Hakkasin jälle tegelema projektidega, mida armastasin.
03:02
I had fun again, I worked harder and, to cut a long story short,
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Mul oli jälle lõbus. Töötasin kõvemini. Ja et mitte liiga pikkalt jutustada -
03:06
did all the things that took me back up to success.
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tegin kõiki neid asju, mis muutsid mu jälle edukaks.
03:09
But it wasn't a quick trip.
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Kuid see ei käinud kiiresti.
03:11
It took seven years.
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Kulus seitse aastat.
03:13
But in the end, business grew bigger than ever.
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Kuid lõpuks oli mu äri paremal järjel kui kunagi varem.
03:16
And when I went back to following these eight principles,
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Kui pöördusin tagasi nende kaheksa põhimõtte juurde,
03:19
the black cloud over my head disappeared altogether.
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siis sünge pilv mu pea kohalt kadus täielikult.
03:22
And I woke up one day and I said,
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Ärkasin ühel päeval ning ütlesin:
03:24
"I don't need Prozac anymore."
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"Ma ei vaja enam Prozacit."
03:26
And I threw it away and haven't needed it since.
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Viskasin selle ära ega vaja seda tänase päevani.
03:28
I learned that success isn't a one-way street.
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Õppisin, et edukus ei ole ühesuunaline tänav.
03:31
It doesn't look like this; it really looks more like this.
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Ta ei ole selline. Ta on pigem selline.
03:34
It's a continuous journey.
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See on pidev teekond.
03:36
And if we want to avoid "success-to-failure-syndrome,"
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Ja kes tahab vältida "tipust languseni sündroomi",
03:39
we just keep following these eight principles,
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see vaid järgigu neid kaheksat põhimõtet.
03:41
because that is not only how we achieve success,
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Sest need mitte ainult ei aita meil tippu jõuda,
03:44
it's how we sustain it.
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vaid aitavad seal ka püsida.
03:46
So here is to your continued success.
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Jätkuvat edu teile!
03:48
Thank you very much.
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Suur tänu!
03:50
(Applause)
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(Aplaus)
ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com