TED2009
Richard St. John: Success is a continuous journey
Richard St. John: "Úspech je nekončiaca cesta"
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Vo svojom typicky otvorenom štýle nám Richard St. John pripomína, že úspech nie je jednosmerná ulica, ale stále pokračujúca cesta. Rozpráva príbeh o svojom obchodnom raste a páde, aby nás naučil hodnotnú lekciu – keď sa prestaneme snažiť, zlyháme.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
00:18
Why do so many people reach success and then fail?
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Prečo tak veľa ľudí dosiahne úspech a potom zlyhá?
00:23
One of the big reasons is, we think success is a one-way street.
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Jedným z podstatných dôvodov je, že si myslíme, že úspech je jednosmerná ulica.
00:27
So we do everything that leads up to success,
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A tak robíme všetko, čo nás vedie k úspechu.
00:29
but then we get there. We figure we've made it,
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Ale potom sa tam dostaneme. A pomyslíme si, dokázali sme to,
00:31
we sit back in our comfort zone,
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pohodlne sa usadíme
00:33
and we actually stop doing everything that made us successful.
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a vlastne prestaneme robiť všetko, čo nás urobilo úspešnými.
00:36
And it doesn't take long to go downhill.
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Netrvá dlho, kým sa pustíme dolu kopcom.
00:38
And I can tell you this happens,
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A môžem Vám povedať, stáva sa to.
00:40
because it happened to me.
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Pretože sa mi to stalo.
00:43
Reaching success, I worked hard, I pushed myself.
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Keď som sa snažil uspieť, ťažko som pracoval, tlačil som na seba.
00:46
But then I stopped, because I figured, "Oh, you know, I made it.
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Ale potom som prestal, pretože si vravím: "No, veď viete, už som to dokázal.
00:49
I can just sit back and relax."
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Môžem sa posadiť a odpočívať."
00:51
Reaching success, I always tried to improve and do good work.
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Keď som sa snažil uspieť, vždy som sa snažil zlepšiť sa a odviesť dobrú prácu.
00:55
But then I stopped because I figured, "Hey, I'm good enough.
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Ale potom som prestal, pretože si vravím: "Hej, už som dosť dobrý.
00:58
I don't need to improve any more."
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Nepotrebujem sa ďalej zlepšovať."
01:00
Reaching success, I was pretty good at coming up with good ideas.
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Keď som sa snažil uspieť, vedel som prísť s fakt dobrými nápadmi.
01:04
Because I did all these simple things that led to ideas.
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Pretože som robil všetky tieto jednoduché veci, ktoré viedli k nápadom.
01:07
But then I stopped, because I figured I was this hot-shot guy
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Ale potom som prestal. Pretože si vravím, že som predsa ten chlapík, čo vždy niečo vymyslí,
01:10
and I shouldn't have to work at ideas, they should just come like magic.
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a nemal by som pracovať na nápadoch. Oni by mali sami ku mne prísť ako zázrakom.
01:13
And the only thing that came was creative block.
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A jediná vec, ktorá prišla, bolo blokovanie tvorivosti.
01:15
I couldn't come up with any ideas.
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Nemohol som prísť na žiadne nové nápady.
01:18
Reaching success, I always focused on clients and projects,
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Keď som sa snažil uspieť, vždy som sa sústredil na klientov a projekty
01:21
and ignored the money. Then all this money started pouring in.
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a ignoroval som peniaze. Potom sa peniaze začali sypať.
01:24
And I got distracted by it.
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A odviedli moju pozornosť.
01:26
And suddenly I was on the phone to my stockbroker and my real estate agent,
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Zrazu som telefonoval so svojím burzovým maklérom a realitným agentom,
01:29
when I should have been talking to my clients.
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keď som sa mal rozprávať so svojimi klientmi.
01:32
And reaching success, I always did what I loved.
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Keď som sa snažil uspieť, vždy som robil to, čo som miloval.
01:35
But then I got into stuff that I didn't love,
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Ale potom som sa dostal k veciam, ktoré som nemal rád,
01:37
like management. I am the world's worst manager,
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ako manažment. Som najhorší manažér na svete.
01:40
but I figured I should be doing it, because I was, after all,
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Ale vravel som si, že je to moja práca. Pretože ja som bol predsa
01:42
the president of the company.
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generálny riaditeľ spoločnosti.
01:44
Well, soon a black cloud formed over my head
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Nuž, čoskoro som mal nad hlavou čierny mrak
01:47
and here I was, outwardly very successful,
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a tam som stál, navonok veľmi úspešný,
01:49
but inwardly very depressed.
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ale vo vnútri s depresiou.
01:51
But I'm a guy; I knew how to fix it.
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Ale ja som chlap, viem, ako to napraviť.
01:55
I bought a fast car.
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Kúpil som si rýchle auto.
01:57
(Laughter)
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(Smiech)
02:00
It didn't help.
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Nepomohlo.
02:02
I was faster but just as depressed.
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Bol som rýchlejší, ale stále v rovnakej depresii.
02:04
So I went to my doctor. I said, "Doc,
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A tak som šiel za mojím lekárom. Vravím mu: "Pán doktor,
02:07
I can buy anything I want. But I'm not happy. I'm depressed.
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môžem si kúpiť, čo len chcem. Ale nie som šťastný. Mám depresiu.
02:11
It's true what they say, and I didn't believe it until it happened to me.
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Čo hovoria, je pravda, a ja som tomu neveril, kým sa to nestalo aj mne.
02:14
But money can't buy happiness."
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Za peniaze si šťastie nekúpite."
02:17
He said, "No. But it can buy Prozac."
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Vraví mi: "Nie. Ale môžete si za ne kúpiť Prozac."
02:20
And he put me on anti-depressants.
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A nasadil mi antidepresíva.
02:22
And yeah, the black cloud faded a little bit, but so did all the work,
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A čierny mrak trochu vybledol. Ale to aj všetka práca.
02:26
because I was just floating along. I couldn't care less if clients ever called.
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Pretože som sa len vznášal, vôbec ma nezaujímalo, či klienti zavolajú.
02:30
(Laughter)
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(Smiech)
02:33
And clients didn't call.
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A klienti nezavolali.
02:35
(Laughter)
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(Smiech)
02:36
Because they could see I was no longer serving them,
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Pretože videli, že už neslúžim im,
02:38
I was only serving myself.
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že slúžim už len sebe.
02:40
So they took their money and their projects to others who would serve them better.
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A tak vzali svoje peniaze a projekty k iným, ktorí im budú slúžili lepšie.
02:43
Well, it didn't take long for business to drop like a rock.
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Nuž, netrvalo dlho a obchod spadol na dno ako skala.
02:47
My partner and I, Thom, we had to let all our employees go.
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Môj partner,Thom, a ja sme museli prepustiť všetkým zamestnancov.
02:51
It was down to just the two of us, and we were about to go under.
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Zostali sme len dvaja a aj my sme sa chystali ísť ku dnu.
02:53
And that was great.
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A to bolo skvelé.
02:55
Because with no employees, there was nobody for me to manage.
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Pretože bez zamestnancov tam nebol nikto, komu by som šéfoval.
02:59
So I went back to doing the projects I loved.
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A tak som sa vrátil k projektom, ktoré som miloval.
03:02
I had fun again, I worked harder and, to cut a long story short,
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A znovu som sa bavil. Pracoval som ešte ťažšie. A aby som to skrátil:
03:06
did all the things that took me back up to success.
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robil som všetky tie veci, ktoré ma priviedli naspäť k úspechu.
03:09
But it wasn't a quick trip.
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Ale nebola to rýchla jazda.
03:11
It took seven years.
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Trvalo to sedem rokov.
03:13
But in the end, business grew bigger than ever.
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A na konci, biznis bol väčší ako kedykoľvek predtým.
03:16
And when I went back to following these eight principles,
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Keď som sa vrátil k dodržiavaniu týchto ôsmich princípov,
03:19
the black cloud over my head disappeared altogether.
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čierny mrak nad mojou hlavou úplne zmizol.
03:22
And I woke up one day and I said,
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A jedno ráno som sa zobudil a povedal som si:
03:24
"I don't need Prozac anymore."
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"Už nepotrebujem Prozac."
03:26
And I threw it away and haven't needed it since.
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Zahodil som ho a odvtedy som ho nepotreboval.
03:28
I learned that success isn't a one-way street.
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Naučil som sa, že úspech nie je jednosmerka.
03:31
It doesn't look like this; it really looks more like this.
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Nevyzerá takto. V skutočnosti to vyzerá viac takto.
03:34
It's a continuous journey.
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Je to nekončiaca cesta.
03:36
And if we want to avoid "success-to-failure-syndrome,"
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A ak sa chceme vyhnúť "syndrómu od úspechu k zlyhaniu",
03:39
we just keep following these eight principles,
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musíme len naďalej dodržiavať týchto osem princípov.
03:41
because that is not only how we achieve success,
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Pretože tak úspech nielen dosiahneme,
03:44
it's how we sustain it.
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ale si ho aj udržíme.
03:46
So here is to your continued success.
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Takže, na Váš pokračujúci úspech.
03:48
Thank you very much.
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Ďakujem veľmi pekne.
03:50
(Applause)
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(Potlesk)
ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com