TED2009
Richard St. John: Success is a continuous journey
Ričards St. Džons: Panākumi ir nebeidzams ceļojums
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Savā raksturīgi vaļsirdīgajā stilā Ričards St. Džons atgādina, ka panākumi nav vienvirziena ceļš, bet gan nepārtraukts ceļojums. Par piemēru viņš izmanto savu panākumu gūšanas un tad zaudēšanas stāstu, lai ilustrētu šo vērtīgo mācību — pārstājot censties, mēs izgāžamies.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
00:18
Why do so many people reach success and then fail?
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Kādēļ tik daudzi cilvēki
gūst panākumus un tad visu zaudē?
gūst panākumus un tad visu zaudē?
00:23
One of the big reasons is, we think success is a one-way street.
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Viens no galvenajiem iemesliem ir, ka,
mūsuprāt, panākumi ir vienvirziena ceļš.
mūsuprāt, panākumi ir vienvirziena ceļš.
00:27
So we do everything that leads up to success,
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Mēs darām visu, lai gūtu panākumus,
00:29
but then we get there. We figure we've made it,
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taču, kad tos iegūstam, iedomājamies,
ka esam galā,
atgriežamies savā komforta zonā
atgriežamies savā komforta zonā
00:31
we sit back in our comfort zone,
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00:33
and we actually stop doing everything that made us successful.
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un pārstājam darīt visu,
kas mūs padarīja veiksmīgus.
kas mūs padarīja veiksmīgus.
00:36
And it doesn't take long to go downhill.
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Nepaiet ilgs laiks, lai visu zaudētu.
00:38
And I can tell you this happens,
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Es zinu, ka tā var notikt,
00:40
because it happened to me.
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jo tā notika ar mani.
00:43
Reaching success, I worked hard, I pushed myself.
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Tiecoties pēc panākumiem,
es smagi strādāju un piespiedu sevi,
es smagi strādāju un piespiedu sevi,
00:46
But then I stopped, because I figured, "Oh, you know, I made it.
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taču tad es pārstāju,
jo iedomājos: „Esmu to paveicis.
jo iedomājos: „Esmu to paveicis.
00:49
I can just sit back and relax."
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Nu varu atvilkt elpu.”
00:51
Reaching success, I always tried to improve and do good work.
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Tiecoties pēc panākumiem,
es vienmēr centos attīstīties un darīt labus darbus.
es vienmēr centos attīstīties un darīt labus darbus.
00:55
But then I stopped because I figured, "Hey, I'm good enough.
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Taču tad to pārtraucu, jo iedomājos:
„Esmu gana labs.
Man nevajag kļūt vēl labākam.”
Man nevajag kļūt vēl labākam.”
00:58
I don't need to improve any more."
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01:00
Reaching success, I was pretty good at coming up with good ideas.
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Tiecoties pēc panākumiem,
man tīri labi padevās ideju radīšana,
man tīri labi padevās ideju radīšana,
01:04
Because I did all these simple things that led to ideas.
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jo es darīju visu vienkāršo,
kas noveda pie idejām.
kas noveda pie idejām.
01:07
But then I stopped, because I figured I was this hot-shot guy
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Taču tad es pārstāju, jo iedomājos,
ka esmu baigais brašulis
ka esmu baigais brašulis
01:10
and I shouldn't have to work at ideas, they should just come like magic.
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un man nebūtu jāstrādā pie idejām.
Tām būtu jānāk pašām no sevis.
Tām būtu jānāk pašām no sevis.
01:13
And the only thing that came was creative block.
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Vienīgais, kas atnāca, bija radošā barjera.
01:15
I couldn't come up with any ideas.
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Es vairs neko nespēju izdomāt.
01:18
Reaching success, I always focused on clients and projects,
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Tiecoties pēc panākumiem,
es vienmēr pievērsos klientiem un projektiem,
es vienmēr pievērsos klientiem un projektiem,
01:21
and ignored the money. Then all this money started pouring in.
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un ignorēju naudu.
Taču tad sāka gāzties iekšā visa šī nauda,
Taču tad sāka gāzties iekšā visa šī nauda,
01:24
And I got distracted by it.
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un tā novērsa manu uzmanību.
01:26
And suddenly I was on the phone to my stockbroker and my real estate agent,
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Pēkšņi es pa telefonu runāju ar brokeri
un nekustamo īpašumu aģentu,
un nekustamo īpašumu aģentu,
01:29
when I should have been talking to my clients.
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kad man vajadzēja runāt ar klientiem.
01:32
And reaching success, I always did what I loved.
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Tiecoties pēc panākumiem,
es vienmēr darīju to, kas man patika.
es vienmēr darīju to, kas man patika.
01:35
But then I got into stuff that I didn't love,
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Taču tad es sāku nodarboties ar lietām,
kas man nepatika, piemēram, pārvaldību.
kas man nepatika, piemēram, pārvaldību.
01:37
like management. I am the world's worst manager,
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Es esmu pasaules sliktākais vadītājs,
bet es iedomājos, ka tas ir jādara man,
01:40
but I figured I should be doing it, because I was, after all,
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jo es kā nekā biju uzņēmuma prezidents.
01:42
the president of the company.
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01:44
Well, soon a black cloud formed over my head
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Drīz vien virs manas galvas
savilkās melns mākonis,
savilkās melns mākonis,
01:47
and here I was, outwardly very successful,
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un te nu es biju, ārēji ļoti veiksmīgs,
01:49
but inwardly very depressed.
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taču iekšēji ļoti nomākts.
01:51
But I'm a guy; I knew how to fix it.
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Bet es esmu vīrietis.
Es zināju, kā to atrisināt.
Es zināju, kā to atrisināt.
01:55
I bought a fast car.
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Es nopirku ātru mašīnu.
01:57
(Laughter)
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(Smiekli)
02:00
It didn't help.
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Tas nepalīdzēja.
02:02
I was faster but just as depressed.
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Es biju ātrāks, taču tikpat nomākts,
02:04
So I went to my doctor. I said, "Doc,
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tādēļ es devos pie ārsta.
Es teicu: „Dakter,
es varu nopirkt visu, ko vēlos,
es varu nopirkt visu, ko vēlos,
02:07
I can buy anything I want. But I'm not happy. I'm depressed.
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taču es neesmu laimīgs. Es esmu nomākts.
02:11
It's true what they say, and I didn't believe it until it happened to me.
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Tā ir taisnība, un es tam neticēju,
kamēr tas nenotika ar mani,
kamēr tas nenotika ar mani,
02:14
But money can't buy happiness."
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taču par naudu nevar nopirkt laimi.”
„Nē,” viņš atbildēja:
„taču par to var nopirkt Prozac.”
„taču par to var nopirkt Prozac.”
02:17
He said, "No. But it can buy Prozac."
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02:20
And he put me on anti-depressants.
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un uzsēdināja mani uz antidepresantiem.
02:22
And yeah, the black cloud faded a little bit, but so did all the work,
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Jā, melnais mākonis nedaudz pabalēja,
taču tas pats notika ar darbu,
taču tas pats notika ar darbu,
02:26
because I was just floating along. I couldn't care less if clients ever called.
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jo es vienkārši plūdu pa straumi.
Man nerūpēja, vai klienti vispār zvanīs.
02:30
(Laughter)
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(Smiekli)
02:33
And clients didn't call.
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Un klienti nezvanīja.
02:35
(Laughter)
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(Smiekli)
02:36
Because they could see I was no longer serving them,
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Jo viņi redzēja, ka vairs nekalpoju viņiem,
02:38
I was only serving myself.
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es kalpoju tikai pats sev.
02:40
So they took their money and their projects to others who would serve them better.
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Tāpēc viņi ar savu naudu un projektiem aizgāja pie tādiem, kas viņiem kalpotu labāk.
02:43
Well, it didn't take long for business to drop like a rock.
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Nepagāja ilgs laiks,
kad bizness nogrima kā akmens.
kad bizness nogrima kā akmens.
02:47
My partner and I, Thom, we had to let all our employees go.
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Mums ar partneri Tomu
bija jāatlaiž visi darbinieki.
bija jāatlaiž visi darbinieki.
02:51
It was down to just the two of us, and we were about to go under.
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Palikām tikai mēs divi,
un mēs bijām bankrota priekšā.
un mēs bijām bankrota priekšā.
02:53
And that was great.
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Tas bija lieliski!
02:55
Because with no employees, there was nobody for me to manage.
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Jo bez darbiniekiem
man nebija, ko pārvaldīt.
man nebija, ko pārvaldīt.
02:59
So I went back to doing the projects I loved.
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Tādēļ es atgriezos pie projektiem,
kas man sagādāja prieku.
kas man sagādāja prieku.
03:02
I had fun again, I worked harder and, to cut a long story short,
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Man atkal patika mans darbs,
es smagi strādāju, un īsi sakot,
es smagi strādāju, un īsi sakot,
03:06
did all the things that took me back up to success.
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darīju visu, kas mani
atkal noveda pie panākumiem,
atkal noveda pie panākumiem,
03:09
But it wasn't a quick trip.
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taču tas nebija ātrs ceļš.
03:11
It took seven years.
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Tas man prasīja septiņus gadus.
03:13
But in the end, business grew bigger than ever.
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Tomēr beigās uzņēmums
izauga lielāks kā jebkad.
izauga lielāks kā jebkad.
03:16
And when I went back to following these eight principles,
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Man atgriežoties pie
šo astoņu principu ievērošanas,
šo astoņu principu ievērošanas,
03:19
the black cloud over my head disappeared altogether.
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pagaisa arī melnais mākonis virs manas galvas.
03:22
And I woke up one day and I said,
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Viendien es pamodos un teicu:
„Man vairs nevajag Prozac.”
03:24
"I don't need Prozac anymore."
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Es to atmetu un man to vairs nav vajadzējis.
03:26
And I threw it away and haven't needed it since.
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03:28
I learned that success isn't a one-way street.
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Es sapratu, ka panākumi
nav vienvirziena ceļš.
nav vienvirziena ceļš.
Tas neizskatās šādi.
Tas drīzāk izskatās šādi.
Tas drīzāk izskatās šādi.
03:31
It doesn't look like this; it really looks more like this.
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03:34
It's a continuous journey.
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Tas ir nebeidzams ceļojums.
03:36
And if we want to avoid "success-to-failure-syndrome,"
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Ja mēs vēlamies izvairīties no
„panākumu zaudēšanas sindroma”,
„panākumu zaudēšanas sindroma”,
03:39
we just keep following these eight principles,
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mums tikai jāturpina sekot šiem astoņiem principiem.
03:41
because that is not only how we achieve success,
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Jo tā panākumus ne tikai gūst,
03:44
it's how we sustain it.
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tā tos arī saglabā.
03:46
So here is to your continued success.
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Par jūsu nebeidzamajiem panākumiem.
03:48
Thank you very much.
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Liels paldies.
03:50
(Applause)
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(Aplausi)
ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com