ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2009

Richard St. John: Success is a continuous journey

Ričards St. Džons: Panākumi ir nebeidzams ceļojums

Filmed:
4,347,745 views

Savā raksturīgi vaļsirdīgajā stilā Ričards St. Džons atgādina, ka panākumi nav vienvirziena ceļš, bet gan nepārtraukts ceļojums. Par piemēru viņš izmanto savu panākumu gūšanas un tad zaudēšanas stāstu, lai ilustrētu šo vērtīgo mācību — pārstājot censties, mēs izgāžamies.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

00:18
Why do so manydaudzi people reachsasniedz successpanākumi and then failneizdoties?
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Kādēļ tik daudzi cilvēki
gūst panākumus un tad visu zaudē?
00:23
One of the bigliels reasonsiemeslu dēļ is, we think successpanākumi is a one-wayvienvirziena streetiela.
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Viens no galvenajiem iemesliem ir, ka,
mūsuprāt, panākumi ir vienvirziena ceļš.
00:27
So we do everything that leadsrezultātā up to successpanākumi,
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Mēs darām visu, lai gūtu panākumus,
00:29
but then we get there. We figureskaitlis we'vemēs esam madeizgatavots it,
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taču, kad tos iegūstam, iedomājamies,
ka esam galā,
atgriežamies savā komforta zonā
00:31
we sitsēdēt back in our comfortkomforts zonezona,
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00:33
and we actuallyfaktiski stop doing everything that madeizgatavots us successfulveiksmīga.
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un pārstājam darīt visu,
kas mūs padarīja veiksmīgus.
00:36
And it doesn't take long to go downhilllejup.
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Nepaiet ilgs laiks, lai visu zaudētu.
00:38
And I can tell you this happensnotiek,
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Es zinu, ka tā var notikt,
00:40
because it happenednotika to me.
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jo tā notika ar mani.
00:43
ReachingSasniedzot successpanākumi, I workedstrādāja hardgrūti, I pushednospiests myselfsevi.
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Tiecoties pēc panākumiem,
es smagi strādāju un piespiedu sevi,
00:46
But then I stoppedapstājās, because I figuredrakstainas, "Oh, you know, I madeizgatavots it.
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taču tad es pārstāju,
jo iedomājos: „Esmu to paveicis.
00:49
I can just sitsēdēt back and relaxatpūsties."
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Nu varu atvilkt elpu.”
00:51
ReachingSasniedzot successpanākumi, I always triedmēģinājis to improveuzlabot and do good work.
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Tiecoties pēc panākumiem,
es vienmēr centos attīstīties un darīt labus darbus.
00:55
But then I stoppedapstājās because I figuredrakstainas, "Hey, I'm good enoughpietiekami.
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Taču tad to pārtraucu, jo iedomājos:
„Esmu gana labs.
Man nevajag kļūt vēl labākam.”
00:58
I don't need to improveuzlabot any more."
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01:00
ReachingSasniedzot successpanākumi, I was prettyskaista good at comingnāk up with good ideasidejas.
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Tiecoties pēc panākumiem,
man tīri labi padevās ideju radīšana,
01:04
Because I did all these simplevienkāršs things that led to ideasidejas.
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jo es darīju visu vienkāršo,
kas noveda pie idejām.
01:07
But then I stoppedapstājās, because I figuredrakstainas I was this hot-shotHot shot guy
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Taču tad es pārstāju, jo iedomājos,
ka esmu baigais brašulis
01:10
and I shouldn'tnevajadzētu have to work at ideasidejas, they should just come like magicmaģija.
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un man nebūtu jāstrādā pie idejām.
Tām būtu jānāk pašām no sevis.
01:13
And the only thing that camenāca was creativeradošs blockbloķēt.
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Vienīgais, kas atnāca, bija radošā barjera.
01:15
I couldn'tnevarēja come up with any ideasidejas.
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Es vairs neko nespēju izdomāt.
01:18
ReachingSasniedzot successpanākumi, I always focusedkoncentrēta on clientsklientiem and projectsprojekti,
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Tiecoties pēc panākumiem,
es vienmēr pievērsos klientiem un projektiem,
01:21
and ignoredignorēts the moneynauda. Then all this moneynauda startedsāka pouringielejot in.
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un ignorēju naudu.
Taču tad sāka gāzties iekšā visa šī nauda,
01:24
And I got distractedizklaidīgs by it.
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un tā novērsa manu uzmanību.
01:26
And suddenlypēkšņi I was on the phonetālrunis to my stockbrokerbrokeris and my realreāls estateīpašums agentaģents,
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Pēkšņi es pa telefonu runāju ar brokeri
un nekustamo īpašumu aģentu,
01:29
when I should have been talkingrunājam to my clientsklientiem.
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kad man vajadzēja runāt ar klientiem.
01:32
And reachingsasniedzot successpanākumi, I always did what I lovedmīlēja.
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Tiecoties pēc panākumiem,
es vienmēr darīju to, kas man patika.
01:35
But then I got into stuffstuff that I didn't love,
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Taču tad es sāku nodarboties ar lietām,
kas man nepatika, piemēram, pārvaldību.
01:37
like managementvadība. I am the world'spasaules worstsliktākais managervadītājs,
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Es esmu pasaules sliktākais vadītājs,
bet es iedomājos, ka tas ir jādara man,
01:40
but I figuredrakstainas I should be doing it, because I was, after all,
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jo es kā nekā biju uzņēmuma prezidents.
01:42
the presidentprezidents of the companyuzņēmums.
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01:44
Well, soondrīz a blackmelns cloudmākonis formedizveidota over my headgalva
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Drīz vien virs manas galvas
savilkās melns mākonis,
01:47
and here I was, outwardlyārēji very successfulveiksmīga,
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un te nu es biju, ārēji ļoti veiksmīgs,
01:49
but inwardlyiekšēji very depressednomākts.
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taču iekšēji ļoti nomākts.
01:51
But I'm a guy; I knewzināja how to fixlabot it.
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Bet es esmu vīrietis.
Es zināju, kā to atrisināt.
01:55
I boughtnopirka a fastātri carautomašīna.
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Es nopirku ātru mašīnu.
01:57
(LaughterSmiekli)
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(Smiekli)
02:00
It didn't help.
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Tas nepalīdzēja.
02:02
I was fasterātrāk but just as depressednomākts.
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Es biju ātrāks, taču tikpat nomākts,
02:04
So I wentdevās to my doctorārsts. I said, "DocIOO,
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tādēļ es devos pie ārsta.
Es teicu: „Dakter,
es varu nopirkt visu, ko vēlos,
02:07
I can buynopirkt anything I want. But I'm not happylaimīgs. I'm depressednomākts.
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taču es neesmu laimīgs. Es esmu nomākts.
02:11
It's truetaisnība what they say, and I didn't believe it untillīdz it happenednotika to me.
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Tā ir taisnība, un es tam neticēju,
kamēr tas nenotika ar mani,
02:14
But moneynauda can't buynopirkt happinesslaime."
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taču par naudu nevar nopirkt laimi.”
„Nē,” viņš atbildēja:
„taču par to var nopirkt Prozac.”
02:17
He said, "No. But it can buynopirkt ProzacProzac."
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02:20
And he put me on anti-depressantsantidepresanti.
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un uzsēdināja mani uz antidepresantiem.
02:22
And yeah, the blackmelns cloudmākonis fadedizbalējuši a little bitmazliet, but so did all the work,
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Jā, melnais mākonis nedaudz pabalēja,
taču tas pats notika ar darbu,
02:26
because I was just floatingpeldošs alongkopā. I couldn'tnevarēja careaprūpe lessmazāk if clientsklientiem ever calledsauc.
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jo es vienkārši plūdu pa straumi.
Man nerūpēja, vai klienti vispār zvanīs.
02:30
(LaughterSmiekli)
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(Smiekli)
02:33
And clientsklientiem didn't call.
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Un klienti nezvanīja.
02:35
(LaughterSmiekli)
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(Smiekli)
02:36
Because they could see I was no longerilgāk servingkalpošana them,
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Jo viņi redzēja, ka vairs nekalpoju viņiem,
02:38
I was only servingkalpošana myselfsevi.
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es kalpoju tikai pats sev.
02:40
So they tookpaņēma theirviņu moneynauda and theirviņu projectsprojekti to othersciti who would servekalpot them better.
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Tāpēc viņi ar savu naudu un projektiem aizgāja pie tādiem, kas viņiem kalpotu labāk.
02:43
Well, it didn't take long for businessBizness to droppiliens like a rockakmens.
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Nepagāja ilgs laiks,
kad bizness nogrima kā akmens.
02:47
My partnerpartneris and I, ThomThom, we had to let all our employeesdarbinieki go.
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Mums ar partneri Tomu
bija jāatlaiž visi darbinieki.
02:51
It was down to just the two of us, and we were about to go underzem.
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Palikām tikai mēs divi,
un mēs bijām bankrota priekšā.
02:53
And that was great.
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Tas bija lieliski!
02:55
Because with no employeesdarbinieki, there was nobodyneviens for me to managepārvaldīt.
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Jo bez darbiniekiem
man nebija, ko pārvaldīt.
02:59
So I wentdevās back to doing the projectsprojekti I lovedmīlēja.
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Tādēļ es atgriezos pie projektiem,
kas man sagādāja prieku.
03:02
I had funjautri again, I workedstrādāja hardergrūtāk and, to cutsagriezti a long storystāsts shortīss,
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Man atkal patika mans darbs,
es smagi strādāju, un īsi sakot,
03:06
did all the things that tookpaņēma me back up to successpanākumi.
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darīju visu, kas mani
atkal noveda pie panākumiem,
03:09
But it wasn'tnebija a quickātri tripceļojums.
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taču tas nebija ātrs ceļš.
03:11
It tookpaņēma sevenseptiņi yearsgadiem.
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Tas man prasīja septiņus gadus.
03:13
But in the endbeigas, businessBizness grewpieauga biggerlielāks than ever.
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Tomēr beigās uzņēmums
izauga lielāks kā jebkad.
03:16
And when I wentdevās back to followingpēc tam these eightastoņi principlesprincipi,
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Man atgriežoties pie
šo astoņu principu ievērošanas,
03:19
the blackmelns cloudmākonis over my headgalva disappearedpazuda altogetherkopā.
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pagaisa arī melnais mākonis virs manas galvas.
03:22
And I wokepamodos up one day and I said,
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Viendien es pamodos un teicu:
„Man vairs nevajag Prozac.”
03:24
"I don't need ProzacProzac anymorevairs."
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Es to atmetu un man to vairs nav vajadzējis.
03:26
And I threwiemeta it away and haven'tnav neededvajadzīgs it sincekopš.
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03:28
I learnediemācījies that successpanākumi isn't a one-wayvienvirziena streetiela.
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Es sapratu, ka panākumi
nav vienvirziena ceļš.
Tas neizskatās šādi.
Tas drīzāk izskatās šādi.
03:31
It doesn't look like this; it really looksizskatās more like this.
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03:34
It's a continuousnepārtraukts journeyceļojums.
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Tas ir nebeidzams ceļojums.
03:36
And if we want to avoidizvairīties "success-to-failure-syndromepanākumi, lai neveiksmes sindroms,"
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Ja mēs vēlamies izvairīties no
„panākumu zaudēšanas sindroma”,
03:39
we just keep followingpēc tam these eightastoņi principlesprincipi,
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mums tikai jāturpina sekot šiem astoņiem principiem.
03:41
because that is not only how we achievesasniegt successpanākumi,
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Jo tā panākumus ne tikai gūst,
03:44
it's how we sustainuzturēt it.
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tā tos arī saglabā.
03:46
So here is to your continuedturpinājās successpanākumi.
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Par jūsu nebeidzamajiem panākumiem.
03:48
Thank you very much.
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Liels paldies.
03:50
(ApplauseAplausi)
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(Aplausi)
Translated by Kristaps Kadiķis
Reviewed by Dace A

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com