TED2009
Richard St. John: Success is a continuous journey
Richard St. John: "Muvaffaqiyat - davomiy sayohatdir"
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Richard St. John muvaffaqiyat bir yo'nalishli ko'cha emas, balki doimiy sayohat ekanligini soddagina usulda bizga eslatadi. U bizga qimmatbaho saboqni namoyon qilish uchun o'zining tadbirkorlik faoliyatining yuksalishi va zaiflanishini hikoya qiladi - biz harakat qilishdan to'xtaganda, omadsizlikka uchraymiz.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
00:18
Why do so many people reach success and then fail?
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Nima uchun ko'pchilik odamlar muvaffaqiyatga erishadi, so'ngra omadsizlikka uchraydi?
00:23
One of the big reasons is, we think success is a one-way street.
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Eng katta sabablaridan biri - muvaffaqiyatni bir yo'nalishli ko'cha deb o'ylashimizdadir
00:27
So we do everything that leads up to success,
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Biz muvaffaqiyatga yetaklaydigan hamma ishni bajaramiz.
00:29
but then we get there. We figure we've made it,
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Lekin, biz u yerga yetib borganimizda, biz muvaffaqiyatga erishganimizni anglaymiz,
00:31
we sit back in our comfort zone,
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qulaygina joylashib o'tiramiz
00:33
and we actually stop doing everything that made us successful.
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va muvaffaqiyatga erishishimizga sabab bo'lgan hamma ishlarni bajarishni to'xtatamiz.
00:36
And it doesn't take long to go downhill.
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Tepalikdan pastga qarab tushish uchun ko'p vaqt kerak emas.
00:38
And I can tell you this happens,
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Ishoning, bu rost narsa.
00:40
because it happened to me.
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Chunki, bunday holat menda sodir bo'ldi.
00:43
Reaching success, I worked hard, I pushed myself.
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Muvaffaqiyatga erishish uchun men juda tirishqoqlik bilan harakat qildim.
00:46
But then I stopped, because I figured, "Oh, you know, I made it.
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So'ngra, men harakat qilishni to'xtatdim, chunki men "Bilasizmi, men niyatimga erishganimni angladim.
00:49
I can just sit back and relax."
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Endi esa, o'tirib dam olsihim mumkin."
00:51
Reaching success, I always tried to improve and do good work.
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Muvaffaqiyatga erishish uchun, men har doim yaxshi ishni bajarishga harakat qildim.
00:55
But then I stopped because I figured, "Hey, I'm good enough.
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Lekin, men "Men yetarli darajada yaxshi bajaraman" deb anglaganim uchun harakat qilishdan to'xtadim.
00:58
I don't need to improve any more."
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Men yanada rivojlanishimga hojat yo'q." deb o'yladim.
01:00
Reaching success, I was pretty good at coming up with good ideas.
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Muvaffaqiyatga erishishda men yaxshi g'oyalarni juda zo'r o'ylardim.
01:04
Because I did all these simple things that led to ideas.
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Chunki, g'oyalarga olib boradigan mana shu barcha sodda ishlarni bajardim.
01:07
But then I stopped, because I figured I was this hot-shot guy
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So'ngra to'xtadim. Mening anglashimcha men juda uddaburon edim
01:10
and I shouldn't have to work at ideas, they should just come like magic.
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va g'oyalar ustida ishlashim kerak emas edi. G'oyalar huddi mo'jiza kabi kelishi kerak edi.
01:13
And the only thing that came was creative block.
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Shunda, yagona kelgan narsa ijodiy to'siqlik bo'ldi.
01:15
I couldn't come up with any ideas.
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Fikrimga hech qanday g'oya kelmas edi.
01:18
Reaching success, I always focused on clients and projects,
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Muvafaqqiyatga erishida, men doimo xaridorlar va proyektlarga e'tiborimni qaratdim
01:21
and ignored the money. Then all this money started pouring in.
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va pulga e'tibor bermadim. So'ngra, pul quyilib kela boshladi.
01:24
And I got distracted by it.
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Va bu meni chalg'itdi.
01:26
And suddenly I was on the phone to my stockbroker and my real estate agent,
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Shu zahoti, men birja dallolim va ko'chmas mulk bo'yicha agentim bilan telefonda gaplashayotgan edim.
01:29
when I should have been talking to my clients.
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Aslida esa, xaridorlarim bilan gaplashishim kerak edi.
01:32
And reaching success, I always did what I loved.
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Muvaffaqiyatga erishishda men har doim menga yoqqan ishni bajardim.
01:35
But then I got into stuff that I didn't love,
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Ammo, keyinroq men o'zim yoqtirmaydigan narsaga aralashib qoldim,
01:37
like management. I am the world's worst manager,
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masalan, boshqarish. Men dunyodagi eng yomon rahbarman.
01:40
but I figured I should be doing it, because I was, after all,
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Chunki men shu ishni bajarishim kerak deb o'yladim.
01:42
the president of the company.
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Axir, men kompaniyaning prezidenti edim.
01:44
Well, soon a black cloud formed over my head
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Tez orada tepamda qora bulut to'plandi.
01:47
and here I was, outwardly very successful,
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Endi esa, ko'rinishimdan men juda muvaffaqiyatliman,
01:49
but inwardly very depressed.
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aslida juda g'amgin holatdaman.
01:51
But I'm a guy; I knew how to fix it.
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Men yigitman, bu muammoni qanday hal qilishni bilar edim.
01:55
I bought a fast car.
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Men tez yurar mashina sotib oldim.
01:57
(Laughter)
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(Kulgi)
02:00
It didn't help.
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Bu yordam bermadi.
02:02
I was faster but just as depressed.
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Men qancha tezlashsam shunchalik g'amgin edim.
02:04
So I went to my doctor. I said, "Doc,
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Hullas, shifokorga borib aytdim:
02:07
I can buy anything I want. But I'm not happy. I'm depressed.
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Men istagan narsamni sotib olaman. Ammo, men baxtli emasman. Men tushkinlikdaman.
02:11
It's true what they say, and I didn't believe it until it happened to me.
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Odamlar aytadigan gap to'g'ri, men esa bu narsa menga sodir bo'lgunicha bu narsaga ishonmasdim.
02:14
But money can't buy happiness."
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Pul baxtni sotib ololmaydi."
02:17
He said, "No. But it can buy Prozac."
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U dedi, "Yo'q. Lekin, u Prozak sotib olishi mumkin."
02:20
And he put me on anti-depressants.
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U menga tushkunlikka qarshi dorilar berdi.
02:22
And yeah, the black cloud faded a little bit, but so did all the work,
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Qora bulut biroz tarqaldi. Shunday qilib, hamma ishni bajardim.
02:26
because I was just floating along. I couldn't care less if clients ever called.
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Chunki, men faqatgina yuzada yurgandim. Agar xaridorlar qo'ng'iroq qilsa, men befarq tura olmasdim.
02:30
(Laughter)
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(Kulgi)
02:33
And clients didn't call.
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Xaridorlar qo'ng'iroq qilmadi.
02:35
(Laughter)
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(Kulgi)
02:36
Because they could see I was no longer serving them,
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Men ularga xizmat ko'rsatmayotganimni ular sezgan edi,
02:38
I was only serving myself.
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men faqatgina o'zimga xizmat ko'rsatayotgan edim.
02:40
So they took their money and their projects to others who would serve them better.
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Shu sababli, ular pul va proyektlarini ularga xizmat ko'rsatadigan boshqa odamlarga olib bordi.
02:43
Well, it didn't take long for business to drop like a rock.
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Tadbirkorlikning puchga chiqishiga uzoq vaqt kerak bo'lmadi.
02:47
My partner and I, Thom, we had to let all our employees go.
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Hamrohim Tom va men barcha ishchilarimizga ketishga ruhsat berdik.
02:51
It was down to just the two of us, and we were about to go under.
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Faqatgina ikkimiz qoldik va ikkalamizning ishimiz chappasiga ketayotgan edi.
02:53
And that was great.
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Bu juda ajoyib edi.
02:55
Because with no employees, there was nobody for me to manage.
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Ishchilar yo'q, men hech kimni boshqarmasdim.
02:59
So I went back to doing the projects I loved.
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Men yana yaxshi ko'rgan proyektlarimni bajarishga berildim.
03:02
I had fun again, I worked harder and, to cut a long story short,
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Yana maza qildim. Tirishqoqlik bilan ishladim. Qisqasini aytganda:
03:06
did all the things that took me back up to success.
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meni yana qaytib muvaffaqiyatga olib boradigan hamma ishlarni bajardim.
03:09
But it wasn't a quick trip.
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Ammo, bu qisqa safar bo'lmadi.
03:11
It took seven years.
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Bunga yetti yil ketdi.
03:13
But in the end, business grew bigger than ever.
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Nihoyatda, tijoratim har doimgidan ham ko'proq o'saverdi.
03:16
And when I went back to following these eight principles,
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Men yana shu sakkizta qoidaga rioya qilishni boshlaganimda,
03:19
the black cloud over my head disappeared altogether.
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boshimdagi qora bulutlarning hammasi tarqalib ketdi.
03:22
And I woke up one day and I said,
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Bir tong uyg'onib, aytdim,
03:24
"I don't need Prozac anymore."
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"Menga endi Prozak kerak emas."
03:26
And I threw it away and haven't needed it since.
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U Prozakni tashlab yubordim va unga aslo muhtoj bo'lmadim.
03:28
I learned that success isn't a one-way street.
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Men muvaffaqiyat bir tomonlama ko'cha emasligini o'rgandim.
03:31
It doesn't look like this; it really looks more like this.
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Ko'rinishidan bunga o'xshamaydi. Aslida, ko'proq mana bunaqaga o'xshaydi.
03:34
It's a continuous journey.
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Bu davomiy sayohat.
03:36
And if we want to avoid "success-to-failure-syndrome,"
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Biz "muvaffaqiyatdan omadsizlikka degan sindromi"dan yiroq bo'lishni xohlasak,
03:39
we just keep following these eight principles,
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Biz shu sakkizta qoidaga amal qilishda davom etamiz.
03:41
because that is not only how we achieve success,
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Sababi, bu nafaqat biz qanday qilib muvaffaqiyatga erishishimiz,
03:44
it's how we sustain it.
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balki uni ushlab turishimizdir.
03:46
So here is to your continued success.
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Mana bu sizning davomiy muvaffaqiyatingiz uchundir.
03:48
Thank you very much.
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Katta rahmat.
03:50
(Applause)
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(Qarsaklar)
ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com