ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2009

Richard St. John: Success is a continuous journey

Ričard Sv. Džon: "Uspeh je neprekidno putovanje"

Filmed:
4,347,745 views

Na svoj prepoznatljivo iskren način, Ričard Sv. Džon nas podseća da uspeh nije jednosmerna ulica, već neprekidno putovanje. On koristi priču o svom poslovnom uspehu i propasti da ilustruje vrednu lekciju -- kada prestanemo pokušavati, propadamo.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

00:18
Why do so manyмноги people reachдостигнути successуспех and then failпропасти?
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Zašto toliko ljudi dostigne uspeh, a zatim propadne?
00:23
One of the bigвелики reasonsразлоге is, we think successуспех is a one-wayu jednom pravcu streetулица.
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Jedan od glavnih razloga je i to što mislimo da je put ka uspehu jednosmerna ulica.
00:27
So we do everything that leadsводи up to successуспех,
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Zato činimo sve što nas vodi ka uspehu.
00:29
but then we get there. We figureфигура we'veми смо madeмаде it,
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Ali onda stignemo do cilja. Shvatimo da smo uspeli,
00:31
we sitседите back in our comfortудобност zoneзоне,
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zavalimo se u "udobnoj zoni",
00:33
and we actuallyзаправо stop doing everything that madeмаде us successfulуспјешно.
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i zapravo prestanemo raditi sve ono što nas je učinilo uspešnim.
00:36
And it doesn't take long to go downhillнизбрдо.
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I ne treba mnogo vremena da kola krenu nadole.
00:38
And I can tell you this happensсе дешава,
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I mogu vam reći da se to dešava.
00:40
because it happenedдесило to me.
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Zato što se desilo meni.
00:43
ReachingPostizanje successуспех, I workedрадио је hardтешко, I pushedгурнут myselfЈа сам.
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Na putu ka uspehu radio sam naporno, davao sve od sebe.
00:46
But then I stoppedпрестала, because I figuredфигуред, "Oh, you know, I madeмаде it.
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Ali onda sam prestao, jer sam shvatio, "Ok, uspeo sam.
00:49
I can just sitседите back and relaxOpusti se."
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Sada mogu da se opustim."
00:51
ReachingPostizanje successуспех, I always triedПокушали to improveпобољшати and do good work.
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Na putu ka uspehu, uvek sam pokušavao da napredujem i da dobro radim.
00:55
But then I stoppedпрестала because I figuredфигуред, "Hey, I'm good enoughдовољно.
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Onda sam prekinuo jer sam pomislio, "Hej, dovoljno sam dobar
00:58
I don't need to improveпобољшати any more."
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Nema potrebe da budem bolji."
01:00
ReachingPostizanje successуспех, I was prettyприлично good at comingдолазе up with good ideasидеје.
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Na putu ka uspehu, bio sam prilično dobar u smišljanju dobrih ideja.
01:04
Because I did all these simpleједноставно things that led to ideasидеје.
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Radio sam sve one jednostavne stvari koje vode ka idejama.
01:07
But then I stoppedпрестала, because I figuredфигуред I was this hot-shotsposobnog guy
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Prekinuo sam. Pomislio sam da sam velika zverka
01:10
and I shouldn'tне би требало have to work at ideasидеје, they should just come like magicмагија.
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i da ne moram više da radim na idejama. One trebaju da se rađaju poput magije.
01:13
And the only thing that cameДошао was creativeкреативан blockблокирати.
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I jedina stvar koju sam dobio je kreativni blok.
01:15
I couldn'tније могао come up with any ideasидеје.
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Nisam mogao doći do ideja.
01:18
ReachingPostizanje successуспех, I always focusedфокусиран on clientsклијенти and projectsпројеката,
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Na putu ka uspehu, uvek sam se fokusirao na klijente i projekte,
01:21
and ignoredигнорисана the moneyновац. Then all this moneyновац startedпочела pouringзаливање in.
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i ignorisao novac. Onda je novac počeo da se sliva sa svih strana.
01:24
And I got distractedодвратан by it.
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I odvukao je moju pažnju.
01:26
And suddenlyизненада I was on the phoneтелефон to my stockbrokerbroker and my realправи estateнекретнине agentAgente,
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Odjednom sam se našao na telefonu sa mojim brokerom i mojim agentom za nekretnine,
01:29
when I should have been talkingпричају to my clientsклијенти.
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a zapravo sam trebao pričati sa klijentima.
01:32
And reachingпостизање successуспех, I always did what I lovedвољен.
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Na putu ka uspehu, uvek sam radio ono što volim.
01:35
But then I got into stuffствари that I didn't love,
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Ali onda sam došao i do stvari koje ne volim,
01:37
like managementменаџмент. I am the world'sсветске worstнајгоре managerменаџер,
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kao što je menadžment. Ja sam najgori menadžer na svetu.
01:40
but I figuredфигуред I should be doing it, because I was, after all,
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Smatrao sam da ja to treba da radim. Ipak sam, iznad svega,
01:42
the presidentпредседник of the companyкомпанија.
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ja predsednik kompanije.
01:44
Well, soonускоро a blackцрн cloudоблак formedформирана over my headглава
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Uskoro se iznad moje glave formirao crni oblak,
01:47
and here I was, outwardlyspolja very successfulуспјешно,
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bio sam tu, spolja gledano vrlo uspešan,
01:49
but inwardlyiznutra very depressedдепресиван.
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ali unutra u dubokoj depresiji.
01:51
But I'm a guy; I knewзнала how to fixпоправи it.
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Ali ja sam muškarac, imao sam rešenje za to.
01:55
I boughtкупио a fastбрзо carауто.
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Kupio sam brza kola.
01:57
(LaughterSmeh)
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(Smeh)
02:00
It didn't help.
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Nije pomoglo.
02:02
I was fasterбрже but just as depressedдепресиван.
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Bio sam brži, ali jednako depresivan.
02:04
So I wentотишао to my doctorдоктор. I said, "DocDoktore,
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Otišao sam kod doktora i rekao "Doco,
02:07
I can buyкупити anything I want. But I'm not happyсрећан. I'm depressedдепресиван.
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mogu da kupim šta god poželim. Ali nisam srećan. Depresivan sam.
02:11
It's trueистина what they say, and I didn't believe it untilсве док it happenedдесило to me.
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Istina je to što kažu, ni ja nisam verovao dok mi se nije desilo.
02:14
But moneyновац can't buyкупити happinessсрећа."
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Novac ne može kupiti sreću."
02:17
He said, "No. But it can buyкупити ProzacProzak."
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On reče, "Ne. Ali može kupiti Prozak."
02:20
And he put me on anti-depressantsантидепресиви.
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I prepisao mi je anti-depresive.
02:22
And yeah, the blackцрн cloudоблак fadedizbledela a little bitмало, but so did all the work,
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Crni oblak je malo posvetleo, ali zajedno sa njim i sav posao.
02:26
because I was just floatingплутајући alongзаједно. I couldn'tније могао careнега lessмање if clientsклијенти ever calledпозвани.
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Pošto sam prosto plivao u oblacima, uopšte me nije zanimalo da li klijenti zovu.
02:30
(LaughterSmeh)
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(Smeh)
02:33
And clientsклијенти didn't call.
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I oni nisu zvali.
02:35
(LaughterSmeh)
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(Smeh)
02:36
Because they could see I was no longerдуже servingслужи them,
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Videli su da im više nisam na usluzi,
02:38
I was only servingслужи myselfЈа сам.
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služio sam samo sebi.
02:40
So they tookузела theirњихова moneyновац and theirњихова projectsпројеката to othersдруги who would serveслужи them better.
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Zato su svoj novac i projekte odneli drugima koji će im bolje služiti.
02:43
Well, it didn't take long for businessбизнис to dropкап like a rockроцк.
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Nije trebalo dugo da ceo biznis propadne kao kamen.
02:47
My partnerпартнер and I, ThomThom, we had to let all our employeesзапослени go.
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Moj partner i ja smo morali otpustiti sve radnike.
02:51
It was down to just the two of us, and we were about to go underиспод.
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Ostali smo samo nas dvojica, a i mi smo ubrzano išli pod led.
02:53
And that was great.
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I to je bilo odlično.
02:55
Because with no employeesзапослени, there was nobodyнико for me to manageуправљати.
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Jer bez radnika, nisam imao kime da rukovodim.
02:59
So I wentотишао back to doing the projectsпројеката I lovedвољен.
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Tako da sam se vratio projektima koje sam voleo.
03:02
I had funзабавно again, I workedрадио је harderтеже and, to cutрез a long storyприча shortкратак,
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Ponovo sam se zabavljao, radio više i da skratim dugu priču:
03:06
did all the things that tookузела me back up to successуспех.
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radio sam sve ono što će me dovesti do uspeha.
03:09
But it wasn'tније a quickбрзо tripпутовање.
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Ali to nije bio brz put.
03:11
It tookузела sevenседам yearsгодине.
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Trebalo je sedam godina.
03:13
But in the endкрај, businessбизнис grewрастао biggerвеће than ever.
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Na kraju, firma je bila jača nego ikad.
03:16
And when I wentотишао back to followingследећи these eightосам principlesпринципе,
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A kada sam se vratio poštovanju ovih osam principa,
03:19
the blackцрн cloudоблак over my headглава disappearedнестао altogethersve zajedno.
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crni oblak iznad moje glave je potpuno nestao.
03:22
And I wokeпробудио се up one day and I said,
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Probudio sam se jednog dana i rekao sebi,
03:24
"I don't need ProzacProzak anymoreвише."
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"Prozak mi više ne treba."
03:26
And I threwбацила it away and haven'tније neededпотребно it sinceОд.
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Bacio sam ga i nikada mi više nije zatrebao.
03:28
I learnedнаучио that successуспех isn't a one-wayu jednom pravcu streetулица.
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Naučio sam da uspeh nije jednosmerna ulica.
03:31
It doesn't look like this; it really looksизглед more like this.
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Ne izgleda tako, zapravo izgleda više kao
03:34
It's a continuousконтинуирано journeyпутовање.
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neprekidno putovanje.
03:36
And if we want to avoidизбегавајте "success-to-failure-syndromeuspeh-otkazivanje sindrom,"
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I ako želimo da izbegnemo "uspeh-propast sindrom."
03:39
we just keep followingследећи these eightосам principlesпринципе,
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treba da pratimo samo ovih osam principa.
03:41
because that is not only how we achieveпостићи successуспех,
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Jer oni nisu samo način da do uspeha dođemo,
03:44
it's how we sustainодржи it.
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već i da ga zadržimo.
03:46
So here is to your continuedнаставио successуспех.
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Zato nazdravimo vašem neprekidnom uspehu.
03:48
Thank you very much.
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Hvala vam
03:50
(ApplauseAplauz)
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(Aplauz)
Translated by Ivan Minic
Reviewed by Ivana Korom

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com