TED2009
Richard St. John: Success is a continuous journey
Ričard Sv. Džon: "Uspeh je neprekidno putovanje"
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Na svoj prepoznatljivo iskren način, Ričard Sv. Džon nas podseća da uspeh nije jednosmerna ulica, već neprekidno putovanje. On koristi priču o svom poslovnom uspehu i propasti da ilustruje vrednu lekciju -- kada prestanemo pokušavati, propadamo.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
00:18
Why do so many people reach success and then fail?
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Zašto toliko ljudi dostigne uspeh, a zatim propadne?
00:23
One of the big reasons is, we think success is a one-way street.
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Jedan od glavnih razloga je i to što mislimo da je put ka uspehu jednosmerna ulica.
00:27
So we do everything that leads up to success,
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Zato činimo sve što nas vodi ka uspehu.
00:29
but then we get there. We figure we've made it,
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Ali onda stignemo do cilja. Shvatimo da smo uspeli,
00:31
we sit back in our comfort zone,
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zavalimo se u "udobnoj zoni",
00:33
and we actually stop doing everything that made us successful.
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i zapravo prestanemo raditi sve ono što nas je učinilo uspešnim.
00:36
And it doesn't take long to go downhill.
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I ne treba mnogo vremena da kola krenu nadole.
00:38
And I can tell you this happens,
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I mogu vam reći da se to dešava.
00:40
because it happened to me.
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Zato što se desilo meni.
00:43
Reaching success, I worked hard, I pushed myself.
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Na putu ka uspehu radio sam naporno, davao sve od sebe.
00:46
But then I stopped, because I figured, "Oh, you know, I made it.
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Ali onda sam prestao, jer sam shvatio, "Ok, uspeo sam.
00:49
I can just sit back and relax."
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Sada mogu da se opustim."
00:51
Reaching success, I always tried to improve and do good work.
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Na putu ka uspehu, uvek sam pokušavao da napredujem i da dobro radim.
00:55
But then I stopped because I figured, "Hey, I'm good enough.
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Onda sam prekinuo jer sam pomislio, "Hej, dovoljno sam dobar
00:58
I don't need to improve any more."
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Nema potrebe da budem bolji."
01:00
Reaching success, I was pretty good at coming up with good ideas.
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Na putu ka uspehu, bio sam prilično dobar u smišljanju dobrih ideja.
01:04
Because I did all these simple things that led to ideas.
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Radio sam sve one jednostavne stvari koje vode ka idejama.
01:07
But then I stopped, because I figured I was this hot-shot guy
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Prekinuo sam. Pomislio sam da sam velika zverka
01:10
and I shouldn't have to work at ideas, they should just come like magic.
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i da ne moram više da radim na idejama. One trebaju da se rađaju poput magije.
01:13
And the only thing that came was creative block.
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I jedina stvar koju sam dobio je kreativni blok.
01:15
I couldn't come up with any ideas.
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Nisam mogao doći do ideja.
01:18
Reaching success, I always focused on clients and projects,
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Na putu ka uspehu, uvek sam se fokusirao na klijente i projekte,
01:21
and ignored the money. Then all this money started pouring in.
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i ignorisao novac. Onda je novac počeo da se sliva sa svih strana.
01:24
And I got distracted by it.
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I odvukao je moju pažnju.
01:26
And suddenly I was on the phone to my stockbroker and my real estate agent,
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Odjednom sam se našao na telefonu sa mojim brokerom i mojim agentom za nekretnine,
01:29
when I should have been talking to my clients.
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a zapravo sam trebao pričati sa klijentima.
01:32
And reaching success, I always did what I loved.
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Na putu ka uspehu, uvek sam radio ono što volim.
01:35
But then I got into stuff that I didn't love,
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Ali onda sam došao i do stvari koje ne volim,
01:37
like management. I am the world's worst manager,
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kao što je menadžment. Ja sam najgori menadžer na svetu.
01:40
but I figured I should be doing it, because I was, after all,
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Smatrao sam da ja to treba da radim. Ipak sam, iznad svega,
01:42
the president of the company.
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ja predsednik kompanije.
01:44
Well, soon a black cloud formed over my head
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Uskoro se iznad moje glave formirao crni oblak,
01:47
and here I was, outwardly very successful,
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bio sam tu, spolja gledano vrlo uspešan,
01:49
but inwardly very depressed.
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ali unutra u dubokoj depresiji.
01:51
But I'm a guy; I knew how to fix it.
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Ali ja sam muškarac, imao sam rešenje za to.
01:55
I bought a fast car.
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Kupio sam brza kola.
01:57
(Laughter)
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(Smeh)
02:00
It didn't help.
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Nije pomoglo.
02:02
I was faster but just as depressed.
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Bio sam brži, ali jednako depresivan.
02:04
So I went to my doctor. I said, "Doc,
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Otišao sam kod doktora i rekao "Doco,
02:07
I can buy anything I want. But I'm not happy. I'm depressed.
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mogu da kupim šta god poželim. Ali nisam srećan. Depresivan sam.
02:11
It's true what they say, and I didn't believe it until it happened to me.
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Istina je to što kažu, ni ja nisam verovao dok mi se nije desilo.
02:14
But money can't buy happiness."
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Novac ne može kupiti sreću."
02:17
He said, "No. But it can buy Prozac."
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On reče, "Ne. Ali može kupiti Prozak."
02:20
And he put me on anti-depressants.
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I prepisao mi je anti-depresive.
02:22
And yeah, the black cloud faded a little bit, but so did all the work,
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Crni oblak je malo posvetleo, ali zajedno sa njim i sav posao.
02:26
because I was just floating along. I couldn't care less if clients ever called.
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Pošto sam prosto plivao u oblacima, uopšte me nije zanimalo da li klijenti zovu.
02:30
(Laughter)
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(Smeh)
02:33
And clients didn't call.
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I oni nisu zvali.
02:35
(Laughter)
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(Smeh)
02:36
Because they could see I was no longer serving them,
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Videli su da im više nisam na usluzi,
02:38
I was only serving myself.
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služio sam samo sebi.
02:40
So they took their money and their projects to others who would serve them better.
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Zato su svoj novac i projekte odneli drugima koji će im bolje služiti.
02:43
Well, it didn't take long for business to drop like a rock.
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Nije trebalo dugo da ceo biznis propadne kao kamen.
02:47
My partner and I, Thom, we had to let all our employees go.
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Moj partner i ja smo morali otpustiti sve radnike.
02:51
It was down to just the two of us, and we were about to go under.
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Ostali smo samo nas dvojica, a i mi smo ubrzano išli pod led.
02:53
And that was great.
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I to je bilo odlično.
02:55
Because with no employees, there was nobody for me to manage.
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Jer bez radnika, nisam imao kime da rukovodim.
02:59
So I went back to doing the projects I loved.
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Tako da sam se vratio projektima koje sam voleo.
03:02
I had fun again, I worked harder and, to cut a long story short,
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Ponovo sam se zabavljao, radio više i da skratim dugu priču:
03:06
did all the things that took me back up to success.
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radio sam sve ono što će me dovesti do uspeha.
03:09
But it wasn't a quick trip.
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Ali to nije bio brz put.
03:11
It took seven years.
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Trebalo je sedam godina.
03:13
But in the end, business grew bigger than ever.
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Na kraju, firma je bila jača nego ikad.
03:16
And when I went back to following these eight principles,
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A kada sam se vratio poštovanju ovih osam principa,
03:19
the black cloud over my head disappeared altogether.
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crni oblak iznad moje glave je potpuno nestao.
03:22
And I woke up one day and I said,
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Probudio sam se jednog dana i rekao sebi,
03:24
"I don't need Prozac anymore."
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"Prozak mi više ne treba."
03:26
And I threw it away and haven't needed it since.
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Bacio sam ga i nikada mi više nije zatrebao.
03:28
I learned that success isn't a one-way street.
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Naučio sam da uspeh nije jednosmerna ulica.
03:31
It doesn't look like this; it really looks more like this.
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Ne izgleda tako, zapravo izgleda više kao
03:34
It's a continuous journey.
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neprekidno putovanje.
03:36
And if we want to avoid "success-to-failure-syndrome,"
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I ako želimo da izbegnemo "uspeh-propast sindrom."
03:39
we just keep following these eight principles,
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treba da pratimo samo ovih osam principa.
03:41
because that is not only how we achieve success,
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Jer oni nisu samo način da do uspeha dođemo,
03:44
it's how we sustain it.
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već i da ga zadržimo.
03:46
So here is to your continued success.
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Zato nazdravimo vašem neprekidnom uspehu.
03:48
Thank you very much.
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Hvala vam
03:50
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com