TEDxToronto 2010
Dave Meslin: The antidote to apathy
Dave Meslin: Protuotrov za ravnodušnost
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1,853,644 views
Lokalne politike -- škole, zone, izbori za vijeće -- nas pogađaju tamo gdje živimo. Zašto se onda više nas ne uključi? Je li to ravnodušnost? David Meslin kaže ne. On identificira sedam barijera koje nas sprječavaju da se angažiramo u našim zajednicama, čak i kada nam je stvarno stalo.
Dave Meslin - Artist and organizer
Dave Meslin is a "professional rabble-rouser." Based in Toronto, he works to make local issues engaging and even fun to get involved in. Full bio
Dave Meslin is a "professional rabble-rouser." Based in Toronto, he works to make local issues engaging and even fun to get involved in. Full bio
Double-click the English transcript below to play the video.
00:15
How often do we hear
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Koliko često čujemo
00:17
that people just don't care?
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da ljudi jednostavno ne brinu?
00:19
How many times have you been told
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Koliko puta su vam rekli
00:21
that real, substantial change isn't possible
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da stvarna, značajna promjena nije moguća
00:24
because most people are too selfish,
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jer je većina ljudi presebična,
00:26
too stupid or too lazy
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preglupa ili prelijena
00:28
to try to make a difference in their community?
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kako bi pokušali napraviti promjenu u svojim zajednicama?
00:31
I propose to you today that apathy as we think we know it
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Namjeravam vam danas objasniti da ravnodušnost kakvu znamo
00:34
doesn't actually exist,
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u stvarnosti ne postoji,
00:36
but rather, that people do care,
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već da ljudi mare,
00:38
but that we live in a world
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ali da živimo u svijetu
00:40
that actively discourages engagement
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koji aktivno obeshrabruje angažman
00:42
by constantly putting obstacles and barriers in our way.
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stalno stavljajući prepreke i barijere na naš put.
00:45
And I'll give you some examples of what I mean.
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I dati ću vam neke primjere onoga na što mislim.
00:47
Let's start with city hall.
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Počnimo s gradskom vijećnicom.
00:49
You ever see one of these before?
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Jeste li ikada ranije vidjeli jednu od ovih?
00:51
This is a newspaper ad.
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Ovo je novinski oglas.
00:53
It's a notice of a zoning application change for a new office building
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Ovo je obavijest o primjeni promjene zone za novu uredsku zgradu
00:56
so the neighborhood knows what's happening.
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kako bi susjedstvo znalo što se događa.
00:58
As you can see, it's impossible to read.
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Kao što vidite, to je nemoguće pročitati.
01:00
You need to get halfway down
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Morate proći kroz pola oglasa
01:02
to even find out which address they're talking about,
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kako biste saznali o kojoj se adresi radi,
01:04
and then farther down, in tiny 10-point font,
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i onda još dalje, fontom 10 piše
01:06
to find out how to actually get involved.
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kako se možete uključiti.
01:09
Imagine if the private sector advertised in the same way --
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Zamislite kada bi se privatni sektor oglašavao na isti način --
01:12
if Nike wanted to sell a pair of shoes
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kada bi Nike želio prodati par tenisica
01:15
and put an ad in the paper like that.
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i stavio oglas poput ovog u novine.
01:18
(Applause)
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(Pljesak)
01:21
Now that would never happen.
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To se nikada ne bi dogodilo.
01:23
You'll never see an ad like that
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Nikada nećete vidjeti oglas poput ovoga,
01:25
because Nike actually wants you to buy their shoes.
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jer Nike stvarno želi da kupite njihove tenisice.
01:28
Whereas the city of Toronto
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Dok grad Toronto
01:30
clearly doesn't want you involved with the planning process,
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očito ne želi da se uključite u proces planiranja,
01:32
otherwise their ads would look something like this --
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u protivnom im oglasi ne bi izgledali poput ovog --
01:34
with all the information basically laid out clearly.
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sa svim informacijama jasno iznesenim.
01:36
As long as the city's putting out notices like this
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Sve dok će grad stavljati ovakve oglase
01:38
to try to get people engaged,
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kako bi uključio ljude,
01:40
then of course people aren't going to be engaged.
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do tada, naravno, ljudi neće biti uključeni.
01:42
But that's not apathy;
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Ali to nije ravnodušnost;
01:44
that's intentional exclusion.
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to je namjerno isključivanje.
01:47
Public space.
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Javni prostor.
01:49
(Applause)
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(Pljesak)
01:51
The manner in which we mistreat our public spaces
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Način na koji zlostavljamo naš javni prostor
01:53
is a huge obstacle
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predstavlja ogromnu prepreku
01:55
towards any type of progressive political change
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prema bilo kakvom obliku progresivne političke promjene.
01:58
because we've essentially put a price tag on freedom of expression.
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Jer smo u stvari stavili cijenu na slobodu izražavanja.
02:01
Whoever has the most money gets the loudest voice,
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Onaj tko ima najviše novca njegov glas se najjače čuje,
02:04
dominating the visual and mental environment.
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dominirajući vizualnom i mentalnom okolinom.
02:06
The problem with this model
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Problem tog modela
02:08
is that there are some amazing messages that need to be said
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jest da postoje neke nevjerojatne poruke koje bi se morale kazati
02:10
that aren't profitable to say.
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ali nisu profitabilne.
02:12
So you're never going to see them on a billboard.
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Tako da ih nikada nećete vidjeti na oglasnoj ploči.
02:15
The media plays an important role
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Mediji igraju važnu ulogu
02:17
in developing our relationship with political change,
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u razvoju našeg odnosa s političkim promjenama,
02:20
mainly by ignoring politics
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uglavnom ignorirajući politiku
02:22
and focusing on celebrities and scandals,
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i fokusirajući se na slavne ličnosti i skandale.
02:24
but even when they do talk about important political issues,
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Ali čak i kada govore o važnim političkim problemima,
02:27
they do it in a way that I feel discourages engagement.
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govore na način da se osjećam obeshrabrenim angažirati se.
02:30
And I'll give you an example: the Now magazine from last week --
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I dati ću vam primjer: Now magazin od prošlog tjedna --
02:32
progressive, downtown weekly in Toronto.
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progresivni, urbani tjednik iz Toronta.
02:34
This is the cover story.
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Ovo je njihova naslovnica.
02:36
It's an article about a theater performance,
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Ovo je članak o kazališnoj izvedbi,
02:39
and it starts with basic information about where it is,
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i započinje s osnovnom informacijom gdje se igra,
02:42
in case you actually want to go and see it after you've read the article --
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u slučaju da želite sami otići i pogledati izvedbu nakon što pročitate članak --
02:45
where, the time, the website.
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gdje, vrijeme, web stranica.
02:47
Same with this -- it's a movie review,
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Isto s ovim -- to je recenzija filma,
02:49
an art review,
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umjetnička recenzija,
02:51
a book review -- where the reading is in case you want to go.
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recenzija knjige -- gdje se odvija čitanje u slučaju da želite otići.
02:54
A restaurant -- you might not want to just read about it,
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Restoran -- možda ne želite samo čitati o njemu,
02:56
maybe you want to go to the restaurant.
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možda želite otići do restorana.
02:58
So they tell you where it is, what the prices are,
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Tako vam kažu gdje se nalazi, koje su cijene,
03:00
the address, the phone number, etc.
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adresa, telefonski broj, itd.
03:02
Then you get to their political articles.
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Onda odete do njihovih članaka o politici.
03:04
Here's a great article about an important election race that's happening.
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Ovdje je sjajan članak o važnoj izbornoj utrci koja se odvija.
03:07
It talks about the candidates -- written very well --
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Govori o kandidatima -- jako dobro napisan --
03:09
but no information, no follow-up,
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ali bez informacija, bez nastavka,
03:11
no websites for the campaigns,
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nema web stranice kampanje,
03:13
no information about when the debates are, where the campaign offices are.
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nema informacije o tome gdje se debate održavaju, gdje je ured kampanje.
03:16
Here's another good article
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Ovdje je još jedan sjajan članak
03:18
about a new campaign opposing privatization of transit
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o novoj kampanji koja se protivi privatizaciji tranzita
03:21
without any contact information for the campaign.
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bez ikakve kontaktne informacije o kampanji.
03:24
The message seems to be
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Poruka je čini se
03:26
that the readers are most likely to want to eat,
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da bi čitatelji vrlo vjerojatno željeli jesti,
03:28
maybe read a book, maybe see a movie, but not be engaged in their community.
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možda pročitali knjigu, možda vidjeli film, ali se ne bi angažirali u svojoj zajednici.
03:31
And you might think this is a small thing,
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I možda ćete misliti kako je ovo mala stvar,
03:33
but I think it's important because it sets a tone
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ali ja mislim da je važno jer daje ton
03:36
and it reinforces the dangerous idea
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i osnažuje opasnu ideju
03:40
that politics is a spectator sport.
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kako je politika sport za praćenje.
03:43
Heroes: How do we view leadership?
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Heroji: Kako gledamo na vodstvo?
03:45
Look at these 10 movies. What do they have in common?
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Pogledajte ovih 10 filmova. Što imaju zajedničko?
03:48
Anyone?
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Bilo tko?
03:50
They all have heroes who were chosen.
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Svi imaju heroje koji su izabrani.
03:52
Someone came up to them and said, "You're the chosen one.
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Netko im je prišao i rekao, "Vi ste izabrani.
03:55
There's a prophesy. You have to save the world."
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Postoji proročanstvo. Morate spasiti svijet."
03:57
And then someone goes off and saves the world because they've been told to,
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I onda netko ode i spasi svijet jer mu je netko rekao da to učini,
04:00
with a few people tagging along.
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s nekoliko ljudi koje obilježi.
04:02
This helps me understand
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To mi pomaže razumijeti
04:04
why a lot of people have trouble seeing themselves as leaders
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zašto veliki broj ljudi ima problema vidjeti se kao vođe.
04:07
because it sends all the wrong messages about what leadership is about.
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Jer to šalje skroz krivu poruku o tome što vodstvo uistinu jest.
04:10
A heroic effort is a collective effort,
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Herojski napor je skupni napor,
04:12
number one.
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pod broj jedan.
04:14
Number two, it's imperfect; it's not very glamorous,
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Broj dva, to je nesavršeno; čak i nije glamurozno;
04:17
and it doesn't suddenly start and suddenly end.
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i ne započinje naglo niti završava naglo.
04:19
It's an ongoing process your whole life.
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To je kontinuirani proces koji traje cijeli život.
04:21
But most importantly, it's voluntary.
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Ali najvažnije, to je dobrovoljni koncept.
04:23
It's voluntary.
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Dobrovoljni.
04:25
As long as we're teaching our kids
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Dok god učimo djecu
04:28
that heroism starts when someone scratches a mark on your forehead,
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da taj heroizam započinje kada netko stavi oznaku na vaše čelo,
04:31
or someone tells you that you're part of a prophecy,
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ili vam netko kaže da ste dio proročanstva,
04:33
they're missing the most important characteristic of leadership,
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njima nedostaje najvažnija karakteristika vodstva,
04:36
which is that it comes from within.
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a to je da ono dolazi iznutra.
04:38
It's about following your own dreams --
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Radi se o slijeđenju svojih snova --
04:40
uninvited, uninvited --
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nepozvan, nepozvan --
04:42
and then working with others to make those dreams come true.
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i onda radeći s drugima radite na ostvarivanju tih snova.
04:45
Political parties: oh boy.
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Političke stranke: čovječe.
04:47
Political parties could and should be
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Političke stranke bi mogle i trebale biti
04:50
one of the basic entry points
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jedna od baznih ulaza
04:52
for people to get engaged in politics.
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za ljude koje se žele angažirati.
04:54
Instead, they've become, sadly,
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Umjesto toga, one se postale, nažalost,
04:56
uninspiring and uncreative organizations
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nekreativne organizacije bez nadahnuća
04:59
that rely so heavily on market research
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koje se oslanjaju jako na istraživanja tržišta,
05:01
and polling and focus groups
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anonimne glasove i fokus grupe
05:03
that they end up all saying the same thing,
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tako da na kraju sve govore iste stvari,
05:05
pretty much regurgitating back to us what we already want to hear
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vraćajući nam ono što smo već željeli čuti
05:08
at the expense of putting forward bold and creative ideas.
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na račun provođenja snažnih i kreativnih ideja.
05:11
And people can smell that, and it feeds cynicism.
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I ljudi to mogu namirisati, što hrani cinizam.
05:14
(Applause)
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(Pljesak)
05:20
Charitable status:
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Dobrotvorni status:
05:22
Groups who have charitable status in Canada aren't allowed to do advocacy.
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Grupe koje imaju dobrotvorni status u Kanadi ne mogu javno zagovarati.
05:25
This is a huge problem and a huge obstacle to change
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To je veliki problem i velika prepreka promjeni,
05:28
because it means that some of the most passionate and informed voices
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jer to znači da su neki od najstrastvenijih i najinformiranijih glasova
05:31
are completely silenced, especially during election time.
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potpuno ušutkani, posebno tijekom izbora.
05:34
Which leads us to the last one,
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Što nas dovodi do zadnje teme,
05:36
which is our elections.
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a to su naši izbori.
05:38
As you may have noticed, our elections in Canada are a complete joke.
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Kako ste mogli primjetiti, naši izbori u Kanadi su jako smješni.
05:41
We use out-of-date systems
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Koristimo se zastarjelim sustavima
05:43
that are unfair and create random results.
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koji su nepošteni i stvaraju nasumične rezultate.
05:45
Canada's currently led by a party
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Kanada je trenutačno vođena strankom
05:47
that most Canadians didn't actually want.
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koju većina Kanađana u stvari nije željela.
05:50
How can we honestly and genuinely encourage more people to vote
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Kako možemo iskreno i savjesno poticati više ljudi da glasaju
05:53
when votes don't count in Canada?
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kada se glasovi ne broje u Kanadi?
05:55
You add all this up together
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Spojite sve to zajedno
05:57
and of course people are apathetic.
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i naravno da su ljudi ravnodušni.
05:59
It's like trying to run into a brick wall.
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To je kao da se trudite zabiti u cigleni zid.
06:01
Now I'm not trying to be negative
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Ne želim biti negativan
06:03
by throwing all these obstacles out and explaining what's in our way.
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spominjući sve te prepreke i objašnjavajući što nam je na putu.
06:05
Quite the opposite: I actually think people are amazing and smart
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Upravo suprotno: mislim kako su ljudi nevjerojatni i pametni
06:08
and that they do care.
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i da se brinu.
06:11
But that, as I said, we live in this environment
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Ali to, kao što sam rekao, živimo u okruženju
06:14
where all these obstacles are being put in our way.
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gdje su nam sve te prepreke nametnute.
06:18
As long as we believe that people, our own neighbors,
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Dok god vjerujemo kako su ljudi, naši susjedi,
06:21
are selfish, stupid or lazy,
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sebični, glupi ili lijeni,
06:25
then there's no hope.
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do tada nema nade.
06:27
But we can change all those things I mentioned.
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Ali možemo promijeniti sve te stvari koje sam spomenuo.
06:29
We can open up city hall.
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Možemo otvoriti gradsku vijećnicu.
06:31
We can reform our electoral systems.
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Možemo reformirati sustave glasovanja.
06:33
We can democratize our public spaces.
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Možemo demokratizirati naše javne prostore.
06:35
My main message is,
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Moja glavna poruka je,
06:37
if we can redefine apathy,
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ako možemo redefinirati ravnodušnost,
06:39
not as some kind of internal syndrome,
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ne kao neku vrstu unutrašnjeg sindroma,
06:41
but as a complex web of cultural barriers
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već kao kompleksnu mrežu kulturoloških prepreka
06:43
that reinforces disengagement,
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koje potiču neangažiranost,
06:46
and if we can clearly define, we can clearly identify,
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i ako možemo jasno definirati, jasno definirati,
06:49
what those obstacles are,
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koje su to prepreke,
06:51
and then if we can work together collectively to dismantle those obstacles,
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i onda ako možemo raditi zajedno na njihovom uklanjanju,
06:54
then anything is possible.
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onda je sve moguće.
06:56
Thank you.
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Hvala vam.
06:58
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Dave Meslin - Artist and organizerDave Meslin is a "professional rabble-rouser." Based in Toronto, he works to make local issues engaging and even fun to get involved in.
Why you should listen
Multi-partisan and fiercely optimistic, Dave Meslin embraces ideas and projects that cut across traditional boundaries between grassroots politics, electoral politics and the arts community. In his work, in Toronto and globally, he attempts to weave elements of these communities together. (His business card reads "Dave Meslin: community choreographer," which feels about right.)
Some of his projects include 2006's City Idol contest, which put a sexy new face on council elections; co-editing Local Motion, a book about civic projects in Toronto; and Dandyhorse and Spacing magazines. And he's part of the Toronto folk/indie collective Hidden Cameras, using their worldwide touring to research voting practices in the cities where they play. He recently founded the Ranked Ballot Initiative of Toronto (RaBIT).
He blogs at Mez Dispenser, or find him on Facebook and Twitter, where he's @Meslin.Dave Meslin | Speaker | TED.com