TEDxToronto 2010
Dave Meslin: The antidote to apathy
Dave Meslin: Protistrup za apatijo
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Lokalna politika - šole, prostorsko planiranje, volitve v občinski svet - nas zadene tam, kjer živimo. Zakaj se torej ne več ljudi vključuje vanjo? Je tako zaradi apatije? Dave Meslin pravi, da ne. Prepoznal je 7 preprek, ki nas odvračajo od sodelovanja v naših skupnostih, tudi takrat kadar nam je res mar.
Dave Meslin - Artist and organizer
Dave Meslin is a "professional rabble-rouser." Based in Toronto, he works to make local issues engaging and even fun to get involved in. Full bio
Dave Meslin is a "professional rabble-rouser." Based in Toronto, he works to make local issues engaging and even fun to get involved in. Full bio
Double-click the English transcript below to play the video.
00:15
How often do we hear
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Kako pogosto slišimo,
00:17
that people just don't care?
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da ljudem preprosto ni mar?
00:19
How many times have you been told
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Kolikokrat so vam že povedali, da prava,
00:21
that real, substantial change isn't possible
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bistvena sprememba ni mogoča,
00:24
because most people are too selfish,
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ker je večina ljudi preveč sebičnih,
00:26
too stupid or too lazy
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preveč neumnih ali lenih,
00:28
to try to make a difference in their community?
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da bi skušali kaj spremeniti v svoji skupnosti?
00:31
I propose to you today that apathy as we think we know it
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Danes vam hočem pokazati, da apatija, kot mislimo, da jo poznamo
00:34
doesn't actually exist,
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pravzaprav ne obstaja,
00:36
but rather, that people do care,
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ampak da ljudem ni vseeno,
00:38
but that we live in a world
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vendar živimo v svetu,
00:40
that actively discourages engagement
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ki aktivno jemlje voljo do vključevanja
00:42
by constantly putting obstacles and barriers in our way.
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s stalnim postavljanjem ovir in preprek na našo pot.
00:45
And I'll give you some examples of what I mean.
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Pokazal vam bom nekaj primerov kaj mislim s tem.
00:47
Let's start with city hall.
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Začnimo z mestno hišo.
00:49
You ever see one of these before?
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Ste že videli kaj takega?
00:51
This is a newspaper ad.
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To je časopisni oglas.
00:53
It's a notice of a zoning application change for a new office building
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To je obvestilo o prostorskem planiranju nove poslovne zgradbe,
00:56
so the neighborhood knows what's happening.
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da soseska ve, kaj se dogaja.
00:58
As you can see, it's impossible to read.
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Kot lahko vidite, jo je nemogoče prebrati.
01:00
You need to get halfway down
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Potrebno se je prebiti čez polovico,
01:02
to even find out which address they're talking about,
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da sploh izvemo o katerem naslovu govorijo
01:04
and then farther down, in tiny 10-point font,
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in še nižje, v drobni pisavi,
01:06
to find out how to actually get involved.
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da izvemo, kako se lahko sploh vključimo.
01:09
Imagine if the private sector advertised in the same way --
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Predstavljajte si, če bi zasebni sektor oglaševal na enak način -
01:12
if Nike wanted to sell a pair of shoes
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če bi Nike hotel prodati par čevljev
01:15
and put an ad in the paper like that.
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in dal v časopis takle oglas.
01:18
(Applause)
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(aplavz)
01:21
Now that would never happen.
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To se seveda ne bi nikoli zgodilo.
01:23
You'll never see an ad like that
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Takega oglasa ne boste nikoli videli,
01:25
because Nike actually wants you to buy their shoes.
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ker Nike resnično hoče, da bi kupili njihove čevlje.
01:28
Whereas the city of Toronto
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Medtem ko mestna uprava Toronta
01:30
clearly doesn't want you involved with the planning process,
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zelo jasno noče, da bi se vključevali v načrtovalni proces,
01:32
otherwise their ads would look something like this --
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saj bi njihovi oglasi izgledali nekako takole -
01:34
with all the information basically laid out clearly.
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z jasno razmeščenimi podatki.
01:36
As long as the city's putting out notices like this
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Dokler bo mestna uprava oglaševala na tak način,
01:38
to try to get people engaged,
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da bi skušali pripraviti ljudi k vključevanju,
01:40
then of course people aren't going to be engaged.
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potem se seveda ljudje ne bodo vključevali.
01:42
But that's not apathy;
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A to ni apatija;
01:44
that's intentional exclusion.
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to je namerno izključevanje.
01:47
Public space.
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Javni prostor.
01:49
(Applause)
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(aplavz)
01:51
The manner in which we mistreat our public spaces
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Način, kako slabo ravnamo
01:53
is a huge obstacle
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z našimi javnimi prostori, je velika ovira
01:55
towards any type of progressive political change
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za kakršen koli tip progresivne politične spremembe.
01:58
because we've essentially put a price tag on freedom of expression.
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Zato, ker smo v bistvu postavili ceno na svobodo izražanja.
02:01
Whoever has the most money gets the loudest voice,
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Tisti, ki ima največ denarja, ima najmočnejši glas,
02:04
dominating the visual and mental environment.
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ki gospoduje vidnemu in miselnemu okolju.
02:06
The problem with this model
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Težava s tem modelom je v tem,
02:08
is that there are some amazing messages that need to be said
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da obstajajo neverjetna sporočila, ki jih je potrebno povedati,
02:10
that aren't profitable to say.
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a niso dobičkonosna.
02:12
So you're never going to see them on a billboard.
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Zato jih ne boste nikoli videli na jumbo plakatu.
02:15
The media plays an important role
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Mediji igrajo pomembno vlogo
02:17
in developing our relationship with political change,
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pri razvoju našega odnosa do političnih sprememb,
02:20
mainly by ignoring politics
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v glavnem s tem, da ignorirajo politiko
02:22
and focusing on celebrities and scandals,
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in se osredotočajo na slavne osebe in škandale.
02:24
but even when they do talk about important political issues,
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A tudi takrat, ko govorijo o pomembnih političnih zadevah,
02:27
they do it in a way that I feel discourages engagement.
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to storijo na način, ki po mojem jemlje voljo do vključevanja.
02:30
And I'll give you an example: the Now magazine from last week --
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Na primer: revija Now iz prejšnjega tedna -
02:32
progressive, downtown weekly in Toronto.
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progresiven, urbani tednik iz Toronta.
02:34
This is the cover story.
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To je zgodba iz naslovnice.
02:36
It's an article about a theater performance,
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To je prispevek o gledališki predstavi,
02:39
and it starts with basic information about where it is,
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ki se začne z osnovnimi podatki, kje se dogaja,
02:42
in case you actually want to go and see it after you've read the article --
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če bi si jo slučajno radi pogledali potem, ko ste prebrali prispevek -
02:45
where, the time, the website.
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kje, čas, spletna stran.
02:47
Same with this -- it's a movie review,
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Enako s tem - recenzija filma,
02:49
an art review,
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recenzija umetniškega dela,
02:51
a book review -- where the reading is in case you want to go.
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recenzija knjige - kje se nahaja, če bi slučajno radi šli ponjo.
02:54
A restaurant -- you might not want to just read about it,
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Restavracija - mogoče ne bi radi samo brali o nji,
02:56
maybe you want to go to the restaurant.
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mogoče bi jo radi obiskali.
02:58
So they tell you where it is, what the prices are,
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Tako vam povedo, kje je, kakšne so cene,
03:00
the address, the phone number, etc.
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naslov, telefonska številka, itd ...
03:02
Then you get to their political articles.
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Potem pridete do njihovih političnih člankov.
03:04
Here's a great article about an important election race that's happening.
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Tu je odličen članek o pomembni predvolilni tekmi, ki ravnokar poteka.
03:07
It talks about the candidates -- written very well --
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Govori o kandidatih - zelo dobro napisano -
03:09
but no information, no follow-up,
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vendar brez informacij, brez možnosti nadaljevanja,
03:11
no websites for the campaigns,
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brez spletnih strani kampanj,
03:13
no information about when the debates are, where the campaign offices are.
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brez podatkov, kje te debate potekajo ali kje so pisarne volilnih štabov.
03:16
Here's another good article
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Tu je še en dober članek
03:18
about a new campaign opposing privatization of transit
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o novi iniciativi, ki nasprotuje privatizaciji javnega prevoza
03:21
without any contact information for the campaign.
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brez kakršnekoli informacije o sami iniciativi.
03:24
The message seems to be
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Kot kaže je sporočilo to,
03:26
that the readers are most likely to want to eat,
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da bralci najverjetneje hočejo jesti,
03:28
maybe read a book, maybe see a movie, but not be engaged in their community.
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mogoče prebrati knjigo ali pogledati film, vendar nočejo biti vključeni v svojo skupnost.
03:31
And you might think this is a small thing,
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In mogoče si mislite, da je to nekaj majhnega,
03:33
but I think it's important because it sets a tone
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vendar mislim, da je to pomembno, ker nastavi podton
03:36
and it reinforces the dangerous idea
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in ojača nevarno idejo,
03:40
that politics is a spectator sport.
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da je politika šport za gledalce.
03:43
Heroes: How do we view leadership?
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Junaki: kako gledamo na vodenje?
03:45
Look at these 10 movies. What do they have in common?
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Poglejte teh deset filmov. Kaj imajo skupnega?
03:48
Anyone?
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Kdorkoli?
03:50
They all have heroes who were chosen.
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Vsi imajo junake, ki so bili izbrani.
03:52
Someone came up to them and said, "You're the chosen one.
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Nekdo je prišel k njim in rekel: "Bil si izbran.
03:55
There's a prophesy. You have to save the world."
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Obstaja prerokba. Rešiti moraš svet."
03:57
And then someone goes off and saves the world because they've been told to,
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In potem se ta odpravi in reši svet, ker so mu tako ukazali,
04:00
with a few people tagging along.
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še z nekaj ljudmi, ki mu sledijo.
04:02
This helps me understand
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To mi pomaga razumeti
04:04
why a lot of people have trouble seeing themselves as leaders
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zakaj se veliko ljudi ne vidi samih sebe kot vodje.
04:07
because it sends all the wrong messages about what leadership is about.
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Zato, ker pošlje prav vsa napačna sporočila o tem kaj je vodenje.
04:10
A heroic effort is a collective effort,
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Junaško prizadevanje je skupinsko prizadevanje,
04:12
number one.
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prvič.
04:14
Number two, it's imperfect; it's not very glamorous,
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Drugič, je nepopolno; ni zelo blesteče;
04:17
and it doesn't suddenly start and suddenly end.
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in se ne nenadoma začne in nenadoma konča.
04:19
It's an ongoing process your whole life.
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Je stalen proces, ki traja celo naše življenje.
04:21
But most importantly, it's voluntary.
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A kar je najbolj pomembno, je prostovoljno.
04:23
It's voluntary.
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Je prostovoljno.
04:25
As long as we're teaching our kids
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Dokler bomo učili svoje otroke,
04:28
that heroism starts when someone scratches a mark on your forehead,
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da se junaštvo začne s tem, ko ti nekdo nariše znamenje na čelo,
04:31
or someone tells you that you're part of a prophecy,
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ali ti nekdo pove, da si del prerokbe,
04:33
they're missing the most important characteristic of leadership,
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bodo zgrešili najbolj pomembno značilnost vodenja,
04:36
which is that it comes from within.
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ki je ta, da pride iz nas samih.
04:38
It's about following your own dreams --
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Gre se za sledenje svojih lastnih sanj -
04:40
uninvited, uninvited --
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nepovabljen, nepovabljen -
04:42
and then working with others to make those dreams come true.
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in potem delati z drugimi, da se te sanje uresničijo.
04:45
Political parties: oh boy.
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Politične stranke: ojoj.
04:47
Political parties could and should be
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Politične stranke bi lahko in bi morale biti
04:50
one of the basic entry points
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ena od osnovnih vstopnih točk
04:52
for people to get engaged in politics.
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za ljudi, da se vključijo v politiko.
04:54
Instead, they've become, sadly,
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Namesto tega, so postale, na žalost,
04:56
uninspiring and uncreative organizations
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brez navdiha in neustvarjalne organizacije,
04:59
that rely so heavily on market research
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ki se tako trdno držijo tržnih raziskav
05:01
and polling and focus groups
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in anketiranja in ciljnih skupin,
05:03
that they end up all saying the same thing,
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da na koncu vse govorijo iste stvari,
05:05
pretty much regurgitating back to us what we already want to hear
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izbljuvajoč nazaj bolj ali manj to, kar že tako ali tako hočemo slišati
05:08
at the expense of putting forward bold and creative ideas.
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na račun izpostavljanja drznih in ustvarjalnih idej.
05:11
And people can smell that, and it feeds cynicism.
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In ljudje to zavohajo in to hrani cinizem.
05:14
(Applause)
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(aplavz)
05:20
Charitable status:
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Status dobrodelnosti:
05:22
Groups who have charitable status in Canada aren't allowed to do advocacy.
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Skupinam, ki imajo v Kanadi status dobrodelnosti, ni dovoljeno zagovarjati svojih stališč.
05:25
This is a huge problem and a huge obstacle to change
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To je zelo velika težava in velika ovira za spremembe,
05:28
because it means that some of the most passionate and informed voices
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ker to pomeni, da so nekateri najbolj strastni in poučeni glasovi
05:31
are completely silenced, especially during election time.
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popolnoma utišani, še posebej med volitvami.
05:34
Which leads us to the last one,
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Kar nas privede do zadnje točke,
05:36
which is our elections.
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naše volitve.
05:38
As you may have noticed, our elections in Canada are a complete joke.
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Kot ste najbrž že opazili, so naše volitve v Kanadi "kar neki".
05:41
We use out-of-date systems
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Uporabljamo zastarele sisteme,
05:43
that are unfair and create random results.
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ki so nepravični in ustvarjajo naključne rezultate.
05:45
Canada's currently led by a party
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Kanado trenutno vodi stranka,
05:47
that most Canadians didn't actually want.
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ki je večina Kanadčanov sploh ni hotela.
05:50
How can we honestly and genuinely encourage more people to vote
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Kako lahko pošteno in pristno spodbudimo več ljudi k glasovanju,
05:53
when votes don't count in Canada?
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če glasovi v Kanadi pravzaprav nič ne štejejo?
05:55
You add all this up together
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Ko vse to seštejemo skupaj,
05:57
and of course people are apathetic.
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je jasno, da so ljudje apatični.
05:59
It's like trying to run into a brick wall.
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Kot da bi skušal iti z glavo skozi zid.
06:01
Now I'm not trying to be negative
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Nočem ostati negativen
06:03
by throwing all these obstacles out and explaining what's in our way.
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z izpostavljanjem vseh teh ovir in razlagati kaj vse nam je napoti.
06:05
Quite the opposite: I actually think people are amazing and smart
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Prav nasprotno: mislim, da so ljudje neverjetni in pametni
06:08
and that they do care.
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in da jim ni vseeno.
06:11
But that, as I said, we live in this environment
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Vendar, kot sem že rekel, živimo v tem okolju
06:14
where all these obstacles are being put in our way.
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kjer se vse te ovire postavljajo v napoto.
06:18
As long as we believe that people, our own neighbors,
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Dokler bomo verjeli, da so ljudje, naši lastni sosedi,
06:21
are selfish, stupid or lazy,
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sebični, neumni ali leni,
06:25
then there's no hope.
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potem ni upanja.
06:27
But we can change all those things I mentioned.
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Kljub temu lahko vse te stvari, ki sem jih omenil, spremenimo.
06:29
We can open up city hall.
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Mestno hišo lahko odpremo.
06:31
We can reform our electoral systems.
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Naše volilne sisteme lahko preoblikujemo.
06:33
We can democratize our public spaces.
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Naše javne prostore lahko demokratiziramo.
06:35
My main message is,
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Moje glavno sporočilo je da,
06:37
if we can redefine apathy,
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če lahko redefiniramo apatijo,
06:39
not as some kind of internal syndrome,
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ne kot neko vrsto internega sindroma,
06:41
but as a complex web of cultural barriers
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ampak kot kompleksno mrežo kulturnih ovir,
06:43
that reinforces disengagement,
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ki ojača izključevanje,
06:46
and if we can clearly define, we can clearly identify,
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in če lahko jasno definiramo, lahko jasno prepoznamo,
06:49
what those obstacles are,
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kaj so te ovire,
06:51
and then if we can work together collectively to dismantle those obstacles,
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in če lahko nato skupaj delamo na tem, da te ovire odstranimo,
06:54
then anything is possible.
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potem je možno karkoli.
06:56
Thank you.
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Hvala.
06:58
(Applause)
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(aplavz)
ABOUT THE SPEAKER
Dave Meslin - Artist and organizerDave Meslin is a "professional rabble-rouser." Based in Toronto, he works to make local issues engaging and even fun to get involved in.
Why you should listen
Multi-partisan and fiercely optimistic, Dave Meslin embraces ideas and projects that cut across traditional boundaries between grassroots politics, electoral politics and the arts community. In his work, in Toronto and globally, he attempts to weave elements of these communities together. (His business card reads "Dave Meslin: community choreographer," which feels about right.)
Some of his projects include 2006's City Idol contest, which put a sexy new face on council elections; co-editing Local Motion, a book about civic projects in Toronto; and Dandyhorse and Spacing magazines. And he's part of the Toronto folk/indie collective Hidden Cameras, using their worldwide touring to research voting practices in the cities where they play. He recently founded the Ranked Ballot Initiative of Toronto (RaBIT).
He blogs at Mez Dispenser, or find him on Facebook and Twitter, where he's @Meslin.Dave Meslin | Speaker | TED.com