TED2015
Dame Stephanie Shirley: Why do ambitious women have flat heads?
Dame Stephanie Shirley: Zašto uspješne žene imaju spljoštene glave?
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Dame Stephanie Shirley je najuspješnija 'tech' poduzetnica za koju nikada niste čuli. Ona je 60-tih godina prošlog stoljeća osnovala prvu softversku tvrtku samo za žene u Velikoj Britaniji, koja je u konačnici procijenjena na 3 milijarde dolara, te 70 svojih zaposlenika učinila milijunašima. U njenom iskrenom i duhovitom govoru, objasnila je zašto se nazivala "Steve", kako se borila protiv očekivanja tog vremena i na koji način sa sigurnošću prepoznati uspješnu ženu...
Dame Stephanie Shirley - Entrepreneur and philanthropist
In 1962, Dame Stephanie "Steve" Shirley founded Freelance Programmers, a software firm with innovative work practices -- and (mainly) women employees. Full bio
In 1962, Dame Stephanie "Steve" Shirley founded Freelance Programmers, a software firm with innovative work practices -- and (mainly) women employees. Full bio
Double-click the English transcript below to play the video.
00:12
When I wrote my memoir,
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Kada sam napisala memoare,
00:14
the publishers were really confused.
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izdavači su bili jako zbunjeni.
00:18
Was it about me as a child refugee,
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Bave li se o meni kao djetetu izbjeglici
00:22
or as a woman who set up a high-tech
software company back in the 1960s,
software company back in the 1960s,
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ili kao ženi koja je pokrenula
softversku tvrtku davne 1960-te
softversku tvrtku davne 1960-te
00:28
one that went public
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koja je postala javna tvrtka,
00:30
and eventually employed over 8,500 people?
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te naposljetku zaposlila preko 8 500 ljudi?
00:34
Or was it as a mother
of an autistic child?
of an autistic child?
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Ili kao majci djeteta s autizmom?
00:39
Or as a philanthropist that's
now given away serious money?
now given away serious money?
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Ili kao filantropkinji koja
sada dijeli velike svote novca?
sada dijeli velike svote novca?
00:43
Well, it turns out, I'm all of these.
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Ispada da sam sve to.
00:46
So let me tell you my story.
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Dopustite mi da vam ispričam svoju priču.
00:51
All that I am stems from when
I got onto a train in Vienna,
I got onto a train in Vienna,
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Sve što jesam, proizlazi iz trenutka
kada sam ušla u vlak u Beču,
kada sam ušla u vlak u Beču,
00:58
part of the Kindertransport that saved
nearly 10,000 Jewish children
nearly 10,000 Jewish children
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tokom spasilačke misije "Kindertransport"
koja je spasila oko 10 000 židovske djece
koja je spasila oko 10 000 židovske djece
01:03
from Nazi Europe.
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iz nacističke Europe.
01:05
I was five years old, clutching the hand
of my nine-year-old sister
of my nine-year-old sister
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Imala sam pet godina i stišćući ruku
moje devetogodišnje sestre
moje devetogodišnje sestre
01:09
and had very little idea as to
what was going on.
what was going on.
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nisam bila svjesna što
se točno događa.
se točno događa.
01:13
"What is England and
why am I going there?"
why am I going there?"
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"Što je Engleska i zašto tamo idem?"
01:18
I'm only alive because so long ago,
I was helped by generous strangers.
I was helped by generous strangers.
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Živa sam jer su mi tada
pomogli velikodušni stranci.
pomogli velikodušni stranci.
01:26
I was lucky, and doubly lucky
to be later reunited
to be later reunited
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Imala sam sreću, dvostruku sreću,
da sam kasnije ponovno spojena
da sam kasnije ponovno spojena
01:30
with my birth parents.
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sa svojim biološkim roditeljima.
01:32
But, sadly, I never bonded
with them again.
with them again.
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Ali na žalost, nikad se više
nisam s njima povezala.
nisam s njima povezala.
01:39
But I've done more in the seven decades
since that miserable day
since that miserable day
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Ipak, u sedam desetljeća od
toga nesretnoga dana
toga nesretnoga dana
01:43
when my mother put me on the train
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kada me majka stavila na vlak,
01:45
than I would ever have dreamed possible.
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napravila sam više nego što
sam ikad mogla zamisliti.
sam ikad mogla zamisliti.
01:48
And I love England, my adopted country,
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I volim Englesku, moju posvojenu zemlju,
01:51
with a passion that perhaps only someone
who has lost their human rights can feel.
who has lost their human rights can feel.
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sa žarom kojeg može osjećati samo
netko kome su oduzeta ljudska prava.
netko kome su oduzeta ljudska prava.
Odlučila sam da ću učiniti svoj
život vrijedan spašavanja.
život vrijedan spašavanja.
01:57
I decided to make mine a life
that was worth saving.
that was worth saving.
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02:04
And then, I just got on with it.
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I od onda samo to i činim.
02:07
(Laughter)
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(Smijeh)
02:11
Let me take you back to the early 1960s.
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Dopustite mi da vas
odvedem u rane 1960-te.
odvedem u rane 1960-te.
02:15
To get past the gender issues of the time,
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Kako bih zaobišla problem tog vremena
o neravnopravnosti spolova,
o neravnopravnosti spolova,
02:19
I set up my own software house at one
of the first such startups in Britain.
of the first such startups in Britain.
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pokrenula sam vlastitu softversku tvrtku,
jednu od prvih te vrste u Britaniji.
jednu od prvih te vrste u Britaniji.
02:26
But it was also a company of women,
a company for women,
a company for women,
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Bila je to tvrtka sačinjenja
od žena, tvrtka za žene,
od žena, tvrtka za žene,
02:32
an early social business.
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rani oblik socijalnog poduzeća.
02:35
And people laughed at the very idea
because software, at that time,
because software, at that time,
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Ljudi su se smijali toj ideji jer
u to vrijeme
u to vrijeme
softver se dijelio besplatno u
paketu s hardverom.
paketu s hardverom.
02:39
was given away free with hardware.
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02:41
Nobody would buy software,
certainly not from a woman.
certainly not from a woman.
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Nitko ne bi kupio softver,
pogotovo ne od žene.
pogotovo ne od žene.
02:45
Although women were then coming out
of the universities with decent degrees,
of the universities with decent degrees,
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Iako su žene završavale fakultete
s diplomama
s diplomama
02:51
there was a glass ceiling to our progress.
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postojala je nepremostiva barijera
u našem napretku.
u našem napretku.
02:56
And I'd hit that glass ceiling too often,
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I ja sam udarala o taj zid prečesto,
03:00
and I wanted opportunities for women.
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i htjela sam prilike za žene.
03:04
I recruited professionally qualified women
who'd left the industry on marriage,
who'd left the industry on marriage,
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Zaposlila sam kvalificirane žene koje su
napustile posao nakon udaje,
napustile posao nakon udaje,
03:09
or when their first child was expected
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ili kada su ostale trudne
03:11
and structured them into a
home-working organization.
home-working organization.
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i organizirala ih u udruženje
koje radi od doma.
koje radi od doma.
03:16
We pioneered the concept of women
going back into the workforce
going back into the workforce
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Bile smo pioniri koncepta
povratka žena na posao
povratka žena na posao
03:21
after a career break.
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nakon pauze u karijeri.
03:23
We pioneered all sorts of
new, flexible work methods:
new, flexible work methods:
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Bile smo pioniri u svim vrstama
novih i fleksibilnih metoda rada:
novih i fleksibilnih metoda rada:
03:27
job shares, profit-sharing,
and eventually, co-ownership
and eventually, co-ownership
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podijeli poslova, podijeli zarade i
konačno, suvlasništvu
konačno, suvlasništvu
03:32
when I took a quarter of the company
into the hands of the staff
into the hands of the staff
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kada sam četvrtinu tvrtke
dala u ruke zaposlenika
dala u ruke zaposlenika
03:36
at no cost to anyone but me.
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na ničiji trošak, osim mog.
03:41
For years, I was the first woman this,
or the only woman that.
or the only woman that.
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Godinama sam bila prva žena u ovome
ili jedina žena u onome.
ili jedina žena u onome.
03:47
And in those days, I couldn't work
on the stock exchange,
on the stock exchange,
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U to vrijeme nisam mogla raditi
na burzi,
na burzi,
03:51
I couldn't drive a bus or fly an airplane.
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nisam mogla voziti autobus ili avion.
03:55
Indeed, I couldn't open a bank account
without my husband's permission.
without my husband's permission.
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Nisam mogla niti otvoriti račun u banci
bez dopuštenja mog supruga.
bez dopuštenja mog supruga.
04:01
My generation of women fought
the battles for the right to work
the battles for the right to work
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Moja generacija žena se borila
za pravo rada
za pravo rada
04:05
and the right for equal pay.
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i jednakost plaća.
04:10
Nobody really expected much
from people at work or in society
from people at work or in society
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Nitko zapravo nije očekivao išta od
ljudi na poslu ili u društvu
ljudi na poslu ili u društvu
04:14
because all the expectations then
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jer su sva očekivanja tada
04:16
were about home and
family responsibilities.
family responsibilities.
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bila usmjerena na dom
i obiteljske obaveze.
i obiteljske obaveze.
04:20
And I couldn't really face that,
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Ja to nisam mogla prihvatiti
04:23
so I started to challenge
the conventions of the time,
the conventions of the time,
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i zato sam počela izazivati norme
tog vremena
tog vremena
04:29
even to the extent of changing my name
from "Stephanie" to "Steve"
from "Stephanie" to "Steve"
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do te mjere da sam mijenjala
svoje ime iz Stephanie u Steve
svoje ime iz Stephanie u Steve
04:35
in my business development letters,
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u pismima poslovnog plana
04:36
so as to get through the door
before anyone realized
before anyone realized
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kako bi prošla kroz vrata
prije nego li bi itko shvatio
prije nego li bi itko shvatio
04:39
that he was a she.
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da je on ustvari ona.
04:40
(Laughter)
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(Smijeh)
04:44
My company, called Freelance Programmers,
and that's precisely what it was,
and that's precisely what it was,
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Moja tvrtka, koja se zvala Honorarni
Programeri, a upravo je to i bila,
Programeri, a upravo je to i bila,
04:51
couldn't have started smaller:
on the dining room table,
on the dining room table,
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nije mogla početi kao manja:
na stolu blagovaone,
na stolu blagovaone,
04:56
and financed by the equivalent
of 100 dollars in today's terms,
of 100 dollars in today's terms,
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i bila je financirana ekvivalentom
današnjih 100 dolara,
današnjih 100 dolara,
05:01
and financed by my labor and
by borrowing against the house.
by borrowing against the house.
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financirana mojim radom i
zajmom na moju kuću.
zajmom na moju kuću.
05:08
My interests were scientific,
the market was commercial --
the market was commercial --
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Moj interes je bio znanstveni,
a tržište komercijalno.
a tržište komercijalno.
05:14
things such as payroll,
which I found rather boring.
which I found rather boring.
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Stvari poput platnih lista
meni su bile dosadne.
meni su bile dosadne.
05:18
So I had to compromise with
operational research work,
operational research work,
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Zato sam trebala naći kompromis
između razvojnog-operativnog posla,
između razvojnog-operativnog posla,
05:23
which had the intellectual challenge
that interested me
that interested me
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koji mi je predstavljao intelektualni
izazov i zanimao me,
izazov i zanimao me,
05:27
and the commercial value
that was valued by the clients:
that was valued by the clients:
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i komercijalne vrijednosti
koju su cijenili klijenti,
koju su cijenili klijenti,
05:34
things like scheduling freight trains,
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što su bile stvari poput izrade rasporeda
teretnih vlakova,
teretnih vlakova,
05:40
time-tabling buses, stock control,
lots and lots of stock control.
lots and lots of stock control.
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voznog reda autobusa, nadzor zaliha,
mnogo, mnogo nadzora zaliha.
mnogo, mnogo nadzora zaliha.
05:46
And eventually, the work came in.
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I naposljetku, posao je uslijedio.
05:50
We disguised the domestic and
part-time nature of the staff
part-time nature of the staff
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Prikrili smo zaposlene koji rade od doma
i one na pola radnog vremena tako
i one na pola radnog vremena tako
05:54
by offering fixed prices,
one of the very first to do so.
one of the very first to do so.
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što smo ponudili fiksne cijene. Bili smo
jedni od prvih koji su to učinili.
jedni od prvih koji su to učinili.
05:59
And who would have guessed
that the programming
that the programming
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I tko bi pogodio
da je programiranje
da je programiranje
06:02
of the black box flight recorder
of Supersonic Concord
of Supersonic Concord
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crnih kutija nadzvučnog aviona Concorde
06:06
would have been done by a bunch
of women working in their own homes.
of women working in their own homes.
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napravila hrpetina žena
koje su radile od doma?
koje su radile od doma?
06:11
(Applause)
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(Pljesak)
06:19
All we used was a simple
"trust the staff" approach
"trust the staff" approach
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Sve što smo radili baziralo se
na jednostavnom principu povjerenja
na jednostavnom principu povjerenja
06:24
and a simple telephone.
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i telefonu.
06:26
We even used to ask job applicants,
"Do you have access to a telephone?"
"Do you have access to a telephone?"
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Znale smo i pitati kandidate za
radno mjesto: "Imate li pristup telefonu?"
radno mjesto: "Imate li pristup telefonu?"
06:34
An early project was to develop
software standards
software standards
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Rani projekt zasnivao se na razvoju
softverskih standarda
softverskih standarda
06:37
on management control protocols.
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za protokole kontrole upravljanja.
06:39
And software was and still is a
maddeningly hard-to-control activity,
maddeningly hard-to-control activity,
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Softver je bio i još uvijek jest
zastrašujuće izdržljiv,
zastrašujuće izdržljiv,
06:45
so that was enormously valuable.
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što je bilo od velike vrijednosti.
06:47
We used the standards ourselves,
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I mi same smo koristili standarde
06:49
we were even paid to update
them over the years,
them over the years,
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i bile plaćene da ih ažuriramo
tijekom godina,
tijekom godina,
06:52
and eventually, they were adopted by NATO.
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te ih je na kraju usvojio i NATO.
06:58
Our programmers -- remember, only women,
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Naši programeri -- sjetite se, samo žene,
07:02
including gay and transgender --
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uključujući homoseksualce i transeksualce --
07:05
worked with pencil and paper
to develop flowcharts
to develop flowcharts
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radili su sa olovkom i papirom
kako bi nacrtali dijagrame koji su
kako bi nacrtali dijagrame koji su
07:10
defining each task to be done.
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definirali svaki zadatak koji je
trebalo napraviti.
trebalo napraviti.
07:14
And they then wrote code,
usually machine code,
usually machine code,
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A onda bi napisali kod,
obično kod za stroj,
obično kod za stroj,
07:18
sometimes binary code,
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ponekad binarni kod,
07:20
which was then sent
by mail to a data center
by mail to a data center
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koji bi se tada slao
poštom u centar podataka
poštom u centar podataka
07:25
to be punched onto
paper tape or card
paper tape or card
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kako bi se zapisao na
papirnatu traku ili karticu bušenjem
papirnatu traku ili karticu bušenjem
07:29
and then re-punched,
in order to verify it.
in order to verify it.
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i onda ponovno izbušio
kako bi se provjerio.
kako bi se provjerio.
07:34
All this, before it ever got
near a computer.
near a computer.
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Sve to, prije nego što bi
došao i blizu kompjutera.
došao i blizu kompjutera.
07:37
That was programming in the early 1960s.
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To je bilo programiranje u
ranim 1960-tima.
ranim 1960-tima.
07:43
In 1975, 13 years from startup,
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Godine 1973., 13 godina nakon početka,
07:48
equal opportunity legislation
came in in Britain
came in in Britain
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donešen je zakon o ravnopravnosti spolova
u Britaniji
u Britaniji
07:51
and that made it illegal to have
our pro-female policies.
our pro-female policies.
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zbog čega je pro-ženska politika
zapošljavanja postala nelegalna.
zapošljavanja postala nelegalna.
07:58
And as an example of
unintended consequences,
unintended consequences,
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I kao primjer neželjenih okolnosti,
08:02
my female company had to let the men in.
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moja ženska tvrtka bila je prisiljena
primiti muškarce.
primiti muškarce.
08:06
(Laughter)
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(Smijeh)
08:11
When I started my company of women,
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Kada sam započela svoju tvrtku za žene,
08:13
the men said, "How interesting, because
it only works because it's small."
it only works because it's small."
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muškarci su govorili: "Kako zanimljivo,
uspijevaju zato što su mala tvrtka."
uspijevaju zato što su mala tvrtka."
08:20
And later, as it became sizable,
they accepted, "Yes, it is sizable now,
they accepted, "Yes, it is sizable now,
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Kasnije, kada je postala veća,
prihvatili su: "Da, sada je veća,
prihvatili su: "Da, sada je veća,
08:26
but of no strategic interest."
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ali bez strateškog interesa."
08:30
And later, when it was a company
valued at over three billion dollars,
valued at over three billion dollars,
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I kasnije, kada je tvrtka procijenjena
na preko 3 milijarde dolara,
na preko 3 milijarde dolara,
08:37
and I'd made 70 of the staff
into millionaires,
into millionaires,
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i kada sam 70 zaposlenika
učinila milijunašima,
učinila milijunašima,
08:41
they sort of said, "Well done, Steve!"
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rekli su nešto tipa:
"Dobro napravljeno Steve!"
"Dobro napravljeno Steve!"
08:45
(Laughter)
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(Smijeh)
(Pljesak)
08:49
(Applause)
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08:53
You can always tell ambitious women
by the shape of our heads:
by the shape of our heads:
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Uspješnu ženu uvijek možete prepoznati
po obliku glave:
po obliku glave:
08:58
They're flat on top for being
patted patronizingly.
patted patronizingly.
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spljoštene na vrhu jer
su bile potapšane podcjenjivački.
su bile potapšane podcjenjivački.
09:01
(Laughter) (Applause)
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(Smijeh) (Pljesak)
09:07
And we have larger feet to stand
away from the kitchen sink.
away from the kitchen sink.
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Imamo i veća stopala tako da stojimo
što dalje od sudopera.
što dalje od sudopera.
09:12
(Laughter)
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(Smijeh)
09:13
Let me share with you
two secrets of success:
two secrets of success:
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Podijelit ću s vama dvije
tajne uspjeha:
tajne uspjeha:
09:17
Surround yourself with first-class people
and people that you like;
and people that you like;
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okružite se sa vrhunskim ljudima
i onima koji vam se sviđaju;
i onima koji vam se sviđaju;
09:23
and choose your partner
very, very carefully.
very, very carefully.
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i izaberite svog partnera vrlo,
vrlo, pažljivo.
vrlo, pažljivo.
09:30
Because the other day when I said,
"My husband's an angel,"
"My husband's an angel,"
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Neki dan kad sam rekla
da je moj suprug anđeo,
da je moj suprug anđeo,
09:33
a woman complained --
"You're lucky," she said,
"You're lucky," she said,
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žena se požalila rekavši:
"Ti si tako sretna.
"Ti si tako sretna.
09:35
"mine's still alive."
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Moj je još uvijek živ."
09:37
(Laughter)
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(Smijeh)
09:45
If success were easy,
we'd all be millionaires.
we'd all be millionaires.
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Da uspjeh dolazi lako,
svi bi bili milijunaši.
svi bi bili milijunaši.
09:51
But in my case, it came in the midst
of family trauma and indeed, crisis.
of family trauma and indeed, crisis.
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U mom slučaju došao je tijekom
obiteljske traume i krize.
obiteljske traume i krize.
10:01
Our late son, Giles, was an only child,
a beautiful, contented baby.
a beautiful, contented baby.
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Naš pokojni sin Giles, jedinac, bio je
divno, mirno dijete.
divno, mirno dijete.
10:09
And then, at two and a half,
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Kada je navršio dvije i pol
godine,
godine,
10:13
like a changeling in a fairy story,
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poput mjenjolika iz bajke,
10:16
he lost the little speech that he had
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izgubio je i malo govora što je imao
10:20
and turned into a wild,
unmanageable toddler.
unmanageable toddler.
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i postao divlje,
neobuzdano dijete.
neobuzdano dijete.
10:25
Not the terrible twos;
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Nije to bila dječja zloća,
10:27
he was profoundly autistic
and he never spoke again.
and he never spoke again.
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već teži oblik autizma
i više nikada nije progovorio.
i više nikada nije progovorio.
10:36
Giles was the first resident in the first
house of the first charity that I set up
house of the first charity that I set up
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Giles je bio prvi stanovnik u prvoj kući
dobrotvorne ustanove koju sam pokrenula
dobrotvorne ustanove koju sam pokrenula
10:41
to pioneer services for autism.
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da pruži usluge za ljude s autizmom.
10:45
And then there's been
a groundbreaking Prior's Court school
a groundbreaking Prior's Court school
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Uslijedile su alternativna
škola "Prior's Court"
škola "Prior's Court"
10:48
for pupils with autism
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za đake s autizmom
10:50
and a medical research charity,
again, all for autism.
again, all for autism.
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i medicinsko istraživačka ustanova,
također za autizam.
također za autizam.
10:54
Because whenever I found a gap
in services, I tried to help.
in services, I tried to help.
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Uvijek kada sam našla rupu
u usluzi, nastojala sam pomoći.
u usluzi, nastojala sam pomoći.
11:01
I like doing new things
and making new things happen.
and making new things happen.
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Volim raditi nove stvari i realizirati ih.
11:06
And I've just started a three-year
think tank for autism.
think tank for autism.
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Baš sam pokrenula trogodišnju neprofitnu
istraživačku organizaciju za autizam.
istraživačku organizaciju za autizam.
11:13
And so that some of my wealth does go back
to the industry from which it stems,
to the industry from which it stems,
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Tako se dio mog bogatstva vraća
odakle je i došao.
odakle je i došao.
11:18
I've also founded
the Oxford Internet Institute
the Oxford Internet Institute
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Također sam osnovala
institut Oxford Internet
institut Oxford Internet
11:22
and other IT ventures.
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i pokrenula druge IT pothvate.
11:24
The Oxford Internet Institute
focuses not on the technology,
focuses not on the technology,
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Institut Oxford Internet se
ne fokusira na tehnologiju,
ne fokusira na tehnologiju,
11:28
but on the social, economic, legal
and ethical issues of the Internet.
and ethical issues of the Internet.
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već na socijalna, ekonomska, pravna
i etička pitanja vezana za internet.
i etička pitanja vezana za internet.
11:35
Giles died unexpectedly 17 years ago now.
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Giles je nenadano umro prije 17 godina.
11:42
And I have learned to live without him,
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Naučila sam živjeti bez njega,
11:46
and I have learned to live
without his need of me.
without his need of me.
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i naučila sam živjeti bez
njegove potrebe za mnom.
njegove potrebe za mnom.
11:51
Philanthropy is all that I do now.
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Sada se bavim samo filantropijom.
11:54
I need never worry about getting lost
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Nikada se ne trebam bojati
da ću se izgubiti
da ću se izgubiti
11:57
because several charities
would quickly come and find me.
would quickly come and find me.
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jer će neka od dobrotvornih ustanova
brzo doći i naći me.
brzo doći i naći me.
12:00
(Laughter)
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(Smijeh)
12:12
It's one thing to have an idea
for an enterprise,
for an enterprise,
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Jedna je stvar imati ideju za poduzeće,
12:16
but as many people in this room will know,
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ali kao što mnogi u ovoj sobi znaju,
12:19
making it happen is a very difficult thing
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ostvariti ju jer vrlo teška stvar.
12:22
and it demands extraordinary energy,
self-belief and determination,
self-belief and determination,
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Zahtjeva ogromnu energiju,
vjeru u sebe i odlučnost,
vjeru u sebe i odlučnost,
12:30
the courage to risk family and home,
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hrabrost da se riskira obitelj i dom,
12:34
and a 24/7 commitment
that borders on the obsessive.
that borders on the obsessive.
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predanost 24 sata/7 dana
koja graniči sa opsesivnošću.
koja graniči sa opsesivnošću.
12:39
So it's just as well
that I'm a workaholic.
that I'm a workaholic.
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Baš poput radoholičara.
12:43
I believe in the beauty of work when we
do it properly and in humility.
do it properly and in humility.
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Vjerujem u ljepotu posla kada
je napravljen kako treba i u poniznosti.
je napravljen kako treba i u poniznosti.
12:50
Work is not just something I do
when I'd rather be doing something else.
when I'd rather be doing something else.
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Posao nije nešto što se radi
kada bi najradije radio nešto drugo.
kada bi najradije radio nešto drugo.
12:57
We live our lives forward.
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Živimo ovaj život gledajući naprijed.
12:59
So what has all that taught me?
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I čemu me je to sve naučilo?
13:04
I learned that tomorrow's
never going to be like today,
never going to be like today,
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Naučila sam da sutra
nikada nije kao danas,
nikada nije kao danas,
13:07
and certainly nothing like yesterday.
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i nikako kao jučer.
13:10
And that made me able to cope with change,
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I to mi je omogućilo da se
nosim s promjenama,
nosim s promjenama,
13:14
indeed, eventually to welcome change,
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i da naposljetku prihvatim promjene
13:18
though I'm told I'm still very difficult.
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iako mi je rečeno da je još
uvijek sa mnom teško.
uvijek sa mnom teško.
13:23
Thank you very much.
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Puno vam hvala.
13:25
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Dame Stephanie Shirley - Entrepreneur and philanthropistIn 1962, Dame Stephanie "Steve" Shirley founded Freelance Programmers, a software firm with innovative work practices -- and (mainly) women employees.
Why you should listen
In the austerity of post-World War II England, jobs were few, and opportunities for women to earn a wage were even fewer. So, on her dining room table, Stephanie Shirley founded the kind of company she'd like to work for -- one that posed challenging, rewarding tasks, built around flexible work rules that made it possible to have a real life. Her software company, Freelance Programmers made her one of the richest women in England (and one of the few to have earned her own money). Initially employing only women -- Shirley often bid for contracts as "Steve" to compete in the male-dominated industry -- the company was eventually valued at $3 billion, while 70 of the staff became millionaires when it floated on the stock market.
But money wasn't Shirley's object. "A lot of people go into business to make money," she told the Guardian. "I really didn't; I went in with a mission for women. Conversely, I was determined never, ever to be poor again." Freelance Programmers became the FI Group became Xansa; it was acquired by Steria in 2007.
Shirley retired in 1993, but she hasn't stopped pushing for progress in the fields she loves. For instance, she works tirelessly to push forward research into autism spectrum disorders, as well as to study and improve the IT industry and the role of the internet in society. She told the Guardian, "I do get committed, and I don't just give my money; I try to give of myself."
Dame Stephanie Shirley | Speaker | TED.com