ABOUT THE SPEAKER
Ric Elias - Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business.

Why you should listen

Born in Puerto Rico, Ric Elias came to the United States for college knowing little English, as he writes in his online bio . So what did he do? "I adjusted my schedule and took only classes that dealt with numbers my entire first year," he says. "I'd always been decent at math, and things like calculus and accounting were non-lingual. I was able to buy some time to improve my English skills." His facility with numbers has led to a wide-ranging career in business and finance.

Elias is the CEO and co-founder of Red Ventures, a firm that helps large service companies acquire new customers online. He began his career in General Electric Co.'s Aerospace Division, then worked at the marketing services company CUC International (later known as Cendant). Prior to founding Red Ventures, Ric served as president of Spark Network Services, a promotion and data company held by Cendant.

"I'm a frustrated athlete," says Elias. "To me, business is the Olympics for non-athletes. It comes down to loving competition; figuring out whom we should compete against and how to beat them."

More profile about the speaker
Ric Elias | Speaker | TED.com
TED2011

Ric Elias: 3 things I learned while my plane crashed

Ric Elias: 3 perkara yang saya pelajari ketika pesawat saya terhempas.

Filmed:
7,721,543 views

Ric Elias berada di tempat duduk hadapan dalam penerbangan 1549, yakni kapal terbang yang terhempas di Sungai Hudson di New York pada Januari 2009. Apa yang terlintas di fikiran beliau apabila kapal terbang tersebut sedang terhempas? Di TED, beliau menceritakan kisahnya buat pertama kali di khalayak umum.
- Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business. Full bio

Double-click the English transcript below to play the video.

00:15
ImagineBayangkan a bigbesar explosionletupan
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Bayangkan satu letupan yang dahsyat
00:18
as you climbmemanjat throughmelalui 3,000 ftka.
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ketika berada di paras 3,000 kaki di udara
00:21
ImagineBayangkan a planepesawat fullpenuh of smokeasap.
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Bayangkan kapal terbang yang dipenuhi asap
00:25
ImagineBayangkan an engineenjin going clackClack, clackClack, clackClack,
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Bayangkan enjin berbunyi klak, klak, klak,
00:27
clackClack, clackClack, clackClack, clackClack.
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klak, klak, klak, klak
00:29
It soundsbunyi scarymenakutkan.
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Sangat menakutkan
00:31
Well I had a uniqueunik seattempat duduk that day. I was sittingduduk in 1D.
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Saya berada di tempat duduk yang istimewa hari itu. Saya berada di 1D.
00:34
I was the only one who could talk to the flightpenerbangan attendantsatendan.
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Hanya saya yang boleh bercakap dengan para pramugari.
00:37
So I lookedkelihatan at them right away,
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Jadi, saya terus memandang ke arah mereka.
00:39
and they said, "No problemmasalah. We probablymungkin hitmemukul some birdsburung."
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lalu mereka berkata " Jangan risau. Mungkin kita telah terlanggar burung."
00:42
The pilotjuruterbang had alreadysudah turnedberpaling the planepesawat around,
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Juruterbang telah pun berpatah balik,
00:44
and we weren'ttidak that farjauh.
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walaupun kita tidak berada begitu jauh pun.
00:46
You could see ManhattanManhattan.
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Saya dah boleh nampak Manhattan.
00:48
Two minutesminit laterkemudian,
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Dua minit kemudian,
00:50
threetiga things happenedberlaku at the samesama time.
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tiga perkara terjadi pada masa yang sama.
00:53
The pilotjuruterbang linesgaris up the planepesawat with the HudsonHudson RiverSungai.
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Juruterbang membariskan kapal terbang di atas Sungai Hudson.
00:57
That's usuallybiasanya not the routelaluan.
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Di mana ia bukan laluan yang biasa.
00:59
(LaughterGelak ketawa)
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(Gelak ketawa)
01:01
He turnsbertukar off the enginesenjin.
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Dia mematikan enjin.
01:04
Now imaginebayangkan beingmenjadi in a planepesawat with no soundbunyi.
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Sekarang bayangkan anda berada di dalam kapal terbang yang tidak berbunyi.
01:07
And then he sayskata threetiga wordskata-kata --
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Kemudian dia berkata tiga perkataan ..
01:09
the mostpaling banyak unemotionalmanakah kesabaran threetiga wordskata-kata I've ever heardmendengarnya.
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tiga perkataan yang paling tidak beremosi pernah saya dengar.
01:12
He sayskata, "BracePendakap for impactkesannya."
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Dia kata, "Bersedia untuk impak."
01:16
I didn't have to talk to the flightpenerbangan attendantatendan anymorelagi.
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Saya tidak perlu bercakap dengan pramugari lagi.
01:18
(LaughterGelak ketawa)
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(Gelak ketawa)
01:21
I could see in her eyesmata,
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Saya dapat melihat di matanya,
01:23
it was terrorkeganasan. Life was over.
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ketakutan. Kehidupan telah berakhir.
01:26
Now I want to shareberkongsi with you threetiga things I learnedbelajar about myselfsaya sendiri that day.
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Sakarang saya mahu berkongsi tiga perkara yang saya pelajari tentang diri saya pada hari tersebut.
01:31
I learnedbelajar that it all changesperubahan in an instantsegera.
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Saya pelajari bahawa semuanya boleh berakhir dengan serta merta.
01:34
We have this bucketbaldi listsenarai,
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Kita mempunyai satu senarai panjang
01:36
we have these things we want to do in life,
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tentang segala perkara yang kita mahu lakukan dalam hidup.
01:38
and I thought about all the people I wanted to reachmencapai out to that I didn't,
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dan saya memikirkan tentang semua orang yang saya mahu hubungi tetapi tidak berkesempatan,
01:41
all the fencespagar I wanted to mendmembaiki,
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semua kesilapan yang saya ingin betulkan,
01:44
all the experiencespengalaman I wanted to have and I never did.
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semua pengalaman yang saya mahukan tetapi tidak kesampaian.
01:47
As I thought about that laterkemudian on,
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Apabila saya memikir tentangnya,
01:50
I camedatang up with a sayingberkata,
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saya mencipta satu kata pepatah
01:52
whichyang mana is, "I collectkumpulkan badburuk wineswain."
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iaitu, "saya tidak menghargai kehidupan" ( Saya mengumpul wain kurang baik)
01:55
Because if the winewain is readysedia and the personorang is there, I'm openingpembukaan it.
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Sekiranya wain itu telah matang dan ada orang di sana, saya akan membuka botol wain itu.
01:58
I no longerlebih lama want to postponemenangguhkan anything in life.
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Saya sudah tidak mahu menangguh apa-apa dalam hidup.
02:01
And that urgencysegera, that purposetujuan,
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dan kesegeraan, kemahuan itu,
02:03
has really changedberubah my life.
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telah mengubah hidup saya.
02:06
The secondkedua thing I learnedbelajar that day --
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Perkara kedua yang saya pelajari di hari tersebut --
02:08
and this is as we clearjelas the GeorgeGeorge WashingtonWashington BridgeJambatan,
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dan ini ketika kami telah melintasi Jambatan George Washington,
02:11
whichyang mana was by not a lot --
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dengan sipi-sipi --
02:14
I thought about, wowwow,
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Saya terlintas, wow,
02:16
I really feel one realsebenar regretmenyesal.
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saya terasa satu sesalan.
02:18
I've livedhidup a good life.
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Saya tidak pernah menjalani kehidupan yang bermakna.
02:20
In my ownsendiri humanitykemanusiaan and mistakeskesilapan,
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Dalam kesedaran dan kesilapan saya,
02:22
I've triedcuba to get better at everything I triedcuba.
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Saya telah mencuba untuk menjadi yang terbaik.
02:24
But in my humanitykemanusiaan,
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Namun dalam kekhilafan saya,
02:26
I alsojuga allowizinkan my egoego to get in.
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saya selalu membenarkan ego saya mengambil alih.
02:28
And I regrettedmenyesal the time I wastedsia-sia
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Dan saya menyesal dengan masa yang telah dibazirkan
02:31
on things that did not matterperkara
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melakukan perkara yang tidak bermakna
02:33
with people that matterperkara.
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dengan mereka yang bermakna (dalam hidup).
02:35
And I thought about my relationshiphubungan with my wifeisteri,
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Dan saya memikirkan tentang hubungan dengan isteri saya,
02:38
with my friendskawan-kawan, with people.
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dengan rakan taulan, dengan semua orang.
02:40
And after, as I reflectedmencerminkan on that,
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Dan kemudian, saya bermuhasabah,
02:42
I decidedmemutuskan to eliminatemenghapuskan negativenegatif energytenaga from my life.
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Saya bercadang untuk membuang sifat negatif dari kehidupan saya
02:45
It's not perfectsempurna, but it's a lot better.
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Ianya tidak sempurna, tapi bertambah baik.
02:47
I've not had a fightberjuang with my wifeisteri in two yearstahun.
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Saya sudah tidak bertengkar dengan isteri saya sejak dua tahun kebelakangan ini.
02:49
It feelsterasa great.
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Saya rasa sangat bagus.
02:51
I no longerlebih lama try to be right;
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Saya tidak lagi cuba menjadi sentiasa betul;
02:53
I choosepilih to be happygembira.
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Saya memilih untuk hidup bahagia.
02:56
The thirdketiga thing I learnedbelajar --
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Perkara ketiga yang saya pelajari --
02:58
and this is as your mentalmental clockjam
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dan ini ketika fikiran
03:00
startsbermula going, "15, 14, 13."
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mula mengira, "15, 14, 13."
03:02
You can see the waterair comingdatang.
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Ketika sedang menuju ke arah sungai.
03:04
I'm sayingberkata, "Please blowtamparan up."
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Saya berdoa, "Harap-haraplah meletup."
03:06
I don't want this thing to breakpecah in 20 pieceskeping
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Saya tidak mahu kapal terbang ini berpecah sehingga 20 bahagian
03:08
like you've seendilihat in those documentariesdokumentari.
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seperti dalam dokumentari
03:11
And as we're comingdatang down,
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Dan ketika pesawat sedang terhempas,
03:13
I had a senserasa of, wowwow,
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Saya terasa, wow,
03:15
dyingmati is not scarymenakutkan.
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kematian tidaklah menakutkan
03:18
It's almosthampir like we'vekami sudah been preparingmenyediakan for it our wholekeseluruhan liveshidup.
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Terasa bagai kita telah bersedia untuk kematian seumur hidup.
03:21
But it was very sadsedih.
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Tetapi ianya sangat menyedihkan.
03:23
I didn't want to go; I love my life.
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Saya tidak mahu pergi, saya suka kehidupan saya.
03:26
And that sadnesskesedihan
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Dan segala kesedihan
03:28
really frameddirangka in one thought,
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menyedarkan,
03:30
whichyang mana is, I only wishingin for one thing.
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bahawa saya hanya mengharap satu perkara.
03:33
I only wishingin I could see my kidskanak-kanak growberkembang up.
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Saya hanya berharap saya dapat melihat anak-anak saya membesar.
03:37
About a monthbulan laterkemudian, I was at a performanceprestasi by my daughteranak perempuan --
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Sebulan kemudian, saya berada di satu persembahan anak perempuan saya --
03:40
first-graderpertama-grader, not much artisticartistik talentbakat ...
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darjah satu, belum ada bakat...
03:43
... yetlagi.
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... lagi.
03:45
(LaughterGelak ketawa)
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(Gelak ketawa)
03:47
And I'm bawlingbawling, I'm cryingmenangis,
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saya terharu, saya mengalirkan air mata,
03:49
like a little kidkanak-kanak.
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seperti budak kecil.
03:52
And it madedibuat all the senserasa in the worlddunia to me.
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Dan ia memberi satu kesedaran.
03:55
I realizedsedar at that pointtitik,
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Saya menyedari,
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by connectingmenyambung those two dotstitik,
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dengan menyambung kedua-dua titik,
03:59
that the only thing that mattersperkara-perkara in my life
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satu perkara yang penting dalam kehidupan
04:01
is beingmenjadi a great dadayah.
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adalah supaya saya menjadi seorang ayah yang baik.
04:03
AboveDi atas all, aboveatas all,
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Yang terutama, terutama sekali,
04:06
the only goalMatlamat I have in life
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matlamat utama dalam hidup saya
04:08
is to be a good dadayah.
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adalah untuk menjadi seorang ayah terbaik.
04:10
I was givendiberikan the gifthadiah of a miraclekeajaiban,
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Saya telah diberi satu peluang keemasan,
04:12
of not dyingmati that day.
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dengan tidak menemui ajal pada hari tersebut.
04:14
I was givendiberikan anotherlain gifthadiah,
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Saya juga telah diberi satu lagi peluang,
04:16
whichyang mana was to be ablemampu to see into the futuremasa depan
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apabila saya dapat melihat di masa hadapan
04:18
and come back
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dan kemudian kembali semula
04:20
and livehidup differentlyberbeza.
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untuk memilih kehidupan yang berbeza.
04:22
I challengecabaran you guys that are flyingterbang todayhari ini,
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Saya cabar anda semua yang akan menaiki pesawat hari ini,
04:25
imaginebayangkan the samesama thing happensberlaku on your planepesawat --
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bayangkan perkara yang sama berlaku --
04:28
and please don't --
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tapi tolong jangan --
04:30
but imaginebayangkan, and how would you changeubah?
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tapi bayangkan, bagaimana anda akan berubah?
04:32
What would you get donedilakukan that you're waitingmenunggu to get donedilakukan
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Apa yang akan anda lakukan yang masih belum terlaksana
04:35
because you think you'llawak akan be here foreverselamanya?
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kerana anda fikir bahawa anda akan masih hidup keesokan harinya?
04:37
How would you changeubah your relationshipshubungan
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Bagaimana ia dapat mengubah hubungan anda
04:39
and the negativenegatif energytenaga in them?
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dan segala sifat negatif di dalamnya?
04:41
And more than anything, are you beingmenjadi the bestterbaik parentibu bapa you can?
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Dan terutama sekalinya, adakah anda merupakan seorang ibu atau bapa yang terbaik?
04:44
Thank you.
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Terima kasih.
04:46
(ApplauseTepukan)
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(Tepukan gemuruh)
Translated by Johan Dzulkifli
Reviewed by Muazam Hadi Muhammad

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ABOUT THE SPEAKER
Ric Elias - Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business.

Why you should listen

Born in Puerto Rico, Ric Elias came to the United States for college knowing little English, as he writes in his online bio . So what did he do? "I adjusted my schedule and took only classes that dealt with numbers my entire first year," he says. "I'd always been decent at math, and things like calculus and accounting were non-lingual. I was able to buy some time to improve my English skills." His facility with numbers has led to a wide-ranging career in business and finance.

Elias is the CEO and co-founder of Red Ventures, a firm that helps large service companies acquire new customers online. He began his career in General Electric Co.'s Aerospace Division, then worked at the marketing services company CUC International (later known as Cendant). Prior to founding Red Ventures, Ric served as president of Spark Network Services, a promotion and data company held by Cendant.

"I'm a frustrated athlete," says Elias. "To me, business is the Olympics for non-athletes. It comes down to loving competition; figuring out whom we should compete against and how to beat them."

More profile about the speaker
Ric Elias | Speaker | TED.com