TED2011
Ric Elias: 3 things I learned while my plane crashed
Ric Elias: 3 stvari koje sam naučio kada se moj zrakoplov srušio
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Ric Elias je imao sjedalo u prednjem redu na letu 1549, avionu koji je prisilno sletio na rijeku Hudson u New Yorku u siječnju 2009. Što je prolazilo kroz njegov um dok se prokleti avion strmoglavljao? Na TED-u, on priča svoju priču po prvi puta javno.
Ric Elias - Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business. Full bio
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business. Full bio
Double-click the English transcript below to play the video.
00:15
Imagine a big explosion
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Zamislite veliku eksploziju
00:18
as you climb through 3,000 ft.
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nakon što ste se popeli na 1.000 metara.
00:21
Imagine a plane full of smoke.
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Zamislite avion pun dima.
00:25
Imagine an engine going clack, clack, clack,
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Zamislite motor koji zvuči klak, klak, klak,
00:27
clack, clack, clack, clack.
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klak, klak, klak, klak.
00:29
It sounds scary.
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To zvuči zastrašujuće.
00:31
Well I had a unique seat that day. I was sitting in 1D.
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Ja sam imao jedinstveno sjedalo tog dana. Sjedio sam na mjestu 1D.
00:34
I was the only one who could talk to the flight attendants.
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Bio sam jedini koji je mogao razgovarati sa stjuardesama.
00:37
So I looked at them right away,
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Tako sam ih odmah pogledao,
00:39
and they said, "No problem. We probably hit some birds."
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a one rekoše, "Nema problema. Vjerojatno smo pogodili neke ptice."
00:42
The pilot had already turned the plane around,
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Pilot je već okrenuo avion natrag,
00:44
and we weren't that far.
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i nismo bili tako daleko.
00:46
You could see Manhattan.
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Mogao se vidjeti Manhattan.
00:48
Two minutes later,
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Dvije minute kasnije,
00:50
three things happened at the same time.
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tri stvari su se dogodile u isto vrijeme.
00:53
The pilot lines up the plane with the Hudson River.
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Pilot je izravnao avion s rijekom Hudson.
00:57
That's usually not the route.
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To obično nije put.
00:59
(Laughter)
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(Smijeh)
01:01
He turns off the engines.
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On isključuje motore.
01:04
Now imagine being in a plane with no sound.
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Sada zamislite da ste u avionu bez zvuka.
01:07
And then he says three words --
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A onda on kaže tri riječi --
01:09
the most unemotional three words I've ever heard.
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najbezosjećajnije tri riječi koje sam ikad čuo.
01:12
He says, "Brace for impact."
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Kaže, "Pripremite se za udarac."½
01:16
I didn't have to talk to the flight attendant anymore.
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Više nisam morao razgovarati sa stjuardesom.
01:18
(Laughter)
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(Smijeh)
01:21
I could see in her eyes,
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Mogao sam vidjeti u njezinim očima,
01:23
it was terror. Life was over.
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to je bio užas. Život je došao kraju.
01:26
Now I want to share with you three things I learned about myself that day.
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Sada želim s vama podijeliti tri stvari koje sam naučio o sebi taj dan.
01:31
I learned that it all changes in an instant.
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Saznao sam da se sve promjeni u trenu.
01:34
We have this bucket list,
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Mi imamo tu listu stvari,
01:36
we have these things we want to do in life,
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imamo stvari koje želimo učiniti u životu,
01:38
and I thought about all the people I wanted to reach out to that I didn't,
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a ja sam razmišljao o svim ljudima do kojih sam želio doprijeti a nisam,
01:41
all the fences I wanted to mend,
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sve ograde koje sam htio popraviti,
01:44
all the experiences I wanted to have and I never did.
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sva iskustva koja sam htio imati a nikada ih nisam imao.
01:47
As I thought about that later on,
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Dok sam razmišljao o tome kasnije,
01:50
I came up with a saying,
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smislio sam uzrečicu,
01:52
which is, "I collect bad wines."
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koja glasi, "Ja skupljam loše vina."
01:55
Because if the wine is ready and the person is there, I'm opening it.
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Jer ako je vino spremno i osoba je tamo, ja ga otvaram.
01:58
I no longer want to postpone anything in life.
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Više ne želim išta odgađati u životu.
02:01
And that urgency, that purpose,
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A ta hitnost, ta svrha,
02:03
has really changed my life.
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je stvarno promijenila moj život.
02:06
The second thing I learned that day --
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Druga stvar koju sam naučio taj dan --
02:08
and this is as we clear the George Washington Bridge,
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a to je bilo nakon što smo preletjeli most George Washington-a,
02:11
which was by not a lot --
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i to zamalo --
02:14
I thought about, wow,
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Razmišljao sam, vau,
02:16
I really feel one real regret.
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stvarno osjećam pravu žalost.
02:18
I've lived a good life.
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Živio sam dobar život.
02:20
In my own humanity and mistakes,
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Kroz svoju vlastitu čovječnost i pogreške,
02:22
I've tried to get better at everything I tried.
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pokušao sam biti bolji u svemu što sam probao.
02:24
But in my humanity,
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Ali u svojoj čovječnosti,
02:26
I also allow my ego to get in.
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također sam dopustio svom egu da uđe.
02:28
And I regretted the time I wasted
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I požalio sam vrijeme koje sam izgubio
02:31
on things that did not matter
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na stvari koje nisu bile važne
02:33
with people that matter.
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s ljudima koji su mi bili važni.
02:35
And I thought about my relationship with my wife,
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I razmišljao sam o svom odnosu sa svojom ženom,
02:38
with my friends, with people.
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s prijateljima, s ljudima.
02:40
And after, as I reflected on that,
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I nakon, dok sam razmišljao o tome,
02:42
I decided to eliminate negative energy from my life.
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odlučio sam eliminirati negativnu energiju iz mog života.
02:45
It's not perfect, but it's a lot better.
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Nije savršeno, ali je puno bolje.
02:47
I've not had a fight with my wife in two years.
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Nisam se svađao sa svojom ženom već dvije godine.
02:49
It feels great.
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To je odličan osjećaj.
02:51
I no longer try to be right;
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Više ne pokušavam biti u pravu;
02:53
I choose to be happy.
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odlučio sam biti sretan.
02:56
The third thing I learned --
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Treća stvar koju sam naučio --
02:58
and this is as your mental clock
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a ovo je kad vaš mentalni sat
03:00
starts going, "15, 14, 13."
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počinje otkucavati, "15, 14, 13."
03:02
You can see the water coming.
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Možete vidjeti kako se voda približava.
03:04
I'm saying, "Please blow up."
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Rekao sam, "Molim te, eksplodiraj."
03:06
I don't want this thing to break in 20 pieces
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Ne želim da se ova stvar razlomi u 20 komada
03:08
like you've seen in those documentaries.
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kao što ste vidjeli u svim tim dokumentarcima.
03:11
And as we're coming down,
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I kako smo se spuštali,
03:13
I had a sense of, wow,
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imao sam osjećaj, vau,
03:15
dying is not scary.
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umiranje nije strašno.
03:18
It's almost like we've been preparing for it our whole lives.
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Gotovo kao da smo se pripremali za to cijeli naš život.
03:21
But it was very sad.
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Ali bilo je jako tužno.
03:23
I didn't want to go; I love my life.
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Nisam htio otići, ja volim svoj život.
03:26
And that sadness
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I ta tuga
03:28
really framed in one thought,
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se uistinu uokvirila u jednu misao,
03:30
which is, I only wish for one thing.
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koja je, želim samo jednu stvar.
03:33
I only wish I could see my kids grow up.
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Želim samo da mogu vidjeti svoju djecu kako odrastaju.
03:37
About a month later, I was at a performance by my daughter --
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Oko mjesec dana kasnije, bio sam na nastupu moje kćeri --
03:40
first-grader, not much artistic talent ...
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prvi razred, nema baš umjetnički talent ...
03:43
... yet.
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... još.
03:45
(Laughter)
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(Smijeh)
03:47
And I'm bawling, I'm crying,
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A ja plačem,
03:49
like a little kid.
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kao malo dijete.
03:52
And it made all the sense in the world to me.
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I to je za mene imalo potpuni smisao.
03:55
I realized at that point,
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Shvatio sam u tom trenutku,
03:57
by connecting those two dots,
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spajanjem tih dviju točaka,
03:59
that the only thing that matters in my life
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da je jedino što vrijedi u mom životu
04:01
is being a great dad.
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da budem odličan tata.
04:03
Above all, above all,
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Iznad svega, iznad svega,
04:06
the only goal I have in life
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jedini cilj koji imam u životu
04:08
is to be a good dad.
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je biti dobar tata.
04:10
I was given the gift of a miracle,
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Dobio sam dar čuda,
04:12
of not dying that day.
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da taj dan nisam umro.
04:14
I was given another gift,
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Dobio sam još jedan dar,
04:16
which was to be able to see into the future
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koji je bio taj da sam mogao vidjeti u budućnost
04:18
and come back
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i vratiti se
04:20
and live differently.
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živjeti drugačije.
04:22
I challenge you guys that are flying today,
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Izazivam sve vas koji danas letite,
04:25
imagine the same thing happens on your plane --
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da zamislite da se ista stvar događa u vašem avionu --
04:28
and please don't --
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i molim da se ne dogodi --
04:30
but imagine, and how would you change?
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ali zamislite, i kako biste se vi promijenili?
04:32
What would you get done that you're waiting to get done
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Što biste učinili a još niste
04:35
because you think you'll be here forever?
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jer mislite da ćete biti tu zauvijek?
04:37
How would you change your relationships
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Kako biste promijenili svoje odnose
04:39
and the negative energy in them?
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i negativnu energiju u njima?
04:41
And more than anything, are you being the best parent you can?
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I najvažnije od svega, jeste li najbolji roditelj koji možete biti?
04:44
Thank you.
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Hvala Vam.
04:46
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Ric Elias - EntrepreneurRic Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business.
Why you should listen
Born in Puerto Rico, Ric Elias came to the United States for college knowing little English, as he writes in his online bio . So what did he do? "I adjusted my schedule and took only classes that dealt with numbers my entire first year," he says. "I'd always been decent at math, and things like calculus and accounting were non-lingual. I was able to buy some time to improve my English skills." His facility with numbers has led to a wide-ranging career in business and finance.
Elias is the CEO and co-founder of Red Ventures, a firm that helps large service companies acquire new customers online. He began his career in General Electric Co.'s Aerospace Division, then worked at the marketing services company CUC International (later known as Cendant). Prior to founding Red Ventures, Ric served as president of Spark Network Services, a promotion and data company held by Cendant.
"I'm a frustrated athlete," says Elias. "To me, business is the Olympics for non-athletes. It comes down to loving competition; figuring out whom we should compete against and how to beat them."
Ric Elias | Speaker | TED.com