TED2011
Ric Elias: 3 things I learned while my plane crashed
Riks Eliass: 3 lietas, ko iemācījos, manai lidmašīnai krītot
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Riks Eliass atradās priekšējās rindas sēdvietā, kad lidmašīna 2009. gada janvārī piezemējas, ietriecoties Ņujorkas Hadsona upē. Par ko viņš domāja, lidmašīnai krītot? Uz TED skatuves viņš pirmo reizi publiski dalās savā stāstā.
Ric Elias - Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business. Full bio
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business. Full bio
Double-click the English transcript below to play the video.
00:15
Imagine a big explosion
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Iedomājieties lielu sprādzienu,
00:18
as you climb through 3,000 ft.
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jums atrodoties 3 000 pēdu augstumā.
00:21
Imagine a plane full of smoke.
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Iedomājieties lidmašīnu pilnu dūmiem.
00:25
Imagine an engine going clack, clack, clack,
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Iedomājaties dzinēju skanot: klak, klak, klak,
00:27
clack, clack, clack, clack.
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klak, klak, klak, klak.
00:29
It sounds scary.
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Izklausās baisi.
00:31
Well I had a unique seat that day. I was sitting in 1D.
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Man tajā dienā bija īpaša sēdvieta. Es sēdēju 1D.
00:34
I was the only one who could talk to the flight attendants.
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Es biju vienīgais, kam bija iespēja sarunāties ar stjuartiem.
00:37
So I looked at them right away,
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Tā nu es uzreiz uz viņiem paskatījos,
00:39
and they said, "No problem. We probably hit some birds."
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un viņi teica: „Nekas. Droši vien ceļā pagadījās putni.”
00:42
The pilot had already turned the plane around,
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Pilots jau bija pagriezis lidmašīnu pretējā virzienā,
00:44
and we weren't that far.
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un mēs nebijām nemaz tik tālu.
00:46
You could see Manhattan.
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Varēja saskatīt Manhetenu.
00:48
Two minutes later,
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Pēc divām minūtēm,
00:50
three things happened at the same time.
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vienlaikus notika trīs lietas.
00:53
The pilot lines up the plane with the Hudson River.
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Pilots iztaisno lidmašīnu perpendikulāri Hadsona upei.
00:57
That's usually not the route.
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Tāds parasti nav maršuts.
00:59
(Laughter)
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(Smiekli)
01:01
He turns off the engines.
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Viņš atslēdz dzinējus.
01:04
Now imagine being in a plane with no sound.
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Iedomājaties, ka atrodaties lidmašīnā bez skaņas.
01:07
And then he says three words --
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Tad viņš pasaka divus vārdus,
01:09
the most unemotional three words I've ever heard.
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divus vārdus, tik bezemocionāli,
kā es vēl nekad nebiju dzirdējis.
kā es vēl nekad nebiju dzirdējis.
01:12
He says, "Brace for impact."
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Viņš saka: „Gatavojieties sadursmei.”
01:16
I didn't have to talk to the flight attendant anymore.
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Man vairs nevajadzēja runāt ar stjuartiem.
01:18
(Laughter)
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(Smiekli)
01:21
I could see in her eyes,
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Es varēju redzēt viņu acīs,
01:23
it was terror. Life was over.
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viņi bija šausmās. Dzīve bija beigusies.
01:26
Now I want to share with you three things I learned about myself that day.
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Nu es vēlos jums pastāstīt trīs lietas,
ko es todien uzzināju par sevi.
ko es todien uzzināju par sevi.
01:31
I learned that it all changes in an instant.
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Es sapratu, ka viss var manīties acumirklī.
01:34
We have this bucket list,
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Mums ir pirmsnāves saraksti,
01:36
we have these things we want to do in life,
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lietas, ko vēlamies dzīvē paveikt,
01:38
and I thought about all the people I wanted to reach out to that I didn't,
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un es domāju par cilvēkiem,
kurus vēl gribēju satikt, bet to neizdarīju,
kurus vēl gribēju satikt, bet to neizdarīju,
01:41
all the fences I wanted to mend,
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par visiem mūriem, kurus gribēju nojaukt,
01:44
all the experiences I wanted to have and I never did.
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visu to, ko vēlējos piedzīvot, bet tā arī nepiedzīvoju.
01:47
As I thought about that later on,
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Man par to domājot,
01:50
I came up with a saying,
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man galvā ienāca tāds teiciens:
01:52
which is, "I collect bad wines."
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„Es kolekcionēju sliktus vīnus.”
01:55
Because if the wine is ready and the person is there, I'm opening it.
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Jo, ja vīns ir nobriedis un cilvēks ir klāt, es to attaisu.
01:58
I no longer want to postpone anything in life.
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Es nekad vairs nevēlos neko savā dzīvē atlikt.
02:01
And that urgency, that purpose,
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Šī neatliekamība un mērķtiecība
02:03
has really changed my life.
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patiesi mainīja manu dzīvi.
02:06
The second thing I learned that day --
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Otrais, ko es todien iemācījos,
02:08
and this is as we clear the George Washington Bridge,
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mums palidojot garām Džordža Vašingtona tiltam,
02:11
which was by not a lot --
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par laimi to nesagraujot.
02:14
I thought about, wow,
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Es nodomāju: „Oho,
02:16
I really feel one real regret.
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es pa īstam nožēloju tikai vienu.
02:18
I've lived a good life.
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Esmu nodzīvojis labu dzīvi.
02:20
In my own humanity and mistakes,
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Savā cilvēciskumā un kļūdās,
02:22
I've tried to get better at everything I tried.
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es centos būt labāks it visā, ko mēģināju.
02:24
But in my humanity,
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Bet savā cilvēciskumā,
02:26
I also allow my ego to get in.
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es ļāvu arī savam ego ņemt virsroku.
02:28
And I regretted the time I wasted
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Es nožēloju laiku, ko izniekoju
02:31
on things that did not matter
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tajā, kas nebija svarīgs,
02:33
with people that matter.
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ar cilvēkiem, kas bija svarīgi.
02:35
And I thought about my relationship with my wife,
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Es domāju par savām attiecībām ar sievu,
02:38
with my friends, with people.
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ar draugiem, cilvēkiem.
02:40
And after, as I reflected on that,
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Pēc tam, kad es to pārdomāju,
02:42
I decided to eliminate negative energy from my life.
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es nolēmu savā dzīvē atbrīvoties no negatīvās enerģijas.
02:45
It's not perfect, but it's a lot better.
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Tas nav perfekti, bet tas ir daudz labāk.
02:47
I've not had a fight with my wife in two years.
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Šos divus gadus man nav bijuši strīdi ar sievu.
02:49
It feels great.
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Es jūtos lieliski.
02:51
I no longer try to be right;
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Es vairs necenšos būt pareizs;
02:53
I choose to be happy.
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es izvēlos būt laimīgs.
02:56
The third thing I learned --
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Trešais, ko es sapratu...
02:58
and this is as your mental clock
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tas bija tad, kad tavs iekšējais pulkstenis
03:00
starts going, "15, 14, 13."
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jau sāk atskaiti: „15, 14, 13...”
03:02
You can see the water coming.
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Tu redzi ieplūstam ūdeni.
03:04
I'm saying, "Please blow up."
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Es saku: „Lūdzu, uzsprāgsti!”
03:06
I don't want this thing to break in 20 pieces
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Es nevēlos, lai tā sašķīst 20 daļās,
03:08
like you've seen in those documentaries.
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kā tas redzams dokumentālajās filmās.
03:11
And as we're coming down,
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Mums krītot,
03:13
I had a sense of, wow,
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man bija tāda sajūta: „Oho,
03:15
dying is not scary.
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mirt nav bailīgi.”
03:18
It's almost like we've been preparing for it our whole lives.
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Tas gandrīz ir tā, it kā mēs tam būtu gatavojušies visu savu dzīvi.
03:21
But it was very sad.
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Bet tas bija ļoti skumji.
03:23
I didn't want to go; I love my life.
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Es negribēju aiziet; es mīlu savu dzīvi.
03:26
And that sadness
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Šīs skumjas
03:28
really framed in one thought,
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noformējās vienā domā,
03:30
which is, I only wish for one thing.
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proti, es vēlos tikai vienu.
03:33
I only wish I could see my kids grow up.
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Es vēlos, lai tikai es varētu redzēt izaugam savus bērnus.
03:37
About a month later, I was at a performance by my daughter --
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Pēc aptuveni mēneša es biju savas meitas priekšnesumā...
03:40
first-grader, not much artistic talent ...
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pirmklasniece bez īpašam mākslinieciska talanta ...
03:43
... yet.
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... pagaidām.
03:45
(Laughter)
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(Smiekli)
03:47
And I'm bawling, I'm crying,
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Es bimbāju un raudu
03:49
like a little kid.
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kā mazs bērns.
03:52
And it made all the sense in the world to me.
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Tas man likās pilnībā saprotami.
03:55
I realized at that point,
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Tobrīd es sapratu,
03:57
by connecting those two dots,
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savienojot šos divus punktus,
03:59
that the only thing that matters in my life
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ka vienīgais, kam manā dzīve ir nozīme,
04:01
is being a great dad.
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ir būt lieliskam tētim.
04:03
Above all, above all,
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Pāri visam, pāri visam,
04:06
the only goal I have in life
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vienīgais mērķis manā dzīvē
04:08
is to be a good dad.
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ir būt labam tētim.
04:10
I was given the gift of a miracle,
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Es saņēmu brīnumainu dāvanu,
04:12
of not dying that day.
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todien nenomirstot.
04:14
I was given another gift,
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Es saņēmu arī vēl vienu dāvanu,
04:16
which was to be able to see into the future
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kas bija iespēja ieskatīties nākotnē
04:18
and come back
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un atgriezties,
04:20
and live differently.
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un sākt dzīvot citādāk.
04:22
I challenge you guys that are flying today,
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Es izaicinu jūs visus, kuri šodien lidos.
04:25
imagine the same thing happens on your plane --
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Iedomājaties, ka tas pats notiek ar jūsu lidmašīnu.
04:28
and please don't --
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Kaut tā nebūtu,
04:30
but imagine, and how would you change?
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bet iztēlojaties — kā jūs mainītos?
04:32
What would you get done that you're waiting to get done
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Ko jūs paveiktu no tā, ko cerat paveikt, bet atliekat,
04:35
because you think you'll be here forever?
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jo iedomājaties, ka dzīvosiet mūžīgi?
04:37
How would you change your relationships
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Kā jūs manītu savas attiecības
04:39
and the negative energy in them?
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un negatīvo enerģiju tajās?
04:41
And more than anything, are you being the best parent you can?
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Un pats svarīgākais, vai esat vislabākie vecāki,
kādi vien varat būt?
kādi vien varat būt?
04:44
Thank you.
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Paldies.
04:46
(Applause)
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(Aplausi)
ABOUT THE SPEAKER
Ric Elias - EntrepreneurRic Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business.
Why you should listen
Born in Puerto Rico, Ric Elias came to the United States for college knowing little English, as he writes in his online bio . So what did he do? "I adjusted my schedule and took only classes that dealt with numbers my entire first year," he says. "I'd always been decent at math, and things like calculus and accounting were non-lingual. I was able to buy some time to improve my English skills." His facility with numbers has led to a wide-ranging career in business and finance.
Elias is the CEO and co-founder of Red Ventures, a firm that helps large service companies acquire new customers online. He began his career in General Electric Co.'s Aerospace Division, then worked at the marketing services company CUC International (later known as Cendant). Prior to founding Red Ventures, Ric served as president of Spark Network Services, a promotion and data company held by Cendant.
"I'm a frustrated athlete," says Elias. "To me, business is the Olympics for non-athletes. It comes down to loving competition; figuring out whom we should compete against and how to beat them."
Ric Elias | Speaker | TED.com