TED2011
Ric Elias: 3 things I learned while my plane crashed
Ric Elias: 3 stvari, ki sem se jih naučil med strmogljavljenjem letala
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Ric Elias je na poletu 1549 sedel v prvi vrsti letala, ki je zasilno pristalo na reki Hudson v New Yorku januarja 2009. Kaj se je podilo po njegovi glavi, ko je to pogubljeno letalo strmoglavljalo? Na TED-u prvič javno razkrije svojo zgodbo.
Ric Elias - Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business. Full bio
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business. Full bio
Double-click the English transcript below to play the video.
00:15
Imagine a big explosion
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Predstavljajte si veliko eksplozijo,
00:18
as you climb through 3,000 ft.
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potem ko ste se vzpeli na 1000 metrov.
00:21
Imagine a plane full of smoke.
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Predstavljajte si letalo polno dima.
00:25
Imagine an engine going clack, clack, clack,
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Predstavljajte si motor, ki dela klak, klak, klak,
00:27
clack, clack, clack, clack.
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klak, klak, klak, klak.
00:29
It sounds scary.
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Sliši se strašljivo.
00:31
Well I had a unique seat that day. I was sitting in 1D.
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Tistega dne sem imel edinstven sedež. Sedel sem na 1D.
00:34
I was the only one who could talk to the flight attendants.
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Bil sem edini, ki se je lahko pogovarjal s stevardesami.
00:37
So I looked at them right away,
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Zato sem se takoj ozrl k njim
00:39
and they said, "No problem. We probably hit some birds."
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in one so odvrnile: "Ni problema. Verjetno smo zadeli kakšne ptice."
00:42
The pilot had already turned the plane around,
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Pilot je že obrnil letalo nazaj
00:44
and we weren't that far.
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in nismo bili tako daleč.
00:46
You could see Manhattan.
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Lahko si videl Manhattan.
00:48
Two minutes later,
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Dve minuti kasneje
00:50
three things happened at the same time.
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so se istočasno zgodile tri stvari.
00:53
The pilot lines up the plane with the Hudson River.
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Pilot poravna letalo z reko Hudson.
00:57
That's usually not the route.
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Pot običajno ni taka.
00:59
(Laughter)
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(Smeh)
01:01
He turns off the engines.
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Ugasne motorje.
01:04
Now imagine being in a plane with no sound.
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Predstavljajte si, da ste v letalu v popolni tišini.
01:07
And then he says three words --
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In potem izreče štiri besede --
01:09
the most unemotional three words I've ever heard.
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štiri najbolj otopele besede, kar sem jih kdaj koli slišal.
01:12
He says, "Brace for impact."
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Reče: "Pripravite se na trčenje."
01:16
I didn't have to talk to the flight attendant anymore.
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Ni mi bilo več treba govoriti s stevardeso.
01:18
(Laughter)
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(Smeh)
01:21
I could see in her eyes,
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Razbral sem v njenih očeh --
01:23
it was terror. Life was over.
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bila je groza. Življenja je bilo konec.
01:26
Now I want to share with you three things I learned about myself that day.
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Z vami želim deliti tri stvari, ki sem se jih tisti dan naučil o sebi.
01:31
I learned that it all changes in an instant.
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Naučil sem se, da se vse spremeni v trenutku.
01:34
We have this bucket list,
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Vsi imamo dolg spisek,
01:36
we have these things we want to do in life,
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imamo neke stvari, ki jih v življenju želimo uresničiti,
01:38
and I thought about all the people I wanted to reach out to that I didn't,
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in jaz sem pomislil na vse tiste ljudi, s katerimi sem želel stopiti v stik, a nisem,
01:41
all the fences I wanted to mend,
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na vse pregrade, ki sem jih želel odpraviti,
01:44
all the experiences I wanted to have and I never did.
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na vse izkušnje, ki sem jih želel imeti, a jih nisem nikoli imel.
01:47
As I thought about that later on,
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Ko sem kasneje razmišljal o tem,
01:50
I came up with a saying,
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sem se domislil reka,
01:52
which is, "I collect bad wines."
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ki pravi: "Zbiram slaba vina."
01:55
Because if the wine is ready and the person is there, I'm opening it.
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Namreč, če je vino pripravljeno in je oseba prisotna, ga bom odprl.
01:58
I no longer want to postpone anything in life.
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V življenju ne želim več z ničimer odlašati.
02:01
And that urgency, that purpose,
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In ta nuja, ta razlog
02:03
has really changed my life.
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je resnično spremenil moje življenje.
02:06
The second thing I learned that day --
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Druga stvar, ki sem se je naučil tisti dan --
02:08
and this is as we clear the George Washington Bridge,
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potem ko smo preleteli most Georgea Washingtona,
02:11
which was by not a lot --
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kar je šlo za las --
02:14
I thought about, wow,
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Pomislil sem da, vau,
02:16
I really feel one real regret.
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v resnici obžalujem eno samo stvar.
02:18
I've lived a good life.
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Živel sem dobro življenje.
02:20
In my own humanity and mistakes,
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Ker sem človek in delam napake,
02:22
I've tried to get better at everything I tried.
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sem poskušal postati boljši v vsem, česar sem se lotil.
02:24
But in my humanity,
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Ampak v svoji človečnosti
02:26
I also allow my ego to get in.
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sem dovolil, da se vplete moj ego.
02:28
And I regretted the time I wasted
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Obžaloval sem čas, ki sem ga zapravil
02:31
on things that did not matter
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za stvari, ki niso bile pomembne,
02:33
with people that matter.
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z ljudmi, ki mi veliko pomemnijo.
02:35
And I thought about my relationship with my wife,
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Razmišljal sem o odnosu s svojo ženo,
02:38
with my friends, with people.
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s svojimi prijatelji, z ljudmi.
02:40
And after, as I reflected on that,
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In po razmisleku o tem
02:42
I decided to eliminate negative energy from my life.
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sem se odločil odstraniti negativno energijo iz svojega življenja.
02:45
It's not perfect, but it's a lot better.
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Ni popolno, a je veliko boljše.
02:47
I've not had a fight with my wife in two years.
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Z ženo se nisva prepirala že dve leti.
02:49
It feels great.
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Občutek je super.
02:51
I no longer try to be right;
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Ne trudim se več, da bi imel prav.
02:53
I choose to be happy.
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Odločim se biti srečen.
02:56
The third thing I learned --
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Tretja stvar, ki sem se je naučil --
02:58
and this is as your mental clock
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takrat ko notranja ura
03:00
starts going, "15, 14, 13."
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začne odštevati "15, 14, 13, ..."
03:02
You can see the water coming.
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Lahko vidiš, kako se približuje voda.
03:04
I'm saying, "Please blow up."
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Rečem si: "Prosim, eksplodiraj."
03:06
I don't want this thing to break in 20 pieces
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Nočem, da ta stvar razpade na 20 kosov,
03:08
like you've seen in those documentaries.
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kot vidite v dokumentarcih.
03:11
And as we're coming down,
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In ko smo se spuščali,
03:13
I had a sense of, wow,
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me je spreletel občutek, vau,
03:15
dying is not scary.
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umiranje ni strašno.
03:18
It's almost like we've been preparing for it our whole lives.
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Skoraj tako je, kot da bi se nanj pripravljali že vse življenje.
03:21
But it was very sad.
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Bilo pa je zelo žalostno.
03:23
I didn't want to go; I love my life.
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Nisem si želel oditi; ljubim svoje življenje.
03:26
And that sadness
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In tista žalost
03:28
really framed in one thought,
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se je strnila v eno misel,
03:30
which is, I only wish for one thing.
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namreč, želim si le ene stvari.
03:33
I only wish I could see my kids grow up.
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Želim si le, da bi videl odraščati svoje otroke.
03:37
About a month later, I was at a performance by my daughter --
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Kakšen mesec kasneje sem bil na nastopu svoje hčere --
03:40
first-grader, not much artistic talent ...
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prvi razred, brez velikega talenta za umetnost ...
03:43
... yet.
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... pa vendar.
03:45
(Laughter)
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(Smeh)
03:47
And I'm bawling, I'm crying,
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Jaz se zvijam, jaz jočem
03:49
like a little kid.
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kot majhen otrok.
03:52
And it made all the sense in the world to me.
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In to je zame imelo popoln smisel.
03:55
I realized at that point,
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Takrat sem ugotovil,
03:57
by connecting those two dots,
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ko sem povezal ti dve dejstvi,
03:59
that the only thing that matters in my life
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da je edina resnično pomembna stvar v mojem življenju to,
04:01
is being a great dad.
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da sem dober očka.
04:03
Above all, above all,
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Predvsem, predvsem,
04:06
the only goal I have in life
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edini cilj, ki ga imam v življenju,
04:08
is to be a good dad.
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je biti dober očka.
04:10
I was given the gift of a miracle,
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Podarjen mi je bil čudež,
04:12
of not dying that day.
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da tistega dne nisem umrl.
04:14
I was given another gift,
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Podarjeno mi je bilo še nekaj.
04:16
which was to be able to see into the future
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Lahko sem pogledal v prihodnost
04:18
and come back
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in prišel nazaj
04:20
and live differently.
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ter zaživel drugače.
04:22
I challenge you guys that are flying today,
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Izzivam tiste, ki danes letite,
04:25
imagine the same thing happens on your plane --
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predstavljajte si, da se enaka stvar zgodi na vašem letalu --
04:28
and please don't --
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in upam, da se ne --
04:30
but imagine, and how would you change?
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ampak predstavljajte si. Kako bi se vi spremenili?
04:32
What would you get done that you're waiting to get done
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Kaj bi vi storili, česar še niste,
04:35
because you think you'll be here forever?
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ker mislite, da boste večno tu?
04:37
How would you change your relationships
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Kako bi vi spremenili svoje odnose
04:39
and the negative energy in them?
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in negativno energijo v njih?
04:41
And more than anything, are you being the best parent you can?
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In najpomembnejše, ali ste najboljši starši, kot ste lahko?
04:44
Thank you.
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Hvala.
04:46
(Applause)
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(Aplavz)
ABOUT THE SPEAKER
Ric Elias - EntrepreneurRic Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business.
Why you should listen
Born in Puerto Rico, Ric Elias came to the United States for college knowing little English, as he writes in his online bio . So what did he do? "I adjusted my schedule and took only classes that dealt with numbers my entire first year," he says. "I'd always been decent at math, and things like calculus and accounting were non-lingual. I was able to buy some time to improve my English skills." His facility with numbers has led to a wide-ranging career in business and finance.
Elias is the CEO and co-founder of Red Ventures, a firm that helps large service companies acquire new customers online. He began his career in General Electric Co.'s Aerospace Division, then worked at the marketing services company CUC International (later known as Cendant). Prior to founding Red Ventures, Ric served as president of Spark Network Services, a promotion and data company held by Cendant.
"I'm a frustrated athlete," says Elias. "To me, business is the Olympics for non-athletes. It comes down to loving competition; figuring out whom we should compete against and how to beat them."
Ric Elias | Speaker | TED.com