Matilda Ho: The future of good food in China
Матильда Хо: Будущее здорового питания в Китае
TED Fellow Matilda Ho is shaping the startup landscape to create more sustainable food systems in China. Full bio
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to learn what patience means.
что значит терпение.
as a birthday present,
мне волшебную шкатулку —
would become a gift for life.
что она окажется подарком на всю жизнь.
an amateur dove magician.
любителем, выступающим с голубями.
requires that I train my doves
чтобы натренировать голубей
сценического костюма.
in a rush to make them appear,
я всегда торопилась их выпустить,
of this magical act
чтобы заставить голубей выпорхнуть
only after they've waited patiently
дождутся своего часа
some years to master.
лишь спустя годы.
seven years ago,
я оказалась в Шанхае,
became almost impossible to practice.
оказалось практически недостижимым.
and everything is in a hurry,
over 1.3 billion other people
тяжёлые последствия.
как можно больше,
in a country of rich natural resources
в стране с богатыми природными ресурсами
of chemicals and pesticides.
химикатов и пестицидов.
китайское правительство выявило
in just nine months.
в сфере безопасности пищевых продуктов.
diabetics in the world
что каждый четвёртый диабетик в мире
о еде, я сказала себе:
a mindful patience into the impatience.
осознанного терпения в нетерпимость».
что нужно делать, пока ждёшь.
becomes a reality in China,
станет реальностью в Китае,
online farmers market
фермерских онлайн-рынков
produce to families.
местными натуральными продуктами.
мы начали этот проект,
was somewhat dismal.
and hardly any meat to sell,
passed our zero tolerance test
в лабораторию для тестирования
antibiotics and hormones.
и гормоны, не проходило отбор.
every local farmer in China.
с каждым местным китайским фермером.
of villagers on Hainan Island.
острова Хайнань.
does not have coordinates for,
даже с помощью Google Maps,
большое внимание логистике.
in as fast as three hours
многоразовые коробки,
на окружающую среду.
will continue to grow,
будет продолжать расти,
to shape the future of good food.
чтобы сформировать будущее здоровой еды.
food tech accelerator and VC platform
и венчурную платформу,
the future of good food
будущее здоровых продуктов
as a more sustainable source of protein
как более устойчивого источника белка
to keep food fresh for longer.
для сохранения свежести продуктов.
a sustainable food system
устойчивую продовольственную систему
a crime to take it slow?
равносильна преступлению?»
кроется в терпении,
how to act while waiting,
как действовать во время ожидания,
with my grandmother's magic box.
благодаря волшебной шкатулке моей бабушки.
the earth from our ancestors.
землю от наших предков.
ABOUT THE SPEAKER
Matilda Ho - Serial entrepreneur, investorTED Fellow Matilda Ho is shaping the startup landscape to create more sustainable food systems in China.
Why you should listen
Matilda Ho is the founder and managing director of Bits x Bites, China's first food tech accelerator and VC fund that invests in entrepreneurs tackling global food system challenges.
With a mission to shape the future of food, Bits x Bites is a big step forward to inspire China’s entrepreneurial community to bring new ideas to solve global issues. It also serves as a critical catalyst to give startups the confidence and connections to prosper and make a meaningful and scalable impact. Bits x Bites has invested in companies that include a silkworm-based snack food startup, a drinkable salad CPG startup and a young company building weatherproof, cloud-connected farms to enable local food production by anyone anywhere.
In addition to Bits x Bites, Ho has founded Yimishiji, one of China's first online farmers markets to bring organic and local produce to families. Yimishiji stands alone as a farm-to-table e-commerce platform that has engineered food education and transparency into the entire supply chain and customer experience, effectively reshaping the relationship between Chinese consumers and farmers.
Prior to entrepreneurship, she filled leadership roles at IDEO and BCG (The Boston Consulting Group) in both Shanghai and Washington DC. She holds an MBA from the University of Chicago Booth School of Business. She currently serves as an advisor on the board of Shinho, China’s first and largest organic condiment company.
Ho is an emerging voice on food sustainability and entrepreneurship. She has been featured in articles by Fast Company, South China Morning Post and Inc. In 2017, she was named a TED Fellow and a GLG Social Impact Fellow.
Matilda Ho | Speaker | TED.com