TED2017
Matilda Ho: The future of good food in China
Matilda Ho: Xitoyning kelajakdagi yaxshi ovqati
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Xitoyda kimyoviy moddalar va pestitsidlardan holis oziq-ovqatlar kelishi qiyin: 2016 yilda Xitoy hukumati to'qqiz oyni o'zida yarim million oziq-ovqat xavfsizligi buzilganini aniqladi. Xavfsiz, barqaror oziq-ovqat manbalari bo'lmagan joyda, TED ishtirokchisi Matilda Xo Xitoyning birinchi onlayn fermerlar bozorini ishga tushirdi, oziq-ovqatda pestitsidlar, antibiotiklar va gormonlarga qarshi sinovini boshladi. U o'zining platformasidan qanday qilib o'sib-ulg'ayganini va mahalliy va organik ovqatga muhtoj bo'lgan oilalarga olib kelayotganini his qiladi.
Matilda Ho - Serial entrepreneur, investor
TED Fellow Matilda Ho is shaping the startup landscape to create more sustainable food systems in China. Full bio
TED Fellow Matilda Ho is shaping the startup landscape to create more sustainable food systems in China. Full bio
Double-click the English transcript below to play the video.
00:12
I was six when I had the first chance
to learn what patience means.
to learn what patience means.
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Men sabr-toqat nimani anglatishini bili-
shim uchun birinchi imkoniyatim olti
shim uchun birinchi imkoniyatim olti
yoshimda bo’lgan.
00:18
My grandmother gave me a magic box
as a birthday present,
as a birthday present,
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Mening buvim tug'ilgan kunimga sehrli
qutini berdi,
qutini berdi,
00:21
which neither of us knew
would become a gift for life.
would become a gift for life.
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ikkalamiz bilmagan edikki, hayot uchun
sovg'a bo'lishini. Men
sovg'a bo'lishini. Men
00:25
I became obsessed with magic,
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sehr-joduga qiziqishim tufayli,
20 yoshimda havaskor
20 yoshimda havaskor
00:28
and at 20, I became
an amateur dove magician.
an amateur dove magician.
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kabutar sehrgari bo'ldim. Ushbu sehrli
harakat mening kabutarlarimni
harakat mening kabutarlarimni
00:33
This act of magic
requires that I train my doves
requires that I train my doves
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kiyimim ichida o'tirishni va kutishni
o'rgatishimni talab qiladi.
o'rgatishimni talab qiladi.
00:36
to sit and wait inside my clothing.
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Yosh sehrgar sifatida men ularni har doim
00:39
As a young magician, I was always
in a rush to make them appear,
in a rush to make them appear,
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namoyon qilish uchun shoshardim, lekin
mening ustozim menga bu sehrli harakatning
mening ustozim menga bu sehrli harakatning
00:44
but my teacher told me
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muvaffaqiyat sirini
mening kabutarlarimni
mening kabutarlarimni
00:46
the secret to the success
of this magical act
of this magical act
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libosimda sabr-toqat bilan kutib
o’tirgandan keyin
o’tirgandan keyin
00:49
is to make my doves appear
only after they've waited patiently
only after they've waited patiently
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ko'rsatish kerakligini aytdi.
00:53
in my tuxedo.
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Bu sabrni o’zlashtirishim
00:55
It has to be a mindful kind of patience,
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uchun bir necha yillar kerak bo’ldi.
00:58
the kind that took me
some years to master.
some years to master.
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Yetti yil oldin hayot meni Shanxayga olib
kelganida,
kelganida,
01:03
When life took me to Shanghai
seven years ago,
seven years ago,
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men o'rgangan sabotli sabr-toqat
amalda deyarli qo’llab bo’lmas edi.
amalda deyarli qo’llab bo’lmas edi.
01:06
the mindful patience I learned
became almost impossible to practice.
became almost impossible to practice.
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Hamma va har bir narsa doim shoshilinch
ravishda bajarilgan Xitoyda, yaxshi hayot
ravishda bajarilgan Xitoyda, yaxshi hayot
01:12
In China, where everyone
and everything is in a hurry,
and everything is in a hurry,
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qurish uchun 1, 3 milliarddan ortiq
odamdan ustun bo’lishingiz kerak.
odamdan ustun bo’lishingiz kerak.
01:16
you need to outperform
over 1.3 billion other people
over 1.3 billion other people
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Siz tizimni buzasiz,
01:19
to build a better life.
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qoidalararga egasiz,
01:22
You hack the system, bend the rules,
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chegaralarni chetlab o'tasiz.
Xuddi shu
Xuddi shu
01:25
circumvent the boundaries.
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oziq-ovqatda ham qo’llaniladi..
01:27
It is the same when it comes to food ...
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lekin taom haqida gap ketganda, sabrsizlik
01:30
except that when it comes to food,
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juda og'ir oqibatlarga olib kelishi
mumkin.
mumkin.
01:33
impatience can have dire consequences.
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4000 yil davomida qishloq xo'jaligiga ega
bo'lgan mamlakatda, tez
bo'lgan mamlakatda, tez
01:37
In the haste to grow more, sell more,
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va ko’p sotish maqsadida tabiiy
boyliklarga kimyoviy va
boyliklarga kimyoviy va
01:40
4,000 years of agriculture
in a country of rich natural resources
in a country of rich natural resources
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pestitsidlar qo’llanilishi haddan ziyod
ko'payishiga sabab bo'ladi.
ko'payishiga sabab bo'ladi.
01:45
is spoiled by the overuse
of chemicals and pesticides.
of chemicals and pesticides.
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2016 yilda, Xitoy hukumati to'qqiz oyda
yarim million oziq-ovqat
yarim million oziq-ovqat
01:49
In 2016, the Chinese government revealed
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xavfsizlik qoidalari buzilganini
aniqladi.
aniqladi.
01:52
half a million food safety violations
in just nine months.
in just nine months.
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Diqqatga sazovor bo’lgan narsa shuki,
dunyodagi har to'rtta diabet kasalligidan
dunyodagi har to'rtta diabet kasalligidan
01:58
Alarmingly, one in every four
diabetics in the world
diabetics in the world
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biri Xitoydan keladi. Oziq-ovqat
02:01
now comes from China.
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haqidagi hikoyalar qo'rqinchli
02:04
The stories around food
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va behisob, va men o'zimga
02:06
are scary and somewhat overwhelming,
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sabrsizlikni sabr-toqat bilan
almashtirishga vaqti keldi, deb aytdim.
almashtirishga vaqti keldi, deb aytdim.
02:09
and I told myself it's time to bring
a mindful patience into the impatience.
a mindful patience into the impatience.
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Men sabr-toqat deganimda, bu kutish
qobiliyatini
qobiliyatini
02:16
When I say mindful patience,
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anglatmaydi. Men kutish davrida
02:18
I don't mean the ability to wait.
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qanday harakat qilishni
bilish demoqchiman.
bilish demoqchiman.
02:20
I mean knowing how to act while waiting.
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Shunday qilib, men Xitoyda barqaror
oziq-ovqat tizimi
oziq-ovqat tizimi
02:25
And so, while I wait for the day
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haqiqatan ham ro'y beradigan kunni kutar
ekanman,
ekanman,
02:28
when a sustainable food system
becomes a reality in China,
becomes a reality in China,
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mahalliy,organik hosilni oilalarga olib
kelish uchun Xitoyning birinchi
kelish uchun Xitoyning birinchi
02:32
I launched one of China's first
online farmers market
online farmers market
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onlayn fermerlar bozorini ishga tushirdim.
02:35
to bring local, organically grown
produce to families.
produce to families.
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Biz online ishni boshlaganimizda, 18 oy
oldin, biz sotishimiz mumkin
oldin, biz sotishimiz mumkin
02:40
When we went live, 18 months ago,
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bo'lgan oziq-ovqat biroz moyil edi.
02:42
the food we could sell then
was somewhat dismal.
was somewhat dismal.
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Bizda sotuvda meva va deyarli
hech qanday go’sht ham
hech qanday go’sht ham
02:46
We had no fruit
and hardly any meat to sell,
and hardly any meat to sell,
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yo'q edi, laboratoriyamizdagi
pestitsidlar, kimyoviy moddalar,
pestitsidlar, kimyoviy moddalar,
02:49
as none that was sent to the lab
passed our zero tolerance test
passed our zero tolerance test
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antibiotiklar va gormonlar bo'yicha
nol tolerantlik testini o'tkazganimizda
nol tolerantlik testini o'tkazganimizda
02:53
towards pesticides, chemicals,
antibiotics and hormones.
antibiotics and hormones.
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o’tolmagani sabab. Men juda xavotirli
xodimlarimizga Xitoyda joylashgan har bir
xodimlarimizga Xitoyda joylashgan har bir
02:57
I told our very anxious employees
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fermerni uchratmagunimizgacha taslim
02:59
that we would not give up until we've met
every local farmer in China.
every local farmer in China.
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bo'lmaymiz dedim. 57 mahalliy fermerlardan
240 turdagi
240 turdagi
03:05
Today, we supply 240 types of produce
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mahsulotni yetkazib beramiz.
Taxminan bir
Taxminan bir
03:09
from 57 local farmers.
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yil mobaynida izlanishlar olib
borilgandan
borilgandan
03:12
After almost one year of searching,
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biz Xaynan orolida qishloq aholisi
oromkurslarida
oromkurslarida
03:15
we finally found chemical-free bananas
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etishtirilgan kimyoviy moddalardan holis
bo’lgan bananlarni
bo’lgan bananlarni
03:18
grown in the backyards
of villagers on Hainan Island.
of villagers on Hainan Island.
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topdik. Shanxaydan faqat ikki soat
uzoqlikda,hatto Google
uzoqlikda,hatto Google
03:22
And only two hours away from Shanghai,
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Xaritasining koordinatalari ham bo'lmagan
bir orolda,
bir orolda,
03:25
on an island that even Google Maps
does not have coordinates for,
does not have coordinates for,
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biz sigirlarning o’t yeydigan va ko'k
osmon ostida aylanadigan
osmon ostida aylanadigan
03:29
we found a place where cows eat grass
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joyni topdik. Bundan tashqari,
03:32
and roam free under the blue sky.
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logistika sohasida ham
ko'p mehnat qilamiz.
ko'p mehnat qilamiz.
03:35
We also work hard on logistics.
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Mijozlarning buyurtmalarini
elektr transport
elektr transport
03:38
We deliver our customers' orders
in as fast as three hours
in as fast as three hours
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vositalarida uch soatgacha
tezda etkazib beramiz va atrof-muhitga
tezda etkazib beramiz va atrof-muhitga
03:42
on electric vehicles,
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ziyon kamaytirish uchun
biyobozunur
biyobozunur
03:44
and we use biodegradable, reusable boxes
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qutilarni qollaymiz.
Shubhasiz, bizning takliflarimiz
03:46
to minimize our environmental footprint.
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o'sib boraveradi, lekin bunga vaqt talab
etiladi, men
etiladi, men
03:50
I have no doubt that our offerings
will continue to grow,
will continue to grow,
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yaxshi ovqatlanish kelajagi uchun
ko'proq odamlarga ehtiyoj
ko'proq odamlarga ehtiyoj
03:54
but it will take time,
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borligini bilaman. O'tgan yili men
Xitoy
Xitoy
03:56
and I know a lot more people are needed
to shape the future of good food.
to shape the future of good food.
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oziq-ovqat texnologiyasini
tezlashtiruvchi va
tezlashtiruvchi va
VC platformasini asos qiladigan,
yaxshi ovqatlanishni
yaxshi ovqatlanishni
04:02
So last year, I founded China's first
food tech accelerator and VC platform
food tech accelerator and VC platform
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istaganlar uchun shakllantirishga muvaffaq
bo'ldim masalan, hoh bu qutulish mumkin
bo'ldim masalan, hoh bu qutulish mumkin
04:07
to help start-ups to shape
the future of good food
the future of good food
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bo'lgan hasharotlarni barqaror
proteinning manbasi orqali yoki
proteinning manbasi orqali yoki
04:10
the way they want,
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kerakli moylarni uzoq vaqt toza
04:12
be that through using edible insects
as a more sustainable source of protein
as a more sustainable source of protein
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tutish orqali. Hali ham so'rashingiz
mumkin: "Nima uchun sekin harakat qilish
mumkin: "Nima uchun sekin harakat qilish
04:17
or using essential oils
to keep food fresh for longer.
to keep food fresh for longer.
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deyarli jinoyat deyilgan mamlakatda sekin
harakatini boshqarib,barqaror
harakatini boshqarib,barqaror
04:22
So, you may still ask:
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oziq-ovqat tizimini qurishga harakat
04:24
Why are you trying to build
a sustainable food system
a sustainable food system
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qilyapsan deb?" Chunki men uchun
04:27
by driving a patient movement
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muvaffaqiyatga erishish sabr orqali,
04:29
in a country where it's almost
a crime to take it slow?
a crime to take it slow?
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aql-idrok talab qiladigan sabr bilan
kutishdadir, buni men
kutishdadir, buni men
04:34
Because, for me,
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buvimning sehrli qutisidan
04:35
the real secret to success is patience --
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o'rgangan edim.
04:39
a mindful kind of patience
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Axir, biz ota-bobolarimizdan yerni
04:41
that requires knowing
how to act while waiting,
how to act while waiting,
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meros qilib olmaymiz. Biz uni
farzandlarimizdan qarzga olamiz.
farzandlarimizdan qarzga olamiz.
04:44
the kind of patience I learned
with my grandmother's magic box.
with my grandmother's magic box.
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Rahmat.
04:49
After all, we do not inherit
the earth from our ancestors.
the earth from our ancestors.
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(Olqishlar)
04:55
We borrow it from our children.
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04:57
Thank you.
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04:58
(Applause)
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ABOUT THE SPEAKER
Matilda Ho - Serial entrepreneur, investorTED Fellow Matilda Ho is shaping the startup landscape to create more sustainable food systems in China.
Why you should listen
Matilda Ho is the founder and managing director of Bits x Bites, China's first food tech accelerator and VC fund that invests in entrepreneurs tackling global food system challenges.
With a mission to shape the future of food, Bits x Bites is a big step forward to inspire China’s entrepreneurial community to bring new ideas to solve global issues. It also serves as a critical catalyst to give startups the confidence and connections to prosper and make a meaningful and scalable impact. Bits x Bites has invested in companies that include a silkworm-based snack food startup, a drinkable salad CPG startup and a young company building weatherproof, cloud-connected farms to enable local food production by anyone anywhere.
In addition to Bits x Bites, Ho has founded Yimishiji, one of China's first online farmers markets to bring organic and local produce to families. Yimishiji stands alone as a farm-to-table e-commerce platform that has engineered food education and transparency into the entire supply chain and customer experience, effectively reshaping the relationship between Chinese consumers and farmers.
Prior to entrepreneurship, she filled leadership roles at IDEO and BCG (The Boston Consulting Group) in both Shanghai and Washington DC. She holds an MBA from the University of Chicago Booth School of Business. She currently serves as an advisor on the board of Shinho, China’s first and largest organic condiment company.
Ho is an emerging voice on food sustainability and entrepreneurship. She has been featured in articles by Fast Company, South China Morning Post and Inc. In 2017, she was named a TED Fellow and a GLG Social Impact Fellow.
Matilda Ho | Speaker | TED.com