ABOUT THE SPEAKER
Matilda Ho - Serial entrepreneur, investor
TED Fellow Matilda Ho is shaping the startup landscape to create more sustainable food systems in China.

Why you should listen

Matilda Ho is the founder and managing director of Bits x Bites, China's first food tech accelerator and VC fund that invests in entrepreneurs tackling global food system challenges.

With a mission to shape the future of food, Bits x Bites is a big step forward to inspire China’s entrepreneurial community to bring new ideas to solve global issues. It also serves as a critical catalyst to give startups the confidence and connections to prosper and make a meaningful and scalable impact. Bits x Bites has invested in companies that include a silkworm-based snack food startup, a drinkable salad CPG startup and a young company building weatherproof, cloud-connected farms to enable local food production by anyone anywhere.

In addition to Bits x Bites, Ho has founded Yimishiji, one of China's first online farmers markets to bring organic and local produce to families. Yimishiji stands alone as a farm-to-table e-commerce platform that has engineered food education and transparency into the entire supply chain and customer experience, effectively reshaping the relationship between Chinese consumers and farmers.
Prior to entrepreneurship, she filled leadership roles at IDEO and BCG (The Boston Consulting Group) in both Shanghai and Washington DC. She holds an MBA from the University of Chicago Booth School of Business. She currently serves as an advisor on the board of Shinho, China’s first and largest organic condiment company.

Ho is an emerging voice on food sustainability and entrepreneurship. She has been featured in articles by Fast Company, South China Morning Post and Inc. In 2017, she was named a TED Fellow and a GLG Social Impact Fellow.

More profile about the speaker
Matilda Ho | Speaker | TED.com
TED2017

Matilda Ho: The future of good food in China

何瑞怡: 中國優質食品嘅未來

Filmed:
1,440,344 views

喺中國, 冇施化肥同殺蟲劑嘅新鮮食物好難得:2016 年,短短九個月間,中國政府就頒佈咗成百萬條食品安全條例。面對著食品安全同可持續食品資源嘅缺乏,TED 研究生何瑞怡成立咗中國首個網絡農貿市場,建立咗對殺蟲劑、抗生素、激素零容忍嘅體系。佢同我哋分享咗自己建立白手起家、為廣大家庭帶嚟本地有機食品嘅經歷。
- Serial entrepreneur, investor
TED Fellow Matilda Ho is shaping the startup landscape to create more sustainable food systems in China. Full bio

Double-click the English transcript below to play the video.

00:12
I was six when I had the first chance機會
to learn學習 what patience耐心 means意味着.
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六歲個陣我第一次知道人要有耐性
00:18
My grandmother祖母 gave me a magic魔法 box
as a birthday生日 present目前,
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我嫲嫲畀咗我一個魔术盒作為生日禮物
00:21
which neither of us knew
would become成為 a gift禮物 for life.
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但係我哋都唔知佢會成為我一生嘅恩赐
00:25
I became成為 obsessed癡迷 with magic魔法,
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我開始沉迷魔術
00:28
and at 20, I became成為
an amateur業餘 dove鴿子 magician魔術師.
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20 歲,我成為一名業餘白鴿魔術師
00:33
This act行為 of magic魔法
requires需要 that I train火車 my doves鴿子
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呢種魔術表演需要我訓練我嘅白鴿
00:36
to sit and wait inside my clothing.
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籬喺我件衫裏面等待
00:39
As a young年輕 magician魔術師, I was always
in a rush to make them appear出現,
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因為後生衝動
我成日都急於將白鴿放出嚟
00:44
but my teacher先生 told me
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但係我嘅老師話
00:46
the secret秘密 to the success成功
of this magical神奇 act行為
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魔術藝術成功嘅秘訣
00:49
is to make my doves鴿子 appear出現
only after they've佢地已經 waited patiently耐心
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就係等我嘅白鴿
喺燕尾服裏面夠曬耐性
00:53
in my tuxedo燕尾服.
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先放出嚟
00:55
It has to be a mindful注意 kind一種 of patience耐心,
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要做到咁需要極大嘅耐性
00:58
the kind一種 that took me
some years to master主人.
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我用咗好多年先至做到
01:03
When life took me to Shanghai上海
seven years ago,
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當七年前我嚟到上海
01:06
the mindful注意 patience耐心 I learned
became成為 almost爭 D impossible冇可能 to practice實踐.
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我學識嘅極大耐心幾乎冇用
01:12
In China中國, where everyone個個都
and everything is in a hurry快啲,
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喺中國,任何人任何事都好急
01:16
you need to outperform勝過
over 1.3 billion other people
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你想過好啲嘅生活
01:19
to build建立 a better life.
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就要比其他十三億人做得更好
01:22
You hack黑客 the system系統, bend the rules規則,
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咁就會有人做黑客,違法規則
01:25
circumvent規避 the boundaries邊界.
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遊走於法律嘅邊緣
01:27
It is the same相同 when it comes to food食品 ...
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甚至食品行業都係咁
01:30
except除咗 that when it comes to food食品,
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但唔同嘅係
01:33
impatience急躁 can have dire可怕 consequences後果.
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冇耐性對食品嘅影響不堪設想
01:37
In the haste匆忙 to grow成長 more, sell more,
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因為急於生產同銷售
01:40
4,000 years of agriculture農業
in a country國家 of rich豐富 natural自然 resources資源
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呢個國家四千年嚟嘅豐富農耕資源
01:45
is spoiled被寵壞 by the overuse過度
of chemicals化學品 and pesticides農藥.
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都因濫用化肥、殺蟲劑被破壞
01:49
In 2016, the Chinese中文 government政府 revealed透露
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2016 年,短短九個月間
01:52
half一半 a million food食品 safety安全 violations違反
in just nine months.
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中國政府就頒佈咗
成百萬條食品安全條例
01:58
Alarmingly驚人, one in every four
diabetics糖尿病 in the world世界
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值得擔憂嘅係
依家世界糖尿病人有四分之一係中國
02:01
now comes from China中國.
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02:04
The stories故事 around food食品
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有關食品嘅事件
02:06
are scary可怕 and somewhat有 D overwhelming壓倒性,
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駭人聽聞又發人深省
02:09
and I told myself自己 it's time to bring
a mindful注意 patience耐心 into the impatience急躁.
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我覺得係時候要畀啲耐性
02:16
When I say mindful注意 patience耐心,
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我講嘅「耐性」
02:18
I don't mean the ability能力 to wait.
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唔係指「等得起」
02:20
I mean knowing how to act行為 while waiting.
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而係指「等個時要做啲咩」
所以,喺等待中國可持續食品體系
真正建立個時
02:25
And so, while I wait for the day
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02:28
when a sustainable持續 food食品 system系統
becomes成為 a reality現實 in China中國,
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02:32
I launched推出 one of China's中國嘅 first
online在線 farmers農民 market市場
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我成立咗中國最早嘅其中一間
02:35
to bring local當地, organically有機 grown大個
produce生產 to families家庭.
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提供本地有機食品嘅網上農貿商城
02:40
When we went live, 18 months ago,
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但十八個月前,開始運行個陣
02:42
the food食品 we could sell then
was somewhat有 D dismal慘淡.
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我哋搵唔到可以賣嘅食品
02:46
We had no fruit水果
and hardly爭 D any meat to sell,
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因為我哋送去實驗室檢驗嘅食品
02:49
as none that was sent to the lab實驗室
passed透過 our zero tolerance寬容 test測試
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冇一個可以通過殺蟲劑、化學品
抗生素、激素嘅零容忍測試
02:53
towards pesticides農藥, chemicals化學品,
antibiotics抗生素 and hormones激素.
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所以我哋水果、肉類都唔賣得
02:57
I told our very anxious焦慮 employees員工
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我哋員工都好心急,我同佢哋講
02:59
that we would not give up until直到 we've我哋都 met遇到
every local當地 farmer農民 in China中國.
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喺尋遍中國嘅每位農夫之前
我哋都唔會放棄
03:05
Today今日, we supply供應 240 types類型 of produce生產
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依家,五十七位本地農夫
03:09
from 57 local當地 farmers農民.
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同我哋供應兩百四十種產品
03:12
After almost爭 D one year of searching搜尋,
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經過差唔多一年嘅尋找
03:15
we finally最後 found發現 chemical-free冇化學 bananas香蕉
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我哋卒之喺海南島村民嘅後院度
03:18
grown大個 in the backyards後院
of villagers村民 on Hainan海南 Island.
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搵到咗冇施化肥嘅香蕉
03:22
And only two hours小時 away from Shanghai上海,
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喺距離上海兩粒鐘路程
03:25
on an island that even Google谷歌 Maps地圖
does not have coordinates坐標 for,
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一個穀歌地圖都冇顯示嘅島
03:29
we found發現 a place地方 where cows eat grass
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我哋搵到咗一個
牛喺藍天之下自在食草、遊蕩嘅地方
03:32
and roam漫遊 free自由 under the blue藍色 sky天空.
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03:35
We also work hard努力 on logistics物流.
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同時我哋都努力做好配送
03:38
We deliver提供 our customers'客戶 ' orders訂單
in as fast快速 as three hours小時
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我哋用電動車
做到三小時內送貨
03:42
on electric vehicles車輛,
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03:44
and we use biodegradable生物降解, reusable可重用 boxes
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我哋用可降解、可循環利用嘅快遞盒
03:46
to minimize最小化 our environmental環境 footprint足跡.
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嚟儘量減小對環境嘅破壞
03:50
I have no doubt懷疑 that our offerings產品
will continue繼續 to grow成長,
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我好肯定我哋嘅業務範圍會繼續擴張
03:54
but it will take time,
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但需要假以時日
03:56
and I know a lot more people are needed需要
to shape形狀 the future未來 of good food食品.
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我都知道優質食品嘅美好未來
需要好多人嘅共同努力
04:02
So last year, I founded成立 China's中國嘅 first
food食品 tech技術 accelerator加速器 and VCVc platform平台
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舊年,我成立咗中國第一個
食品科技孵化器同風險資本平臺
04:07
to help start-ups初創企業 to shape形狀
the future未來 of good food食品
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幫助創業者以佢哋希望嘅方式
04:10
the way they want,
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去塑造優質食品嘅未來
04:12
be that through透過 using使用 edible食用 insects昆蟲
as a more sustainable持續 source of protein蛋白
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比如將可食用昆蟲
作為一種更可持續嘅蛋白質來源
04:17
or using使用 essential基本 oils
to keep food食品 fresh新鮮 for longer.
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或者用香精油延長食品保鮮
04:22
So, you may可能 still ask問吓:
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我諗你哋都仲係想問
04:24
Why are you trying試圖 to build建立
a sustainable持續 food食品 system系統
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點解我要喺一個放慢就等於犯罪嘅國家
04:27
by driving a patient病人 movement運動
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嘗試以極大嘅耐性
04:29
in a country國家 where it's almost爭 D
a crime犯罪 to take it slow?
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逐步建立一個可持續食品體系
04:34
Because, for me,
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因為我覺得
04:35
the real真正 secret秘密 to success成功 is patience耐心 --
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成功嘅真正秘訣就係耐性
04:39
a mindful注意 kind一種 of patience耐心
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嗰種需要喺等待時
知道準備要做咩嘅
04:41
that requires需要 knowing
how to act行為 while waiting,
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極大嘅耐性
04:44
the kind一種 of patience耐心 I learned
with my grandmother's祖母的 magic魔法 box.
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嗰種嫲嫲嘅魔術盒教識我嘅耐性
04:49
After all, we do not inherit繼承
the earth地球 from our ancestors祖先.
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畢竟,地球唔係我哋從祖先手上傳承嘅
04:55
We borrow it from our children孩子.
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而係我哋從後代手中借嚟嘅
04:57
Thank you.
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多謝
04:58
(Applause掌聲)
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(掌聲)
Translated by 潘 可儿
Reviewed by Shanshan Li

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ABOUT THE SPEAKER
Matilda Ho - Serial entrepreneur, investor
TED Fellow Matilda Ho is shaping the startup landscape to create more sustainable food systems in China.

Why you should listen

Matilda Ho is the founder and managing director of Bits x Bites, China's first food tech accelerator and VC fund that invests in entrepreneurs tackling global food system challenges.

With a mission to shape the future of food, Bits x Bites is a big step forward to inspire China’s entrepreneurial community to bring new ideas to solve global issues. It also serves as a critical catalyst to give startups the confidence and connections to prosper and make a meaningful and scalable impact. Bits x Bites has invested in companies that include a silkworm-based snack food startup, a drinkable salad CPG startup and a young company building weatherproof, cloud-connected farms to enable local food production by anyone anywhere.

In addition to Bits x Bites, Ho has founded Yimishiji, one of China's first online farmers markets to bring organic and local produce to families. Yimishiji stands alone as a farm-to-table e-commerce platform that has engineered food education and transparency into the entire supply chain and customer experience, effectively reshaping the relationship between Chinese consumers and farmers.
Prior to entrepreneurship, she filled leadership roles at IDEO and BCG (The Boston Consulting Group) in both Shanghai and Washington DC. She holds an MBA from the University of Chicago Booth School of Business. She currently serves as an advisor on the board of Shinho, China’s first and largest organic condiment company.

Ho is an emerging voice on food sustainability and entrepreneurship. She has been featured in articles by Fast Company, South China Morning Post and Inc. In 2017, she was named a TED Fellow and a GLG Social Impact Fellow.

More profile about the speaker
Matilda Ho | Speaker | TED.com

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