ABOUT THE SPEAKER
Matilda Ho - Serial entrepreneur, investor
TED Fellow Matilda Ho is shaping the startup landscape to create more sustainable food systems in China.

Why you should listen

Matilda Ho is the founder and managing director of Bits x Bites, China's first food tech accelerator and VC fund that invests in entrepreneurs tackling global food system challenges.

With a mission to shape the future of food, Bits x Bites is a big step forward to inspire China’s entrepreneurial community to bring new ideas to solve global issues. It also serves as a critical catalyst to give startups the confidence and connections to prosper and make a meaningful and scalable impact. Bits x Bites has invested in companies that include a silkworm-based snack food startup, a drinkable salad CPG startup and a young company building weatherproof, cloud-connected farms to enable local food production by anyone anywhere.

In addition to Bits x Bites, Ho has founded Yimishiji, one of China's first online farmers markets to bring organic and local produce to families. Yimishiji stands alone as a farm-to-table e-commerce platform that has engineered food education and transparency into the entire supply chain and customer experience, effectively reshaping the relationship between Chinese consumers and farmers.
Prior to entrepreneurship, she filled leadership roles at IDEO and BCG (The Boston Consulting Group) in both Shanghai and Washington DC. She holds an MBA from the University of Chicago Booth School of Business. She currently serves as an advisor on the board of Shinho, China’s first and largest organic condiment company.

Ho is an emerging voice on food sustainability and entrepreneurship. She has been featured in articles by Fast Company, South China Morning Post and Inc. In 2017, she was named a TED Fellow and a GLG Social Impact Fellow.

More profile about the speaker
Matilda Ho | Speaker | TED.com
TED2017

Matilda Ho: The future of good food in China

瑪蒂達何: 中國好食物的未來

Filmed:
1,440,344 views

在中國,很難找到不含化學物或農藥的新鮮食物。中國政府於 2016 年揭露,短短九個月內就有五十萬件違反食物安全的案例。針對缺乏安全、永續的食物來源,TED 會員瑪蒂達何推出了中國第一個線上農夫市場,針對食物中的農藥、抗生素、賀爾蒙做零容忍的檢測。她分享如何從無到有建立平台,把在地有機種植的食物帶到有需求的家庭中。
- Serial entrepreneur, investor
TED Fellow Matilda Ho is shaping the startup landscape to create more sustainable food systems in China. Full bio

Double-click the English transcript below to play the video.

00:12
I was six when I had the first chance機會
to learn學習 what patience忍耐 means手段.
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我在六歲時第一次學到耐心的意義。
00:18
My grandmother祖母 gave me a magic魔法 box
as a birthday生日 present當下,
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我祖母送我一個魔術盒
做為生日禮物,
00:21
which哪一個 neither也不 of us knew知道
would become成為 a gift禮品 for life.
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我們都沒料到
它會變成人生的禮物。
00:25
I became成為 obsessed痴迷 with magic魔法,
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我迷上了魔術,
00:28
and at 20, I became成為
an amateur業餘 dove鴿子 magician魔術師.
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二十歲時,我成了業餘鴿子魔術師。
00:33
This act法案 of magic魔法
requires要求 that I train培養 my doves鴿子
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為要表演這種魔術,
00:36
to sit and wait inside my clothing服裝.
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我得訓練鴿子待在我的衣服裡等著。
00:39
As a young年輕 magician魔術師, I was always
in a rush to make them appear出現,
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當我還是個年輕魔術師時,
總是急著要變牠們出來,
00:44
but my teacher老師 told me
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但是老師告訴我,
00:46
the secret秘密 to the success成功
of this magical神奇 act法案
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這魔術表演成功的秘訣,
00:49
is to make my doves鴿子 appear出現
only after they've他們已經 waited等待 patiently耐心地
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在於一定要讓鴿子
待在禮服裡耐心等候之後,
才讓牠們出現。
00:53
in my tuxedo晚禮服.
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00:55
It has to be a mindful銘記 kind of patience忍耐,
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必須是種經心式的耐心,
00:58
the kind that took me
some years年份 to master.
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我花了好幾年才精通這種耐心。
01:03
When life took me to Shanghai上海
seven years年份 ago,
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七年前,命運帶我到了上海,
01:06
the mindful銘記 patience忍耐 I learned學到了
became成為 almost幾乎 impossible不可能 to practice實踐.
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我學到的經心式耐心幾乎不管用。
01:12
In China中國, where everyone大家
and everything is in a hurry匆忙,
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在中國,所有人事物都很急促,
01:16
you need to outperform跑贏大市
over 1.3 billion十億 other people
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你得要勝過其他 13 億人
01:19
to build建立 a better life.
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才能打造更好的人生。
01:22
You hack the system系統, bend彎曲 the rules規則,
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你要駭入系統、篡改規則、
01:25
circumvent規避 the boundaries邊界.
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規避界線。
01:27
It is the same相同 when it comes to food餐飲 ...
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在食物方面也一樣,
01:30
except that when it comes to food餐飲,
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差別只在於,在食物方面,
01:33
impatience不耐煩 can have dire可怕的 consequences後果.
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沒有耐心會帶來很悲慘的後果。
01:37
In the haste趕快 to grow增長 more, sell more,
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因為急著要種更多、賣更多,
01:40
4,000 years年份 of agriculture農業
in a country國家 of rich豐富 natural自然 resources資源
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四千年的農業,在這個
天然資源豐富的國家裡,
01:45
is spoiled by the overuse過度使用
of chemicals化學製品 and pesticides農藥.
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被化學物質和農藥的濫用給糟蹋了。
01:49
In 2016, the Chinese中文 government政府 revealed透露
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2016 年,中國政府揭露,
01:52
half a million百萬 food餐飲 safety安全 violations違規
in just nine months個月.
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短短的九個月裡就有五十萬件
違反食物安全的案件。
01:58
Alarmingly驚人, one in every一切 four
diabetics糖尿病 in the world世界
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令人憂慮的是
世界上每四位糖尿病患者,
02:01
now comes from China中國.
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就有一位是中國人。
02:04
The stories故事 around food餐飲
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關於食物的真相
02:06
are scary害怕 and somewhat有些 overwhelming壓倒,
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很駭人,且勢不可擋,
02:09
and I told myself it's time to bring帶來
a mindful銘記 patience忍耐 into the impatience不耐煩.
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我告訴自己,該是把經心式耐心
帶入這些沒耐心的事物中的時候了。
02:16
When I say mindful銘記 patience忍耐,
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我說的經心式耐心,
02:18
I don't mean the ability能力 to wait.
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並不是指能夠等,
02:20
I mean knowing會心 how to act法案 while waiting等候.
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而是知道在等待時如何行事。
02:25
And so, while I wait for the day
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所以,當我在等待
永續食物系統在中國成真的
那一天到來時,
02:28
when a sustainable可持續發展 food餐飲 system系統
becomes a reality現實 in China中國,
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02:32
I launched推出 one of China's中國的 first
online線上 farmers農民 market市場
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我推出一個中國首發的
線上農夫市場,
02:35
to bring帶來 local本地, organically有機 grown長大的
produce生產 to families家庭.
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把在地有機種植的農產品帶入家庭。
02:40
When we went live生活, 18 months個月 ago,
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我們在十八個月前上線,
02:42
the food餐飲 we could sell then
was somewhat有些 dismal慘淡.
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當時能販售的食物有點讓人沮喪,
02:46
We had no fruit水果
and hardly幾乎不 any meat to sell,
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我們沒有水果,也幾乎沒有肉可賣,
02:49
as none沒有 that was sent發送 to the lab實驗室
passed通過 our zero tolerance公差 test測試
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因為它們都無法通過
實驗室的零容忍檢測,
02:53
towards pesticides農藥, chemicals化學製品,
antibiotics抗生素 and hormones激素.
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檢測的內容包括農藥、
化學物質、抗生素、賀爾蒙。
02:57
I told our very anxious employees僱員
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我告訴我們極焦慮的員工,
02:59
that we would not give up until直到 we've我們已經 met會見
every一切 local本地 farmer農民 in China中國.
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在還沒見到每個中國農夫之前,
我們不會放棄。
03:05
Today今天, we supply供應 240 types類型 of produce生產
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現在,我們供應 240 種農產品,
03:09
from 57 local本地 farmers農民.
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來自 57 位在地的農夫。
03:12
After almost幾乎 one year of searching搜索,
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經過幾乎一年的尋找,
03:15
we finally最後 found發現 chemical-free無化學 bananas香蕉
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我們終於找到了
完全不含化學物質的香蕉,
03:18
grown長大的 in the backyards後院
of villagers村民 on Hainan海南 Island.
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種在海南島村民家的後院裡。
03:22
And only two hours小時 away from Shanghai上海,
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在離上海只有兩小時的地方,
03:25
on an island that even Google谷歌 Maps地圖
does not have coordinates坐標 for,
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在一座連 Google 地圖
都沒有標示的小島上,
03:29
we found發現 a place地點 where cows奶牛 eat grass
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我們發現一處,
那裡養的牛在藍天下
自由自在地吃草及漫遊。
03:32
and roam漫遊 free自由 under the blue藍色 sky天空.
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03:35
We also work hard on logistics後勤.
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我們也投很多心力於物流。
03:38
We deliver交付 our customers'顧客' orders命令
in as fast快速 as three hours小時
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用電動車,遞送客戶訂的貨
可以快到只需三個小時;
03:42
on electric電動 vehicles汽車,
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03:44
and we use biodegradable可生物降解, reusable可重複使用 boxes盒子
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我們用能被生物分解、
可再使用的盒子,
03:46
to minimize最小化 our environmental環境的 footprint腳印.
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來把我們的環境足跡減到最少。
03:50
I have no doubt懷疑 that our offerings供品
will continue繼續 to grow增長,
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我毫不懷疑,我們的
出售物會持續成長,
03:54
but it will take time,
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但那需要時間,
03:56
and I know a lot more people are needed需要
to shape形狀 the future未來 of good food餐飲.
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我知道需要很多人才有可能
形成一個有好食物的未來。
04:02
So last year, I founded成立 China's中國的 first
food餐飲 tech高科技 accelerator加速器 and VC虛電路 platform平台
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所以我在去年成立了中國第一個
食物技術加速器以及創投平台,
04:07
to help start-ups創業 to shape形狀
the future未來 of good food餐飲
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來協助新公司創造有好食物的未來,
04:10
the way they want,
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用它們想用的方式,
04:12
be that through通過 using運用 edible食用 insects昆蟲
as a more sustainable可持續發展 source資源 of protein蛋白
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不論是使用可食用昆蟲
做為蛋白質的永續來源,
04:17
or using運用 essential必要 oils
to keep food餐飲 fresh新鮮 for longer.
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或是用精油來拉長食物的保鮮期。
04:22
So, you may可能 still ask:
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你可能還是會問:
04:24
Why are you trying to build建立
a sustainable可持續發展 food餐飲 system系統
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為什麼你嘗試建立的永續食物系統,
04:27
by driving主動 a patient患者 movement運動
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用的是推動耐心的方式,
04:29
in a country國家 where it's almost幾乎
a crime犯罪 to take it slow?
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而且是在一個視進展緩慢
幾乎是種罪行的國家呢?
04:34
Because, for me,
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因為對我而言,
04:35
the real真實 secret秘密 to success成功 is patience忍耐 --
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真正的成功秘訣是耐心,
04:39
a mindful銘記 kind of patience忍耐
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經心式的耐心,
04:41
that requires要求 knowing會心
how to act法案 while waiting等候,
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需要知道在等待時如何行事,
04:44
the kind of patience忍耐 I learned學到了
with my grandmother's祖母 magic魔法 box.
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也就是我從祖母的魔術盒
所學到的那種耐心。
04:49
After all, we do not inherit繼承
the earth地球 from our ancestors祖先.
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畢竟,我們並不是從
我們的祖先那裡繼承地球的。
04:55
We borrow it from our children孩子.
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我們是從我們的孩子那裡借來的。
04:57
Thank you.
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謝謝。
04:58
(Applause掌聲)
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(掌聲)
Translated by Lilian Chiu
Reviewed by Helen Chang

▲Back to top

ABOUT THE SPEAKER
Matilda Ho - Serial entrepreneur, investor
TED Fellow Matilda Ho is shaping the startup landscape to create more sustainable food systems in China.

Why you should listen

Matilda Ho is the founder and managing director of Bits x Bites, China's first food tech accelerator and VC fund that invests in entrepreneurs tackling global food system challenges.

With a mission to shape the future of food, Bits x Bites is a big step forward to inspire China’s entrepreneurial community to bring new ideas to solve global issues. It also serves as a critical catalyst to give startups the confidence and connections to prosper and make a meaningful and scalable impact. Bits x Bites has invested in companies that include a silkworm-based snack food startup, a drinkable salad CPG startup and a young company building weatherproof, cloud-connected farms to enable local food production by anyone anywhere.

In addition to Bits x Bites, Ho has founded Yimishiji, one of China's first online farmers markets to bring organic and local produce to families. Yimishiji stands alone as a farm-to-table e-commerce platform that has engineered food education and transparency into the entire supply chain and customer experience, effectively reshaping the relationship between Chinese consumers and farmers.
Prior to entrepreneurship, she filled leadership roles at IDEO and BCG (The Boston Consulting Group) in both Shanghai and Washington DC. She holds an MBA from the University of Chicago Booth School of Business. She currently serves as an advisor on the board of Shinho, China’s first and largest organic condiment company.

Ho is an emerging voice on food sustainability and entrepreneurship. She has been featured in articles by Fast Company, South China Morning Post and Inc. In 2017, she was named a TED Fellow and a GLG Social Impact Fellow.

More profile about the speaker
Matilda Ho | Speaker | TED.com

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