TED@MotorCity
Lisa Gansky: The future of business is the "mesh"
E ardhmja e biznesit eshte kompanite 'rrjete'
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Ne TED@MotorCity, autorja e 'The Mesh' Lisa Gansky flet per te ardhmen e biznesit qe do te fokusohet ne shkembimin e te mirave nga me te ndryshme, si nepermjet dhenieve dhe marrjeve me qera me ane te teknologjise ose me guximshem drejt per drejt me njeri tjetrin. Shembuj te indrustrive qe nga muzika tek makinat na tregojen se sa i jemi afruar kesaj te ardhmjeje 'rrjete'
Lisa Gansky - Entrepreneur
Lisa Gansky is the author of "The Mesh: Why the Future of Business Is Sharing," and the instigator behind the Mesh Directory (www.meshing.it). Full bio
Lisa Gansky is the author of "The Mesh: Why the Future of Business Is Sharing," and the instigator behind the Mesh Directory (www.meshing.it). Full bio
Double-click the English transcript below to play the video.
00:15
I'm speaking to you about what I call the "mesh."
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Une do ju flas per ate qe e quaj 'rrjete'
00:17
It's essentially a fundamental shift
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e cila ne thelb eshte nje zhvendosje rrenjesore
00:20
in our relationship with stuff, with the things in our lives.
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e mardhenies qe ne kemi me gjerat qe na rrethojne
00:23
And it's starting to look at --
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Dhe po duket sikur
00:26
not always and not for everything --
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jo gjithmone dhe per gjithcka
00:28
but in certain moments of time,
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por ne momente te caktuara
00:30
access to certain kinds of goods and service
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mundesia e perdorimit te disa llojeve te sherbimeve dhe produkteve
00:33
will trump ownership of them.
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do jete me e vlefshme sesa blerja e tyre
00:35
And so it's the pursuit of better things,
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Deshira jone per te pasur gjera me te mira
00:37
easily shared.
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do jete me e lehte per tu gjetur dhe ndare me njeri tjetrin.
00:39
And we come from a long tradition of sharing.
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Ne kemi nje tradite te gjate ne ndarjen e sherbimeve.
00:41
We've shared transportation.
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Ne kemi ndare transportin.
00:43
We've shared wine and food
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Ne kemi ndare vere dhe ushqim
00:46
and other sorts of fabulous experiences
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dhe eksperienca te tjera te mrekullueshme
00:49
in coffee bars in Amsterdam.
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ne kafete e Amsterdamit...
00:52
We've also shared other sorts of entertainment --
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Ne kemi ndare lloje te tjera argetimesh--
00:55
sports arenas, public parks,
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arena sportive, parqe publike,
00:57
concert halls, libraries,
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holle koncertesh, biblioteka,
00:59
universities.
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universitete.
01:01
All these things are share-platforms,
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Te gjitha keto jane platforma qe ne ndajme me njeri tjetrin,
01:03
but sharing ultimately starts and ends
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por ndarja ne fund te fundit fillon dhe mbaron
01:06
with what I refer to
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me ate qe une i referohem si
01:08
as the "mother of all share-platforms."
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nena e te gjitha platformave te ndarjes (se sherbimeve apo te mirave)
01:10
And as I think about the mesh
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Dhe tek mendohem per 'rrjeten'
01:12
and I think about, well, what's driving it,
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them me vete: cfare e shtyn ate,
01:14
how come it's happening now,
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si eshte e mundur qe po ndodh tani,
01:16
I think there's a number of vectors
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Une mendoj qe ka nje numer vektoresh
01:18
that I want to give you as background.
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qe une dua t'ju a jap si nje sfond (ose prapaskene)
01:20
One is the recession --
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I pari eshte recesioni
01:22
that the recession has caused us
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recesioni na ka bere
01:24
to rethink our relationship
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ta rimendojme mardhenien qe kemi
01:26
with the things in our lives relative to the value --
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me gjerat ne jeten tone dhe vleren e tyre
01:28
so starting to align the value
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dhe te krahasojme vlefshmerine e tyre
01:30
with the true cost.
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me koston e vertete.
01:32
Secondly, population growth
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E dyta, rritja e popullsise
01:35
and density into cities.
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dhe dendesia e qyteteve.
01:37
More people, smaller spaces,
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Me shume njerez, hapesira me te vogla,
01:39
less stuff.
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me pak gjera (te nevojshme)
01:41
Climate change:
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Ndyshimi i klimes.
01:43
we're trying to reduce the stress
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Ne po perpiqemi te reduktojme stresin
01:45
in our personal lives and in our communities
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ne jeten tone personale dhe ne komunitet tona
01:47
and on the planet.
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dhe ate te planetit.
01:49
Also, there's been this recent distrust
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Po ashtu, se fundmi ka filluar nje ndjenje mosbesimi
01:51
of big brands, global big brands,
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per markat e medha, markat globale
01:54
in a bunch of different industries,
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ne nje numer industrish.
01:56
and that's created an opening.
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Dhe kjo ka krijuar nje hapje, nje mundesi
01:58
Research is showing here, in the States,
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Kerkimet kane treguar se ketu, ne SHBA
02:00
and in Canada and Western Europe,
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ne Kanada dhe ne Evropen Perendimore
02:02
that most of us are much more open
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shumica jone ka filluar te jete shume me e hapur
02:04
to local companies,
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ndaj kompanive vendase
02:06
or brands that maybe we haven't heard of.
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ose markave per te cilat nuk kemi degjuar me pare
02:09
Whereas before, we went with the big brands
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Ndersa me pare, ne ishim vetem per markat e medha
02:11
that we were sure we trusted.
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tek te cilat kishim besim te plote
02:13
And last is that
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Dhe se fundi
02:15
we're more connected now to more people on the planet
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ne jemi me te lidhur tashme me me shume njerez
02:18
than ever before --
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nga c'kemi qene me pare ne planet
02:20
except for if you're sitting next to someone.
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perjashto ketu rastin kur jemi ulur prane dikujt...
02:22
(Laughter)
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(te qeshura)
02:24
The other thing that's worth considering
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Dicka tjeter qe ja vlen te konsiderohet
02:26
is that we've made a huge investment
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eshte se ne kemi bere nje investim te pamate
02:29
over decades and decades,
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dekade mbas dekade
02:31
and tens of billions of dollars
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dhe dhjetra miliarda dollare
02:33
have gone into this investment
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qe jane hedhur ne keto investime
02:35
that now is our inheritance.
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jane tani trashegimia jone
02:37
It's a physical infrastructure
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Eshte nje infrastrukture fizike
02:39
that allows us to get from point A to point B
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qe na lejon te shkojme nga pika A ne piken B
02:41
and move things that way.
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dhe na mundeson ti levizim gjerat ne ate drejtim.
02:43
It's also -- Web and mobile
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Po ashtu, Interneti dhe celularet
02:45
allow us to be connected
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na lejojne te jemi te lidhur
02:47
and create all kinds of platforms and systems,
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dhe te krijojme platforma dhe sisteme te ndryshme.
02:50
and the investment of those technologies
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Investimet e ketyre teknologjive
02:52
and that infrastructure
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dhe kesaj infrastrukture
02:54
is really our inheritance.
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jane me te vertete trashegimia jone
02:56
It allows us to engage
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qe na lejon te shkembejme me njeri tjetrin
02:58
in really new and interesting ways.
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ne menyra te reja dhe interesante.
03:00
And so for me, a mesh company, the "classic" mesh company,
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Dhe sa per mua, nje kompani rrjete, kompania rrjete klasike,
03:03
brings together these three things:
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i sjell prane keto tre gjera:
03:05
our ability to connect to each other --
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aftesine per tu lidhur me njeri tjetrin
03:07
most of us are walking around with these mobile devices
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shumica jone ka ne perdorim keto paisje elektronike
03:09
that are GPS-enabled and Web-enabled --
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qe kane GPS(Sisteme Globale te Kordinatave) dhe Internet
03:12
allows us to find each other
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qe na lejojne te gjejme njeri tjetrin
03:14
and find things in time and space.
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dhe te gjejme gjerat qe na nevojiten ne kohe dhe siperfaqe te caktuara.
03:16
And third is that physical things
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Dhe e treta eshte qe gjerat fizike
03:18
are readable on a map --
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mund te gjenden ne harta elektronike--
03:20
so restaurants, a variety of venues,
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si p.sh restorantet apo nje numer ambjentesh te tjera.
03:23
but also with GPS and other technology
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GPS dhe teknologjite e tjera
03:25
like RFID
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si RFID ( Indentifikime me frekuenca te radios)
03:27
and it continues to expand beyond that,
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dhe mund ta zgjerojme gamen dhe me tej
03:29
we can also track things that are moving,
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na lejojne te identifikojme te mira apo produkte qe jane ne levizje
03:31
like a car, a taxicab, a transit system,
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si makinat, taksite, apo sisteme te transportit,
03:34
a box that's moving through time and space.
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nje kuti qe leviz ne kohe dhe hapesire.
03:36
And so that sets up
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Ky ambjent ben te mundur
03:38
for making access to get goods and services
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gjetjet dhe perdorimin e te mirave dhe sherbimeve
03:41
more convenient and less costly in many cases
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ne menyre te lehte dhe me kosto me te ulet
03:43
than owning them.
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sesa blerja dhe pasja e tyre.
03:45
For example, I want to use Zipcar.
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Per shembull, une dua te perdor shembullin e kompanise, Zipcar (makinen zinxhir).
03:47
How many people here have experienced
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Sa nga ju kane patur eksperience
03:49
car-sharing or bike-sharing?
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me makina dhe bicikleta me qera?
03:52
Wow, that's great. Okay, thank you.
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Mrekulli. Ok, faleminderit.
03:54
Basically Zipcar
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Atehere Zipcar
03:56
is the largest car-sharing company in the world.
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eshte kompania me e madhe ne bote qe jep makina me qera.
03:59
They did not invent car-sharing.
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Ata nuk e shpiken dhenien me qera te makinave.
04:01
Car-sharing was actually invented in Europe.
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Dhenia me qwera e makinane ne fakt u shpik ne Evrope.
04:03
One of the founders went to Switzerland,
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Nje nga themeluesit e kesaj kompanie shkoi ne Zvicer,
04:05
saw it implemented someplace,
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e pa te zbatuar diku
04:07
said, "Wow, that looks really cool.
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dhe mendoi ' mmm, shume ide e mire.
04:09
I think we can do that in Cambridge,"
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Mendoj se mund te bejme te njejten gje ne Kejmbrixh'
04:11
brought it to Cambridge
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e solli ne Kejmbrixh
04:13
and they started -- two women --
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dhe keshtu filluan -- dy gra--
04:15
Robin Chase being the other person who started it.
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Robin Chase ishte personi tjeter me te cilen e filluan.
04:18
Zipcar got some really important things right.
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Zipcar,i nisi disa gjera te rendesishme sic duhet...
04:20
First, they really understood
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Se pari, ata e kuptuan me te vertete
04:22
that a brand is a voice and a product is a souvenir.
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se marka eshte zeri i nje produkti dhe produkti eshte nje dhurate.
04:25
And so they were very clever
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Keshtu ata e menduan me shume zgjuarsi
04:27
about the way that they packaged car-sharing.
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menyren se si e konceptuan dhenien me qera te makinave
04:29
They made it sexy. They made it fresh.
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E bene te duket seksi, e bene te fresket.
04:31
They made it aspirational.
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E bene te deshirueshme.
04:33
If you were a member of the club,
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Nese do ishe anetar i ketij klubi
04:35
when you're a member of a club, you're a Zipster.
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kur beheshe anetar i ketuj klubi, quheshe 'Zipster'
04:37
The cars they picked didn't look like ex-cop cars
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Makinat qe zgjodhen nuk u ngjasonin ish makinave te policise
04:40
that were hollowed out or something.
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te cilave u kishin gerryer bojen
04:42
They picked these sexy cars.
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Ato zgjodhen keto makina seksi.
04:44
They targeted to universities.
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Dhe vune ne shenjester universitetet.
04:46
They made sure that the demographic
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ato bene te mundur qe demografia
04:48
for who they were targeting and the car was all matching.
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e klienteve qe kishin zgjedhur dhe lloji i makinave te perputheshin.
04:51
It was a very nice experience,
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Dhe krijuan nje eksperience shume te kendshme
04:53
and the cars were clean and reliable, and it all worked.
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Makinat ishin te pastra dhe sherbimi i besueshem e i sigurt
04:55
And so from a branding perspective, they got a lot right.
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E ne kete menyre per nga perspektiva e markes, shume gjera i nisen drejt.
04:58
But they understood fundamentally
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Por ata kuptuan qe ne fund te fundit ata
05:01
that they are not a car company.
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nuk jane vetem nje kompani qe jep makina me qera
05:03
They understand that they are an information company.
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Ata kuptuan qe jane nje kompani informacioni.
05:06
Because when we buy a car
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Sepse kur ne blejme nje makine
05:08
we go to the dealer once, we have an interaction, and we're chow --
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ne shkojme ne dyqan nje here, bejme nje shkembim dhe i themi 'ciao'
05:11
usually as quickly as possible.
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sa me shpejt qe te mundemi
05:13
But when you're sharing a car and you have a car-share service,
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Por kur merr nje makine me qera dhe te ofrohet ky sherbim
05:16
you might use an E.V. to commute,
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ti mund te perdoresh nje makine elektrike per udhetime periodike
05:18
you get a truck because you're doing a home project.
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mund te marresh nje kamion per te mbaruar nje projekt ne shtepi
05:21
When you pick your aunt up at the airport, you get a sedan.
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Kur merr hallen nga aeroporti te zgjedh nje makine te vogel (me personale)
05:24
And you're going to the mountains to ski,
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Dhe kur shkon per te bere ski ne mal
05:27
you get different accessories put on the car
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mund te gjesh pjese ekstra qe te duhet per makinen
05:29
for doing that sort of thing.
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qe ta bejne te mundshem udhëtimin
05:31
Meanwhile, these guys are sitting back,
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Nderkohe, pronaret e kompanive qe na ofrojne kete sherbim
05:33
collecting all sorts of data
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mbledhin te dhena nga me te ndryshmet
05:36
about our behavior and how we interact with the service.
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ne lidhje me sjelljen tone dhe se si ne komunikojme me kete sherbim qe na ofrohet
05:39
And so it's not only an option for them,
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e keshtu per keto kompani jo vetem qe ky eshte nje opsion
05:42
but I believe it's an imperative
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por une mendoj qe eshte thelbesore
05:44
for Zipcar and other mesh companies
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per kompanine zipcar dhe per kompani te tjera mesh(rrjete)
05:46
to actually just wow us,
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qe te na lene me goje hapur
05:48
to be like a concierge service.
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dhe te mund te na ofrojne sherbime te personalizuara
05:51
Because we give them so much information,
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Sepse ne u japim atyre kaq shume informacion
05:53
and they are entitled to really see
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dhe ata kane mundesine te verejne
05:56
how it is that we're moving.
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se si ne levizim,
05:58
They're in really good shape to anticipate
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ata jane ne gjendje te parashikojne
06:00
what we're going to want next.
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se cfare do te na duhet me vone.
06:02
And so what percent of the day
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P.sh. per sa perqind te dites
06:04
do you think the average person uses a car?
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mendoni ju qe nje person i zakonshem perdor makinen e tij?
06:07
What percentage of the time?
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Cfare perqindje te kohes?
06:09
Any guesses?
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Me hamendje?
06:15
Those are really very good.
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Po shume mire.
06:18
I was imagining it was like
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Une mendoja se ishte diku rreth
06:20
20 percent when I first started.
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20 perqind kur ja nisa ne fillim.
06:22
The number across the U.S. and Western Europe
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Perqindja ne SH B A dhe ne Evropen Perendimore
06:24
is eight percent.
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eshte 8%.
06:26
And so basically even if you think it's 10 percent,
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Le te themi se mund te jete dhjete perqind,
06:30
90 percent of the time,
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nente dhjete perqind te kohes
06:32
something that costs us a lot of money --
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dicka qe ne na ka kushtuar kaq shume para--
06:34
personally, and also we organize our cities around it
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jo vetem personalisht, por dhe per nga menyra se si qytetet jane te organizuara
06:36
and all sorts of things --
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dhe per gjera te tjera
06:38
90 percent of the time it's sitting around.
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ne 90% te kohes nuk perdoret.
06:41
So for this reason,
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E per kete arsye
06:43
I think one of the other themes with the mesh
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nje nga temat e tjera te kompanive rrjete
06:45
is essentially that, if we squeeze hard
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eshte fakti qe nese 'i shtrydhim fort' gjera
06:47
on things that we've thrown away,
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qe i kemi hedhur sepse kemi menduar qe nuk na duhen
06:49
there's a lot of value in those things.
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se ato kane vlera(ose leng)
06:51
What set up with Zipcar -- Zipcar started in 2000.
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Kompania Zipcar filloi ne vitin 2000.
06:54
In the last year, 2010,
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Vitin e kaluar, ne 2010-en,
06:56
two car companies started,
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dy kompani makinash (me qera) u krijuan
06:58
one that's in the U.K. called WhipCar,
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njera prej tyre eshte ne U.K. dhe quhet WhipCar,
07:01
and the other one, RelayRides, in the U.S.
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dhe tjetra ne SH.B.A, quhet RelayRides.
07:03
They're both peer-to-peer car-sharing services,
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Te dyja kompanite mundesojne dhenien dhe marrjen me qera te makinave personale,
07:06
because the two things that really work for car-sharing
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sepse dy gjera qe bejne te mundur kete lloj biznesi jane,
07:09
is, one, the car has to be available,
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e para makina duhet te jete jo e zene,
07:12
and two, it's within one or two blocks
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dhe e dyta te jete dy apo tre ndertesa larg
07:14
of where you stand.
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nga aty ku je ti.
07:16
Well the car that's one or two blocks from your home or your office
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Dhe me te drejte, nje makine qe eshte dy apo tre ndertesa larg teje(shtepia apo zyra jote)
07:18
is probably your neighbor's car,
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eshte mundesisht makina e fqinjit tend,
07:20
and it's probably also available.
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dhe ka shume mundesi te jete e lire (jo e zene)
07:22
So people have created this business.
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Keshtu dikush mendoi te krijoje kete biznes.
07:25
Zipcar started a decade earlier,
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Zipcar u krijua para nje dekade
07:27
in 2000.
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ne vitin 2000.
07:29
It took them six years
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Atyre ju deshen gjashte vjet
07:31
to get 1,000 cars in service.
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te fusin ne perdorim 1000 makina.
07:33
WhipCar, which started April of last year,
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Ndersa kompanise WhipCar qe filloi ne Prill te vitit te kaluar,
07:35
it took them six months
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ju deshen vetem gjashte muaj
07:37
to get 1,000 cars in the service.
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te dusin ne perdorim 1000 makina.
07:39
So, really interesting.
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Shume inteeresante, e?
07:41
People are making anywhere between
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Keta njerez fitojne nga
07:43
200 and 700 dollars a month
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200 deri ne 700 dollare ne muaj
07:45
letting their neighbors use their car when they're not using it.
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duke ju dhene me qera makinat e tyre fqinjeve, kur nuk i kane ne perdorim vete.
07:48
So it's like vacation rentals for cars.
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Njelloj si ambjentet me qera apo makinat me qera qe marrim kur ikim me pushime.
07:52
Since I'm here --
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Meqenese ndodhem ketu
07:54
and I hope some people in the audience
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dhe duke shpresuar qe disa nga personat qe ndodhen ne audience
07:56
are in the car business --
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kane lidhje me biznesin e makinave--
07:58
(Laughter)
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(te qeshura)
08:00
-- I'm thinking that, coming from the technology side of things --
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--Vertet, mendoj se duke i pare gjerat nga aspekti teknologjik--
08:03
we saw cable-ready TVs
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ne kemi televizione qe shiten me kanale te instaluara
08:06
and WiFi-ready Notebooks --
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fletore elektronike me sherbim interneti te instaluar
08:09
it would be really great if, any minute now,
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a nuk do te ishte mire sikur shume shpejt
08:12
you guys could start rolling share-ready cars off.
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ju te mundeni te nxirrni ne qarkullim makina me opsionin per tu dhene me qera?
08:15
Because it just creates more flexibility.
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Sepse krijon me shume fleksibilitet
08:17
It allows us as owners to have other options.
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Na lejon dhe ne si pronare te kemi me shume opsione
08:20
And I think we're going there anyway.
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Dhe une mendoj qe ne kete drejtim e kemi marre tashme.
08:22
The opportunity and the challenge with mesh businesses --
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Mundesite por dhe veshtiresite e bizneseve rrjete--
08:25
and those are businesses like Zipcar or Netflix
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sic jane Zipcar dhe Netflix
08:27
that are full mesh businesses,
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dhe keto qe permenda jane biznese rrjete te mirefillta
08:30
or other ones where you have a lot of the car companies,
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apo dhe biznese te tjera si psh shume kompani makinash
08:33
car manufacturers,
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kompani prodhuese makinash,
08:35
who are beginning to offer
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qe kane filluar te ofrojne
08:37
their own car-share services
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sherbimin e tyre te dhenies me qera te makinave
08:39
as well as a second flanker brand,
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paralel me nje marke te dyte si fortifikim, perforcim
08:41
or as really a test, I think --
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ose ndoshta si testim
08:43
is to make sharing irresistible.
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e bejne marrjen me qera te tyre te parezistueshme.
08:45
We have experiences in our lives, certainly,
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Ne kemi shume eksperienca ne jete
08:48
when sharing has been irresistible.
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kur 'te ndaret' ka qene i parrezistueshem
08:50
It's just, how do we make that recurrent
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Tani si duhet te mundesojme kthimin e tyre
08:52
and scale it?
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dhe shkallezimin ne rritje?
08:54
We know also, because we're connected in social networks,
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Ne dime gjithashtu, meqenese jemi te lidhur ne rrjete shoqerore
08:57
that it's easy to create delight
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qe eshte e lehte te krijosh kenaqesi
08:59
in one little place.
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ne nje hapesire te vogel.
09:01
It's contagious because we're all connected to each other.
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Dhe eshte ngjitese sepse ne jemi te gjithe te lidhur me njeri tjetrin
09:04
So if I have a terrific experience
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P.sh. nese kam nje eksperience te mrekullueshme
09:06
and I tweet it, or I tell five people standing next to me, news travels.
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dhe e Tweet (e shperndaj) ose mund ti them pese nejrezve qe ndodhen prane meje, lajmi udheton
09:10
The opposite, as we know, is also true,
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E kunderta sic e dime eshte gjithashtu e vertete
09:12
often more true.
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dhe shpesh me e vertete (kur kemi nje eksperience jo te mire e shprendajme me shume)
09:14
So here we have LudoTruck, which is in L.A.,
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Ja tek kemi LudoTruck, qe eshte ne Los Anxhelos
09:16
doing the things that gourmet food trucks do,
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tek zhvillojne biznesin e levizshem te ushqimit 'gourmet'
09:18
and they've gathered quite a following.
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dhe kane shume kliente tashme.
09:21
In general, and maybe, again, it's because I'm a tech entrepreneur,
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Ne pergjithesi, dhe ndoshta ngaqe une jam nje sipermarrese teknologjie,
09:24
I look at things as platforms.
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Une i shikoj keto fenomene si platforma.
09:26
Platforms are invitations.
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Platformat jane ftesa.
09:28
So creating Craigslist
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P.sh krijimi i Craiglist(forum elektronik per shitje blerje produktesh dhe sherbimesh)
09:30
or iTunes and the iPhone developer network,
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ose rrjeti i ITunes dhe iPhone,
09:33
there are all these networks -- Facebook as well.
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jane te gjitha rrjete lidhjesh - sic eshte dhe Facebook.
09:35
These platforms invite all sorts of developers
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Keto platforma ftojne lloje te ndryshme zhvilluesish
09:38
and all sorts of people
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dhe lloje te ndryshem njerezish
09:40
to come with their ideas and their opportunity
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qe te sjellin idete dhe mundesite e tyre
09:42
to create and target an application
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te krijojne dhe te synojne per nje aplikim te caktuar
09:45
for a particular audience.
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dhe per nje audience te caktuar.
09:47
And honestly, it's full of surprises.
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Dhe ndershmerisht eshte plot me surpriza.
09:49
Because I don't think any of us in this room
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Sepse nuk besoj se askush nga ne ne kete dhome
09:52
could have predicted the sorts of applications
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kemi mundur ti parashikojme keto aplikime
09:54
that have happened at Facebook, around Facebook,
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qe kane ndodhur ne FB apo rreth FB
09:57
for example, two years ago,
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p.sh., rreth para dy vjetesh
09:59
when Mark announced
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kur Marku(autori i Facebook) njoftoi
10:01
that they were going to go with a platform.
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qe ata do te krijonin nje platforme.
10:03
So in this way, I think that cities are platforms,
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Me te njejten llogjike une mendoj qe dhe qytetet jane platforma
10:06
and certainly Detroit is a platform.
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dhe Detroit sigurisht qe eshte nje platforme.
10:09
The invitation of bringing
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Ftesat qe mund tju behen
10:11
makers and artists and entrepreneurs --
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krijuesve, artisteve, biznesmeneve
10:13
it really helps stimulate this fiery creativity
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ndihmojne ne stimulimin e nje krijimtarije te zjarrte
10:16
and helps a city to thrive.
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dhe ndihmon qe qyteti te gjallerohet.
10:18
It's inviting participation,
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Eshte nje ftese per te marre pjese.
10:20
and cities have, historically,
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Dhe qytetet historikisht
10:22
invited all sorts of participation.
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kane bere ftesa per lloje te ndryshme pjesmarrjesh.
10:24
Now we're saying that there's other options as well.
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Tani mund te themi qe ka dhe opsione te tjera.
10:27
So, for example, city departments
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Keshtu p.sh. departamente qytetesh
10:29
can open up transit data.
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kane filluar te krijojne te dhena per transportin.
10:31
Google has made available transit data API.
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Google ka bere te mundur aplikimin e te dhenave te transportit
10:34
And so there's about seven or eight cities already in the U.S.
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ne SH B A kemi shtate apo tete qytete
10:37
that have provided the transit data,
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qe japin informacion per transportin,
10:39
and different developers are building applications.
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dhe zhvillues te ndryshem po krijojne me shume aplikime.
10:41
So I was having a coffee in Portland,
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Tek pija nje kafe ne Portland,
10:44
and half-of-a-latte in
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dhe isha ne gjysem te late's sime
10:47
and the little board in the cafe
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ne nje tabele te vogel ne kafene
10:50
all of a sudden starts showing me
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papritur shikoj se autobuzi i rradhes
10:52
that the next bus is coming in three minutes
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eshte tre minuta larg
10:54
and the train is coming in 16 minutes.
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ndersa treni arrin per 16 minuta.
10:56
And so it's reliable, real data
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Jane te dhena te besueshme, te verteta
10:58
that's right in my face, where I am,
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aty para syve te mij
11:00
so I can finish the latte.
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dhe une mund te mbaroj late'n time.
11:03
There's this fabulous opportunity we have across the U.S. now:
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Eshte nje mundesi e shkelqyeshme qe kemi ne SH B A
11:05
about 21 percent
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kemi rreth 21 perqind
11:07
of vacant commercial and industrial space.
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hapesire industriale dhe comerciale qe eshte bosh.
11:10
That space is not vital.
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Kjo hapesire nuk 'ka jete'.
11:13
The areas around it lack vitality
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dhe zonat rreth e qark kety qendrave nuk kane gjalleri
11:16
and vibrancy and engagement.
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bashkepunim apo shkembime.
11:18
There's this thing -- how many people here
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Ja dicka tjeter - sa prej jush
11:20
have heard of pop-up stores or pop-up shops?
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kane degjuar per dyqane te perkohshme?
11:23
Oh, great. So I'm a big fan of this.
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Oh mrekulli sepse mua me pelqejme shume
11:26
And this is a very mesh-y thing.
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keto dyqane jane shume rrjete (si koncept)
11:29
Essentially, there are all sorts
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Ne menyre esenciale, ne Oakland
11:32
of restaurants in Oakland, near where I live.
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ku une jetoj ka lloje te ndryshme restorantesh.
11:35
There's a pop-up general store every three weeks,
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Keto dyqane shfaqen cdo tre jave
11:38
and they do a fantastic job
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dhe ja dalin mbane
11:40
of making a very social event
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te krijojne nje event shoqeror
11:43
happening for foodies.
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per te apasionuarit mbas ushqimit.
11:45
Super fun, and it happens in a very transitional neighborhood.
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Event shume i kendshem dhe ne nje zone kalimtare
11:49
Subsequent to that,
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Si rezultat
11:51
after it's been going for about a year now,
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i ketij aktiviteti per afer nje vit
11:54
they actually started to lease and create and extend.
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ata filluan te marrin me qera, te krijojne dhe te zgjerohen.
11:57
An area that was edgy-artsy
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Dhe nje zone qe me pare ishte 'hip-per artiste'
12:00
is now starting to become much cooler
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tani eshte kthyer ne nje zone me terheqese
12:02
and engage a lot more people.
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dhe e vizituar nga shume me teper njerez.
12:04
So this is an example.
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Ja ky ishte nje shembull.
12:06
The Crafty Fox is this woman who's into crafts,
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Dhelpra Zejtare eshte nje grua qe merret me pune dore
12:09
and she does these pop-up crafts fairs around London.
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ajo merr pjese ne panaire perreth Londres.
12:12
But these sorts of things are happening
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Dhe gjera te tilla po ndodhin ne
12:14
in many different environments.
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ambjente nga me te ndryshmet.
12:16
From my perspective, one of the things pop-up stores do
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Nga perspektiva ime, nje nga gjerat qe panairet krijojne
12:19
is create perishability and urgency.
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eshte idea e urgjences dhe mbarimit (te mallrave, produkteve)
12:22
It creates two of the favorite words of any businessperson:
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Krijon fjalet me te preferuara per cdo person qe merret me biznes
12:25
sold out.
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Shitur/ Mbaroi.
12:27
And the opportunity to really focus trust and attention
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Dhe te te jepet rasti te krijosh besim dhe vemendje
12:30
is a wonderful thing.
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eshte dicka e mrekullueshme.
12:33
So a lot of what we see in the mesh,
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Ne kete menyre shume nga ato qe shohim ne kompanite 'rrjete'
12:35
and a lot of what we have in the platform that we built
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dhe materialet qe kemi ne platformen qe krijojme
12:37
allows us to define, refine and scale.
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na lejon qe te percaktojme, permiresojme dhe te shkallezojme.
12:40
It allows us to test things as an entrepreneur,
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Na lejon ne si sipermarres te testojme,
12:43
to go to market,
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te shkojme ne treg,
12:45
to be in conversation with people,
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te bisedojme me njerez,
12:47
listen, refine something and go back.
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te degjojme, permiresojme dhe ti kthehemi biznesit.
12:50
It's very cost-effective,
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Eshte shume efektive persa i perket kostos,
12:52
and it's very mesh-y.
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dhe eshte shume 'rrjete, e ngjeshur'
12:54
The infrastructure enables that.
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Eshte infrastruktura qe na e lejon dicka te tille,
12:58
In closing, and as we're moving towards the end,
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Per ta mbyllur meqenese po i afrohemi fundit,
13:01
I just also want to encourage --
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une dua gjithashtu te inkurajoj ndarjen e deshtimeve.
13:03
and I'm willing to share my failures as well,
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Une i ndaj dhe deshtimet e mia
13:05
though not from the stage.
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megjithese jo nga podiumi.
13:07
(Laughter)
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te qeshura
13:09
I would just like to say that one of the big things,
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Do te doja te thosha se nje nga gjerat me te rendesishme,
13:11
when we look at waste
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kur flasim per humbjen
13:13
and when we look at ways that we can really be generous
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apo per menyrat se si mund te jemi sa me bujare
13:15
and contribute to each other,
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dhe ti japim kontribute njeri tjetrit,
13:17
but also move to create a better economic situation
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por gjithashtu te krijojme nje situate ekonomike me te mire
13:20
and a better environmental situation,
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apo nje situate ambjentaliste me te mire,
13:23
is by sharing failures.
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eshte duke ndare eksperiencen tone te deshtimeve.
13:25
And one quick example
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Nje shembull i shpejte
13:27
is Velib, in 2007,
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eshte Velib, ne 2007
13:29
came forward in Paris
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kompania paraqiti ne Paris
13:31
with a very bold proposition,
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nje propozim shume te guximshem.
13:33
a very big bike-sharing service.
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nje dhenie marrje me qera bicikletash me permasa te medha.
13:35
They made a lot of mistakes.
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Ata bene shume gabime.
13:37
They had some number of big successes.
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Paten dhe nje numer shume te madh suksesesh.
13:39
But they were very transparent, or they had to be,
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Por ata gjithashtu ishin shume transparente, ose ju desh te ishin
13:42
in the way that they exposed
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dhe ekspozuan
13:45
what worked and didn't work.
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cfare shkoi mire dhe cfare nuk shkoi mire ne biznesin we tyre.
13:47
And so B.C. in Barcelona
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Dhe keshtu kompanite si B.C ne Barcelona
13:50
and B-cycle
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apo B-ciklete
13:52
and Boris Bikes in London --
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apo Bicikletat e Borisit ne Londer
13:54
no one has had to repeat
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nuk kishin pse perserisnin
13:56
the version 1.0 screw-ups
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versionin 1.0 te gafave
13:59
and expensive learning exercises
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dhe eksperiencat e paguara shtrenjte
14:01
that happened in Paris.
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qe ndodhen ne Paris.
14:03
So the opportunity when we're connected
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E keshtu mundesia qe kemi kur jemi te lidhur
14:06
is also to share failures and successes.
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na lejon te ndajme dhe deshtimet dhe sukseset.
14:09
We're at the very beginning of something
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Ne jemi ne fillimin e dickaje
14:11
that, what we're seeing
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dhe nga keto qe po shohim
14:13
and the way that mesh companies are coming forward,
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me menyren se si keto kompani 'rrjete' po na paraqiten
14:15
is inviting, it's engaging, but it's very early.
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na duken terheqese, na ftojne, por eshte akoma shume heret.
14:18
I have a website -- it's a directory --
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Une kam nje faqe web, eshte nje drejtori
14:21
and it started with about 1,200 companies,
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qe e fillova me 1,200 kompani
14:23
and in the last two-and-a-half months
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dhe ne dy muajt e fundit
14:25
it's up to about 3,300 companies.
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numri ka arritur ne 3,300.
14:27
And it grows on a very regular daily basis.
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Dhe po rritet ne ritme te rregullta cdo dite.
14:31
But it's very much at the beginning.
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Por sapo ka filluar.
14:33
So I just want to welcome all of you onto the ride.
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Une do te doja t'ju uroja mireseardhjen ne kete udhetim
14:36
And thank you very much.
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dhe shume faleminderit.
14:38
(Applause)
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Duartrokitje.
ABOUT THE SPEAKER
Lisa Gansky - EntrepreneurLisa Gansky is the author of "The Mesh: Why the Future of Business Is Sharing," and the instigator behind the Mesh Directory (www.meshing.it).
Why you should listen
Lisa Gansky is the author of The Mesh: Why the Future of Business Is Sharing, and the “instigator” behind the Mesh Directory (http://meshing.it). She often speaks on the topic of technology, social currency and business platforms and models.
For more than 18 years, Gansky has been an entrepreneur and environmentalist focused on building companies and supporting ventures where there is an opportunity for well-timed disruption and a resounding impact. A founder and CEO of several internet companies, including GNN (the first commercial web publication) and the largest consumer photo sharing and print service, Ofoto (now Kodak Gallery), Gansky’s attention is on sustainable ventures with positive social impact. Gansky currently serves as a Director of Dos Margaritas, an environmental foundation focused in Latin America.
Lisa Gansky | Speaker | TED.com