TED@MotorCity
Lisa Gansky: The future of business is the "mesh"
丽莎·甘思琪：“网”是商业的未来
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在TED@汽车城的演讲中，丽莎·甘思琪，《网》的作者，谈到未来商业将以分享所有事物为中心，或是智能型/科技型租赁，或是更大胆的点对点式交易。从音乐行业到汽车行业，同类例子层出不穷。它们向世人宣告，网状时代即将到来。
Lisa Gansky - Entrepreneur
Lisa Gansky is the author of "The Mesh: Why the Future of Business Is Sharing," and the instigator behind the Mesh Directory (www.meshing.it). Full bio
Lisa Gansky is the author of "The Mesh: Why the Future of Business Is Sharing," and the instigator behind the Mesh Directory (www.meshing.it). Full bio
Double-click the English transcript below to play the video.
00:15
I'm speaking to you about what I call the "mesh."
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今天我要谈的话题，我称之为“网”
00:17
It's essentially a fundamental shift
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我们和生活中事物间的关系
00:20
in our relationship with stuff, with the things in our lives.
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发生了根本变化
00:23
And it's starting to look at --
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这种变化体现在-——
00:26
not always and not for everything --
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虽不能一概而论——
00:28
but in certain moments of time,
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但有时
00:30
access to certain kinds of goods and service
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对于一些特定的产品和服务，我们只需拥有使用权
00:33
will trump ownership of them.
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并不需要占用它们
00:35
And so it's the pursuit of better things,
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这样的话，更好的东西
00:37
easily shared.
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就可以更容易的被分享
00:39
And we come from a long tradition of sharing.
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我们很早就学会分享
00:41
We've shared transportation.
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分享交通
00:43
We've shared wine and food
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分享红酒与食物
00:46
and other sorts of fabulous experiences
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还有阿姆斯特丹咖啡厅里的
00:49
in coffee bars in Amsterdam.
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美妙经历
00:52
We've also shared other sorts of entertainment --
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我们分享其它娱乐方式
00:55
sports arenas, public parks,
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体育馆、公园
00:57
concert halls, libraries,
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音乐厅、图书馆
00:59
universities.
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大学
01:01
All these things are share-platforms,
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这些都是分享平台
01:03
but sharing ultimately starts and ends
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但分享最终是跟
01:06
with what I refer to
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我称为“分享平台之母”
01:08
as the "mother of all share-platforms."
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的东西密切相关的
01:10
And as I think about the mesh
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一说到“网”
01:12
and I think about, well, what's driving it,
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我就想到，它的驱动因素是什么
01:14
how come it's happening now,
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为何发生在现在
01:16
I think there's a number of vectors
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我想先给你们讲讲几点要素
01:18
that I want to give you as background.
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作为背景介绍
01:20
One is the recession --
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第一，经济衰退
01:22
that the recession has caused us
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它让我们
01:24
to rethink our relationship
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重新审视我们日常生活中的
01:26
with the things in our lives relative to the value --
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事物与其价值的关系
01:28
so starting to align the value
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试图追求
01:30
with the true cost.
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物有所值
01:32
Secondly, population growth
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第二，人口增长
01:35
and density into cities.
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和城市密度增加
01:37
More people, smaller spaces,
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人数不断增加，空间不断减少
01:39
less stuff.
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物品也在减少
01:41
Climate change:
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气候变化
01:43
we're trying to reduce the stress
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我们试图为
01:45
in our personal lives and in our communities
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我们的个人生活、社会
01:47
and on the planet.
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和地球减压
01:49
Also, there's been this recent distrust
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此外，还包括最近对各行各业
01:51
of big brands, global big brands,
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知名品牌，全球知名品牌的
01:54
in a bunch of different industries,
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不信任
01:56
and that's created an opening.
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故事就这样拉开了序幕
01:58
Research is showing here, in the States,
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研究表明，在美国
02:00
and in Canada and Western Europe,
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加拿大和西欧
02:02
that most of us are much more open
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大多数人更愿意接受
02:04
to local companies,
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本土公司
02:06
or brands that maybe we haven't heard of.
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或闻所未闻的品牌
02:09
Whereas before, we went with the big brands
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但以前，我们只选择
02:11
that we were sure we trusted.
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我们百分百相信的大品牌
02:13
And last is that
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最后一点
02:15
we're more connected now to more people on the planet
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我们开始跟这个地球上更多的人
02:18
than ever before --
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产生以前根本不可能的联系
02:20
except for if you're sitting next to someone.
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当然除了坐在你旁边的人
02:22
(Laughter)
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（笑声）
02:24
The other thing that's worth considering
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还有一点值得我们注意
02:26
is that we've made a huge investment
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过去几十年来
02:29
over decades and decades,
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我们投入大量金钱
02:31
and tens of billions of dollars
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几十亿美元的
02:33
have gone into this investment
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巨额投资
02:35
that now is our inheritance.
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如今为我们带来巨大利益
02:37
It's a physical infrastructure
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它就是实体基建
02:39
that allows us to get from point A to point B
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它允许我们实现人和物
02:41
and move things that way.
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在A、B两点间的转移
02:43
It's also -- Web and mobile
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还有网络和手机
02:45
allow us to be connected
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连接彼此
02:47
and create all kinds of platforms and systems,
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创建各种平台和系统
02:50
and the investment of those technologies
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在这些科技
02:52
and that infrastructure
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和基建上的投入
02:54
is really our inheritance.
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让我们获益良多
02:56
It allows us to engage
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我们得以用新奇
02:58
in really new and interesting ways.
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有趣的方式沟通
03:00
And so for me, a mesh company, the "classic" mesh company,
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对我而言，网状公司，传统网状公司
03:03
brings together these three things:
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实现了以下3点：
03:05
our ability to connect to each other --
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人们彼此间的连接
03:07
most of us are walking around with these mobile devices
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很多人和这些移动设备形影不离
03:09
that are GPS-enabled and Web-enabled --
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它们有全球定位系统和上网功能
03:12
allows us to find each other
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能让我们随时随地
03:14
and find things in time and space.
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联系他人、获取信息
03:16
And third is that physical things
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第三，你既能在地图上
03:18
are readable on a map --
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找到实物
03:20
so restaurants, a variety of venues,
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比如餐厅，还有其它场所
03:23
but also with GPS and other technology
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而且能用GPS和其它科技
03:25
like RFID
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比如无线射频识别技术进行定位
03:27
and it continues to expand beyond that,
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而且新技术还在层出不穷
03:29
we can also track things that are moving,
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我们能追踪移动中的物体
03:31
like a car, a taxicab, a transit system,
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如汽车、出租车、运输系统
03:34
a box that's moving through time and space.
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不受时空限制
03:36
And so that sets up
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它允许我们
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for making access to get goods and services
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不用购买所有产品和服务
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more convenient and less costly in many cases
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也能以更方便和廉价的方式
03:43
than owning them.
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使用它们
03:45
For example, I want to use Zipcar.
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例如，我想光顾Zipcar（美国汽车租赁商）
03:47
How many people here have experienced
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你们谁试过和别人
03:49
car-sharing or bike-sharing?
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共享汽车或自行车？
03:52
Wow, that's great. Okay, thank you.
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很多人。好，谢谢
03:54
Basically Zipcar
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Zipcar其实
03:56
is the largest car-sharing company in the world.
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是全球最大的汽车共享公司
03:59
They did not invent car-sharing.
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但汽车共享并非他们发明
04:01
Car-sharing was actually invented in Europe.
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它最先起源于欧洲
04:03
One of the founders went to Switzerland,
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其中一位创始人后来去了瑞士
04:05
saw it implemented someplace,
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看到它在某些地方的流行后
04:07
said, "Wow, that looks really cool.
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说：“看起来很棒
04:09
I think we can do that in Cambridge,"
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或许我们能在剑桥试试。”
04:11
brought it to Cambridge
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于是把这个理念带到了剑桥
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and they started -- two women --
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她们，两位女性，建立了这间公司
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Robin Chase being the other person who started it.
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罗彬·切斯是另一位创始人
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Zipcar got some really important things right.
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Zipcar有几点做得很好
04:20
First, they really understood
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第一，他们清楚认识到
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that a brand is a voice and a product is a souvenir.
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品牌是灵魂，而产品只是躯壳
04:25
And so they were very clever
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他们把汽车租赁
04:27
about the way that they packaged car-sharing.
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这个理念包装得狠聪明
04:29
They made it sexy. They made it fresh.
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他们添加了性感和新鲜的元素
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They made it aspirational.
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让人们渴望拥有它
04:33
If you were a member of the club,
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若你是会员
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when you're a member of a club, you're a Zipster.
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当你成为了会员，你就是其中一份子
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The cars they picked didn't look like ex-cop cars
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他们选择的汽车不是过时警车
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that were hollowed out or something.
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让人感觉空洞沉闷
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They picked these sexy cars.
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他们选择性感火辣的车款
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They targeted to universities.
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选择大学生作为目标市场
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They made sure that the demographic
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他们确保了汽车
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for who they were targeting and the car was all matching.
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与目标市场特征相符
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It was a very nice experience,
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创造了美妙的体验
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and the cars were clean and reliable, and it all worked.
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汽车干净、可靠，性能良好
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And so from a branding perspective, they got a lot right.
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他们把品牌打造得很出色
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But they understood fundamentally
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但他们同时清楚了解到
05:01
that they are not a car company.
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他们不是汽车公司
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They understand that they are an information company.
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他们知道自己只是信息公司
05:06
Because when we buy a car
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因为如果我们是买车
05:08
we go to the dealer once, we have an interaction, and we're chow --
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我们进厂、交易、付款
05:11
usually as quickly as possible.
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一切都很快完事
05:13
But when you're sharing a car and you have a car-share service,
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但若你提供汽车共享服务
05:16
you might use an E.V. to commute,
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你可能选择雷诺作为日常交通工具
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you get a truck because you're doing a home project.
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若你要搬家，就可能选择卡车
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When you pick your aunt up at the airport, you get a sedan.
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若你要去机车接你阿姨，你选择小轿车
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And you're going to the mountains to ski,
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若你要去山上滑雪
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you get different accessories put on the car
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你要把各种所需器材
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for doing that sort of thing.
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放到车上
05:31
Meanwhile, these guys are sitting back,
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同时，公司暗地里
05:33
collecting all sorts of data
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收集所有关于
05:36
about our behavior and how we interact with the service.
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消费者行为和需求的数据
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And so it's not only an option for them,
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这由不得他们选择
05:42
but I believe it's an imperative
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我认为Zipcar
05:44
for Zipcar and other mesh companies
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和其它网状公司不得不
05:46
to actually just wow us,
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给我们制造惊喜
05:48
to be like a concierge service.
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提供贴心服务
05:51
Because we give them so much information,
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因为我们给他们提供了大量信息
05:53
and they are entitled to really see
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他们能真正看到
05:56
how it is that we're moving.
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我们如何移动
05:58
They're in really good shape to anticipate
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他们很擅长去猜测
06:00
what we're going to want next.
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我们的潜在需求
06:02
And so what percent of the day
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你认为一个人一天中
06:04
do you think the average person uses a car?
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用车的时间有多长？
06:07
What percentage of the time?
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占多大比例？
06:09
Any guesses?
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你们猜？
06:15
Those are really very good.
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很好
06:18
I was imagining it was like
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一开始
06:20
20 percent when I first started.
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我猜大概20%
06:22
The number across the U.S. and Western Europe
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美国和西欧
06:24
is eight percent.
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是8%
06:26
And so basically even if you think it's 10 percent,
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就当做是10%好了
06:30
90 percent of the time,
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剩下90%的时间
06:32
something that costs us a lot of money --
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这个敲了我们一大笔钱的物品——
06:34
personally, and also we organize our cities around it
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对个人而言，同时对我们的城市也有重大影响
06:36
and all sorts of things --
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还有所有事物
06:38
90 percent of the time it's sitting around.
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90%的时间，它被闲置一旁
06:41
So for this reason,
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因此
06:43
I think one of the other themes with the mesh
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我认为网状的另一个重点
06:45
is essentially that, if we squeeze hard
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其实是，若我们好好利用
06:47
on things that we've thrown away,
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被抛弃的物品
06:49
there's a lot of value in those things.
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它们仍有极大利用价值
06:51
What set up with Zipcar -- Zipcar started in 2000.
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Zipcar如何诞生，Zipcar在2000年成立
06:54
In the last year, 2010,
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去年，2010年
06:56
two car companies started,
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两间汽车公司成立
06:58
one that's in the U.K. called WhipCar,
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一间在英国，叫Whipcar
07:01
and the other one, RelayRides, in the U.S.
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另一间在美国，叫Relayrides
07:03
They're both peer-to-peer car-sharing services,
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他们都是点对点汽车租赁公司
07:06
because the two things that really work for car-sharing
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汽车租赁成功的两点关键是
07:09
is, one, the car has to be available,
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一，必须有车
07:12
and two, it's within one or two blocks
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二，必须离你近
07:14
of where you stand.
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大概只有一两个街区的距离吧
07:16
Well the car that's one or two blocks from your home or your office
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而离你家或公司很近的
07:18
is probably your neighbor's car,
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很可能是你邻居的车
07:20
and it's probably also available.
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闲置的可能性也大
07:22
So people have created this business.
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于是这种交易方式诞生了
07:25
Zipcar started a decade earlier,
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Zipcar在十年前，2000年
07:27
in 2000.
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成立
07:29
It took them six years
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他们花了六年时间
07:31
to get 1,000 cars in service.
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为公司找到1000辆车子
07:33
WhipCar, which started April of last year,
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而在去年四月成立的Whipcar
07:35
it took them six months
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花了六个月
07:37
to get 1,000 cars in the service.
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就找来了1000辆汽车
07:39
So, really interesting.
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很有意思
07:41
People are making anywhere between
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人们在自己不用车时
07:43
200 and 700 dollars a month
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把车租给邻居
07:45
letting their neighbors use their car when they're not using it.
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每月能有200-700美元的额外收入
07:48
So it's like vacation rentals for cars.
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把度假别墅租赁的概念用到汽车上
07:52
Since I'm here --
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今天我在这里的原因
07:54
and I hope some people in the audience
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我希望在坐的也有从事
07:56
are in the car business --
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汽车行业的人
07:58
(Laughter)
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（笑声）
08:00
-- I'm thinking that, coming from the technology side of things --
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我在想，从科技的角度来说
08:03
we saw cable-ready TVs
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我们有有线电视
08:06
and WiFi-ready Notebooks --
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配备无线上网的笔记本电脑
08:09
it would be really great if, any minute now,
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若某一天你们能开间汽车公司
08:12
you guys could start rolling share-ready cars off.
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能随时提供租赁服务，那就太棒了
08:15
Because it just creates more flexibility.
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这给人们带来极大的便利
08:17
It allows us as owners to have other options.
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同时也为车主提供了其他选择
08:20
And I think we're going there anyway.
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我认为这总有一天会实现
08:22
The opportunity and the challenge with mesh businesses --
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网状交易的机遇和挑战
08:25
and those are businesses like Zipcar or Netflix
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——像Zipcar和Netflix这种
08:27
that are full mesh businesses,
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完全依赖网状的公司
08:30
or other ones where you have a lot of the car companies,
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或很多其它汽车公司
08:33
car manufacturers,
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汽车制造商
08:35
who are beginning to offer
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开始提供
08:37
their own car-share services
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自己的汽车租赁服务
08:39
as well as a second flanker brand,
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新生品牌也不例外
08:41
or as really a test, I think --
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或只是个测试，我认为
08:43
is to make sharing irresistible.
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——让共享服务拥有无法抗拒的魅力
08:45
We have experiences in our lives, certainly,
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我们在生活中当然也体验到
08:48
when sharing has been irresistible.
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分享的魅力
08:50
It's just, how do we make that recurrent
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问题在于如何让它在一个大群体中
08:52
and scale it?
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实现？
08:54
We know also, because we're connected in social networks,
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我们还知道，我们在社会网络中彼此连接
08:57
that it's easy to create delight
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很容易让事情有
08:59
in one little place.
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事半功倍的效果
09:01
It's contagious because we're all connected to each other.
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因为我们彼此连接，这种效果传播得更快
09:04
So if I have a terrific experience
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如果我碰到一件很棒的事情
09:06
and I tweet it, or I tell five people standing next to me, news travels.
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我把它发布在Tweeter上，或我告诉身边的五个人，一传十十传百
09:10
The opposite, as we know, is also true,
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反之亦然
09:12
often more true.
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有时候还更明显
09:14
So here we have LudoTruck, which is in L.A.,
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洛杉矶有间LudoTruck
09:16
doing the things that gourmet food trucks do,
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和其它流动食品车类似
09:18
and they've gathered quite a following.
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他们引来了一大批追随者
09:21
In general, and maybe, again, it's because I'm a tech entrepreneur,
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总而言之，或许因为我是技术型企业家
09:24
I look at things as platforms.
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我把它们看作平台
09:26
Platforms are invitations.
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平台向人们发出邀请
09:28
So creating Craigslist
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Craigslist（大型免费分类广告网站）
09:30
or iTunes and the iPhone developer network,
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iTunes和iPhone开发商网络
09:33
there are all these networks -- Facebook as well.
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各种网络，还有Facebook
09:35
These platforms invite all sorts of developers
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这些平台吸引各种开发人员
09:38
and all sorts of people
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和其他各色人等
09:40
to come with their ideas and their opportunity
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分享他们的想法和机遇
09:42
to create and target an application
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针对某个目标群体
09:45
for a particular audience.
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创建应用程序
09:47
And honestly, it's full of surprises.
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坦白说，惊喜连连
09:49
Because I don't think any of us in this room
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我想在座各位
09:52
could have predicted the sorts of applications
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没人会预料到Facebook及其相关
09:54
that have happened at Facebook, around Facebook,
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各种应用程序的诞生吧
09:57
for example, two years ago,
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例如，两年前
09:59
when Mark announced
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当Mark宣布
10:01
that they were going to go with a platform.
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他们打算创建这样一个平台的时候
10:03
So in this way, I think that cities are platforms,
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同样，城市也是平台
10:06
and certainly Detroit is a platform.
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底特律当然也是个平台
10:09
The invitation of bringing
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它们吸引
10:11
makers and artists and entrepreneurs --
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制造商、艺术家和企业家
10:13
it really helps stimulate this fiery creativity
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激起源源不断的创造力
10:16
and helps a city to thrive.
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让一个城市变得欣欣向荣
10:18
It's inviting participation,
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它邀请人们参与到其中
10:20
and cities have, historically,
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而城市自古以来
10:22
invited all sorts of participation.
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邀请各种人的加入
10:24
Now we're saying that there's other options as well.
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但同时也有其它可能性
10:27
So, for example, city departments
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例如，城市部门
10:29
can open up transit data.
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能公开运输数据
10:31
Google has made available transit data API.
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Google已经提供了运输数据的应用程序接口（API）
10:34
And so there's about seven or eight cities already in the U.S.
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美国已有七、八个城市
10:37
that have provided the transit data,
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提供传输数据
10:39
and different developers are building applications.
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开发人员也在开发各种应用程序
10:41
So I was having a coffee in Portland,
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有天我在波特兰喝咖啡
10:44
and half-of-a-latte in
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才刚喝到一半
10:47
and the little board in the cafe
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咖啡厅里的告示板
10:50
all of a sudden starts showing me
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突然显示
10:52
that the next bus is coming in three minutes
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下一班公车将在3分钟后到达
10:54
and the train is coming in 16 minutes.
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火车将在16分钟后到达
10:56
And so it's reliable, real data
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我在咖啡厅里亲眼看到
10:58
that's right in my face, where I am,
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这个可靠、真实的数据
11:00
so I can finish the latte.
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所以我能及时喝完咖啡
11:03
There's this fabulous opportunity we have across the U.S. now:
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如今我们在美国也能享受此般美妙待遇了
11:05
about 21 percent
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商业和工业
11:07
of vacant commercial and industrial space.
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21%的闲置空间
11:10
That space is not vital.
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可有可无
11:13
The areas around it lack vitality
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周边区域缺乏活力
11:16
and vibrancy and engagement.
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生机和人气
11:18
There's this thing -- how many people here
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还有一点——多少人
11:20
have heard of pop-up stores or pop-up shops?
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听说过弹出式商店？
11:23
Oh, great. So I'm a big fan of this.
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很好。我很喜欢这种商店
11:26
And this is a very mesh-y thing.
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它的网状特点很明显
11:29
Essentially, there are all sorts
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在奥克兰我家附近
11:32
of restaurants in Oakland, near where I live.
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有各种餐厅
11:35
There's a pop-up general store every three weeks,
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每三周就有一个弹出式商店出现
11:38
and they do a fantastic job
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他们为美食家
11:40
of making a very social event
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举办一个很精彩的
11:43
happening for foodies.
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社交活动
11:45
Super fun, and it happens in a very transitional neighborhood.
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非常有趣，而且它发生在一个过渡性的社区环境
11:49
Subsequent to that,
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后来
11:51
after it's been going for about a year now,
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在它持续了一年后
11:54
they actually started to lease and create and extend.
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他们开始出租、创造和延伸
11:57
An area that was edgy-artsy
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一个冷清的小区
12:00
is now starting to become much cooler
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开始变得活力充沛
12:02
and engage a lot more people.
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人气很旺
12:04
So this is an example.
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举个例子
12:06
The Crafty Fox is this woman who's into crafts,
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创意达人是个很喜欢工艺品的女性
12:09
and she does these pop-up crafts fairs around London.
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她在伦敦附近举办弹出式工艺品集市
12:12
But these sorts of things are happening
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这些事情发生在
12:14
in many different environments.
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很多迥然不同的环境中
12:16
From my perspective, one of the things pop-up stores do
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在我看来，弹出式商店的特点之一
12:19
is create perishability and urgency.
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就是创造易逝性和紧急性
12:22
It creates two of the favorite words of any businessperson:
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它创造了所有商人最爱听的一个词
12:25
sold out.
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售罄
12:27
And the opportunity to really focus trust and attention
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能聚集信任和关注
12:30
is a wonderful thing.
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是件很棒的事
12:33
So a lot of what we see in the mesh,
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我们在这张网中所看到的
12:35
and a lot of what we have in the platform that we built
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在这个我们创建的平台中所拥有的
12:37
allows us to define, refine and scale.
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允许我们将其定义、改进和规模化
12:40
It allows us to test things as an entrepreneur,
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允许我们能像企业家那样测试事物
12:43
to go to market,
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进入市场
12:45
to be in conversation with people,
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与人们沟通
12:47
listen, refine something and go back.
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聆听、改进和回归
12:50
It's very cost-effective,
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低投入、高产出
12:52
and it's very mesh-y.
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网状特性很强
12:54
The infrastructure enables that.
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其基础设施是前提条件
12:58
In closing, and as we're moving towards the end,
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今天的谈话即将结束，总而言之
13:01
I just also want to encourage --
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我想鼓励大家
13:03
and I'm willing to share my failures as well,
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我也乐意分享我的失败经验
13:05
though not from the stage.
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但不是大庭广众之下
13:07
(Laughter)
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（笑声）
13:09
I would just like to say that one of the big things,
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我只想强调一点
13:11
when we look at waste
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当我们想节约
13:13
and when we look at ways that we can really be generous
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想做到宽宏大量
13:15
and contribute to each other,
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对社会有所贡献
13:17
but also move to create a better economic situation
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为创造更好的经济状况
13:20
and a better environmental situation,
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和环境而行动
13:23
is by sharing failures.
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我们就要分享失败
13:25
And one quick example
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举个简单例子
13:27
is Velib, in 2007,
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2007年，Velib（自行车出租服务商）
13:29
came forward in Paris
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来到巴黎
13:31
with a very bold proposition,
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提出一个大胆的建议
13:33
a very big bike-sharing service.
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提供大型自行车出租服务
13:35
They made a lot of mistakes.
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他们犯下很多错误
13:37
They had some number of big successes.
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同时也取得过巨大成功
13:39
But they were very transparent, or they had to be,
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但他们公布了一切，或许不得已而为之
13:42
in the way that they exposed
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他们告诉公众
13:45
what worked and didn't work.
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哪条路可行，哪条路不可行
13:47
And so B.C. in Barcelona
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于是巴塞罗那的B.C.公司
13:50
and B-cycle
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和B-cycle公司
13:52
and Boris Bikes in London --
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还有伦敦的Boris自行车出租公司
13:54
no one has had to repeat
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没人重蹈
13:56
the version 1.0 screw-ups
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它的覆辙
13:59
and expensive learning exercises
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不必再为在巴黎那样的失败教训
14:01
that happened in Paris.
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付出昂贵的学费
14:03
So the opportunity when we're connected
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我们彼此连接的同时，也有机会
14:06
is also to share failures and successes.
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分享成功与失败
14:09
We're at the very beginning of something
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我们在一个新起点上
14:11
that, what we're seeing
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我们所面临的
14:13
and the way that mesh companies are coming forward,
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网状公司的未来
14:15
is inviting, it's engaging, but it's very early.
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将吸引更多人的眼光，但尚在起步阶段
14:18
I have a website -- it's a directory --
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我有个工商名录的网址
14:21
and it started with about 1,200 companies,
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刚开始只有1200间公司
14:23
and in the last two-and-a-half months
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在最后两个半月
14:25
it's up to about 3,300 companies.
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数量多达3300
14:27
And it grows on a very regular daily basis.
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每天都在稳定增长
14:31
But it's very much at the beginning.
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但仍在起步阶段
14:33
So I just want to welcome all of you onto the ride.
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我想邀请所有人加入这一行列
14:36
And thank you very much.
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非常感谢
14:38
(Applause)
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（掌声）
ABOUT THE SPEAKER
Lisa Gansky - EntrepreneurLisa Gansky is the author of "The Mesh: Why the Future of Business Is Sharing," and the instigator behind the Mesh Directory (www.meshing.it).
Why you should listen
Lisa Gansky is the author of The Mesh: Why the Future of Business Is Sharing, and the “instigator” behind the Mesh Directory (http://meshing.it). She often speaks on the topic of technology, social currency and business platforms and models.
For more than 18 years, Gansky has been an entrepreneur and environmentalist focused on building companies and supporting ventures where there is an opportunity for well-timed disruption and a resounding impact. A founder and CEO of several internet companies, including GNN (the first commercial web publication) and the largest consumer photo sharing and print service, Ofoto (now Kodak Gallery), Gansky’s attention is on sustainable ventures with positive social impact. Gansky currently serves as a Director of Dos Margaritas, an environmental foundation focused in Latin America.
Lisa Gansky | Speaker | TED.com