ABOUT THE SPEAKER
Colin Camerer - Behavioral economist
Colin Camerer is a leading behavioral economist who studies the psychological and neural bases of choice and strategic decision-making.

Why you should listen

Colin Camerer focuses on brain behavior during decision making, strategizing and market trading. He is the Robert Kirby Professor of Behavioral Finance and Economics at the California Institute of Technology. A child prodigy in his youth, Camerer received a B.A. in quantitative studies from Johns Hopkins when he was just 17 and a PhD in decision theory from the University of Chicago Graduate School of Business when he was 22. Camerer's research departs from previous theory in that it does not assume the mind to be a rational and perfect system, but rather focuses on the limitations of everyday people when they play actual games, and seeks to predict how they will behave in situations that involve strategy. His studies focus on neurological findings from economic experiments in the lab (on humans -- and monkeys!) Camerer is the author of Behavioral Game Theory.

More profile about the speaker
Colin Camerer | Speaker | TED.com
TEDxCaltech

Colin Camerer: When you're making a deal, what's going on in your brain?

Colin Camerer: 神经科学、对策论、猩猩

Filmed:
1,516,785 views

当两个人试着解决一个问题-- 无论他们竞争或是合作 -- 他们的大脑内部究竟发生着什么? 行为经济学家 Colin Camerer 所带来的研究调查揭示出我们预测别人会如何想的能力究竟多么有限。 并且他提出的一个出人意料的研究结果表明,黑猩猩在这方面比我们做的更优秀。 (Filmed at TEDxCalTech.)
- Behavioral economist
Colin Camerer is a leading behavioral economist who studies the psychological and neural bases of choice and strategic decision-making. Full bio

Double-click the English transcript below to play the video.

00:12
I'm going to talk about the strategizing运筹帷幄 brain.
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我接下来谈谈运筹帷幄的大脑。
00:14
We're going to use an unusual异常 combination组合 of tools工具
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我们将用到一些工具不同寻常的组合。
00:17
from game游戏 theory理论 and neuroscience神经科学
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它们是博弈论和神经科学。
00:19
to understand理解 how people interact相互作用 socially社交上 when value is on the line线.
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利用它们来理解:当有利益冲突时,人们在社交上是如何相互影响。
00:22
So game游戏 theory理论 is a branch of, originally本来, applied应用的 mathematics数学,
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博弈论是最原始的的应用数学的一个分支,
00:26
used mostly大多 in economics经济学 and political政治 science科学, a little bit in biology生物学,
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常常在经济和政治科学领域被使用,在生物学领域也有所涉及。
00:28
that gives us a mathematical数学的 taxonomy分类 of social社会 life
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这让我们有了一个数学分类法,去分类社会生活。
00:32
and it predicts预测 what people are likely容易 to do
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博弈论可以以此预测:人们有可能做什么,
00:34
and believe others其他 will do
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以及揣测别人会做什么,
00:35
in cases where everyone's大家的 actions行动 affect影响 everyone大家 else其他.
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在所有人的行为相互影响的情况下。
00:38
That's a lot of things: competition竞争, cooperation合作, bargaining议价,
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这里有许多的情况:比赛,合作,谈判,游戏
00:42
games游戏 like hide-and-seek捉迷藏, and poker扑克.
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比如捉迷藏和打扑克。
00:45
Here's这里的 a simple简单 game游戏 to get us started开始.
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这里我们做个简单的游戏
00:48
Everyone大家 chooses a number from zero to 100,
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每个人在0~100中选择一个数字
00:50
we're going to compute计算 the average平均 of those numbers数字,
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我们将会计算出这些数字的平均值,
00:52
and whoever's谁是 closest最近的 to two-thirds三分之二 of the average平均 wins a fixed固定 prize.
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如果谁的数字最接近平均值的三分之二,就获胜。
00:56
So you want to be a little bit below下面 the average平均 number,
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如此一来,你就会想要比平均值稍微低那么一点,
00:59
but not too far below下面, and everyone大家 else其他 wants to be
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但又不能小很多,然而每个人都想要
01:01
a little bit below下面 the average平均 number as well.
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比平均值小那么一点。
01:03
Think about what you might威力 pick.
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想想你会挑什么数字。
01:05
As you're thinking思维, this is a toy玩具 model模型 of something like
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正如你所想的那样,这正是一个
01:09
selling销售 in the stock股票 market市场 during a rising升起 market市场. Right?
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在牛市的股票市场抛售股票的微缩模型,对吧?
01:11
You don't want to sell too early, because you miss小姐 out on profits利润,
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你不会想过早的抛售,因为这样你有可能错失很多利润
01:14
but you don't want to wait too late晚了
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但你也同样不会想等得过晚,
01:16
to when everyone大家 else其他 sells塞尔斯, triggering触发 a crash紧急.
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以至于等到每个人都抛售了,引发了股市的崩盘。
01:18
You want to be a little bit ahead of the competition竞争, but not too far ahead.
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你只是会想要比这个竞争稍微领先一点,又不想提前太早。
01:21
Okay, here's这里的 two theories理论 about how people might威力 think about this,
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好吧,这里有两个关于“人们如何思考这个问题”的理论,
01:25
and then we'll see some data数据.
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然后我们将会看到一些数据。
01:26
Some of these will sound声音 familiar because you probably大概 are
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他们中的一些也许听起来比较耳熟,因为你很有可能
01:28
thinking思维 that way. I'm using运用 my brain theory理论 to see.
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就是这样思考问题的。我现在利用大脑理论来解释。
01:32
A lot of people say, "I really don't know what people are going to pick,
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许多的人说:“我真的不知道人们会如何选择,
01:35
so I think the average平均 will be 50."
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所以我认为平均值也许会是50。“
01:37
They're not being存在 really strategic战略 at all.
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他们这样的想法是没有战略性的。
01:39
"And I'll pick two-thirds三分之二 of 50. That's 33." That's a start开始.
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”然后我要选择50的三分之二,那就是33。“然后这就开始了。
01:42
Other people who are a little more sophisticated复杂的,
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然而经验更老道的人
01:44
using运用 more working加工 memory记忆,
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会利用更多的实践经验,
01:46
say, "I think people will pick 33 because they're going to pick a response响应 to 50,
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他们会说:”我认为人们会选择33,这是他们对50做出的反应,
01:49
and so I'll pick 22, which哪一个 is two-thirds三分之二 of 33."
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所以我要选择33的三分之二,也就是22。“
01:52
They're doing one extra额外 step of thinking思维, two steps脚步.
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他们只是多做了一步思考,也就是两步。
01:55
That's better. And of course课程, in principle原理,
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这就相比较好很多了。当然,原则上,
01:57
you could do three, four or more,
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你可以三思而后行,甚至更深入,
01:59
but it starts启动 to get very difficult.
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但是这会相对比较困难了。
02:01
Just like in language语言 and other domains, we know that it's hard for people to parse解析
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就像是在语言或者其他领域,我们知道深层剖析
02:04
very complex复杂 sentences句子 with a kind of recursive递归 structure结构体.
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有复杂成分和递归结构句子的语法就比较艰难。
02:07
This is called a cognitive认知 hierarchy等级制度 theory理论, by the way.
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顺便提一下,这被叫做认知层次理论。
02:09
It's something that I've worked工作 on and a few少数 other people,
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我曾经拿这个理论在一小部分人身上试验过
02:12
and it indicates指示 a kind of hierarchy等级制度 along沿 with
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试验指明了一种层次
02:14
some assumptions假设 about how many许多 people stop at different不同 steps脚步
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它假设出多少人会停留在不同的思考步骤
02:16
and how the steps脚步 of thinking思维 are affected受影响
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以及各个不同的思考步骤是如何
02:18
by lots of interesting有趣 variables变量 and variant变种 people, as we'll see in a minute分钟.
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被许多的有趣的变量和善变的人们所影响的,我们等一下会看到
02:22
A very different不同 theory理论, a much more popular流行 one, and an older旧的 one,
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一个截然不同的理论,一个更受欢迎的理论,同样也是一个老牌理论
02:25
due应有 largely大部分 to John约翰 Nash纳什 of "A Beautiful美丽 Mind心神" fame名誉,
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一个大部分是由于”美丽心灵“的John Nash名声而引发的理论,
02:29
is what's called equilibrium平衡 analysis分析.
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也被叫做均衡分析
02:31
So if you've ever taken采取 a game游戏 theory理论 course课程 at any level水平,
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所以,如果你曾在不同的层面尝试对策论,
02:33
you will have learned学到了 a little bit about this.
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你将会对这个有些许领悟。
02:35
An equilibrium平衡 is a mathematical数学的 state in which哪一个 everybody每个人
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均衡法则是是一种数学陈述
02:38
has figured想通 out exactly究竟 what everyone大家 else其他 will do.
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能让每个人都精确计算出别人将要做的。
02:40
It is a very useful有用 concept概念, but behaviorally行为上,
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这是一个很有用的观点,但在实际实践中,
02:42
it may可能 not exactly究竟 explain说明 what people do
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这可能并不能准确解释出人们会做什么
02:44
the first time they play these types类型 of economic经济 games游戏
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尤其,他们第一次将这些运用于经济活动
02:47
or in situations情况 in the outside world世界.
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或者是脱离常规的情况
02:49
In this case案件, the equilibrium平衡 makes品牌 a very bold胆大 prediction预测,
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这种情况下,均衡论则会是一种十分冒险的预测
02:52
which哪一个 is everyone大家 wants to be below下面 everyone大家 else其他,
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让每个人都想比别人低
02:55
therefore因此 they'll他们会 play zero.
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因此他们会演变为零
02:57
Let's see what happens发生. This experiment's实验的 been doneDONE many许多, many许多 times.
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让我们看看什么会发生。这个实验已经被做了许多次了
03:00
Some of the earliest最早 ones那些 were doneDONE in the '90s
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最早的实验事在90世纪
03:02
by me and Rosemarie罗斯玛丽 Nagel内格尔 and others其他.
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由我和Rosemarie Nagel和其他一些人做的
03:04
This is a beautiful美丽 data数据 set of 9,000 people who wrote in
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这个基于9000个为三份报纸和杂志写作的人得到的数据
03:07
to three newspapers报纸 and magazines杂志 that had a contest比赛.
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也有争议
03:10
The contest比赛 said, send发送 in your numbers数字
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该争议是,给出你的数字
03:12
and whoever is close to two-thirds三分之二 of the average平均 will win赢得 a big prize.
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谁的更接近平均值的三分之二将会胜出
03:15
And as you can see, there's so much data数据 here, you can see the spikes钉鞋 very visibly明显地.
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你可以看到,这里有十分有力的数据,有一些明显突出的柱状
03:18
There's a spike at 33. Those are people doing one step.
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一个是在33,这些人只动用了一步思考
03:22
There is another另一个 spike visible可见 at 22.
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其余的集中在22
03:24
And notice注意, by the way, that most people pick numbers数字 right around there.
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并且可以发现,大部分的人都集中在这两块地方
03:27
They don't necessarily一定 pick exactly究竟 33 and 22.
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他们并不是一定要选择33或者22的
03:29
There's something a little bit noisy嘈杂 around it.
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其他的选择分布于周围
03:31
But you can see those spikes钉鞋, and they're there.
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但你可以看到这些柱状,他们很突显
03:33
There's another另一个 group of people who seem似乎 to have
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这里也有另一组人
03:34
a firm公司 grip on equilibrium平衡 analysis分析,
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他们貌似比较熟悉均衡论的应用分析,
03:36
because they're picking选择 zero or one.
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因为他们选择了0或1
03:39
But they lose失去, right?
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但是他们失败了
03:41
Because picking选择 a number that low is actually其实 a bad choice选择
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因为过于小的数字明显不是个明智的选择
03:44
if other people aren't doing equilibrium平衡 analysis分析 as well.
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如果其他的人并没有运用均衡论分析数据
03:47
So they're smart聪明, but poor较差的.
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他们很聪明,也很可怜
03:49
(Laughter笑声)
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(笑声)
03:51
Where are these things happening事件 in the brain?
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这些思想发生于大脑的哪一个区域呢?
03:53
One study研究 by CoricelliCoricelli and Nagel内格尔 gives a really sharp尖锐, interesting有趣 answer回答.
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Coricellli和Nagel所作的一个研究给出了一个很犀利也很有趣的回答
03:57
So they had people play this game游戏
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所以他们让人们玩这个游戏的同时
03:58
while they were being存在 scanned扫描 in an fMRI功能磁共振成像,
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也在用磁共振扫描他们的大脑
04:01
and two conditions条件: in some trials试验,
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并且发现两种情况:在一些试验中
04:03
they're told you're playing播放 another另一个 person
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人们被告知正在和其他的人一起玩这个游戏
04:04
who's谁是 playing播放 right now and we're going to match比赛 up
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并且最后会根据你的行为
04:06
your behavior行为 at the end结束 and pay工资 you if you win赢得.
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判定你是否胜出并给与奖励
04:08
In the other trials试验, they're told, you're playing播放 a computer电脑.
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在另一试验中,他们被告知,他们正在和一台电脑玩
04:10
They're just choosing选择 randomly随机.
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他们可以很随意地选择
04:12
So what you see here is a subtraction减法
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所以你可以看到,
04:14
of areas in which哪一个 there's more brain activity活动
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在大脑活动最发达的地方出现了差值
04:17
when you're playing播放 people compared相比 to playing播放 the computer电脑.
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当你与人竞赛和与电脑竞赛时是不同的
04:20
And you see activity活动 in some regions地区 we've我们已经 seen看到 today今天,
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我们今天所看见的一些区域的活动情况
04:22
medial内侧 prefrontal前额叶 cortex皮质, dorsomedial背内侧, however然而, up here,
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多集中于中间额叶前部皮质层,向背中线的区域,也就是这儿
04:25
ventromedial prefrontal前额叶 cortex皮质,
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腹正中额叶前部皮质层
04:27
anterior前面的 cingulate扣带, an area that's involved参与
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前部有色带这些区域。
04:28
in lots of types类型 of conflict冲突 resolution解析度, like if you're playing播放 "Simon西蒙 Says,"
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在许多不同类型相互冲突地结论中,就像如果你正在玩“西蒙说”
04:32
and also the right and left temporoparietal junction连接点.
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也同样会感觉到偏左或右的皮质感觉性失语。
04:36
And these are all areas which哪一个 are fairly相当 reliably可靠 known已知
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这些区域这是相当可信的
04:38
to be part部分 of what's called a "theory理论 of mind心神" circuit电路,
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人们都认为这是一种循环的“思维理论”的一部分
04:40
or "mentalizing心理化 circuit电路."
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或者也可以说是“心智循环”
04:42
That is, it's a circuit电路 that's used to imagine想像 what other people might威力 do.
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这就是会所,这是一种习惯于思考别人会如何做的循环性思维
04:46
So these were some of the first studies学习 to see this
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这里有一些初步研究
04:48
tied in to game游戏 theory理论.
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来看这种思维是如何与对策论紧密联系的
04:50
What happens发生 with these one-一- and two-step两步 types类型?
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这些一步或者两步的思维会发生什么?
04:52
So we classify分类 people by what they picked采摘的,
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我们把人们根据他们的选择而分类,
04:54
and then we look at the difference区别 between之间
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然后我们观察与人类竞赛和与电脑竞赛
04:56
playing播放 humans人类 versus playing播放 computers电脑,
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究竟有什么不同
04:58
which哪一个 brain areas are differentially差异 active活性.
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哪部分大脑区域有不同的活动。
05:00
On the top最佳 you see the one-step一步 players玩家.
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从上面图片的玩家,你可以看到思考了一步的人们
05:01
There's almost几乎 no difference区别.
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这里没什么区别
05:03
The reason原因 is, they're treating治疗 other people like a computer电脑, and the brain is too.
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原因是,他们把别的人都当做了电脑,大脑也是
05:06
The bottom底部 players玩家, you see all the activity活动 in dorsomedial背内侧 PFCPFC.
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下方图的玩家,大多数的大脑活动都集中在向背中线的PFC处
05:10
So we know that those two-step两步 players玩家 are doing something differently不同.
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所以我们知道这两个步骤思考的人们会做些不同的事。
05:12
Now if you were to step back and say, "What can we do with this information信息?"
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现在,你退后一步想,“这些信息对我有什么帮助?”
05:15
you might威力 be able能够 to look at brain activity活动 and say,
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你也许可以观察到大脑活动,并且说
05:17
"This person's人的 going to be a good poker扑克 player播放机,"
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“这个人将会成为一个很好的纸牌玩家”
05:19
or, "This person's人的 socially社交上 naive幼稚,"
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或者说“这个人是比较单纯不更事的”
05:20
and we might威力 also be able能够 to study研究 things
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我们也有可能了解到
05:22
like development发展 of adolescent青少年 brains大脑
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大脑青春期的大脑发育情况
05:23
once一旦 we have an idea理念 of where this circuitry电路 exists存在.
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一旦我们对这个循环的思想存在于哪里有了想法
05:27
Okay. Get ready准备.
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那就好了,准备好。
05:29
I'm saving保存 you some brain activity活动,
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我正在留住你的大脑活动
05:31
because you don't need to use your hair头发 detector探测器 cells细胞.
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因为你不需要你的大脑觉察细胞
05:34
You should use those cells细胞 to think carefully小心 about this game游戏.
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你必须用这些细胞去仔细思考这个游戏
05:37
This is a bargaining议价 game游戏.
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这是一个交易的游戏。
05:39
Two players玩家 who are being存在 scanned扫描 using运用 EEG脑电图 electrodes电极
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两个玩家谁被扫描了脑电图电极
05:42
are going to bargain讨价还价 over one to six dollars美元.
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将会进行一到六美元的交易,
05:45
If they can do it in 10 seconds, they're going to actually其实 earn that money.
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如果他们能在10秒钟内做到这个,他们将获得这些钱
05:47
If 10 seconds goes by and they haven't没有 made制作 a deal合同, they get nothing.
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如果10秒钟过去了,他们还没有解决,他们什么都得不到。
05:50
That's kind of a mistake错误 together一起.
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这是一个错误
05:52
The twist is that one player播放机, on the left,
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使人烦恼的是,左边的玩家
05:55
is informed通知 about how much on each trial审讯 there is.
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会被提示每个试验里会有多少钱。
05:57
They play lots of trials试验 with different不同 amounts each time.
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他们每次会有不同的时间去进行许多试验
06:00
In this case案件, they know there's four dollars美元.
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在这个情况下,他们知道这里有四美元。
06:02
The uninformed不知情 player播放机 doesn't know,
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而另一部分玩家并不知情,
06:04
but they know that the informed通知 player播放机 knows知道.
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他们知道知情的玩家知道什么
06:06
So the uninformed不知情 player's玩家 challenge挑战 is to say,
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所以不知情的玩家的挑战是
06:08
"Is this guy really being存在 fair公平
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“这个人会不会真的公平
06:09
or are they giving me a very low offer提供
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或者他们会不会给我一个很低的分数
06:11
in order订购 to get me to think that there's only one or two dollars美元 available可得到 to split分裂?"
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以至于让我认为这里只有一个或者两个可获得的美元去分离给我们“
06:14
in which哪一个 case案件 they might威力 reject拒绝 it and not come to a deal合同.
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在这种情况下,他们会抵制它,并且不去处理。
06:17
So there's some tension张力 here between之间 trying to get the most money
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所以这里会因为想得到更多的钱而焦虑不安
06:20
but trying to goad刺棒 the other player播放机 into giving you more.
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想试着刺激其他的玩家给你更多的钱。
06:23
And the way they bargain讨价还价 is to point on a number line线
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他们交易的方式是点出一个
06:25
that goes from zero to six dollars美元,
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从零到六的数轴,
06:27
and they're bargaining议价 over how much the uninformed不知情 player播放机 gets得到,
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他们的交易取决于未知情玩家得到多少
06:30
and the informed通知 player's玩家 going to get the rest休息.
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知情的玩家则将获得剩下的
06:32
So this is like a management-labor管理劳动 negotiation谈判
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所以这就像是一个管理工人的协商
06:34
in which哪一个 the workers工人 don't know how much profits利润
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在这个协商里工人并不知道
06:37
the privately私自 held保持 company公司 has, right,
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这个私营企业的盈利是多少,对的
06:40
and they want to maybe hold保持 out for more money,
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他们想尽可能坚持到更多的钱
06:42
but the company公司 might威力 want to create创建 the impression印象
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但是企业则会想要给出一种
06:44
that there's very little to split分裂: "I'm giving you the most that I can."
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没有更多的利益可以分割的假象”我给了你我所能给的大部分“
06:47
First some behavior行为. So a bunch of the subject学科 pairs, they play face面对 to face面对.
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首先是一些行为,所以许多情况下,他们面对面的进行交涉。
06:51
We have some other data数据 where they play across横过 computers电脑.
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我们有另一些数据当他们通过电脑交涉时的情况。
06:53
That's an interesting有趣 difference区别, as you might威力 imagine想像.
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你也许会想到,这是一个很有趣的差别。
06:55
But a bunch of the face-to-face面对面 pairs
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但是许多的面对面的玩家们
06:57
agree同意 to divide划分 the money evenly every一切 single time.
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每一次都同意平分钱。
07:00
Boring. It's just not interesting有趣 neurallyneurally.
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这很无聊。这是一个很没趣的思维。
07:03
It's good for them. They make a lot of money.
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对他们来说这是好的,他们由此赚了很多钱。
07:06
But we're interested有兴趣 in, can we say something about
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但我们更感兴趣的是,我们能否说些什么
07:09
when disagreements分歧 occur发生 versus don't occur发生?
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当冲突发生时,而不是什么都没发生
07:11
So this is the other group of subjects主题 who often经常 disagree不同意.
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所以这就是这个项目的另一组,经常发生冲突的
07:13
So they have a chance机会 of -- they bicker斗嘴 and disagree不同意
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他们有更多的机会去斗嘴和争执
07:16
and end结束 up with less money.
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最后以更少的钱结尾。
07:18
They might威力 be eligible合格 to be on "Real真实 Housewives家庭主妇," the TV电视 show显示.
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他们会有资格参加电视剧《绝望主妇》
07:21
You see on the left,
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你所能看到的在左边,
07:23
when the amount to divide划分 is one, two or three dollars美元,
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当可以分割的数量是一美元、两美元或者三美元时
07:26
they disagree不同意 about half the time,
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他们要争执一般的时间,
07:28
and when the amount is four, five, six, they agree同意 quite相当 often经常.
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但当数量为四美元、五美元、六美元时,他们更容易达成一致。
07:30
This turns out to be something that's predicted预料到的
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这就成了原先所预料的
07:32
by a very complicated复杂 type类型 of game游戏 theory理论
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要用非常复杂的对策论了
07:34
you should come to graduate毕业 school学校 at CalTech加州理工学院 and learn学习 about.
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你应该要去加利福尼亚理工大学学习这个。
07:37
It's a little too complicated复杂 to explain说明 right now,
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这个现在解释起来会有点复杂,
07:39
but the theory理论 tells告诉 you that this shape形状 kind of should occur发生.
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但是这个理论告诉你这种情况会发生
07:42
Your intuition直觉 might威力 tell you that too.
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你的直觉也会这么告诉你吧。
07:45
Now I'm going to show显示 you the results结果 from the EEG脑电图 recording记录.
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现在,我将要给你展现脑电图记录的结果
07:47
Very complicated复杂. The right brain schematic概要
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非常复杂。右边的大脑图解
07:49
is the uninformed不知情 person, and the left is the informed通知.
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是未知情者的,左边的是知情者的
07:52
Remember记得 that we scanned扫描 both brains大脑 at the same相同 time,
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要知道我们是同时对他们的大脑进行了扫描,
07:55
so we can ask about time-synced时间同步 activity活动
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所以我们要求完全同步的进行活动
07:57
in similar类似 or different不同 areas simultaneously同时,
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同时地,在相同或者不同的区域,
08:00
just like if you wanted to study研究 a conversation会话
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就像如果你想要研究一个会话
08:03
and you were scanning扫描 two people talking to each other
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你要同时扫描对话双方的大脑
08:05
and you'd expect期望 common共同 activity活动 in language语言 regions地区
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并且你希望这是一个用地域语言的普通对话
08:07
when they're actually其实 kind of listening and communicating通信.
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在他们听着并交流着的时候
08:09
So the arrows箭头 connect regions地区 that are active活性 at the same相同 time,
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所以箭头将会同步标记出哪块区域比较活跃
08:13
and the direction方向 of the arrows箭头 flows流动
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箭头指向的出发点的区域
08:15
from the region地区 that's active活性 first in time,
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是最早有大脑活动的区域
08:18
and the arrowhead箭头 goes to the region地区 that's active活性 later后来.
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箭头所指向的地方则是活动相对较晚的区域
08:21
So in this case案件, if you look carefully小心,
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所以这种情况下,如果你观察够仔细,
08:24
most of the arrows箭头 flow from right to left.
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就会发现,大部分的箭头都从大脑右边指向左边
08:25
That is, it looks容貌 as if the uninformed不知情 brain activity活动
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这也就是说,有没有可能是未接受信息的大脑
08:29
is happening事件 first,
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活动发生的相对早,
08:31
and then it's followed其次 by activity活动 in the informed通知 brain.
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然后再转移到已接受信息的大脑区域
08:34
And by the way, these were trials试验 where their deals交易 were made制作.
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顺便一提,这就是“哪部分大脑区域会解决问题”的试验
08:38
This is from the first two seconds.
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这是在最早的两秒钟看出来的
08:40
We haven't没有 finished analyzing分析 this data数据,
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我们还没完成这个数据的分析,
08:42
so we're still peeking偷看 in, but the hope希望 is
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我们依旧在观察,但希望还是非常大的
08:44
that we can say something in the first couple一对 of seconds
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因为我们可以从第一个两秒中看出
08:46
about whether是否 they'll他们会 make a deal合同 or not,
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他们是否将会作出反应
08:48
which哪一个 could be very useful有用 in thinking思维 about avoiding避免 litigation诉讼
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这对考虑避免诉讼来说将会有很大的用处
08:50
and ugly丑陋 divorces离婚 and things like that.
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包括一些讨人厌的离婚案件或者其他一些诸如此类的事
08:52
Those are all cases in which哪一个 a lot of value is lost丢失
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这是一些由于耽搁或者打击
08:55
by delay延迟 and strikes罢工.
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而丧失了很多价值的案列
08:58
Here's这里的 the case案件 where the disagreements分歧 occur发生.
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这里有个起冲突了的案例
09:00
You can see it looks容貌 different不同 than the one before.
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你可以看到这个看上去和之前的有所不同
09:02
There's a lot more arrows箭头.
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这里有了更多的箭头
09:04
That means手段 that the brains大脑 are synced已同步 up
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这就表示大脑正因为一系列的同步事件
09:06
more closely密切 in terms条款 of simultaneous同时 activity活动,
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高速同步着。
09:08
and the arrows箭头 flow clearly明确地 from left to right.
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并且箭头的指向也很明显地从左边转到右边
09:10
That is, the informed通知 brain seems似乎 to be deciding决定,
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这也就是,接受到信息的大脑看上去正在决定着
09:12
"We're probably大概 not going to make a deal合同 here."
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“我们也许不会有结果的”
09:15
And then later后来 there's activity活动 in the uninformed不知情 brain.
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然后是未接收到信息的大脑区域的活动
09:18
Next下一个 I'm going to introduce介绍 you to some relatives亲戚们.
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接下来我将向你介绍一些相关连的元素。
09:20
They're hairy毛茸茸, smelly, fast快速 and strong强大.
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他们是多毛的,有气味的,敏捷的,也是强壮的。
09:23
You might威力 be thinking思维 back to your last Thanksgiving感恩.
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你也许会联想到你的上一个感恩节
09:26
Maybe if you had a chimpanzee黑猩猩 with you.
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可能你有一个黑猩猩陪着你
09:29
Charles查尔斯 Darwin达尔文 and I and you broke打破 off from the family家庭 tree
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在5百万年前,Charles Darwin和我们
09:32
from chimpanzees黑猩猩 about five million百万 years年份 ago.
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砍断了黑猩猩的赖以生存的树
09:34
They're still our closest最近的 genetic遗传 kin亲属.
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但他们始终是我们最为亲密的祖先。
09:36
We share分享 98.8 percent百分 of the genes基因.
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我们有98.8%的基因是相同的。
09:38
We share分享 more genes基因 with them than zebras斑马 do with horses马匹.
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我们与他们的基因相似度远大于斑马和马
09:41
And we're also their closest最近的 cousin表姐.
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并且我们还是他们最亲密的亲属
09:43
They have more genetic遗传 relation关系 to us than to gorillas大猩猩.
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他们与我们的相似度也远大于大猩猩
09:46
So how humans人类 and chimpanzees黑猩猩 behave表现 differently不同
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但是人类和黑猩猩的行为差距如此之大
09:48
might威力 tell us a lot about brain evolution演化.
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也同样告诉我们大脑是如何进化的
09:51
So this is an amazing惊人 memory记忆 test测试
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所以这是一个神奇的记忆测试
09:53
from Nagoya名古屋, Japan日本, Primate灵长类动物 Research研究 Institute研究所,
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来自于日本名古屋的;灵长类动物研究所
09:56
where they've他们已经 doneDONE a lot of this research研究.
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他们做了许许多多相关的研究
09:58
This goes back quite相当 a ways方法. They're interested有兴趣 in working加工 memory记忆.
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这个要追溯到另一种探索了。他们对记忆的研究十分感兴趣
10:00
The chimp黑猩猩 is going to see, watch carefully小心,
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黑猩猩已经开始非常仔细的观察东西了。
10:02
they're going to see 200 milliseconds'毫秒 exposure曝光
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他们已经可以看清200毫秒间的事物运动
10:04
— that's fast快速, that's eight movie电影 frames
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——这是很快的,相当于八个帧的电影片段——
10:06
of numbers数字 one, two, three, four, five.
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一个、两个、三个、四个或五个事物的200毫秒运动
10:08
Then they disappear消失 and they're replaced更换 by squares广场,
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这些事物由方块来代替
10:10
and they have to press the squares广场
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他们需要按方块
10:12
that correspond对应 to the numbers数字 from low to high
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来与从低到高的数字达成一致
10:14
to get an apple苹果 reward奖励.
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这样才能得到一个苹果的奖励。
10:15
Let's see how they can do it.
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我们来看看他是如何做的
10:28
This is a young年轻 chimp黑猩猩. The young年轻 ones那些
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这是一只幼年黑猩猩,
10:29
are better than the old ones那些, just like humans人类.
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比较的年轻的猩猩会比老的更优秀,这点和人类一样
10:32
And they're highly高度 experienced有经验的, so they've他们已经 doneDONE this
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他们常被用来做实验,所以他们做了这个
10:34
thousands数千 and thousands数千 of time.
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时间一分一秒的过去了,
10:35
Obviously明显 there's a big training训练 effect影响, as you can imagine想像.
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很明显,正如你可想象的,这儿有过一个很重大的训练影响着猩猩。
10:39
(Laughter笑声)
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(笑声)
10:41
You can see they're very blas布拉斯é and kind of effortless毫不费力.
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你可以看到的是,他们很厌烦并对此不费吹灰之力
10:43
Not only can they do it very well, they do it in a sort分类 of lazy way.
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他们可以不仅仅做得很好,他们还会偷懒着做这个
10:47
Right? Who thinks you could beat击败 the chimps黑猩猩?
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不是吗?谁认为自己可以打败这个黑猩猩?
10:50
Wrong错误. (Laughter笑声)
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这是错的。(笑声)
10:52
We can try. We'll try. Maybe we'll try.
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我们可以尝试。我们会尝试,也许。
10:54
Okay, so the next下一个 part部分 of this study研究
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好吧,所以下面我要快速过一遍的
10:57
I'm going to go quickly很快 through通过
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这个研究的下一部分
10:58
is based基于 on an idea理念 of Tetsuro Matsuzawa松泽.
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是基于Tetsuro Matsuzawa的想法上的
11:01
He had a bold胆大 idea理念 that -- what he called the cognitive认知 trade-off交易 hypothesis假设.
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他有一个大胆的想法——他称之为认知贸易——就是远离假设
11:04
We know chimps黑猩猩 are faster更快 and stronger.
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我们知道黑猩猩有着敏捷的速度和强壮的体魄
11:05
They're also very obsessed痴迷 with status状态.
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他们也会被困境难住
11:07
His thought was, maybe they've他们已经 preserved罐头 brain activities活动
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他的想法是,也许他们保留了大脑活动
11:10
and they practice实践 them in development发展
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并且他们还不断地实践发展他们
11:12
that are really, really important重要 to them
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这点对他们来说是十分十分重要的
11:14
to negotiate谈判 status状态 and to win赢得,
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要去扭转局势并取得胜利,
11:16
which哪一个 is something like strategic战略 thinking思维 during competition竞争.
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这就好像是比赛中战略性的思考
11:19
So we're going to check that out
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所以我们要求证一下
11:21
by having the chimps黑猩猩 actually其实 play a game游戏
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通过让黑猩猩们
11:23
by touching接触 two touch触摸 screens屏幕.
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玩触屏机器的游戏
11:26
The chimps黑猩猩 are actually其实 interacting互动 with each other through通过 the computers电脑.
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这些黑猩猩会在电脑上和大家玩的不亦乐乎
11:28
They're going to press left or right.
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他们将要按左边或右边
11:30
One chimp黑猩猩 is called a matcher匹配.
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一个猩猩被叫做配对员
11:32
They win赢得 if they press left, left,
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他们一直按左边就会胜出
11:34
like a seeker导引头 finding发现 someone有人 in hide-and-seek捉迷藏, or right, right.
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就像是捉迷藏里的找的一方,或者是右边
11:37
The mismatchermismatcher wants to mismatch不匹配.
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而非匹配员要做的就是不匹配
11:38
They want to press the opposite对面 screen屏幕 of the chimp黑猩猩.
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他们要按猩猩按的屏幕的另一边
11:41
And the rewards奖励 are apple苹果 cube立方体 rewards奖励.
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奖励是一个立方体的奖励
11:44
So here's这里的 how game游戏 theorists理论家 look at these data数据.
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所以这些是理论者观察到的数据
11:47
This is a graph图形 of the percentage百分比 of times
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这是一个时间百分率的图标
11:48
the matcher匹配 picked采摘的 right on the x-axisx轴,
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右边的配对员是X轴
11:51
and the percentage百分比 of times they predicted预料到的 right
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预计右边玩家的非匹配者
11:52
by the mismatchermismatcher on the y-axisy轴.
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他们时间的百分率在y轴
11:55
So a point here is the behavior行为 by a pair of players玩家,
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所以重点就是这对玩家的行为
11:58
one trying to match比赛, one trying to mismatch不匹配.
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一个去匹配一个不去匹配
12:01
The NENE square广场 in the middle中间 -- actually其实 NENE, CHCH and QREQRE --
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中间那个NE的方块——也就是NE,CH和QRE
12:04
those are three different不同 theories理论 of Nash纳什 equilibrium平衡, and others其他,
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这是三个不同理论的纳什均衡论,或者其他
12:06
tells告诉 you what the theory理论 predicts预测,
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这些告诉你这个理论所预计的
12:09
which哪一个 is that they should match比赛 50-50,
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也就是他们应该将50和50配对
12:11
because if you play left too much, for example,
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因为如果你一直在左边,举个例子
12:13
I can exploit利用 that if I'm the mismatchermismatcher by then playing播放 right.
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我可以判断我是不是右边的非匹配员
12:16
And as you can see, the chimps黑猩猩, each chimp黑猩猩 is one triangle三角形,
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并且你可以看到,每一个黑猩猩是一个三角
12:19
are circled盘旋 around, hovering徘徊 around that prediction预测.
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在整个预测中呈现环形围绕着
12:22
Now we move移动 the payoffs收益.
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现在我们移动结果
12:24
We're actually其实 going to make the left, left payoff付清 for the matcher匹配 a little bit higher更高.
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我们将匹配员的左边的结果弄得高一些
12:28
Now they get three apple苹果 cubes立方体.
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现在他们有三个苹果方块了
12:29
Game游戏 theoretically理论上, that should actually其实 make the mismatcher'smismatcher的 behavior行为 shift转移,
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从对策论原理上来说,这将会加快非匹配员的行为
12:32
because what happens发生 is, the mismatchermismatcher will think,
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因为这将会使非匹配员认为
12:34
oh, this guy's家伙 going to go for the big reward奖励,
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噢,这些家伙想要获得最大的奖励
12:35
and so I'm going to go to the right, make sure he doesn't get it.
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然后我要来到右边,确保他并没有得到
12:38
And as you can see, their behavior行为 moves移动 up
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就像你可以看到的,他们的行为
12:40
in the direction方向 of this change更改 in the Nash纳什 equilibrium平衡.
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随着纳什均衡论中说的趋势的变化而改变着
12:44
Finally最后, we changed the payoffs收益 one more time.
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最后,我们再次改变了结果
12:46
Now it's four apple苹果 cubes立方体,
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这次是四个苹果方块
12:47
and their behavior行为 again moves移动 towards the Nash纳什 equilibrium平衡.
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然后他们的行为再次向着纳什均衡论的方向发展了
12:49
It's sprinkled around, but if you average平均 the chimps黑猩猩 out,
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周围也有一小部分例外,但如果你取了这些猩猩的平均值
12:51
they're really, really close, within .01.
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会发现这些数据非常非常相近,差距仅在0.01之内
12:53
They're actually其实 closer接近 than any species种类 we've我们已经 observed观察到的.
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数据相近度超过了任何一个我们曾观察过的物种
12:57
What about humans人类? You think you're smarter聪明 than a chimpanzee黑猩猩?
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那么人类呢?你认为你是比猩猩聪明的吗?
13:00
Here's这里的 two human人的 groups in green绿色 and blue蓝色.
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这里有绿色和蓝色两组人
13:03
They're closer接近 to 50-50. They're not responding响应 to payoffs收益 as closely密切,
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他们所匹配的十分接近50—50,他们并没有获得如此相似的结果
13:07
and also if you study研究 their learning学习 in the game游戏,
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并且如果你知道他们在游戏中的想法
13:09
they aren't as sensitive敏感 to previous以前 rewards奖励.
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会发现,他们对这些奖励并不敏感
13:11
The chimps黑猩猩 are playing播放 better than the humans人类,
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黑猩猩比人类表现得更好
13:12
better in the sense of adhering秉承 to game游戏 theory理论.
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对对策论更为贴近,有更直观的感受
13:14
And these are two different不同 groups of humans人类
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这是两组不同的人
13:16
from Japan日本 and Africa非洲. They replicate复制 quite相当 nicely很好.
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来自日本和非洲。他们的反应就相对比较乐观
13:19
None没有 of them are close to where the chimps黑猩猩 are.
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其中没有一个人相近,就好像猩猩一样
13:22
So here are some things we learned学到了 today今天.
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所以今天我们可以在这里学习到
13:24
People seem似乎 to do a limited有限 amount of strategic战略 thinking思维
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人们所用到的利用的思维理论进行的
13:26
using运用 theory理论 of mind心神.
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战略性思维十分有限
13:28
We have some preliminary初步 evidence证据 from bargaining议价
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我们有一些关于协商谈判的初步数据证明
13:30
that early warning警告 signs迹象 in the brain might威力 be used to predict预测
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大脑警示系统被用来预测
13:32
whether是否 there will be a bad disagreement异议 that costs成本 money,
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是否这里会有一个耗钱的冲突
13:34
and chimps黑猩猩 are better competitors竞争对手 than humans人类,
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但是猩猩相比人类,是更好的竞争者
13:36
as judged判断 by game游戏 theory理论.
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从对策论上可以这么判断
13:39
Thank you.
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谢谢。
13:41
(Applause掌声)
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(掌声)
Translated by Angelique Wang
Reviewed by Lee Honghai

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ABOUT THE SPEAKER
Colin Camerer - Behavioral economist
Colin Camerer is a leading behavioral economist who studies the psychological and neural bases of choice and strategic decision-making.

Why you should listen

Colin Camerer focuses on brain behavior during decision making, strategizing and market trading. He is the Robert Kirby Professor of Behavioral Finance and Economics at the California Institute of Technology. A child prodigy in his youth, Camerer received a B.A. in quantitative studies from Johns Hopkins when he was just 17 and a PhD in decision theory from the University of Chicago Graduate School of Business when he was 22. Camerer's research departs from previous theory in that it does not assume the mind to be a rational and perfect system, but rather focuses on the limitations of everyday people when they play actual games, and seeks to predict how they will behave in situations that involve strategy. His studies focus on neurological findings from economic experiments in the lab (on humans -- and monkeys!) Camerer is the author of Behavioral Game Theory.

More profile about the speaker
Colin Camerer | Speaker | TED.com