Chris Anderson: TED's secret to great public speaking
Chris Anderson: El secret de TED per a un gran discurs
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
que hi ha una fórmula TED Talk:
catifa vermella".
a l'acció inspiradora."
en una TED Talk.
aquests elements,
as clichéd or emotionally manipulative.
o de manipulador emocional.
totes les TED Talks tenen en comú,
great TED Talks have in common,
that thing with you,
amb vosaltres,
he tingut un seient privilegiat
I've had a ringside seat,
of amazing TED speakers, like these.
oradors de TED, com aquests.
xerrades per a "prime time"
their talks for prime time,
què fa gran una xerrada.
makes for a great talk.
i els seus temes semblen
and their topics all seem
one key common ingredient.
un regal extraordinari,
an extraordinary gift --
que anomenem idea.
that we call an idea.
no s'havien vist mai,
have never seen each other before,
els seus cervells amb el de Haley
are starting to sync with Haley's brain
els mateixos patrons cerebrals.
the same brain-wave patterns.
they're feeling the same emotions.
startling happening.
de la Haley un moment.
Haley's brain for a moment.
en un embolic indestriable.
neurons in an impossible tangle.
connectades entre elles
are linked to each other
una única idea.
es recrea en temps real
is being recreated in real time
i mirar una cara.
and watching a face.
de totes maneres?
com un patró d'informació
as a pattern of information
i el món i a navegar-hi.
and navigate the world.
compartits des de l'escenari de TED.
shared from the TED stage.
és la clau del futur dels nostres nens.
is key to our kids' future.
és que actualment la creativitat
My contention is that creativity now
com l'alfabetització,
amb la mateixa importància.
with the same status.
building from bamboo is beautiful.
Construir amb bambú és preciós.
Creix al nostre voltant,
It is growing all around us,
és resistent els terratrèmols.
it's earthquake-resistant.
La gent és més que una simple identitat.
people are more than a single identity.
Es creen estereotips,
The single story creates stereotypes,
is not that they are untrue,
estructura sorprenentment complexa
an amazingly complex structure
of individual ideas.
de la teva visió del món
component of your worldview
són perillosos,
visió del món són crucials.
your worldview are crucial.
com sigui possible, una guia
as possible -- a guide,
món real que hi ha fora.
real world out there.
diferents poden divergir dramàticament.
can be dramatically different.
when you see this image:
What do you think when you look at me?
Què penseu quan em veieu?
o fins i tot "una germana"?
"an expert," maybe even "a sister"?
No importa la resposta,
who would react very differently.
reaccionarien de formes diferents.
they're capable of changing, forever,
poden canviar, per sempre,
and well into the future.
presents i futures.
shaping human culture.
que dóna forma a la cultura humana.
és construir una idea
as a speaker is to build an idea
com encarar aquesta tasca:
for how you should go about that task:
a una gran idea.
to just one major idea.
per a poder-te concentrar
so that you can focus
you're most passionate about,
d'explicar-la correctament.
to explain that one thing properly.
explicar-ne exemples, fer-ho viu.
share examples, make it vivid.
running through your entire talk,
hi estigui lligat.
links back to it in some way.
per a que els importi.
dins les ments de l'audiència,
inside the minds of your audience,
to welcome you in.
no té sentit i cal explicar-la.
doesn't make sense and needs explaining.
in someone's worldview,
en la visió del món d'algú,
aquest buit de coneixement.
to bridge that knowledge gap.
començar a construir-hi la teva idea.
to start building your idea.
audiència pugui entendre.
already understands.
que ja existeixen
concepts that already exist
dels conceptes amb què viuen
of the terms and concepts they live with
per a la seua audiència.
to their audiences.
per mostrar com encaixen les peces,
in showing how the pieces fit together,
the desired shape of the pattern,
qui ascolta ja comprén.
already understands.
biotecnologia anomenada CRISPR,
new biotechnology called CRISPR,
per a editar l'ADN.
informació genètica molt fàcilment."
genetic information really easily."
delivers a satisfying aha moment
proporciona un assentiment satisfactori
a les nostres ments.
la xerrada amb amics de confiança
to test your talk on trusted friends,
els semblen confuses.
they get confused by.
with the answer.
honest amb la resposta.
o a la teva organització,
or your organization,
no valga la pena compartir-la.
it's probably not worth sharing.
a través de tu.
té un potencial
has the potential
d'algú a millor
perspective for the better
les coses d'altra manera,
something differently,
per fer la xerrada veritablement bona,
to a truly great talk,
i per a tots nosaltres.
and to all of us.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com