Chris Anderson: TED's secret to great public speaking
Chris Anderson: TED's geheim voor een geweldige talk
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
dat er een TED Talk-formule is:
op een rond, rood tapijt."
oproep tot actie."
as clichéd or emotionally manipulative.
als cliché of emotioneel manipulatief.
great TED Talks have in common,
geweldige TED Talks gemeen hebben
that thing with you,
I've had a ringside seat,
heb ik van op de eerste rij
of amazing TED speakers, like these.
fantastische TED-sprekers zoals deze.
their talks for prime time,
voor prime time en leerde direct van hen
voor een geweldige talk.
makes for a great talk.
and their topics all seem
en hun onderwerpen volstrekt verschillend,
one key common ingredient.
an extraordinary gift --
een uitzonderlijk geschenk te planten,
that we call an idea.
dat we een idee noemen.
om een TED Talk te geven
have never seen each other before,
elkaar nog nooit ontmoet hebben,
are starting to sync with Haley's brain
zich afstemt op dat van Haley
the same brain-wave patterns.
hersengolfpatronen vertonen.
they're feeling the same emotions.
dezelfde emoties ervaren.
startling happening.
Haley's brain for a moment.
van Haley gaan kijken.
neurons in an impossible tangle.
neuronen, intens verstrengeld.
are linked to each other
zijn met elkaar verbonden
is being recreated in real time
wordt in realtime aangemaakt
and watching a face.
en te kijken naar een gezicht.
wat is een idee eigenlijk?
as a pattern of information
als een patroon van informatie
and navigate the world.
en er vlotter in navigeert.
shared from the TED stage.
die op het TED-podium werden gedeeld.
is key to our kids' future.
voor de toekomst van onze kinderen.
My contention is that creativity now
dat creativiteit vandaag de dag
als geletterdheid
with the same status.
zouden moeten krijgen.
building from bamboo is beautiful.
bouwen met bamboe is mooi.
It is growing all around us,
Het groeit overal om ons heen,
it's earthquake-resistant.
bestand tegen aardbevingen.
people are more than a single identity.
meer dan één enkele identiteit.
The single story creates stereotypes,
Het enkelvoudige verhaal stereotypeert
is not that they are untrue,
is niet dat ze onwaar zijn,
an amazingly complex structure
complexe structuur
of individual ideas.
individuele ideeën.
component of your worldview
van je wereldbeeld
van jouw wereldbeeld
your worldview are crucial.
je wereldbeeld vormen, cruciaal zijn.
as possible -- a guide,
mogelijk zijn -- een kompas
real world out there.
echte wereld daarbuiten.
can be dramatically different.
kan onderling dramatisch verschillen.
when you see this image:
als je dit beeld ziet?
What do you think when you look at me?
Wat denk je als je naar me kijkt?
"an expert," maybe even "a sister"?
Misschien zelfs 'een zus'?
who would react very differently.
die heel anders zouden reageren.
they're capable of changing, forever,
kunnen ze voorgoed veranderen
and well into the future.
nu en in een verre toekomst.
shaping human culture.
die vormgeeft aan de menselijke cultuur.
als spreker om een idee op te bouwen
as a speaker is to build an idea
for how you should go about that task:
om die klus te klaren.
to just one major idea.
so that you can focus
zodat je je kan toespitsen
you're most passionate about,
dat je het naast aan het hart ligt
to explain that one thing properly.
fatsoenlijk uit te leggen.
share examples, make it vivid.
voorbeelden geven, het levendig maken.
running through your entire talk,
door je hele talk heen,
links back to it in some way.
of andere manier verband mee houdt.
een reden om om jou te geven.
inside the minds of your audience,
in de hersenen van je publiek
om erin binnen te mogen.
to welcome you in.
doesn't make sense and needs explaining.
geen steek houdt en uitgelegd moet worden.
in someone's worldview,
van iemand kan blootleggen,
to bridge that knowledge gap.
om die kenniskloof te overbruggen.
to start building your idea.
om je idee op te bouwen.
already understands.
concepts that already exist
van je luisteraars, te verweven --
of the terms and concepts they live with
en begrippen waar zij mee leven,
to their audiences.
in showing how the pieces fit together,
bij het tonen van de samenhang,
the desired shape of the pattern,
van het patroon onthullen,
already understands.
dat de luisteraar al begrijpt.
new biotechnology called CRISPR,
genaamd CRISPR wilde uitleggen,
om DNA aan te passen.
genetic information really easily."
heel eenvoudig knippen en plakken."
delivers a satisfying aha moment
een bevredigende aha-ervaring op
vindt in ons brein.
to test your talk on trusted friends,
bij vrienden die je vertrouwt
they get confused by.
op welk moment ze in de war raken.
with the answer.
or your organization,
of je organisatie ten goede komt,
it's probably not worth sharing.
het verspreiden niet waard.
has the potential
het potentieel heeft
perspective for the better
something differently,
om iets anders aan te pakken,
to a truly great talk,
van een waarlijk fantastische talk,
and to all of us.
voor hen en voor elk van ons.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com