Chris Anderson: TED's secret to great public speaking
Κρις Άντερσον: Το μυστικό του TED για σπουδαίες δημόσιες ομιλίες
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
συνταγή για τις ομιλίες ΤED:
πρόσκληση για δράση».
μια ομιλία TED.
αν τα παραχρησιμοποιήσετε,
as clichéd or emotionally manipulative.
ή συναισθηματικά χειριστικός.
great TED Talks have in common,
σε όλες τις σπουδαίες ομιλίες TED,
that thing with you,
I've had a ringside seat,
είχα μια θέση στην πρώτη σειρά,
of amazing TED speakers, like these.
σπουδαίους ομιλητές TED, όπως αυτούς.
τις ομιλίες τους για μεγάλο κοινό,
their talks for prime time,
makes for a great talk.
and their topics all seem
και τα θέματά τους
one key common ingredient.
ένα βασικό κοινό συστατικό.
an extraordinary gift --
των ακροατών σας ένα εξαιρετικό δώρο --
that we call an idea.
που ονομάζουμε ιδέα.
have never seen each other before,
δεν έχουν ξανασυναντηθεί,
are starting to sync with Haley's brain
αρχίζουν να συγχρονίζονται με της Χέιλι
the same brain-wave patterns.
τα ίδια μοτίβα εγκεφαλικών κυμάτων.
they're feeling the same emotions.
νοιώθουν τα ίδια συναισθήματα.
startling happening.
Haley's brain for a moment.
στον εγκέφαλο της Χέιλι για λίγο.
neurons in an impossible tangle.
νευρώνες σ' ένα απίστευτο κουβάρι.
are linked to each other
συνδέονται μεταξύ τους
μία μοναδική ιδέα.
is being recreated in real time
αναδημιουργείται σε πραγματικό χρόνο
εκατομμύρια νευρώνες
and watching a face.
μια φωνή και κοιτούν ένα πρόσωπο.
τι είναι τελικά μια ιδέα;
as a pattern of information
σαν ένα μοτίβο πληροφοριών
and navigate the world.
και να πλοηγηθείτε στον κόσμο.
shared from the TED stage.
που μοιραστήκαμε στη σκηνή του TED.
είναι το κλειδί στο μέλλον των παιδιών.
is key to our kids' future.
μου είναι ότι η δημιουργικότητα τώρα
My contention is that creativity now
όσο και ο αλφαβητισμός,
with the same status.
με τον ίδιο τρόπο.
το να χτίζεις από μπαμπού είναι όμορφο.
building from bamboo is beautiful.
It is growing all around us,
Μεγαλώνει παντού γύρω μας,
it's earthquake-resistant.
είναι αντισεισμικό.
people are more than a single identity.
είναι περισσότερο από μία μόνο ταυτότητα.
ιστορία δημιουργεί στερεότυπα,
The single story creates stereotypes,
is not that they are untrue,
δεν είναι ότι είναι αναληθή,
an amazingly complex structure
μια εκπληκτικά περίπλοκη δομή
του εγκεφάλου σας.
of individual ideas.
από εκατομμύρια μοναδικές ιδέες.
component of your worldview
εάν ένα μικρό κομμάτι της κοσμοθεωρίας σας
είναι αξιολάτρευτα,
της κοσμοθεωρίας σας
είναι επικίνδυνες,
your worldview are crucial.
που φτιάχνουν την κοσμοθεωρία μας.
as possible -- a guide,
γίνεται -- ένας οδηγός,
real world out there.
πραγματικό κόσμο εκεί έξω.
can be dramatically different.
μπορεί να είναι τελείως διαφορετικές.
when you see this image:
όταν βλέπετε αυτή την εικόνα;
What do you think when you look at me?
Τι σκέφτεστε όταν με κοιτάτε;
"an expert," maybe even "a sister"?
ή ίσως και «μια αδελφή»;
«έχει πάθει πλύση εγκεφάλου»,
who would react very differently.
που θα αντιδρούσαν πολύ διαφορετικά.
they're capable of changing, forever,
είναι ικανές να αλλάξουν για πάντα,
and well into the future.
τώρα αλλά και στο μέλλον.
shaping human culture.
που διαμορφώνει την ανθρώπινη κουλτούρα.
ως ομιλητής είναι να φτιάξετε μια ιδέα
as a speaker is to build an idea
for how you should go about that task:
για το πώς να το καταφέρετε:
to just one major idea.
σε μία μόνο κύρια ιδέα.
so that you can focus
ώστε να μπορείτε να εστιάσετε
you're most passionate about,
έχετε το περισσότερο πάθος,
να εξηγήσει σωστά αυτό το ένα πράγμα.
to explain that one thing properly.
share examples, make it vivid.
παραδείγματα, να το ζωντανέψετε.
running through your entire talk,
σε ολόκληρη την ομιλία σας,
links back to it in some way.
να συνδέεται μαζί της με κάποιον τρόπο.
να νοιαστούν οι ακροατές σας.
inside the minds of your audience,
μέσα στα μυαλά του κοινού σας,
to welcome you in.
να μπείτε μέσα.
για να το καταφέρετε αυτό;
προκλητικές ερωτήσεις
doesn't make sense and needs explaining.
ξεκάθαρο και χρειάζεται επεξήγηση.
in someone's worldview,
στην κοσμοθεωρία κάποιου,
to bridge that knowledge gap.
να γεφυρώσουν αυτό το χάσμα γνώσης.
αυτή την επιθυμία,
to start building your idea.
να αρχίσετε να φτιάχνετε την ιδέα σας.
κομμάτι κομμάτι,
already understands.
ήδη το κοινό σας.
concepts that already exist
στη δική τους γλώσσα.
of the terms and concepts they live with
οικείες σε αυτούς ορολογίες και έννοιες
to their audiences.
in showing how the pieces fit together,
ρόλο στο πώς συνδέονται τα κομμάτια,
the desired shape of the pattern,
το επιθυμητό σχήμα του μοτίβου,
already understands.
που καταλαβαίνει ήδη ο ακροατής.
new biotechnology called CRISPR,
νέα βιοτεχνολογία που ονομάζεται CRISPR,
για να επεξεργαστείτε το DNA.
genetic information really easily."
επικολλήσετε εύκολα γενετική πληροφορία».
delivers a satisfying aha moment
προσφέρει μια ικανοποιητική στιγμή
και «κουμπώνει» στο μυαλό μας.
to test your talk on trusted friends,
την ομιλία σας σε φίλους που εμπιστεύεστε,
they get confused by.
τους μπερδεύουν.
with the answer.
με την απάντηση.
or your organization,
ή τον οργανισμό σας,
it's probably not worth sharing.
μάλλον δεν αξίζει να διαδοθεί.
has the potential
έχει τη δυνατότητα
perspective for the better
την οπτική γωνία κάποιου,
something differently,
να κάνει κάτι διαφορετικά,
to a truly great talk,
για μια πραγματικά σπουδαία ομιλία,
and to all of us.
γι' αυτούς και για όλους εμάς.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com