Chris Anderson: TED's secret to great public speaking
Chris Anderson: A kiváló TED-előadás titka
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
a TED-előadások receptje:
állva beszélsz."
as clichéd or emotionally manipulative.
manipulatív hatást fog eredményezni.
great TED Talks have in common,
ami közös a TED-előadásokban.
that thing with you,
I've had a ringside seat,
a partvonal mellett ülve
of amazing TED speakers, like these.
volt alkalmam végighallgatni.
their talks for prime time,
a fellépésükre,
makes for a great talk.
and their topics all seem
és előadásuk témái látszólag
one key common ingredient.
egy közös összetevő,
an extraordinary gift --
egy rendkívüli ajándékot --
that we call an idea.
egy gondolatot.
have never seen each other before,
nem találkozott a többiekkel,
are starting to sync with Haley's brain
Haley agyára,
the same brain-wave patterns.
agyhullám-mintákat produkálni.
they're feeling the same emotions.
az érzéseket élik át,
startling happening.
dolog veszi kezdetét.
Haley's brain for a moment.
neurons in an impossible tangle.
kesze-kuszaságban.
are linked to each other
összekapcsolódva,
is being recreated in real time
valós időben megformálódik
and watching a face.
és egy arc figyelése révén.
Mi is egy gondolat valójában?
as a pattern of information
mint egy információminta,
and navigate the world.
és a benne való eligazodásban.
gondolatok vannak,
shared from the TED stage.
a TED színpadáról.
is key to our kids' future.
jövőjének kulcsa a kreativitás.
My contention is that creativity now
Meggyőződésem, hogy a kreativitás
mint az írás-olvasás,
with the same status.
building from bamboo is beautiful.
a bambuszépítmények gyönyörűek.
It is growing all around us,
Ez itt nő körülöttünk,
it's earthquake-resistant.
és ellenáll a földrengésnek.
people are more than a single identity.
az ember több, mint önálló egyén.
The single story creates stereotypes,
Az egyszerű történet sztereotípiát teremt,
is not that they are untrue,
an amazingly complex structure
összetett rendszert alkotnak:
of individual ideas.
component of your worldview
egy kis darabja az,
your worldview are crucial.
felépítő gondolatok.
as possible -- a guide,
kell lenniük -- irányt kell mutatniuk
real world out there.
can be dramatically different.
drámaian különbözhet egymástól.
when you see this image:
erre a látványra?
What do you think when you look at me?
Mit gondolnak, amikor rám néznek?
"an expert," maybe even "a sister"?
"egy szakember", vagy "egy lánytestvér"?
who would react very differently.
akik teljesen más választ adnak.
they're capable of changing, forever,
képesek örökre megváltoztatni
and well into the future.
ma és a jövőben egyaránt.
shaping human culture.
leghatalmasabb erők.
as a speaker is to build an idea
felépíteni egy gondolatot
for how you should go about that task:
hogyan érdemes ezt tenni.
to just one major idea.
fő gondolatra szorítkozzon.
so that you can focus
hogy a számunkra legfontosabb
you're most passionate about,
tudjunk koncentrálni,
to explain that one thing properly.
ennek pontos elmagyarázására.
share examples, make it vivid.
hozzunk példákat, töltsük meg élettel.
running through your entire talk,
links back to it in some way.
valahogy ehhez kapcsolódjon.
inside the minds of your audience,
új dolgokat felépíteni,
to welcome you in.
provokatív kérdéseket,
doesn't make sense and needs explaining.
ami magyarázatra szorul.
in someone's worldview,
valakinek a világnézetével,
to bridge that knowledge gap.
a vágyat ez iránt,
to start building your idea.
gondolatunkat felépíteni.
already understands.
már ismert elemeket.
concepts that already exist
hanem az övéket!
of the terms and concepts they live with
hogy a számunkra mindennapos fogalmak
to their audiences.
in showing how the pieces fit together,
a darabok összeillesztésében,
the desired shape of the pattern,
already understands.
másik gondolatra építve.
new biotechnology called CRISPR,
új biotechnológiai eljárást,
a DNS szerkesztésére.
genetic information really easily."
vághatunk ki és illeszthetünk be."
delivers a satisfying aha moment
"aha"-élményt vált ki,
amikor valami hirtelen "beugrik".
to test your talk on trusted friends,
közeli barátainkon kipróbáljuk,
they get confused by.
nem egyértelmű részeket.
with the answer.
or your organization,
vagy egy szűk csoport hasznát szolgálja,
it's probably not worth sharing.
nem érdemes terjeszteni.
has the potential
benne van a lehetőség,
perspective for the better
something differently,
viselkedésre ösztönözzön,
to a truly great talk,
egy remek előadáshoz,
and to all of us.
és mindannyiunk számára.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com