Chris Anderson: TED's secret to great public speaking
Chris Anderson: TED: secretul unui discurs grozav
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
o reţetă pentru discursurile TED:
îndemn la acţiune.”
as clichéd or emotionally manipulative.
manipulator emoţional.
great TED Talks have in common,
toate marile discursuri TED
that thing with you,
I've had a ringside seat,
am stat în primul rând,
of amazing TED speakers, like these.
de vorbitori extraordinari, ca aceştia.
their talks for prime time,
pentru audienţă maximă
makes for a great talk.
and their topics all seem
şi subiectele lor
one key common ingredient.
un ingredient esenţial.
an extraordinary gift --
un dar extraordinar:
that we call an idea.
pe care îl numim „idee”.
have never seen each other before,
fără să se fi cunoscut înainte,
are starting to sync with Haley's brain
între creierele lor şi cel al lui Haley
the same brain-wave patterns.
aceleaşi tipare ale undelor cerebrale.
they're feeling the same emotions.
că simt aceleaşi emoţii.
startling happening.
Haley's brain for a moment.
în creierul lui Haley.
neurons in an impossible tangle.
interconectaţi într-un hăţiş imposibil.
are linked to each other
sunt interconectaţi
o singură idee.
is being recreated in real time
e reprodus în timp real
and watching a face.
ascultă o voce şi privesc un chip.
as a pattern of information
ca pe un model de informaţie
and navigate the world.
şi să străbatem lumea.
shared from the TED stage.
is key to our kids' future.
e cheia către viitorul copiilor noştri.
My contention is that creativity now
Argumentul meu e că acum,
în educaţie ca alfabetizarea,
with the same status.
building from bamboo is beautiful.
frumuseţea construcţiilor de bambus.
It is growing all around us,
Creşte pretutindeni,
it's earthquake-resistant.
people are more than a single identity.
sunt mai mult decât o singură identitate.
The single story creates stereotypes,
Povestea singulară naşte stereotipuri,
is not that they are untrue,
nu e că sunt neadevărate,
an amazingly complex structure
uimitor de complexă
al creierului vostru.
of individual ideas.
de idei individuale.
component of your worldview
parte a concepţiei voastre despre lume
al acestei concepţii
your worldview are crucial.
imaginea voastră despre lume.
as possible -- a guide,
pe ele -- un ghid
real world out there.
lume reală.
can be dramatically different.
oameni diferiţi, pot fi foarte diferite.
when you see this image:
când vedeţi imaginea asta:
What do you think when you look at me?
Ce gândiţi când mă priviţi?
"an expert," maybe even "a sister"?
poate chiar „o soră”?
who would react very differently.
care ar reacţiona foarte diferit.
they're capable of changing, forever,
pot schimba, pentru totdeauna,
and well into the future.
cât şi în viitor.
shaping human culture.
care modelează cultura umană.
as a speaker is to build an idea
ca vorbitor e să creezi o idee
for how you should go about that task:
pentru îndeplinirea acestui obiectiv:
to just one major idea.
la o singură idee importantă.
so that you can focus
aşa încât să te poţi concentra
you're most passionate about,
to explain that one thing properly.
să explici corespunzător acel lucru.
share examples, make it vivid.
să dai exemple, să-l însufleţeşti.
running through your entire talk,
al întregului tău discurs,
links back to it in some way.
să fie legat cumva de ea.
un motiv să le pese.
inside the minds of your audience,
în minţile spectatorilor,
to welcome you in.
să intri acolo.
doesn't make sense and needs explaining.
e ciudat şi trebuie explicat.
in someone's worldview,
în viziunea cuiva asupra lumii,
to bridge that knowledge gap.
să umple acel vid de cunoştinţe.
to start building your idea.
să-ţi construieşti ideea.
bucată cu bucată,
already understands.
le înţelege deja.
concepts that already exist
care există deja
of the terms and concepts they live with
termenii şi conceptele cunoscute lor
to their audiences.
in showing how the pieces fit together,
ca să arăţi cum se îmbină piesele,
the desired shape of the pattern,
forma dorită a tiparului,
already understands.
înţelege deja.
new biotechnology called CRISPR,
biotehnologie numită CRISPR,
pentru editarea ADN-ului.
genetic information really easily."
informaţia genetică foarte uşor.”
delivers a satisfying aha moment
oferă un moment „a-ha” satisfăcător
pe o zonă a minţii noastre.
to test your talk on trusted friends,
pe prieteni de încredere
they get confused by.
care părţi nu le înţeleg.
să merite să fie împărtăşită
with the answer.
când vă răspundeţi.
or your organization,
sau organizaţiei voastre,
it's probably not worth sharing.
probabil nu merită împărtăşită.
has the potential
are potenţialul
perspective for the better
perspectiva cuiva,
something differently,
un lucru altfel,
to a truly great talk,
pentru un discurs cu adevărat grozav,
and to all of us.
şi pentru noi toţi.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com