Chris Anderson: TED's secret to great public speaking
Chris Anderson: Le secret d'une grande conférence TED
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
pour une conférence TED :
a TED Talk formula:
sur le rond rouge »,
un souvenir d'enfance »,
d'envisager une conférence TED.
ces artifices,
as clichéd or emotionally manipulative.
ou manipulateur des émotions.
ont quelque chose en commun
great TED Talks have in common,
that thing with you,
j'étais aux premières loges,
I've had a ringside seat,
TED surprenants, comme ceux-là.
of amazing TED speakers, like these.
pour le grand soir
their talks for prime time,
makes for a great talk.
et leurs sujets semblaient
and their topics all seem
clé en commun.
one key common ingredient.
en tant qu'orateur
dans l'esprit des auditeurs
an extraordinary gift --
qu'on appelle une idée.
that we call an idea.
des inconnus pour la plupart,
have never seen each other before,
en phase avec celui de Haley
are starting to sync with Haley's brain
les mêmes ondes cérébrales.
the same brain-wave patterns.
qu'ils ressentent la même chose.
they're feeling the same emotions.
est en train de se produire.
startling happening.
pendant un instant.
Haley's brain for a moment.
neurons in an impossible tangle.
interconnectés tout enchevêtrés.
sont liés entre eux
are linked to each other
prend forme en même temps
is being recreated in real time
des millions de neurones
et de regarder un visage.
and watching a face.
qu'est-ce qu'une idée en fait ?
que c'est un type d'information
as a pattern of information
et à évoluer dans le monde.
and navigate the world.
de formes et de tailles,
sur la scène de TED.
shared from the TED stage.
is key to our kids' future.
est la clé du futur de nos enfants.
J'estime que la créativité de nos jours
My contention is that creativity now
que l'alphabétisation,
la même importance.
with the same status.
des constructions en bambou.
building from bamboo is beautiful.
Il pousse tout autour de nous.
It is growing all around us,
ils résiste aux séismes.
it's earthquake-resistant.
les gens n'ont pas qu'une identité.
people are more than a single identity.
L'histoire crée des stéréotypes
The single story creates stereotypes,
n'est pas qu'ils sont faux
is not that they are untrue,
une structure complexe incroyable
an amazingly complex structure
d'idées différentes.
of individual ideas.
de votre vision du monde
component of your worldview
de votre vision du monde
sont dangereux,
votre vision du monde sont cruciales.
your worldview are crucial.
aussi fiable que possible
as possible -- a guide,
real world out there.
effrayant mais magnifique.
des visions radicalement différentes.
can be dramatically different.
quand vous voyez cette image ?
when you see this image:
Que pensez-vous quand vous me regardez ?
What do you think when you look at me?
Peut-être même un sœur ? »
"an expert," maybe even "a sister"?
who would react very differently.
réagiront différemment.
they're capable of changing, forever,
de changer pour toujours
mais aussi dans le futur.
and well into the future.
shaping human culture.
qui façonne la culture humaine.
est de construire une idée
as a speaker is to build an idea
pour remplir votre mission :
for how you should go about that task:
à une seule grande idée.
to just one major idea.
et vous concentrer
so that you can focus
you're most passionate about,
de l'expliquer clairement.
to explain that one thing properly.
rendre cela vivant.
share examples, make it vivid.
de tout votre discours,
running through your entire talk,
s'y rattache tout le temps.
links back to it in some way.
une bonne raison de vous écouter.
inside the minds of your audience,
des choses dans l'esprit des auditeurs,
to welcome you in.
provocantes
n'a pas de sens et qu'on doit l'expliquer.
doesn't make sense and needs explaining.
in someone's worldview,
dans la vision du monde d'une personne,
ce manque de connaissance.
to bridge that knowledge gap.
de commencer à développer votre idée.
to start building your idea.
par petits morceaux,
que votre auditoire connaît déjà.
already understands.
des concepts existants
concepts that already exist
of the terms and concepts they live with
et concepts qu'ils utilisent
to their audiences.
pour leurs auditeurs.
jouer un rôle crucial
in showing how the pieces fit together,
la forme définitive de l'idée,
the desired shape of the pattern,
comprennent déjà.
already understands.
nouvelle biotechnologie appelée CRISPR,
new biotechnology called CRISPR,
pour la première fois
texte pour éditer d'ADN.
les données génétiques très facilement. »
genetic information really easily."
delivers a satisfying aha moment
offre un moment de grande satisfaction
en place dans nos esprits.
votre discours sur des amis de confiance
to test your talk on trusted friends,
où cela leur paraît confus.
they get confused by.
d'être partagée.
c'est posez-vous la question :
with the answer.
quant à la réponse.
ou à votre organisation,
or your organization,
probablement pas la peine d'être partagée.
it's probably not worth sharing.
que votre idée a la possibilité
has the potential
de quelqu'un d'autre,
les perspectives d'une personne
perspective for the better
à faire quelque chose différemment,
something differently,
pour un grand discours efficace,
to a truly great talk,
pour eux et pour chacun d'entre nous.
and to all of us.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com