Chris Anderson: TED's secret to great public speaking
Chris Anderson: TED tajna za odlično javno govorništvo
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
za TED Govor:
na djelovanje."
as clichéd or emotionally manipulative.
ili emocionalnog manipulatora.
great TED Talks have in common,
zajednička svim odličnim TED Govorima,
that thing with you,
I've had a ringside seat,
sjedalo u prvom redu,
of amazing TED speakers, like these.
TED govornika, poput ovih.
their talks for prime time,
da pripreme svoje govore za nastup
makes for a great talk.
and their topics all seem
i njihove teme svi čine
one key common ingredient.
zajednički sastojak.
an extraordinary gift --
izvanredan dar --
that we call an idea.
koju zovemo ideja.
have never seen each other before,
prvi put vide,
are starting to sync with Haley's brain
usklađuje s Hayleyinim mozgom
the same brain-wave patterns.
iste uzorke moždanih valova.
they're feeling the same emotions.
da osjećaju iste emocije.
startling happening.
će vas još više iznenaditi.
Haley's brain for a moment.
neurons in an impossible tangle.
neurona u nezamislivom čvoru.
are linked to each other
jedni s drugima
is being recreated in real time
u stvarnom vremenu,
and watching a face.
i gledaju lice.
as a pattern of information
informacija
and navigate the world.
i krećete se svijetom.
shared from the TED stage.
podijeljenih na TED pozornici.
is key to our kids' future.
ključ budućnosti naše djece.
My contention is that creativity now
Moja tvrdnja je ta da je kreativnost
with the same status.
building from bamboo is beautiful.
gradnja bambusom je predivna.
It is growing all around us,
Raste posvuda oko nas,
it's earthquake-resistant.
otporan na potrese.
people are more than a single identity.
ljudi su više od jednog identiteta.
The single story creates stereotypes,
Jedna priča stvara stereotipe,
is not that they are untrue,
nije da nisu istiniti,
an amazingly complex structure
složenu strukturu
of individual ideas.
individualnih ideja.
component of your worldview
vašeg pogleda na svijet
vašeg pogleda na svijet
your worldview are crucial.
vaš svijet važne.
as possible -- a guide,
-- vodič
real world out there.
stvarnom svijetu.
can be dramatically different.
mogu biti dramatično različiti.
when you see this image:
reagira na ovu sliku:
What do you think when you look at me?
Što pomislite kada me pogledate?
"an expert," maybe even "a sister"?
"stručnjakinju" ili možda "sestru"?
who would react very differently.
odgovorili potpuno drugačije.
they're capable of changing, forever,
mogu zauvijek promijeniti
and well into the future.
i daleko u budućnosti.
shaping human culture.
ljudsku kulturu.
as a speaker is to build an idea
osnovni zadatak izgraditi ideju
for how you should go about that task:
to just one major idea.
na samo jednu veliku ideju.
so that you can focus
da se možete usredotočiti
you're most passionate about,
to explain that one thing properly.
dobro objasnite.
share examples, make it vivid.
učiniti je živom.
running through your entire talk,
links back to it in some way.
s idejom na neki način.
razlog da im bude stalo.
inside the minds of your audience,
u umu vaše publike,
to welcome you in.
da vas puste unutra.
provokativna pitanja
doesn't make sense and needs explaining.
nema smisla i treba biti objašnjeno.
in someone's worldview,
u nečijem pogledu na svijet,
to bridge that knowledge gap.
da premoste tu rupu u znanju.
to start building your idea.
already understands.
već razumije.
concepts that already exist
koji već postoje
of the terms and concepts they live with
termini i koncepti s kojima žive
to their audiences.
njihovoj publici.
in showing how the pieces fit together,
u pokazivanju kako se dijelovi slažu
the desired shape of the pattern,
already understands.
već razumije.
new biotechnology called CRISPR,
tehnologiju imena CRISPR,
genetic information really easily."
genetske informacije na jednostavan način."
delivers a satisfying aha moment
uzrokuje zadovoljavajući aha trenutak
to test your talk on trusted friends,
na prijateljima od povjerenja
they get confused by.
with the answer.
or your organization,
ili vašoj organizaciji,
it's probably not worth sharing.
ali vjerojatno nije vrijedna širenja.
has the potential
perspective for the better
something differently,
napravi drugačije,
to a truly great talk,
zaista odličnog govora,
and to all of us.
i svima nama.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com