ABOUT THE SPEAKER
Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.

Why you should listen

Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.

Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.

Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.

Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.

This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.

He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.

In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.

Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.

More profile about the speaker
Chris Anderson | Speaker | TED.com
TED Studio

Chris Anderson: TED's secret to great public speaking

Chris Anderson: TED tajna za odlično javno govorništvo

Filmed:
5,536,245 views

Ne postoji jedna formula za odličan govor, ali postoji tajni sastojak koji je zajednički onim najboljima. TED kurator Chris Anderson dijeli ovu tajnu -- zajedno sa četiri načina kako dato funkcionira za vas. Imate li ono što je potrebno da podijelite ideju vrijednu širenja?
- TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio

Double-click the English transcript below to play the video.

00:12
Some people think that there's
a TEDTED Talk formulaformula:
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Neki ljudi misle kako postoji formula
za TED Govor:
00:15
"Give a talk on a roundkrug, redcrvena rugtepih."
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"Govori na okruglom, crvenom tepihu."
00:17
"ShareUdio a childhooddjetinjstvo storypriča."
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"Podijeli priču iz djetinjstva."
00:18
"DivulgeOtkriti a personalosobni secrettajna."
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"Otkrij osobnu tajnu."
00:20
"EndKraj with an inspiringinspiriranje call to actionakcijski."
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"Završi s nadahnjujućim pozivom
na djelovanje."
00:23
No.
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Ne.
00:24
That's not how to think of a TEDTED Talk.
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Tako ne treba razmišljati o TED Govoru.
00:26
In factčinjenica, if you overuseprekomjerno those devicesuređaji,
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Zapravo, ako previše koristite te elemente,
00:28
you're just going to come acrosspreko
as clichklišejéd or emotionallyemotivno manipulativemanipulativna.
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samo ćete ostaviti dojam klišeja
ili emocionalnog manipulatora.
00:32
But there is one thing that all
great TEDTED TalksRazgovori have in commonzajednička,
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Ali postoji jedna stvar
zajednička svim odličnim TED Govorima,
00:36
and I would like to sharePodjeli
that thing with you,
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i ja bih je volio podijeliti s vama,
00:39
because over the pastprošlost 12 yearsgodina,
I've had a ringsideringa seatsjedalo,
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jer posljednjih 12 godina imam
sjedalo u prvom redu,
00:42
listeningslušanje to manymnogi hundredsstotine
of amazingnevjerojatan TEDTED speakerszvučnici, like these.
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slušajući stotine izvanrednih
TED govornika, poput ovih.
00:46
I've helpedpomogao them preparepripremiti
theirnjihov talksrazgovori for primeglavni time,
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Pomogao sam im
da pripreme svoje govore za nastup
00:49
and learnednaučeno directlydirektno from them
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i učio sam od njih
00:50
theirnjihov secretstajne of what
makesmarke for a great talk.
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tajne onoga što čini odličan govor.
00:53
And even thoughiako these speakerszvučnici
and theirnjihov topicsteme all seemčiniti se
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I iako se ti govornici
i njihove teme svi čine
00:56
completelypotpuno differentdrugačiji,
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potpuno različitima,
00:57
they actuallyzapravo do have
one keyključ commonzajednička ingredientsastojak.
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one zapravo imaju jedan
zajednički sastojak.
01:01
And it's this:
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A to je ovo:
01:03
Your numberbroj one taskzadatak as a speakerzvučnik
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Prvi zadatak vas kao govornika
01:05
is to transferprijenos into your listeners'slušatelja mindsmisli
an extraordinaryizvanredan giftdar --
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je prebaciti u um slušatelja
izvanredan dar --
01:10
a strangečudan and beautifullijep objectobjekt
that we call an ideaideja.
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čudnu i prekrasnu stvar
koju zovemo ideja.
01:16
Let me showpokazati you what I mean.
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Dozvolite da vam pokažem što mislim.
01:17
Here'sOvdje je HaleyHaley.
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Ovo je Haley.
01:18
She is about to give a TEDTED Talk
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Ona će upravo održati TED Govor
01:20
and franklyiskreno, she's terrifiedprestrašena.
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i iskreno, prestravljena je.
01:22
(VideoVideo) PresenterVoditelj: HaleyHaley VanVan DyckDyck!
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(Video) Predstavljač: Haley Van Dyck!
01:24
(ApplausePljesak)
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(Pljesak)
01:30
Over the coursenaravno of 18 minutesminuta,
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Tijekom 18 minuta,
01:32
1,200 people, manymnogi of whomkome
have never seenvidio eachsvaki other before,
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1200 ljudi, od kojih se mnogi
prvi put vide,
01:36
are findingnalaz that theirnjihov brainsmozak
are startingpolazeći to syncsinkronizirati with Haley'sHaley je brainmozak
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osjećaju kako se njihov mozak
usklađuje s Hayleyinim mozgom
01:40
and with eachsvaki other.
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i s onima u okolini.
01:41
They're literallydoslovce beginningpočetak to exhibitizložak
the sameisti brain-wavemoždanih valova patternsobrasci.
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Doslovno počinju pokazivati
iste uzorke moždanih valova.
01:45
And I don't just mean
they're feelingosjećaj the sameisti emotionsemocije.
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I ne mislim samo na to
da osjećaju iste emocije.
01:48
There's something even more
startlingzapanjujuće happeningdogađa.
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Događa se nešto što
će vas još više iznenaditi.
01:50
Let's take a look insideiznutra
Haley'sHaley je brainmozak for a momenttrenutak.
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Pogledajmo Haylein mozak na tren.
01:54
There are billionsmilijarde of interconnectedpovezan
neuronsneuroni in an impossiblenemoguće tanglezaplet.
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Postoje milijarde povezanih
neurona u nezamislivom čvoru.
01:58
But look here, right here --
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Ali pogledajte ondje, točno tamo --
02:00
a fewnekoliko millionmilijuna of them
are linkedpovezan to eachsvaki other
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nekoliko milijuna njih povezano je
jedni s drugima
02:03
in a way whichkoji representspredstavlja a singlesingl ideaideja.
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na način koji predstavlja jednu ideju.
02:06
And incrediblynevjerojatno, this exacttočno patternuzorak
is beingbiće recreatedponovno in realstvaran time
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I začudo, ovaj uzorak se ponovno stvara
u stvarnom vremenu,
02:10
insideiznutra the mindsmisli of everyonesvatko listeningslušanje.
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unutar mozga svih koji slušaju.
02:13
That's right; in just a fewnekoliko minutesminuta,
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Tako je, u nekoliko minuta
02:15
a patternuzorak involvinguključuje millionsmilijuni of neuronsneuroni
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uzorak s milijunima neurona
02:18
is beingbiće teleportedteleportirao into 1,200 mindsmisli,
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teleportira se u 1200 umova,
02:21
just by people listeningslušanje to a voiceglas
and watchinggledanje a facelice.
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samo zato što ljudi slušaju glas
i gledaju lice.
02:24
But wait -- what is an ideaideja anywayu svakom slučaju?
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Ali čekajte -- što je to uopće ideja?
02:27
Well, you can think of it
as a patternuzorak of informationinformacija
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Pa, možete misliti o tome kao o uzorku
informacija
02:31
that helpspomaže you understandrazumjeti
and navigateploviti the worldsvijet.
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koji pomaže da shvatite
i krećete se svijetom.
02:34
IdeasIdeje come in all shapesoblika and sizesveličine,
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Ideje dolaze u svim oblicima i veličinama,
02:36
from the complexkompleks and analyticalanalitički
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od složenih i analitičkih
02:38
to the simplejednostavan and aestheticestetski.
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do jednostavnih i lijepih.
02:40
Here are just a fewnekoliko examplesprimjeri
sharedpodijeljen from the TEDTED stagefaza.
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Evo samo nekoliko primjera
podijeljenih na TED pozornici.
02:43
SirGospodine KenKen RobinsonRobinson -- creativitykreativnost
is keyključ to our kids'dječji futurebudućnost.
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Sir Ken Robinson -- kreativnost je
ključ budućnosti naše djece.
02:47
(VideoVideo) SirGospodine KenKen RobinsonRobinson:
My contentiontvrdnja is that creativitykreativnost now
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(Video) Sir Ken Robinson:
Moja tvrdnja je ta da je kreativnost
02:50
is as importantvažno in educationobrazovanje as literacypismenost,
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jednako važna u obrazovanju kao pismenost
02:53
and we should treatliječiti it
with the sameisti statusstatus.
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i trebali bismo je tretirati jednako.
02:56
ChrisChris AndersonAnderson: EloraElora HardyHardy --
buildingzgrada from bamboobambus is beautifullijep.
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Chris Anderson: Elora Hardy --
gradnja bambusom je predivna.
02:59
(VideoVideo) EloraElora HardyHardy:
It is growingrastući all around us,
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(Video) Elora Hardy:
Raste posvuda oko nas,
03:01
it's strongjak, it's elegantelegantan,
it's earthquake-resistantotporan na potres.
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snažan je, elegantan,
otporan na potrese.
03:05
CACA: ChimamandaChimamanda AdichieAdichie --
people are more than a singlesingl identityidentitet.
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CA: Chimamanda Adichie --
ljudi su više od jednog identiteta.
03:09
(VideoVideo) ChimamandaChimamanda AdichieAdichie:
The singlesingl storypriča createsstvara stereotypesstereotipi,
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(Video) Chimamanda Adichie:
Jedna priča stvara stereotipe,
03:12
and the problemproblem with stereotypesstereotipi
is not that they are untrueneistinite,
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i problem sa stereotipima
nije da nisu istiniti,
03:17
but that they are incompletenepotpun.
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nego da su nepotpuni.
03:19
CACA: Your mindum is teemingpun with ideasideje,
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CA: Vaš um prepun je ideja,
03:21
and not just randomlyslučajno.
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i ne samo nasumičnih.
03:23
They're carefullypažljivo linkedpovezan togetherzajedno.
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Pažljivo su povezane.
03:25
CollectivelyKolektivno they formoblik
an amazinglyzačuđeno complexkompleks structurestruktura
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Zajedno tvore nevjerojatno
složenu strukturu
03:28
that is your personalosobni worldviewpogled na svijet.
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koja je vaš osobni pogled na svijet.
03:30
It's your brain'smozak je operatingradni systemsistem.
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To je operativni sustav vašeg mozga.
03:32
It's how you navigateploviti the worldsvijet.
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Tako se krećete kroz svijet.
03:34
And it is builtizgrađen up out of millionsmilijuni
of individualpojedinac ideasideje.
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I izgrađen je od milijuna
individualnih ideja.
03:38
So, for exampleprimjer, if one little
componentsastavni dio of your worldviewpogled na svijet
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Na primjer, ako jedna komponenta
vašeg pogleda na svijet
03:42
is the ideaideja that kittensmačići are adorabledivan,
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jest ta da su mačići dražesni,
03:44
then when you see this,
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onda ćete kada vidite ovo,
03:47
you'llvi ćete reactreagirati like this.
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reagirati ovako.
03:48
But if anotherjoš componentsastavni dio of your worldviewpogled na svijet
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Ali ako je druga komponenta
vašeg pogleda na svijet
03:51
is the ideaideja that leopardsLeopardi are dangerousopasno,
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ideja da su leopardi opasni,
03:53
then when you see this,
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kada vidite ovo,
03:54
you'llvi ćete reactreagirati a little bitbit differentlyrazličito.
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reagirat ćete malo drugačije.
03:57
So, it's prettyprilično obviousočigledan
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Dakle, poprilično je očito
03:59
why the ideasideje that make up
your worldviewpogled na svijet are crucialpresudan.
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zašto su ideje koje stvaraju
vaš svijet važne.
04:03
You need them to be as reliablepouzdan
as possiblemoguće -- a guidevodič,
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Moraju biti što pouzdanije
-- vodič
04:06
to the scaryplašljiv but wonderfulpredivan
realstvaran worldsvijet out there.
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u strašnom, ali prekrasnom
stvarnom svijetu.
04:09
Now, differentdrugačiji people'snarodno worldviewssvjetonazora
can be dramaticallydramatično differentdrugačiji.
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Pogledi na svijet različitih ljudi
mogu biti dramatično različiti.
04:14
For exampleprimjer,
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Na primjer,
04:15
how does your worldviewpogled na svijet reactreagirati
when you see this imageslika:
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kako vaš pogled na svijet
reagira na ovu sliku:
04:19
(VideoVideo) DaliaDalia MogahedMogahed:
What do you think when you look at me?
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(Video) Dalia Mogahed:
Što pomislite kada me pogledate?
04:22
"A womanžena of faithvjera,"
"an expertstručnjak," maybe even "a sistersestra"?
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"Ženu vjere,"
"stručnjakinju" ili možda "sestru"?
04:28
Or "oppressedpotlačeni," "brainwashedispranog mozga,"
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Ili "potlačenu", "ispranog mozga",
04:32
"a terroristterorist"?
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"terorista"?
04:33
CACA: WhateverŠto god your answerodgovor,
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CA: Koji god vaš odgovor bio,
04:35
there are millionsmilijuni of people out there
who would reactreagirati very differentlyrazličito.
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postoje milijuni ljudi koji bi
odgovorili potpuno drugačije.
04:38
So that's why ideasideje really matterstvar.
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Zato su ideje zaista važne.
04:40
If communicatedpriopćiti properlypropisno,
they're capablesposoban of changingmijenjanje, foreverzauvijek,
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Ako ih se pravilno komunicira,
mogu zauvijek promijeniti
04:44
how someonenetko thinksmisli about the worldsvijet,
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kako netko razmišlja o svijetu
04:46
and shapingOblikovanje theirnjihov actionsakcije bothoba now
and well into the futurebudućnost.
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i oblikovati njihova djelovanja sada
i daleko u budućnosti.
04:51
IdeasIdeje are the mostnajviše powerfulsnažan forcesila
shapingOblikovanje humanljudski cultureKultura.
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Ideje su najjača sila koja oblikuje
ljudsku kulturu.
04:55
So if you acceptprihvatiti
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Ako prihvatite
04:56
that your numberbroj one taskzadatak
as a speakerzvučnik is to buildizgraditi an ideaideja
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da vam je kao govorniku
osnovni zadatak izgraditi ideju
04:59
insideiznutra the mindsmisli of your audiencepublika,
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unutar umova vaše publike,
05:01
here are fourčetiri guidelinessmjernice
for how you should go about that taskzadatak:
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evo naputaka za taj zadatak:
05:04
One, limitograničiti your talk
to just one majorglavni ideaideja.
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Kao prvo, ograničite vaš govor
na samo jednu veliku ideju.
05:09
IdeasIdeje are complexkompleks things;
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Ideje su složene stvari:
05:11
you need to slashkosa crta back your contentsadržaj
so that you can focusfokus
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trebate srezati sadržaj
da se možete usredotočiti
05:14
on the singlesingl ideaideja
you're mostnajviše passionatestrasan about,
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na jednu ideju za koju ste strastveni,
05:17
and give yourselfsami a chanceprilika
to explainobjasniti that one thing properlypropisno.
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i dajte si priliku da tu jednu stvar
dobro objasnite.
05:20
You have to give contextkontekst,
sharePodjeli examplesprimjeri, make it vividživopisan.
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Morate dati kontekst, primjere,
učiniti je živom.
05:24
So pickodabrati one ideaideja,
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Odaberite jednu ideju
05:25
and make it the through-linekroz liniju
runningtrčanje throughkroz your entirečitav talk,
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i neka ona prožima cijeli vaš govor
05:29
so that everything you say
linkslinkovi back to it in some way.
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tako da je sve što kažete povezano
s idejom na neki način.
05:33
Two, give your listenersslušatelja a reasonrazlog to carebriga.
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Kao drugo, dajte onima koji vas slušaju
razlog da im bude stalo.
05:37
Before you can startpočetak buildingzgrada things
insideiznutra the mindsmisli of your audiencepublika,
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Prije nego počnete graditi stvari
u umu vaše publike,
05:41
you have to get theirnjihov permissiondopuštenje
to welcomeDobrodošli you in.
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morate dobiti njihovo dopuštenje
da vas puste unutra.
05:44
And the mainglavni toolalat to achievepostići that?
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A glavni alat za postizanje toga?
05:46
CuriosityZnatiželja.
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Znatiželja.
05:47
StirPromiješati your audience'spublike curiosityznatiželja.
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Potaknite znatiželju vaše publike.
05:49
Use intriguingintrigantna, provocativeprovokativan questionspitanja
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Koristite intrigantna,
provokativna pitanja
05:52
to identifyidentificirati why something
doesn't make senseosjećaj and needspotrebe explainingobjašnjavajući.
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kako biste objasnili zašto nešto
nema smisla i treba biti objašnjeno.
05:56
If you can revealotkriti a disconnectionrazjedinjenost
in someone'snetko worldviewpogled na svijet,
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Ako možete otkriti nepovezanost
u nečijem pogledu na svijet,
06:00
they'lloni će feel the need
to bridgemost that knowledgeznanje gappraznina.
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oni će osjetiti potrebu
da premoste tu rupu u znanju.
06:04
And oncejednom you've sparkedizazvao that desireželja,
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I kada ste potakli tu želju,
06:06
it will be so much easierlakše
to startpočetak buildingzgrada your ideaideja.
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bit će puno lakše graditi vašu ideju.
06:10
ThreeTri, buildizgraditi your ideaideja, piecekomad by piecekomad,
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Kao treće, gradite vašu ideju, dio po dio,
06:13
out of conceptspojmovi that your audiencepublika
alreadyveć understandsrazumije.
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iz koncepata koje vaša publika
već razumije.
06:17
You use the powervlast of languagejezik
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Upotrijebite moć jezika
06:18
to weavetkati togetherzajedno
conceptspojmovi that alreadyveć existpostojati
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da povežete koncepte
koji već postoje
06:21
in your listeners'slušatelja mindsmisli --
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u umovima vaših slušatelja --
06:23
but not your languagejezik, theirnjihov languagejezik.
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ali ne svoj jezik, njihov jezik.
06:25
You startpočetak where they are.
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Počnite tamo gdje su oni.
06:27
The speakerszvučnici oftenčesto forgetzaboraviti that manymnogi
of the termsUvjeti and conceptspojmovi they liveživjeti with
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Govornici često zaborave da mnogi
termini i koncepti s kojima žive
06:30
are completelypotpuno unfamiliarnepoznato
to theirnjihov audiencespublika.
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potpuna su nepoznanica
njihovoj publici.
06:33
Now, metaphorsmetafore can playigrati a crucialpresudan roleuloga
in showingpokazivanje how the pieceskomada fitodgovara togetherzajedno,
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Metafore mogu imati ključnu ulogu
u pokazivanju kako se dijelovi slažu
06:38
because they revealotkriti
the desiredželjeni shapeoblik of the patternuzorak,
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jer otkrivaju željeni oblik uzorka
06:42
basedzasnovan on an ideaideja that the listenerslušatelj
alreadyveć understandsrazumije.
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na osnovi ideje koju slušatelj
već razumije.
06:46
For exampleprimjer, when JenniferJennifer KahnKahn
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Na primjer, kada je Jennifer Kahn
06:48
wanted to explainobjasniti the incrediblenevjerojatan
newnovi biotechnologybiotehnologija calledzvao CRISPRCRISPR,
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htjela objasniti nevjerojatnu novu
tehnologiju imena CRISPR,
06:51
she said, "It's as if, for the first time,
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rekla je: "To je kao da prvi puta
06:54
you had a wordriječ processorprocesor to editUredi DNADNK.
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imate tekstualni procesor za uređivanje DNK-a.
06:57
CRISPRCRISPR allowsomogućuje you to cutrez and pastezalijepiti
geneticgenetski informationinformacija really easilylako."
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CRISPR omogućuje da izrežete i zalijepite
genetske informacije na jednostavan način."
07:02
Now, a vividživopisan explanationobrazloženje like that
deliversdonosi a satisfyingzadovoljavajući ahaAha momenttrenutak
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Sad, takvo živopisno objašnjenje
uzrokuje zadovoljavajući aha trenutak
07:06
as it snapssjedne into placemjesto in our mindsmisli.
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kada sjedne na mjesto u našim umovima.
07:08
It's importantvažno, thereforestoga,
to testtest your talk on trustedpouzdana friendsprijatelji,
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Tako da je važno testirati vaš govor
na prijateljima od povjerenja
07:12
and find out whichkoji partsdijelovi
they get confusedzbunjen by.
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i saznati na kojem dijelu se zbune.
07:15
FourČetiri, here'sevo the finalkonačni tipSavjet:
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Kao četvrto, i ovo je posljednji naputak:
07:17
Make your ideaideja worthvrijedan sharingdijeljenje.
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Neka vaša ideja bude vrijedna širenja.
07:21
By that I mean, askpitati yourselfsami the questionpitanje:
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Kad to kažem, želim reći da se zapitate:
07:23
"Who does this ideaideja benefitkorist?"
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"Kome ova ideja čini dobro?"
07:26
And I need you to be honestpošten
with the answerodgovor.
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I morate biti iskreni s odgovorom.
07:29
If the ideaideja only servessluži you
or your organizationorganizacija,
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Ako ideja služi samo vama
ili vašoj organizaciji,
07:32
then, I'm sorry to say,
it's probablyvjerojatno not worthvrijedan sharingdijeljenje.
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onda, žao mi je,
ali vjerojatno nije vrijedna širenja.
07:35
The audiencepublika will see right throughkroz you.
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Publika će vidjeti kroz vas.
07:37
But if you believe that the ideaideja
has the potentialpotencijal
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Ali ako vjerujete da ideja ima potencijal
07:40
to brightenkao novi up someonenetko else'sdrugo je day
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da uljepša nečiji dan
07:42
or changepromijeniti someonenetko else'sdrugo je
perspectiveperspektiva for the better
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ili da promijeni nečiju perspektivu na bolje
07:45
or inspirenadahnuti someonenetko to do
something differentlyrazličito,
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ili da inspirira nekog da nešto
napravi drugačije,
07:48
then you have the coresrž ingredientsastojak
to a trulyuistinu great talk,
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onda imate osnovni sastojak
zaista odličnog govora,
07:51
one that can be a giftdar to them
and to all of us.
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jednog koji može biti dar njima
i svima nama.
Translated by Ivan Stamenkovic
Reviewed by Danijela Rako

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ABOUT THE SPEAKER
Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.

Why you should listen

Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.

Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.

Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.

Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.

This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.

He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.

In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.

Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.

More profile about the speaker
Chris Anderson | Speaker | TED.com

Data provided by TED.

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