Chris Anderson: TED's secret to great public speaking
Chris Anderson: Tajomstvo fantastickej prednášky
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
vzorec na prednášku TED.
a TED Talk formula:
červený koberec.“
as clichéd or emotionally manipulative.
ako klišé a emocionálna manipulácia.
great TED Talks have in common,
fantastické prednášky TED spoločnú
that thing with you,
I've had a ringside seat,
of amazing TED speakers, like these.
úžasných rečníkov, ako sú títo.
their talks for prime time,
makes for a great talk.
úžasnú prednášku.
and their topics all seem
a ich prednášky zdajú
one key common ingredient.
jednu ingredienciu spoločnú.
an extraordinary gift --
poslucháčov výnimočný dar –
that we call an idea.
ktorý nazývame myšlienka.
have never seen each other before,
sa predtým nikdy nestretla,
are starting to sync with Haley's brain
sa synchronizuje s Haleyným
the same brain-wave patterns.
they're feeling the same emotions.
že pociťujú rovnaké emócie.
startling happening.
Haley's brain for a moment.
neurons in an impossible tangle.
prepojených neurónov.
are linked to each other
navzájom prepojených a
is being recreated in real time
je znovuvytváraný práve teraz
and watching a face.
as a pattern of information
ako vzor informácií,
and navigate the world.
a orientovať sa vo svete.
shared from the TED stage.
ktoré sa objavili na doskách TEDu.
is key to our kids' future.
je kľúčom k budúcnosti našich detí.
My contention is that creativity now
Tvrdím, že kreativita je teraz
ako gramotnosť,
s rovnakou dôležitosťou.
with the same status.
building from bamboo is beautiful.
stavať z bambusu je nádherné.
It is growing all around us,
Rastie všade okolo nás,
it's earthquake-resistant.
people are more than a single identity.
ľudia majú viac ako len jednu identitu.
The single story creates stereotypes,
Osamotené príbehy budujú stereotypy,
is not that they are untrue,
že by neboli pravdivé,
an amazingly complex structure
komplexnú štruktúru,
of individual ideas.
samostatných myšlienok.
component of your worldview
časti vášho pohľadu na svet,
your worldview are crucial.
náš pohľad na svet, kľúčové.
as possible -- a guide,
čo najspoľahlivejšie – sprievodca,
real world out there.
skutočného sveta tam vonku.
can be dramatically different.
dramaticky odlišný pohľad.
when you see this image:
keď uvidíte toto:
What do you think when you look at me?
Čo si pomyslíte, keď sa na mňa pozriete?
"an expert," maybe even "a sister"?
„expert“ alebo možno „sestra“?
who would react very differently.
by reagovali úplne inak.
they're capable of changing, forever,
majú šancu navždy zmeniť,
and well into the future.
dnes a v budúcnosti.
shaping human culture.
formujúca našu kultúru.
as a speaker is to build an idea
ako rozprávača je formovať
for how you should go about that task:
k tejto úlohe mali postaviť:
to just one major idea.
len na jednu hlavnú myšlienku.
so that you can focus
aby ste sa sústredili
you're most passionate about,
ste najviac zanietení,
to explain that one thing properly.
share examples, make it vivid.
povedať príklady, oživiť to.
running through your entire talk,
sa tiahne celou vašou prednáškou tak,
links back to it in some way.
sa k nej vráti späť.
dôvod, aby ich to zaujímalo.
inside the minds of your audience,
formovať mysle svojich poslucháčov,
to welcome you in.
doesn't make sense and needs explaining.
nedáva zmysel a potrebuje vysvetlenie.
in someone's worldview,
v ich videní sveta,
to bridge that knowledge gap.
tieto medzery zaplniť.
to start building your idea.
začať v nich formovať vašu myšlienku.
krok za krokom,
already understands.
vaši poslucháči rozumejú.
concepts that already exist
of the terms and concepts they live with
že výrazy a koncepty, ktoré poznajú,
to their audiences.
pre ich poslucháčov.
in showing how the pieces fit together,
v spájaní jednotlivých kúskov dokopy,
the desired shape of the pattern,
already understands.
new biotechnology called CRISPR,
biotechnológiu s názvom CRISPR,
genetic information really easily."
a prilepiť genetickú informáciu.“
delivers a satisfying aha moment
to test your talk on trusted friends,
svoju prednášku na blízkych priateľoch,
they get confused by.
im nie sú jasné.
je hodná šírenia.
with the answer.
alebo vašu spoločnosť,
or your organization,
it's probably not worth sharing.
pravdepodobne nie je hodná šírenia.
has the potential
myšlienka má potenciál
perspective for the better
perspektívu k lepšiemu,
something differently,
spraviť niečo inak,
to a truly great talk,
na skutočne úžasné prednášku,
and to all of us.
pre nich a pre nás všetkých.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com