Chris Anderson: TED's secret to great public speaking
Chris Anderson: TEDs hemmelighet til flott offentlig tale
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
en formel for TED-foredrag:
oppfordring til handling."
et TED-foredrag.
as clichéd or emotionally manipulative.
og følelsesmessig manipulerende.
great TED Talks have in common,
TED-foredragsholdere har til felles,
that thing with you,
å dele med dere,
I've had a ringside seat,
orkesterplass de siste 12 årene,
of amazing TED speakers, like these.
TED-foredragsholdere, slik som disse.
their talks for prime time,
sine foredrag til beste sendetid,
makes for a great talk.
som utgjør et fantastisk foredrag.
and their topics all seem
emner alle sammen virker
one key common ingredient.
én nøkkelingrediens til felles,
an extraordinary gift --
inn i sinnet til tilhørerne dine -
that we call an idea.
som vi kaller en idé.
er hun livredd.
Haley Van Dyck!
have never seen each other before,
sett hverandre før -
are starting to sync with Haley's brain
synkronisere med Haleys hjerne
the same brain-wave patterns.
de samme hjernebølgemønstre.
they're feeling the same emotions.
opplever de samme følelsene.
startling happening.
begynner å skje.
Haley's brain for a moment.
neurons in an impossible tangle.
henger sammen i en umulig floke.
are linked to each other
knyttet til hverandre
is being recreated in real time
mønsteret gjenskapt i sanntid
millioner av nevroner
and watching a face.
og ser på et ansikt.
for noe, egentlig?
as a pattern of information
et mønster av informasjon
and navigate the world.
og å navigere verden.
shared from the TED stage.
eksempler fra TED-scenen.
is key to our kids' future.
er nøkkelen til våre barns fremtid.
My contention is that creativity now
Min påstand er at kreativitet nå er
som leseferdighet,
with the same status.
building from bamboo is beautiful.
å bygge med bambus er vakkert.
It is growing all around us,
Det vokser overalt rundt oss,
it's earthquake-resistant.
det er resistent mot jordskjelv.
people are more than a single identity.
folk er mer enn bare én identitet.
The single story creates stereotypes,
den enkle historien skaper stereotyper,
is not that they are untrue,
er ikke at de er usanne,
an amazingly complex structure
en utrolig kompleks struktur,
of individual ideas.
av individuelle ideer.
component of your worldview
komponent av ditt verdensbilde
av ditt verdensbilde
your worldview are crucial.
ditt verdensbilde er avgjørende.
as possible -- a guide,
som mulig guide
real world out there.
virkelige verden der ute.
can be dramatically different.
ulike verdensbilder.
when you see this image:
når du ser dette bildet:
What do you think when you look at me?
Hva tenker du når du ser på meg?
"an expert," maybe even "a sister"?
"En ekspert, kanskje til og med en søster?"
who would react very differently.
som ville reagere helt annerledes.
they're capable of changing, forever,
er de i stand til å endre, for alltid,
and well into the future.
både nå og i fremtiden.
shaping human culture.
som skaper menneskelig kultur.
as a speaker is to build an idea
som taler er å bygge en idé
for how you should go about that task:
til hvordan du kan takle oppgaven:
to just one major idea.
én viktig idé.
so that you can focus
slik at du kan ha fokus
you're most passionate about,
du er lidenskapelig opptatt av,
to explain that one thing properly.
til å forklare denne ene tingen skikkelig.
share examples, make it vivid.
dele eksempler, gjøre det livlig.
running through your entire talk,
gjennom hele foredraget ditt,
links back to it in some way.
er knyttet til den.
en grunn til å bry seg.
inside the minds of your audience,
inni hjernen til dine tilskuere,
to welcome you in.
de må ønske deg velkommen inn.
doesn't make sense and needs explaining.
ikke gir mening og bør forklares.
in someone's worldview,
i noens verdensbilde,
to bridge that knowledge gap.
bygge bro over dette kunnskapsgapet.
to start building your idea.
bygge opp ideen din.
already understands.
ditt publikum allerede forstår.
concepts that already exist
begreper som allerede eksisterer
of the terms and concepts they live with
konsepter de lever med
to their audiences.
in showing how the pieces fit together,
i å vise hvordan bitene passer sammen,
the desired shape of the pattern,
mønsterets ønskede form,
already understands.
tilhøreren allerede forstår.
new biotechnology called CRISPR,
nye bioteknologien CRISPR.
for første gang,
til å redigere DNA.
genetic information really easily."
å klippe og lime genetisk informasjon."
delivers a satisfying aha moment
et tilfredsstillende aha-øyeblikk
to test your talk on trusted friends,
foredraget ditt på venner,
they get confused by.
som forvirrer dem.
with the answer.
or your organization,
din organisasjon tjener på ideen,
it's probably not worth sharing.
ikke verdt å dele.
has the potential
perspective for the better
perspektiv til det bedre,
something differently,
gjøre noe annerledes,
to a truly great talk,
virkelig flott foredrag,
and to all of us.
og til oss alle.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com