Chris Anderson: TED's secret to great public speaking
クリス・アンダーソン: TEDが素晴らしいスピーチを生む秘密
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
あると思っている人がいます
行動喚起で締めくくる」
考え方ではありません
as clichéd or emotionally manipulative.
取られるのがオチです
great TED Talks have in common,
共通するものが1つあります
that thing with you,
I've had a ringside seat,
私はこれまで12年以上の間
of amazing TED speakers, like these.
最前列で聞いてきたからです
準備するのを手伝いながら
their talks for prime time,
makes for a great talk.
and their topics all seem
その話す内容は
重要な要素があります
one key common ingredient.
何よりも
an extraordinary gift --
贈り物を届けることなんです
that we call an idea.
説明しましょう
するところですが
怯えきっています
have never seen each other before,
会ったこともない人たちが
シンクロし始め
are starting to sync with Haley's brain
感じます
the same brain-wave patterns.
同じ波形を示し始めるんです
they're feeling the same emotions.
なるだけでなく
起き始めます
startling happening.
Haley's brain for a moment.
ちょっと覗いてみましょう
neurons in an impossible tangle.
何十億というニューロンがあります
数百万のニューロンが
are linked to each other
表しています
is being recreated in real time
それとちょうど同じパターンが
リアルタイムで再構成されていきます
かかわるパターンが
テレポートするんです
and watching a face.
顔を見ているだけで
そもそも何なのか?
as a pattern of information
舵取りしていく上で役立つ
and navigate the world.
考えるといいでしょう
大きさがあり
shared from the TED stage.
いくつか見てみましょう
is key to our kids' future.
“創造性は子どもの未来を握る鍵”
My contention is that creativity now
今や創造性は
読み書き同様に重要であり
with the same status.
ということです
building from bamboo is beautiful.
“竹で作られた建物は美しい”
It is growing all around us,
竹はそこらじゅうに生えていて
it's earthquake-resistant.
地震にも耐えます
people are more than a single identity.
“人は単一の概念でくくれるものではない”
The single story creates stereotypes,
固定観念を作り出します
is not that they are untrue,
間違っているからではなく
アイデアで満ちていますが
入っているのではなく
複雑な構造を形成し
an amazingly complex structure
世界観となります
システムです
舵取りしていくのです
of individual ideas.
個々のアイデアから形成されています
component of your worldview
小さな要素の1つに
アイデアがあったとすると
アイデアがあったなら
なるでしょう
重要だというのは
your worldview are crucial.
確かなものにする必要があります
as possible -- a guide,
案内役なんですから
real world out there.
can be dramatically different.
ものすごく違っているかもしれません
when you see this image:
どう反応するでしょう?
私を見て どう思いますか?
What do you think when you look at me?
"an expert," maybe even "a sister"?
それとも「尼僧」でしょうか?
何であれ
反応をする人々がいます
who would react very differently.
そこにあります
they're capable of changing, forever,
アイデアには
永遠に変える力があり
and well into the future.
方向付けることになります
shaping human culture.
最も強い力なんです
as a speaker is to build an idea
アイデアを構築することだと
for how you should go about that task:
4つの指針を お教えします
to just one major idea.
1つに絞ること
so that you can focus
アイデア1つに集中し
you're most passionate about,
説明できるよう
必要があります
to explain that one thing properly.
アイデアを鮮明に描き出す
share examples, make it vivid.
running through your entire talk,
links back to it in some way.
そこに繋がるようにしましょう
理由を与えること
inside the minds of your audience,
何かを作り始める前に
必要があります
to welcome you in.
何でしょう?
掻き立てましょう
挑発的な問いを使い
説明がいるのかを 明らかにしましょう
doesn't make sense and needs explaining.
in someone's worldview,
気付かせてやれば
to bridge that knowledge gap.
埋めたいと感じます
引き起こされたなら
to start building your idea.
ずっと楽になります
理解している概念を使って
already understands.
築いていくこと
concepts that already exist
相手の言葉を使います
始めるのです
of the terms and concepts they live with
用語や概念の多くが
to their audiences.
忘れがちです
in showing how the pieces fit together,
比喩が重要な役割を果たします
the desired shape of the pattern,
示すことができるからです
already understands.
こんな風に
new biotechnology called CRISPR,
ものすごい新技術を説明しました
genetic information really easily."
遺伝情報のカット&ペーストができるんです」
頭の中へ はまり込んだときに
delivers a satisfying aha moment
ひらめきの瞬間をもたらします
to test your talk on trusted friends,
信頼できる友人に聞いてもらい
they get confused by.
ことが大事です
価値のあるものにすること
と自問することです
with the answer.
答える必要があります
役立たないなら
or your organization,
it's probably not worth sharing.
多分ないでしょう
has the potential
perspective for the better
良い方に変えるとか
力があると思うなら
something differently,
to a truly great talk,
贈り物となる
素材を手にしているのです
and to all of us.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com