Chris Anderson: TED's secret to great public speaking
כריס אנדרסון: הסוד של TED להרצאות משובחות
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
as clichéd or emotionally manipulative.
לכל ההרצאות הגדולות של TED,
great TED Talks have in common,
that thing with you,
במושב הטוב ביותר באולם
I've had a ringside seat,
of amazing TED speakers, like these.
של מרצי TED מדהימים, כמו אלה.
לרגע המכריע
their talks for prime time,
makes for a great talk.
לכאורה שונים מאד אלה מאלה,
and their topics all seem
שמשותף לכולם.
one key common ingredient.
an extraordinary gift --
מתנה מיוחדת במינה --
that we call an idea.
המכונה בפינו "רעיון".
היא עומדת לתת הרצאת TED,
(מחיאות כפיים)
מעולם לא פגשו זה את זה,
have never seen each other before,
להסתנכרן עם מוחה של היילי
are starting to sync with Haley's brain
אותם דפוסים של גלי מוח.
the same brain-wave patterns.
מרגישים אותן רגשות:
they're feeling the same emotions.
startling happening.
Haley's brain for a moment.
neurons in an impossible tangle.
בסבך בלתי-אפשרי.
are linked to each other
נוצר מחדש בזמן אמת
is being recreated in real time
והתבוננות בפרצוף.
and watching a face.
as a pattern of information
and navigate the world.
shared from the TED stage.
is key to our kids' future.
המפתח לעתידם של ילדינו.
My contention is that creativity now
טענתי היא שהיום היצירתיות
כמו ידיעת קרוא וכתוב,
with the same status.
נהדר לבנות בבמבוק.
building from bamboo is beautiful.
זה גדל בכל מקום,
It is growing all around us,
עמיד ברעידות אדמה.
it's earthquake-resistant.
people are more than a single identity.
לאנשים יש יותר מזהות אחת.
הסיפור היחיד קובע סטריאוטיפים,
The single story creates stereotypes,
איננה שהם שקריים,
is not that they are untrue,
ולא רעיונות אקראיים;
an amazingly complex structure
of individual ideas.
בהשקפת עולמכם
component of your worldview
מהם מורכבת השקפת עולמכם.
your worldview are crucial.
ככל האפשר, שיהיו מורי דרך
as possible -- a guide,
המפחיד אך הנפלא שמסביבכם.
real world out there.
עשויות להיות שונות מאד.
can be dramatically different.
מגיבה לדימוי הזה?
when you see this image:
What do you think when you look at me?
מה אתם חושבים כשאתם מסתכלים עלי?
"an expert," maybe even "a sister"?
who would react very differently.
בכוחם לשנות לנצח
they're capable of changing, forever,
וגם בעתיד הרחוק.
and well into the future.
shaping human culture.
בעיצוב התרבות האנושית.
as a speaker is to build an idea
לביצוע משימה זאת:
for how you should go about that task:
לרעיון מרכזי אחד ויחיד.
to just one major idea.
כדי שתוכלו להתמקד
so that you can focus
you're most passionate about,
את הדבר הבודד הזה כמו שצריך.
to explain that one thing properly.
להבהיר אותו.
share examples, make it vivid.
שתעבור כחוט השני בכל ההרצאה,
running through your entire talk,
links back to it in some way.
יתקשר אליו איכשהו.
inside the minds of your audience,
בתוך מוחותיהם,
to welcome you in.
וטעון הסבר.
doesn't make sense and needs explaining.
in someone's worldview,
בהשקפת עולמו של מישהו,
to bridge that knowledge gap.
להתחיל בבניית הרעיון שלכם.
to start building your idea.
שהקהל שלכם כבר מבין.
already understands.
concepts that already exist
מהמונחים והתפישות השגורים על פיהם
of the terms and concepts they live with
to their audiences.
in showing how the pieces fit together,
בהמחשת האופן בו הכל משתלב יחד,
את צורתו הרצויה של הדפוס
the desired shape of the pattern,
already understands.
הקרויה "קריספר",
new biotechnology called CRISPR,
genetic information really easily."
מידע גנטי בקלות רבה."
delivers a satisfying aha moment
על ידידים מהימנים,
to test your talk on trusted friends,
they get confused by.
with the answer.
או את הארגון שלכם,
or your organization,
הוא כנראה אינו ראוי לשיתוף.
it's probably not worth sharing.
שהרעיון טומן בחובו
has the potential
את השקפתו של זולתכם,
perspective for the better
something differently,
של הרצאה גדולה באמת,
to a truly great talk,
and to all of us.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com