Chris Anderson: TED's secret to great public speaking
Крис Андерсон: TED: көпшілік алдында керемет сөйлеу құпиясы
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
формуласы бар деп ойлайды:
as clichéd or emotionally manipulative.
эмоциялық басқару болмақ.
great TED Talks have in common,
ортақ бір нәрсесі бар
that thing with you,
бөліспекпін.
I've had a ringside seat,
осы секілді
of amazing TED speakers, like these.
тыңдауға жақсы мүмкіндік болды.
their talks for prime time,
көмектестім
makes for a great talk.
дүниені үйрендім.
and their topics all seem
баяндамалары
one key common ingredient.
an extraordinary gift --
that we call an idea.
білу керек.
жасамақшы
have never seen each other before,
танымайтын 1200 адам
are starting to sync with Haley's brain
синхронизациялана, яғни идеяны
the same brain-wave patterns.
ми толқындары түзеледі.
they're feeling the same emotions.
дегенді білдірмейді.
startling happening.
Haley's brain for a moment.
жатқанын көрейік.
neurons in an impossible tangle.
байланысқан миллиардтаған нейрондар.
are linked to each other
күйде
is being recreated in real time
нейрондар үлгісі тыңдаушылардың миында да,
және бейнесін қараумен
and watching a face.
as a pattern of information
көмектесетін
and navigate the world.
shared from the TED stage.
қарастырайық.
is key to our kids' future.
балаларымыздың болашағының кілті.
My contention is that creativity now
Пайымдауымша, қазіргі таңда
секілді маңызды
with the same status.
көңіл бөлу тиіспіз.
building from bamboo is beautiful.
бамбуктан құралған ғимараттар керемет
It is growing all around us,
Бұл айналамызда өсуде,
it's earthquake-resistant.
people are more than a single identity.
адамдар сәйкестіктен де артық.
The single story creates stereotypes,
Жалғыз уақиға стереотиптерді жасайды,
is not that they are untrue,
жанаспауымен қатар,
an amazingly complex structure
таңғажайып күрделі құрылымды құрайды
of individual ideas.
құралған.
component of your worldview
бір кіші бөлігі ретінде,
алайық,
өзге бір бөлігінде
your worldview are crucial.
маңызды.
as possible -- a guide,
ретінде сенімдісі қажет,
real world out there.
сонда.
can be dramatically different.
едәуір өзгеше болуы мүмкін.
when you see this image:
деп үн қатады:
What do you think when you look at me?
мен жайлы не ойлайсыздар?
"an expert," maybe even "a sister"?
"қарындас" ?
"радикальды сенім иесі",
who would react very differently.
адамдардан сан түрлі жауап алуға болады.
they're capable of changing, forever,
кейбіреулердің әлем жайлы түсінігін
and well into the future.
әрекеттерін қалыптастырады.
shaping human culture.
қуатты күш.
as a speaker is to build an idea
for how you should go about that task:
төрт кеңеске тоқталайық.
to just one major idea.
бір ғана идеямен шектеңіз.
so that you can focus
осылайша
you're most passionate about,
мән беріңіз,
to explain that one thing properly.
түсіндіріп беруге тырысыңыз.
share examples, make it vivid.
бөлісіңіз, барынша айқындаңыз.
running through your entire talk,
сызық етіңіз,
links back to it in some way.
байланысуы керек.
ұқтырыңыз.
inside the minds of your audience,
бөлшектерін құрмас бұрын,
to welcome you in.
рұқсаты қажет.
doesn't make sense and needs explaining.
қызықтыратын, өршітетін сұрақтар қойыңыз.
in someone's worldview,
кемшілікті айқындай алсаңыз,
to bridge that knowledge gap.
екенін сезеді.
to start building your idea.
болмақ.
already understands.
concepts that already exist
түсінікпен бірге
сол жерден бастайсыз
of the terms and concepts they live with
мен түсініктер тыңдаушылар үшін
to their audiences.
ұмытып кетіп жатады.
in showing how the pieces fit together,
бір-біріне сәйкестігін көрсетуде маңызды,
the desired shape of the pattern,
түсінгендігіне негізделе отырып,
already understands.
new biotechnology called CRISPR,
түсіндіргісі келеді,
болдыңыз делік.
genetic information really easily."
қиюға және қоюға мүмкіндік береді."
delivers a satisfying aha moment
қанағаттырарлық сәттер,
to test your talk on trusted friends,
тексерту және
they get confused by.
білу өте маңызды.
with the answer.
тиіспін.
or your organization,
пайдалы болса,
it's probably not worth sharing.
тұрарлық емес.
has the potential
жақсартуға
perspective for the better
жігерлендіруге
something differently,
to a truly great talk,
негізгі ингредиентке иесіз,
and to all of us.
бізге сыйлық болып табылады.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com