Chris Anderson: TED's secret to great public speaking
Chris Anderson: Sekreti i një fjalimi TED
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
fjalimet TED kane nje formulë:
të kuq rrumbullakët.''
frymëzuese për veprim."
as clichéd or emotionally manipulative.
apo manipulues të emocioneve.
great TED Talks have in common,
kanë diçka të përbashkët,
that thing with you,
I've had a ringside seat,
jam ulur në rreshtin e parë,
of amazing TED speakers, like these.
their talks for prime time,
e fjalimeve për debut,
makes for a great talk.
and their topics all seem
one key common ingredient.
an extraordinary gift --
një dhuratë të vecantë--
that we call an idea.
që ne e quajmë ide.
have never seen each other before,
as jane takuar më parë,
are starting to sync with Haley's brain
të sinkronizohet me trurin e Haley-it
the same brain-wave patterns.
motive të valëve të trurit.
they're feeling the same emotions.
të njëjtat emocione.
startling happening.
Haley's brain for a moment.
brënda trurit të Haley.
neurons in an impossible tangle.
në nyje të pamundshme.
are linked to each other
me njëra tjetrën
is being recreated in real time
po krijohet pikërisht tani
and watching a face.
një zë e shohin një fytyrë.
as a pattern of information
një motiv informacioni
and navigate the world.
të ndryshme,
shared from the TED stage.
në skenën e TED-it.
is key to our kids' future.
çelësi i të ardhmes së fëmijëve.
My contention is that creativity now
unë mendoj që kreativiteti tani
sa shkrimi e këndimi
with the same status.
building from bamboo is beautiful.
është bukur të ndërtosh me bambu.
It is growing all around us,
Rritet gjithandej,
it's earthquake-resistant.
i reziston tërmetit.
people are more than a single identity.
janë më shumë se një identitet i vetëm.
The single story creates stereotypes,
Një histori e vetme krijon stereotipe,
is not that they are untrue,
jo se ato janë të pavërteta,
me njëra tjetrën
an amazingly complex structure
komplekse të mrekullueshme
of individual ideas.
mbi miliona ide individuale.
component of your worldview
i visionit ndaj botës
janë të rrezikshëm,
your worldview are crucial.
botën tuaj janë vendimtare.
as possible -- a guide,
të besueshme-- një udhëzues,
real world out there.
por të mrekullueshme.
can be dramatically different.
vizione krejt të ndryshme.
when you see this image:
What do you think when you look at me?
çfarë mendoni kur më shihni?
"an expert," maybe even "a sister"?
"ndoshta një motër" ?
who would react very differently.
do të reagojnë ndryshe.
they're capable of changing, forever,
të afta të ndryshojnë, përgjithmonë,
and well into the future.
tani dhe në të ardhmen.
shaping human culture.
për të formuar kulturën njerëzore.
as a speaker is to build an idea
është të ndërtosh një ide
for how you should go about that task:
se si duhet ta bësh këtë detyrë:
to just one major idea.
so that you can focus
duhet te jetë e fokusuar
you're most passionate about,
cilën jeni më i pasionuar,
to explain that one thing properly.
atë gjë të vetme siç duhet.
share examples, make it vivid.
të jepni shëmbuj, ta gjallëroni atë.
running through your entire talk,
filli i të gjithë fjalimit tuaj,
links back to it in some way.
prapë me të në ndonjë mënyrë.
arsyen për t'ju dëgjuar.
inside the minds of your audience,
brënda mëndjes së publikut,
to welcome you in.
doesn't make sense and needs explaining.
ska kuptim apo kërkon shpjegim.
in someone's worldview,
në vizionin e dikujt,
to bridge that knowledge gap.
për ta mbushur këtë mungesë njohurie.
to start building your idea.
të fillosh të ndërtosh idenë tënde.
already understands.
i ka kuptuar tashmë.
concepts that already exist
që ekzistojnë tashmë
of the terms and concepts they live with
apo koncepte me të cilat ata jetojnë
to their audiences.
in showing how the pieces fit together,
si lidhen pjesët me njëra tjetrën,
the desired shape of the pattern,
formën definitive të skemës,
already understands.
e kuptojnë tashmë.
new biotechnology called CRISPR,
të pabesueshme të quajtur CRISPR,
për të modifikuar DNA.
genetic information really easily."
informacionet gjenetike me shumë lehtësi.
delivers a satisfying aha moment
një moment qartësimi
to test your talk on trusted friends,
fjalimet me miq të besuar,
they get confused by.
ku ata duken të konfuzuar.
with the answer.
me pergjigjen.
or your organization,
ose vetëm organizatës suaj,
it's probably not worth sharing.
nuk ia vlen të shpërndahet.
has the potential
perspective for the better
të ardhmen e dikujt
something differently,
të bëjë diçka ndryshe,
to a truly great talk,
për një fjalim vërtet të fuqishëm
and to all of us.
dhe për të gjithë ne.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com