Chris Anderson: TED's secret to great public speaking
Chris Anderson: TEDs hemlighet för att hålla fantastiska föredrag
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
a TED Talk formula:
en TED Talk-formel:
upprop till agerande."
as clichéd or emotionally manipulative.
cliché och manipulativ med känslor.
great TED Talks have in common,
stora TED Talks har gemensamt,
that thing with you,
mig av det till dig,
har jag suttit i ringhörnan,
I've had a ringside seat,
of amazing TED speakers, like these.
otroliga talare på TED, som dessa.
their talks for prime time,
förbereda sina föredrag,
makes for a great talk.
and their topics all seem
och deras ämnen alla verkar
one key common ingredient.
ingrediens gemensam.
föredagshållare
an extraordinary gift --
medvetande en extraordinär gåva -
that we call an idea.
som vi kallar en idé.
have never seen each other before,
av dem har aldrig sett varandra förr,
are starting to sync with Haley's brain
synka med Haleys hjärna
the same brain-wave patterns.
samma mönster i hjärnvågorna.
they're feeling the same emotions.
känner samma känslor.
startling happening.
uppseendeväckande som händer.
Haley's brain for a moment.
Haleys hjärna för ett ögonblick.
neurons in an impossible tangle.
neuroner i en osannolik röra.
are linked to each other
sammanlänkande till varandra
is being recreated in real time
exakt det här mönstret i realtid
miljoner neuroner
and watching a face.
röst och tittar på ett ansikte.
as a pattern of information
ett mönster av information
and navigate the world.
och navigera i världen.
shared from the TED stage.
hämtade från TEDs scen.
is key to our kids' future.
är nyckeln till våra barns framtid.
My contention is that creativity now
Min poäng är att kreativitet idag
att läsa och skriva,
with the same status.
med samma status.
building from bamboo is beautiful.
byggnader i bambu är vackra.
Det växer överallt omkring oss,
It is growing all around us,
it's earthquake-resistant.
den är jordbävningssäker.
people are more than a single identity.
är mer än bara en enda identitet.
The single story creates stereotypes,
En enda historia skapar stereotyper
is not that they are untrue,
är inte att de är osanna,
an amazingly complex structure
förbluffande komplex struktur
of individual ideas.
av individuella idéer.
component of your worldview
komponent av din världsbild
your worldview are crucial.
din världsbild är väsentliga.
as possible -- a guide,
som möjligt - en guide,
real world out there.
verkliga världen därute.
can be dramatically different.
kan vara dramatiskt olika.
when you see this image:
när du ser den här bilden:
What do you think when you look at me?
Vad tänker du när du ser på mig?
"an expert," maybe even "a sister"?
kanske till och med "en syster"?
who would react very differently.
som skulle reagera annorlunda.
they're capable of changing, forever,
har de förmågan att ändra, för alltid,
and well into the future.
och långt in i framtiden.
shaping human culture.
som formar den mänskliga kulturen.
as a speaker is to build an idea
talare är att
for how you should go about that task:
för hur du bör ta dig an uppgiften:
to just one major idea.
till endast en grundläggande idé.
so that you can focus
så att du kan fokusera
you're most passionate about,
to explain that one thing properly.
förklara den enda idén ordentligt.
share examples, make it vivid.
visa exempel, göra det levande.
running through your entire talk,
genom hela ditt föredrag,
links back to it in some way.
länkar tillbaka till den på något sätt.
en anledning att bry sig.
inside the minds of your audience,
i dina åhörares tankar,
to welcome you in.
doesn't make sense and needs explaining.
låter klokt och behöver förklaras.
in someone's worldview,
i någons världsbild,
to bridge that knowledge gap.
att överbygga det kunskapsglappet.
to start building your idea.
att börja bygga din idé.
already understands.
redan förstår.
concepts that already exist
som redan existerar
of the terms and concepts they live with
termer och koncept som de lever med
to their audiences.
in showing how the pieces fit together,
i att visa hur bitarna passar ihop,
the desired shape of the pattern,
önskade formen för mönstret,
already understands.
redan förstår.
new biotechnology called CRISPR,
nya biotekniken kallad CRISPR,
för första gången,
genetic information really easily."
genetisk information riktigt enkelt."
delivers a satisfying aha moment
ger ett tillfredställande aha-ögonblick
i våra medvetanden.
to test your talk on trusted friends,
testa ditt föredrag på pålitliga vänner
they get confused by.
de blir förvirrade av.
with the answer.
dig själv när du svarar.
or your organization,
eller din organisation,
it's probably not worth sharing.
att den antagligen inte är värd att dela.
has the potential
perspective for the better
till det bättre,
something differently,
något annorlunda,
to a truly great talk,
till ett verkligen fantastiskt föredrag
and to all of us.
och till oss alla.
ABOUT THE SPEAKER
Chris Anderson - TED CuratorAfter a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com