ABOUT THE SPEAKER
Joe Madiath - Social entrepreneur
Joe Madiath brings Indian villagers together around water and sanitation projects.

Why you should listen

When he was 12, Joe Madiath unionized young workers to fight for better work conditions. They were employed by... his own father. He was therefore sent away to a boarding school. After his studies, travels across India, and participating in relief work afer a devastating cyclone, in 1979 he founded Gram Vikas. The name translates to "village development" in both Hindi and Oriya, the language of the state of Orissa, where the organization is primarily active.

The bulk of Gram Vikas' efforts are on water and sanitation. The organization's approach is based on partnership with villagers and gender equity. In order to benefit from Gram Vikas' support to install water and sanitation systems, the entire village community needs to commit to participate in the planning, construction and maintenance, and all villagers, regardless of social, economic or caste status, will have access to the same facilities. This requirement of 100 percent participation is difficult, Madiath acknowledges, but it leads to socially equitable and long-term solutions. Gram Vikas has already reached over 1,200 communities and over 400,000 people.

More profile about the speaker
Joe Madiath | Speaker | TED.com
TEDGlobal 2014

Joe Madiath: Better toilets, better life

Filmed:
1,024,716 views

In rural India, the lack of toilets creates a big, stinking problem. It leads to poor quality water, one of the leading causes of disease in India, and has a disproportionately negative effect on women. Joe Madiath introduces a program to help villagers help themselves, by building clean, protected water and sanitation systems and requiring everyone in the village to collaborate -- with significant benefits that ripple across health, education and even government.
- Social entrepreneur
Joe Madiath brings Indian villagers together around water and sanitation projects. Full bio

Double-click the English transcript below to play the video.

00:12
It is very fashionable and proper
to speak about food
0
954
7365
00:20
in all its forms, all its colors,
aromas and tastes.
1
8319
7210
00:27
But after the food goes through
the digestive system,
2
15529
5654
00:33
when it is thrown out as crap,
3
21183
3246
00:36
it is no longer fashionable
to speak about it.
4
24429
3597
00:40
It is rather revolting.
5
28026
4659
00:45
I'm a guy who has graduated
from bullshit to full-shit.
6
33192
7170
00:52
(Laughter)
7
40732
3069
00:55
My organization, Gram Vikas, which means
"village development organization,"
8
43801
6665
01:02
was working in the area
of renewable energy.
9
50466
3106
01:05
On the most part, we were
producing biogas,
10
53572
3750
01:09
biogas for rural kitchens.
11
57322
3818
01:14
We produce biogas in India
by using animal manure,
12
62257
5793
01:20
which usually, in India,
is called cow dung.
13
68147
2404
01:22
But as the gender-sensitive
person that I am,
14
70551
4054
01:26
I would like to call it bullshit.
15
74605
2928
01:29
But realizing later on
16
77533
2383
01:31
how important were sanitation
and the disposal of crap in a proper way,
17
79916
7577
01:39
we went into the arena of sanitation.
18
87493
4558
01:45
Eighty percent of all diseases
in India and most developing countries
19
93071
8799
01:53
are because of poor quality water.
20
101870
4047
01:57
And when we look at the reason
for poor quality water,
21
105917
3594
02:01
you find that it is our abysmal attitude
to the disposal of human waste.
22
109511
5798
02:08
Human waste, in its rawest form,
23
116305
4039
02:12
finds its way back to drinking water,
bathing water, washing water,
24
120344
6056
02:18
irrigation water, whatever water you see.
25
126400
2428
02:22
And this is the cause for 80 percent
of the diseases in rural areas.
26
130293
5581
02:29
In India, it is unfortunately only the
women who carry water.
27
137474
6221
02:35
So for all domestic needs,
women have to carry water.
28
143695
3608
02:40
So that is a pitiable state of affairs.
29
148824
4274
02:46
Open defecation is rampant.
30
154178
2583
02:48
Seventy percent of India
defecates in the open.
31
156761
4105
02:53
They sit there out in the open,
32
161713
2437
02:56
with the wind on their sails,
33
164150
2028
02:58
hiding their faces, exposing their bases,
34
166178
3843
03:02
and sitting there in pristine glory --
35
170021
4868
03:06
70 percent of India.
36
174889
2306
03:09
And if you look at the world total,
37
177195
3233
03:12
60 percent of all the crap that is thrown
into the open is by Indians.
38
180428
6535
03:21
A fantastic distinction.
39
189153
2776
03:23
I don't know if we Indians can be proud
of such a distinction.
40
191929
4152
03:28
(Laughter)
41
196081
1910
03:30
So we, together with a lot of villages,
42
198096
2182
03:32
we began to talk about how to really
address this situation of sanitation.
43
200278
4744
03:37
And we came together and formed
a project called MANTRA.
44
205022
5957
03:42
MANTRA stands for Movement and Action
Network for Transformation of Rural Areas.
45
210979
6857
03:50
So we are speaking about transformation,
transformation in rural areas.
46
218256
6156
03:57
Villages that agree
to implement this project,
47
225612
3612
04:01
they organize a legal society
48
229224
2863
04:04
where the general body
consists of all members
49
232087
4366
04:08
who elect a group of men and women
who implement the project
50
236453
5883
04:14
and, later on, who look after
the operation and maintenance.
51
242336
4765
04:19
They decide to build a toilet
and a shower room.
52
247101
5761
04:24
And from a protected water source,
53
252862
3081
04:27
water will be brought to an elevated water
reservoir and piped to all households
54
255943
6919
04:34
through three taps:
55
262862
2465
04:37
one in the toilet, one in the shower,
one in the kitchen, 24 hours a day.
56
265327
6302
04:44
The pity is that our cities,
like New Delhi and Bombay,
57
272769
4171
04:48
do not have a 24-hour water supply.
58
276940
3431
04:52
But in these villages, we want to have it.
59
280371
3803
04:57
There is a distinct difference
in the quality.
60
285084
3484
05:01
Well in India, we have a theory,
which is very much accepted
61
289459
5869
05:07
by the government bureaucracy
and all those who matter,
62
295328
3582
05:10
that poor people deserve poor solutions
63
298910
4913
05:15
and absolutely poor people deserve
pathetic solutions.
64
303823
6235
05:22
This, combined with
a Nobel Prize-worthy theory that
65
310058
6445
05:28
the cheapest is the most economic,
66
316503
2369
05:30
is the heady cocktail that the poor
are forced to drink.
67
318872
4688
05:38
We are fighting against this.
68
326091
2359
05:40
We feel that the poor have been
humiliated for centuries.
69
328450
6491
05:46
And even in sanitation,
70
334941
2418
05:49
they should not be humiliated.
71
337359
2186
05:51
Sanitation is more about dignity
72
339545
2694
05:54
than about human disposal of waste.
73
342239
2668
05:56
And so you build these toilets
and very often,
74
344907
4329
06:01
we have to hear that the toilets are
better than their houses.
75
349236
6206
06:07
And you can see that in front are
the attached houses
76
355442
3881
06:11
and the others are the toilets.
77
359323
2828
06:14
So these people, without a single
exception of a family in a village,
78
362151
6648
06:20
decide to build a toilet, a bathing room.
79
368799
2656
06:24
And for that, they come together,
collect all the local materials --
80
372598
5658
06:30
local materials like rubble,
sand, aggregates,
81
378256
5355
06:35
usually a government subsidy is available
82
383611
2528
06:38
to meet at least part of the cost
of external materials
83
386139
3278
06:41
like cement, steel, toilet commode.
84
389417
3509
06:46
And they build a toilet
and a bathing room.
85
394211
2387
06:50
Also, all the unskilled laborers, that is
daily wage earners, mostly landless,
86
398317
6378
06:56
are given an opportunity to be
trained as masons and plumbers.
87
404695
6804
07:04
So while these people are being trained,
others are collecting the materials.
88
412098
5077
07:09
And when both are ready,
they build a toilet, a shower room,
89
417175
5666
07:14
and of course also a water tower,
an elevated water reservoir.
90
422841
6999
07:21
We use a system of two leach pits
to treat the waste.
91
429840
5331
07:27
From the toilet, the muck comes
into the first leach pit.
92
435171
4298
07:31
And when it is full, it is blocked
and it can go to the next.
93
439469
5025
07:36
But we discovered that if you plant
banana trees, papaya trees
94
444494
4849
07:41
on the periphery of these leach pits,
95
449343
3383
07:44
they grow very well
because they suck up all the nutrients
96
452726
3261
07:47
and you get very tasty bananas, papayas.
97
455987
5491
07:53
If any of you come to my place,
98
461478
2702
07:56
I would be happy to share
these bananas and papayas with you.
99
464180
4113
08:01
So there you can see
the completed toilets, the water towers.
100
469478
5810
08:07
This is in a village where
most of the people are even illiterate.
101
475288
4090
08:13
It is always a 24-hour water supply
102
481098
2410
08:15
because water gets polluted
very often when you store it --
103
483508
5606
08:21
a child dips his or her hand into it,
something falls into it.
104
489114
5822
08:26
So no water is stored. It's always on tap.
105
494936
4289
08:33
This is how an elevated
water reservoir is constructed.
106
501288
4128
08:37
And that is the end product.
107
505416
2180
08:39
Because it has to go high,
and there is some space available,
108
507596
4687
08:44
two or three rooms are made
under the water tower,
109
512283
2876
08:47
which are used by the village for
different committee meetings.
110
515159
4642
08:51
We have had clear evidence
of the great impact of this program.
111
519801
6001
08:58
Before we started, there were, as usual,
112
526675
3753
09:02
more than 80 percent of people suffering
from waterborne diseases.
113
530428
5285
09:07
But after this, we have empirical evidence
that 82 percent, on average,
114
535858
6373
09:14
among all these villages --
1,200 villages have completed it --
115
542231
4455
09:18
waterborne diseases
have come down 82 percent.
116
546686
5137
09:23
(Applause)
117
551823
6250
09:30
Women usually used to spend,
especially in the summer months,
118
558073
5338
09:35
about six to seven hours
a day carrying water.
119
563544
6751
09:43
And when they went to carry water,
120
571206
3684
09:46
because, as I said earlier,
it's only women who carry water,
121
574890
5369
09:52
they used to take their little children,
girl children, also to carry water,
122
580259
6575
09:58
or else to be back at home
to look after the siblings.
123
586834
4781
10:03
So there were less than nine percent
of girl children attending school,
124
591615
4241
10:07
even if there was a school.
125
595856
2351
10:10
And boys, about 30 percent.
126
598207
2972
10:13
But girls, it has gone to about 90 percent
and boys, almost to 100 percent.
127
601179
6969
10:20
(Applause)
128
608148
4647
10:24
The most vulnerable section in a village
129
612795
3232
10:28
are the landless laborers who are
the daily wage-earners.
130
616027
4059
10:32
Because they have gone
through this training
131
620086
2610
10:34
to be masons and plumbers and bar benders,
132
622696
3600
10:38
now their ability to earn has
increased 300 to 400 percent.
133
626296
6263
10:46
So this is a democracy in action
134
634325
3440
10:49
because there is a general body,
a governing board, the committee.
135
637765
3826
10:53
People are questioning,
people are governing themselves,
136
641591
2870
10:56
people are learning to manage
their own affairs,
137
644461
2649
10:59
they are taking their own futures
into their hands.
138
647110
3057
11:02
And that is democracy at
the grassroots level in action.
139
650882
5849
11:10
More than 1,200 villages
have so far done this.
140
658831
5174
11:17
It benefits over 400,000 people
and it's still going on.
141
665035
5579
11:22
And I hope it continues to move ahead.
142
670614
5011
11:29
For India and such developing countries,
143
677245
4807
11:34
armies and armaments,
144
682052
5632
11:39
software companies and spaceships
145
687684
5548
11:48
may not be as important
as taps and toilets.
146
696486
6458
11:54
Thank you. Thank you very much.
147
702944
2422
11:57
(Applause)
148
705375
4522
12:01
Thank you.
149
709897
3906

▲Back to top

ABOUT THE SPEAKER
Joe Madiath - Social entrepreneur
Joe Madiath brings Indian villagers together around water and sanitation projects.

Why you should listen

When he was 12, Joe Madiath unionized young workers to fight for better work conditions. They were employed by... his own father. He was therefore sent away to a boarding school. After his studies, travels across India, and participating in relief work afer a devastating cyclone, in 1979 he founded Gram Vikas. The name translates to "village development" in both Hindi and Oriya, the language of the state of Orissa, where the organization is primarily active.

The bulk of Gram Vikas' efforts are on water and sanitation. The organization's approach is based on partnership with villagers and gender equity. In order to benefit from Gram Vikas' support to install water and sanitation systems, the entire village community needs to commit to participate in the planning, construction and maintenance, and all villagers, regardless of social, economic or caste status, will have access to the same facilities. This requirement of 100 percent participation is difficult, Madiath acknowledges, but it leads to socially equitable and long-term solutions. Gram Vikas has already reached over 1,200 communities and over 400,000 people.

More profile about the speaker
Joe Madiath | Speaker | TED.com