TEDGlobal 2017
Ghada Wali: How I'm using LEGO to teach Arabic
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After a visit to a European library in search of Arabic and Middle Eastern texts turned up only titles about fear, terrorism and destruction, Ghada Wali resolved to represent her culture in a fun, accessible way. The result: a colorful, engaging project that uses LEGO to teach Arabic script, harnessing the power of graphic design to create connection and positive change. "Effective communication and education is the road to more tolerant communities," Wali says.
Ghada Wali - Designer
A pioneering graphic designer in Egypt, Ghada Wali has designed fonts, brands and design-driven art projects. Full bio
A pioneering graphic designer in Egypt, Ghada Wali has designed fonts, brands and design-driven art projects. Full bio
Double-click the English transcript below to play the video.
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I come from Egypt,
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which is also called Umm al-Dunya,
the Mother of the World.
the Mother of the World.
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It's a rich country
filled with stories of rebellion,
filled with stories of rebellion,
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stories of civilizational
triumph and downfall
triumph and downfall
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and the rich, religious,
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ethnic, cultural and linguistic diversity.
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Growing up in such an environment,
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I became a strong believer
in the power of storytelling.
in the power of storytelling.
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As I searched for the medium
with which to tell my story,
with which to tell my story,
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I stumbled upon graphic design.
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I would like to share with you a project
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of how graphic design
can bring the Arabic language to life.
can bring the Arabic language to life.
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But first, let me tell you
why I want to do this.
why I want to do this.
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I believe that graphic design
can change the world.
can change the world.
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At least in my very own city of Cairo,
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it helped overthrow
two separate dictators.
two separate dictators.
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As you can see from those photos,
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the power and potential of graphic design
as a tool for positive change
as a tool for positive change
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is undeniably strong.
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Egypt's 2011 revolution
was also a grassroots design revolution.
was also a grassroots design revolution.
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Everyone became a creator.
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People were the real designers
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and, just overnight,
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Cairo was flooded with posters,
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signage, graffiti.
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Visual communication
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was the medium that spoke
far louder than words
far louder than words
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when the population of over
90 million voices were suppressed
90 million voices were suppressed
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for almost 30 years.
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It was precisely this political
and social suppression,
and social suppression,
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coupled with decades of colonialism
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and miseducation
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that slowly eroded the significance
of the Arabic script in the region.
of the Arabic script in the region.
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All of these countries once used Arabic.
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Now it's just the green and the blue.
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To put it simply,
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the Arabic script is dying.
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In postcolonial Arab countries functioning
in an increasingly globalized world,
in an increasingly globalized world,
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it is a growing alarm
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that less and less people are using
the Arabic script to communicate.
the Arabic script to communicate.
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As I was studying my master's in Italy,
I noticed myself missing Arabic.
I noticed myself missing Arabic.
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I missed looking at the letters,
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digesting their meaning.
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So one day, I walked into
one of the biggest libraries in Italy
one of the biggest libraries in Italy
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in search of an Arabic book.
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I was surprised to find
that this is what they had
that this is what they had
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under the category of
"Arabic/Middle Eastern books."
"Arabic/Middle Eastern books."
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(Laughter)
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Fear, terrorism and destruction.
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One word: ISIS.
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My heart ached
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that this is how we are
portrayed to the world,
portrayed to the world,
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even from a literary perspective.
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I asked myself: Whatever happened
to the world-renowned writers
to the world-renowned writers
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like Naguib Mahfouz, Khalil Gibran,
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iconic poets like Mutanabbi,
Nizar Qabbani?
Nizar Qabbani?
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Think about this.
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The cultural products
of an entire region of the world,
of an entire region of the world,
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as rich, as diverse,
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have been deemed redundant,
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if not ignored altogether.
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The cultural products
of an entire region of the world
of an entire region of the world
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have been barred from imparting
any kind of real impact
any kind of real impact
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on global media productions
and contemporary social discourse.
and contemporary social discourse.
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And then I reminded myself
of my number one belief:
of my number one belief:
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design can change the world.
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All you need is for someone
to catch a glimpse of your work,
to catch a glimpse of your work,
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feel, connect.
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And so I started.
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I thought about how can I stop the world
from seeing us as evil,
from seeing us as evil,
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as terrorists of this planet,
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and start perceiving us as equals,
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fellow humans?
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How can I save and honor the Arabic script
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and share it with
other people, other cultures?
other people, other cultures?
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And then it hit me:
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What if I combined
the two most significant symbols
the two most significant symbols
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of innocence and Arab identity?
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Maybe then people could resonate.
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What's more pure,
innocent and fun as LEGO?
innocent and fun as LEGO?
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It's a universal child's toy.
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You play with them, you build with them,
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and with them, you imagine
endless possibilities.
endless possibilities.
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My eureka moment was to find
a bilingual solution for Arabic education,
a bilingual solution for Arabic education,
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because effective
communication and education
communication and education
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is the road to more tolerant communities.
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However, the Arabic and Latin scripts
do not only represent different worlds
do not only represent different worlds
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but also create technical difficulties
for both Eastern and Western communities
for both Eastern and Western communities
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on a daily basis.
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There are so many reasons
why Arabic and Latin are different,
why Arabic and Latin are different,
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but here are some of the main ones.
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Yes, both use upward and downward strokes,
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but have completely different baselines.
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Arabic tends to be more calligraphic
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and connectivity is important
to the Arabic language,
to the Arabic language,
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whose letters have to be mostly joined
in order to articulate a given word.
in order to articulate a given word.
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It also uses an entirely different
system of punctuation and diacritics.
system of punctuation and diacritics.
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But most importantly,
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Arabic has no capital letters.
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Instead it has four
different letter forms:
different letter forms:
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initial, medial, isolated and final.
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I want to introduce the Arabic language
to young learners, foreign speakers,
to young learners, foreign speakers,
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but most importantly help refugees
integrate to their host societies
integrate to their host societies
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through creating
a bilingual learning system,
a bilingual learning system,
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a two-way flow of communication.
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And I called it "Let's Play."
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The idea is to simply create
a fun and engaging way of learning
a fun and engaging way of learning
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Modern Standard Arabic through LEGO.
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These are the two words. "Let's Play."
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Every colored bar marks an Arabic letter.
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As you can see, the letter
is explained in form, sound
is explained in form, sound
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and examples of words in function,
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in addition to the equivalent in Latin.
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Together, they form a fun pocket book
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with the 29 Arabic letters
and the four different forms,
and the four different forms,
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plus a 400-word dictionary.
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So this is how the page looks like.
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You have the letter,
the transliteration in Latin
the transliteration in Latin
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and the description underneath.
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I'll take you through the process.
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So first in my tiny studio in Florence,
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I built the letters.
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I photographed each letter separately,
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and then I retouched every letter
and chose the correct color background
and chose the correct color background
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and typefaces to use.
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Ultimately, I created the full letter set,
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which is 29 letters
times four different forms.
times four different forms.
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That's 116 letters build just in one week.
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I believe that information
should and can be fun, portable.
should and can be fun, portable.
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This book is the final product,
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which I would eventually like to publish
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and translate into
as many languages in the world,
as many languages in the world,
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so that Arabic teaching and learning
becomes fun, easy and accessible globally.
becomes fun, easy and accessible globally.
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With this book, I hope to save
my nation's beautiful script.
my nation's beautiful script.
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(Applause)
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Thank you.
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Working on this project
was a form of visual meditation,
was a form of visual meditation,
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like a Sufi dance,
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a prayer to a better planet.
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One set of building blocks
made two languages.
made two languages.
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LEGO is just a metaphor.
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It's because we are all made
of the same building unit,
of the same building unit,
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is that I can see a future
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where the barriers between people
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all come tumbling down.
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So no matter how ugly
the world around us gets,
the world around us gets,
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or how many discouraging books
on ISIS, the terrorist group,
on ISIS, the terrorist group,
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and not Isis, the ancient
Egyptian goddess,
Egyptian goddess,
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continue to be published,
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I will keep building one colorful world.
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Shukran, which means "thank you."
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(Applause)
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Thank you. Thank you so much.
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Thank you.
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ABOUT THE SPEAKER
Ghada Wali - DesignerA pioneering graphic designer in Egypt, Ghada Wali has designed fonts, brands and design-driven art projects.
Why you should listen
Ghada Wali believes that graphic design can change the world. She developed an Arabic typeface that was chosen as one of the best 100 graphic design pieces in the world by the Society of Typographic Arts in Chicago. She won a silver in the International A DESIGN AWARDS, Italy. Her work has been featured in art exhibits around the world and showcased in various articles internationally such as the World Economic Forum, Quartz Africa, Wired Italia & Japan, Slanted Berlin and many more local and global platforms. Her work most recently won the Granshan competition in Munich, as well as two Adobe Design Achievement awards in San Diego. She has been awarded the AWDA, AIAP the women in Design Award in Milan, recognizing the influential women in the field.
Wali made it to Forbes Europe's List 2017 (Arts & Immigrants category), the first Egyptian woman ever to appear in this category. She was also named to the OKAYAFRICA-100WOMEN list for 2018. She has been featured on UN Women Egypt and has been representing the Egyptian Women Council empowerment campaign.
Wali holds a BA degree as one of the first design graduates of the German University in Cairo and an MA in Design from IED Istituto Europeo di Design, Florence, Italy, which she won as a scholarship basis. Her design experience includes MI7 Cairo, Fortune Promoseven and J. Walter Thompson, as well as teaching graphic design in both the German & American Universities in Cairo.
Ghada Wali | Speaker | TED.com