TEDGlobal 2017
Ghada Wali: How I'm using LEGO to teach Arabic
Ghada Wali: 我如何用乐高玩具教人们阿拉伯语
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在造访了欧洲的一座图书馆，却发现那里用阿拉伯语和中东文字撰写的书籍都是关于恐惧，恐怖主义和破坏的话题时，Ghada Wali 决心通过一种有趣，亲切的方式展示自己国家的文化。她呈现给我们的是一个丰富多彩，引人入胜的项目——使用乐高教人们阿拉伯语，并利用图形设计的力量在人与人之间建立连接，创造积极的变化。“有效的沟通和教育能够带给我们更加包容的社区。” Wali如是说.
Ghada Wali - Designer
A pioneering graphic designer in Egypt, Ghada Wali has designed fonts, brands and design-driven art projects. Full bio
A pioneering graphic designer in Egypt, Ghada Wali has designed fonts, brands and design-driven art projects. Full bio
Double-click the English transcript below to play the video.
00:12
I come from Egypt,
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我来自埃及，
00:15
which is also called Umm al-Dunya,
the Mother of the World.
the Mother of the World.
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这里也被称作Umm al-Dunya，
意思是世界之母。
意思是世界之母。
00:20
It's a rich country
filled with stories of rebellion,
filled with stories of rebellion,
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这一富饶的国家
充斥着反抗的故事，
充斥着反抗的故事，
00:23
stories of civilizational
triumph and downfall
triumph and downfall
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见证着文明的兴衰，
00:27
and the rich, religious,
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还有着丰富的宗教、
民族、文化以及语言多样性。
00:28
ethnic, cultural and linguistic diversity.
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00:33
Growing up in such an environment,
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生长在这种环境中，
00:35
I became a strong believer
in the power of storytelling.
in the power of storytelling.
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我变得十分相信讲述故事的力量。
00:39
As I searched for the medium
with which to tell my story,
with which to tell my story,
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当我为自己找寻讲述故事的媒介之时，
00:42
I stumbled upon graphic design.
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偶然发现了平面设计。
00:45
I would like to share with you a project
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我想和你们分享一个项目，
00:47
of how graphic design
can bring the Arabic language to life.
can bring the Arabic language to life.
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即如何运用平面设计
赋予阿拉伯语生命。
赋予阿拉伯语生命。
但首先，我想谈谈
为什么我要做这件事。
为什么我要做这件事。
00:51
But first, let me tell you
why I want to do this.
why I want to do this.
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00:54
I believe that graphic design
can change the world.
can change the world.
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我相信平面设计可以改变世界。
00:58
At least in my very own city of Cairo,
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至少在我的城市开罗，
01:00
it helped overthrow
two separate dictators.
two separate dictators.
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它帮助推翻了两任独裁者。
01:03
As you can see from those photos,
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你可以从这些图片中看到，
01:05
the power and potential of graphic design
as a tool for positive change
as a tool for positive change
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作为正面变革的力量和潜力，
平面设计的作用是巨大的，
平面设计的作用是巨大的，
01:10
is undeniably strong.
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这一点毋庸置疑。
01:13
Egypt's 2011 revolution
was also a grassroots design revolution.
was also a grassroots design revolution.
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2011年的埃及革命也是
草根设计的革命。
草根设计的革命。
01:18
Everyone became a creator.
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每个人都变成了创造者。
01:20
People were the real designers
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人们是真正的设计师，
01:23
and, just overnight,
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一夜之间，
整个开罗就遍布了海报，
01:24
Cairo was flooded with posters,
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标牌，涂鸦。
01:27
signage, graffiti.
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01:30
Visual communication
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视觉交流
01:31
was the medium that spoke
far louder than words
far louder than words
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成为了比言语还要振聋发聩的媒介，
那时，超过九千万的民众
01:35
when the population of over
90 million voices were suppressed
90 million voices were suppressed
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已经被压抑了近三十年。
01:39
for almost 30 years.
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01:43
It was precisely this political
and social suppression,
and social suppression,
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正是这种政治和社会压迫，
01:46
coupled with decades of colonialism
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以及几十年的殖民历史
和错误教育，
01:49
and miseducation
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慢慢削弱了阿拉伯语
在这一地区的重要性。
在这一地区的重要性。
01:51
that slowly eroded the significance
of the Arabic script in the region.
of the Arabic script in the region.
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所有这些标注了颜色的
国家都曾使用阿拉伯语。
国家都曾使用阿拉伯语。
01:55
All of these countries once used Arabic.
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现在只剩下绿色和蓝色的国家。
01:57
Now it's just the green and the blue.
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02:00
To put it simply,
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简单来说，
02:02
the Arabic script is dying.
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阿拉伯语正在消亡。
02:05
In postcolonial Arab countries functioning
in an increasingly globalized world,
in an increasingly globalized world,
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日益全球化的大背景，
为后殖民时期的阿拉伯国家
为后殖民时期的阿拉伯国家
02:09
it is a growing alarm
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敲响了警钟，
使用阿拉伯语进行交流的
人数正在日益减少。
人数正在日益减少。
02:11
that less and less people are using
the Arabic script to communicate.
the Arabic script to communicate.
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02:17
As I was studying my master's in Italy,
I noticed myself missing Arabic.
I noticed myself missing Arabic.
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在米兰读硕士的时候，
我发现我开始怀念阿拉伯语。
我发现我开始怀念阿拉伯语。
02:22
I missed looking at the letters,
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我怀念看着那些字母，
揣摩它们的含义。
02:24
digesting their meaning.
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02:26
So one day, I walked into
one of the biggest libraries in Italy
one of the biggest libraries in Italy
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于是有一天，我走进了意大利
最大的一座图书馆，
最大的一座图书馆，
找寻阿拉伯语书籍。
02:30
in search of an Arabic book.
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02:32
I was surprised to find
that this is what they had
that this is what they had
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我惊讶的发现，这是他们在
02:35
under the category of
"Arabic/Middle Eastern books."
"Arabic/Middle Eastern books."
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“阿拉伯/中东书籍”分类下的藏书。
02:41
(Laughter)
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（笑声）
02:43
Fear, terrorism and destruction.
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恐惧、恐怖主义，以及破坏。
02:48
One word: ISIS.
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一个词：ISIS。
02:51
My heart ached
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我不禁心痛，
02:52
that this is how we are
portrayed to the world,
portrayed to the world,
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这就是我们如何被呈献给世界的，
甚至是从文学的角度。
02:54
even from a literary perspective.
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02:57
I asked myself: Whatever happened
to the world-renowned writers
to the world-renowned writers
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我不禁自问：那些闻名世界的作家，
03:02
like Naguib Mahfouz, Khalil Gibran,
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像是Naguib Mahfouz，Khalil Gibran，
03:06
iconic poets like Mutanabbi,
Nizar Qabbani?
Nizar Qabbani?
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以及著名诗人，比如Mutanabbi，
Nizar Qabbani，他们身上发生了什么？
Nizar Qabbani，他们身上发生了什么？
03:11
Think about this.
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想想吧。
03:13
The cultural products
of an entire region of the world,
of an entire region of the world,
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世界上一整个地区丰富，多样的
文化产物，
03:17
as rich, as diverse,
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正在被视为文明的冗余，
03:20
have been deemed redundant,
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03:22
if not ignored altogether.
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几乎沦落到了被忽视的境地。
03:25
The cultural products
of an entire region of the world
of an entire region of the world
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世界上一整个地区的文化产物
03:29
have been barred from imparting
any kind of real impact
any kind of real impact
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无法对世界媒体以及
当代社会的走向
当代社会的走向
形成任何实质影响。
03:33
on global media productions
and contemporary social discourse.
and contemporary social discourse.
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03:37
And then I reminded myself
of my number one belief:
of my number one belief:
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然后我回想起我的第一信念：
03:39
design can change the world.
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设计可以改变世界。
03:42
All you need is for someone
to catch a glimpse of your work,
to catch a glimpse of your work,
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只需要让人们看到你的设计，
感受并建立联系。
03:45
feel, connect.
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03:47
And so I started.
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所以我开始行动。
03:49
I thought about how can I stop the world
from seeing us as evil,
from seeing us as evil,
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我思考着如何才能阻止世界
将我们与恶魔划等号，
将我们与恶魔划等号，
03:53
as terrorists of this planet,
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将我们等同于这个星球上的恐怖分子；
取而代之的是，开始将
我们视为平等的存在，
我们视为平等的存在，
03:55
and start perceiving us as equals,
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视为人类同胞。
03:59
fellow humans?
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04:01
How can I save and honor the Arabic script
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我怎么才能拯救阿拉伯语，
04:03
and share it with
other people, other cultures?
other people, other cultures?
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并将它分享给其他人，其他文化？
04:07
And then it hit me:
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然后我想到了：
04:09
What if I combined
the two most significant symbols
the two most significant symbols
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如果我将两个最重要的
纯洁象征以及阿拉伯身份
纯洁象征以及阿拉伯身份
结合起来会怎么样？
04:13
of innocence and Arab identity?
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或许那样，人们就会有所共鸣。
04:16
Maybe then people could resonate.
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04:19
What's more pure,
innocent and fun as LEGO?
innocent and fun as LEGO?
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还有什么比乐高更纯洁和有趣呢？
04:22
It's a universal child's toy.
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这是世界性的儿童玩具。
04:24
You play with them, you build with them,
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人人都玩乐高，搭乐高，
有了乐高，就有无限的可能性。
04:27
and with them, you imagine
endless possibilities.
endless possibilities.
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04:31
My eureka moment was to find
a bilingual solution for Arabic education,
a bilingual solution for Arabic education,
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灵光乍现时，我想到要寻找
阿拉伯教学的双语方案，
阿拉伯教学的双语方案，
04:35
because effective
communication and education
communication and education
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因为有效的沟通和教育
04:38
is the road to more tolerant communities.
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能够带给我们更加包容的社区。
04:41
However, the Arabic and Latin scripts
do not only represent different worlds
do not only represent different worlds
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但是，阿拉伯语以及拉丁语
不仅仅代表了不同的世界，
不仅仅代表了不同的世界，
04:45
but also create technical difficulties
for both Eastern and Western communities
for both Eastern and Western communities
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而且时刻都在为东方和西方的群体
04:50
on a daily basis.
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设置技术性障碍。
04:51
There are so many reasons
why Arabic and Latin are different,
why Arabic and Latin are different,
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为何阿拉伯语和拉丁语系
如此不同，有许多原因，
如此不同，有许多原因，
这只是其中主要的一些。
04:54
but here are some of the main ones.
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04:56
Yes, both use upward and downward strokes,
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是的，两者都用了上行和下行的笔锋，
但有着完全不同的基线。
04:58
but have completely different baselines.
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05:02
Arabic tends to be more calligraphic
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阿拉伯语更加注重书写，
05:04
and connectivity is important
to the Arabic language,
to the Arabic language,
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连接性对这一语言很重要，
05:07
whose letters have to be mostly joined
in order to articulate a given word.
in order to articulate a given word.
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字母大都连在一起，以表达某个词语。
它还使用了一套截然不同的
停顿和变音符号系统。
停顿和变音符号系统。
05:11
It also uses an entirely different
system of punctuation and diacritics.
system of punctuation and diacritics.
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05:16
But most importantly,
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但最重要的是，
05:18
Arabic has no capital letters.
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阿拉伯语没有大写字母。
05:20
Instead it has four
different letter forms:
different letter forms:
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它有四种不同的字母形式：
首字母、中间字母、尾字母和独立字母。
05:23
initial, medial, isolated and final.
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05:28
I want to introduce the Arabic language
to young learners, foreign speakers,
to young learners, foreign speakers,
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我想将阿拉伯语介绍给
年轻的学习者和外国人，
年轻的学习者和外国人，
05:33
but most importantly help refugees
integrate to their host societies
integrate to their host societies
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但更重要的是，通过构建双语学习系统
05:39
through creating
a bilingual learning system,
a bilingual learning system,
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帮助难民融入他们的接收国，
05:41
a two-way flow of communication.
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即建立一种双向的交流。
我称之为“Let's Play”
（“一起玩耍”）。
（“一起玩耍”）。
05:44
And I called it "Let's Play."
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05:48
The idea is to simply create
a fun and engaging way of learning
a fun and engaging way of learning
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其背后的想法是，通过乐高构建
一种有趣且引人入胜的
一种有趣且引人入胜的
05:52
Modern Standard Arabic through LEGO.
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学习现代标准阿拉伯语的手段。
05:55
These are the two words. "Let's Play."
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这就是阿拉伯语中的“Let's Play”。
05:58
Every colored bar marks an Arabic letter.
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每个彩色条都表示一个阿拉伯字母。
06:02
As you can see, the letter
is explained in form, sound
is explained in form, sound
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你可以看到，字母通过形状、声音、
06:06
and examples of words in function,
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以及在例子中的运用被诠释出来，
06:08
in addition to the equivalent in Latin.
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还有拉丁语系的翻译。
06:11
Together, they form a fun pocket book
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这一同组成了一本有趣的口袋书，
其中包括29个阿拉伯字母
以及它们的四种形式，
以及它们的四种形式，
06:13
with the 29 Arabic letters
and the four different forms,
and the four different forms,
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还有包含四百个词语的字典。
06:17
plus a 400-word dictionary.
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06:20
So this is how the page looks like.
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页面看上去是这样的。
06:21
You have the letter,
the transliteration in Latin
the transliteration in Latin
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包含字母，
拉丁语种的翻译，
拉丁语种的翻译，
以及下方的解释。
06:24
and the description underneath.
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06:27
I'll take you through the process.
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下面我来解释一下我是怎么做的。
06:29
So first in my tiny studio in Florence,
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一开始我在佛罗伦萨的小单间里，
06:31
I built the letters.
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构建了这些字母。
06:33
I photographed each letter separately,
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我给每个字母单独拍照，
06:36
and then I retouched every letter
and chose the correct color background
and chose the correct color background
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然后给每个字母润色，
并选择合适的背景颜色，
并选择合适的背景颜色，
以及将使用的字体。
06:40
and typefaces to use.
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06:42
Ultimately, I created the full letter set,
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最终，我完成了一整套字母，
06:45
which is 29 letters
times four different forms.
times four different forms.
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即29个字母乘上四种不同的形式。
一周之内，我完成了116个字母的设计。
06:48
That's 116 letters build just in one week.
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06:53
I believe that information
should and can be fun, portable.
should and can be fun, portable.
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我相信这种知识应该并且
可以变得有趣，便于携带。
可以变得有趣，便于携带。
06:58
This book is the final product,
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这本书就是最后的成品，
07:00
which I would eventually like to publish
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我希望最终可以出版，
07:03
and translate into
as many languages in the world,
as many languages in the world,
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并可以被翻译成世界上的多种语言，
这样阿拉伯语教学和学习就可以
在全球范围内变得有趣、简单且无障碍。
在全球范围内变得有趣、简单且无障碍。
07:06
so that Arabic teaching and learning
becomes fun, easy and accessible globally.
becomes fun, easy and accessible globally.
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07:13
With this book, I hope to save
my nation's beautiful script.
my nation's beautiful script.
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通过这本书，我希望能够
拯救祖国的美丽文字。
拯救祖国的美丽文字。
07:18
(Applause)
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（掌声）
谢谢。
07:22
Thank you.
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07:27
Working on this project
was a form of visual meditation,
was a form of visual meditation,
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完成这个项目的过程
是一种视觉冥想，
是一种视觉冥想，
07:32
like a Sufi dance,
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就如苏菲舞，
是对更好的世界的祈祷。
07:33
a prayer to a better planet.
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07:35
One set of building blocks
made two languages.
made two languages.
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一组基石成就了两种语言。
乐高只是一个象征。
07:39
LEGO is just a metaphor.
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07:41
It's because we are all made
of the same building unit,
of the same building unit,
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这是因为你我生来本无差异，
07:45
is that I can see a future
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我能看到这样一个未来，
存在于人与人之间的障碍
07:47
where the barriers between people
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07:49
all come tumbling down.
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最终都将倒塌。
07:52
So no matter how ugly
the world around us gets,
the world around us gets,
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无论我们周围的世界
变得有多么的肮脏，
变得有多么的肮脏，
07:55
or how many discouraging books
on ISIS, the terrorist group,
on ISIS, the terrorist group,
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或是充斥着令人沮丧的
恐怖组织ISIS相关的书籍，
恐怖组织ISIS相关的书籍，
而与埃及女神伊西斯（Isis）有关的传说，
07:59
and not Isis, the ancient
Egyptian goddess,
Egyptian goddess,
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08:02
continue to be published,
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却无法持续被出版。
我仍会继续构建一个多彩的世界。
08:04
I will keep building one colorful world.
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08:08
Shukran, which means "thank you."
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Shukran，意思是“谢谢”。
08:10
(Applause)
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（掌声）
谢谢。非常感谢。
08:12
Thank you. Thank you so much.
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谢谢。
08:15
Thank you.
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Translated by Helena Batt
ABOUT THE SPEAKER
Ghada Wali - DesignerA pioneering graphic designer in Egypt, Ghada Wali has designed fonts, brands and design-driven art projects.
Why you should listen
Ghada Wali believes that graphic design can change the world. She developed an Arabic typeface that was chosen as one of the best 100 graphic design pieces in the world by the Society of Typographic Arts in Chicago. She won a silver in the International A DESIGN AWARDS, Italy. Her work has been featured in art exhibits around the world and showcased in various articles internationally such as the World Economic Forum, Quartz Africa, Wired Italia & Japan, Slanted Berlin and many more local and global platforms. Her work most recently won the Granshan competition in Munich, as well as two Adobe Design Achievement awards in San Diego. She has been awarded the AWDA, AIAP the women in Design Award in Milan, recognizing the influential women in the field.
Wali made it to Forbes Europe's List 2017 (Arts & Immigrants category), the first Egyptian woman ever to appear in this category. She was also named to the OKAYAFRICA-100WOMEN list for 2018. She has been featured on UN Women Egypt and has been representing the Egyptian Women Council empowerment campaign.
Wali holds a BA degree as one of the first design graduates of the German University in Cairo and an MA in Design from IED Istituto Europeo di Design, Florence, Italy, which she won as a scholarship basis. Her design experience includes MI7 Cairo, Fortune Promoseven and J. Walter Thompson, as well as teaching graphic design in both the German & American Universities in Cairo.
Ghada Wali | Speaker | TED.com