David Kelley: How to build your creative confidence
Dejvid Keli (David Kelley): Kako izgraditi svoje kreativno samopouzdanje
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely. Full bio
Double-click the English transcript below to play the video.
iz trećeg razreda
Brajan radio na jednom zadatku.
koja je sedela za njegovim stolom,
Uopšte ne liči na konja."
i bacio ga u kantu.
da radi takav projekat.
ispričam priču o Brajanu,
svoje slično iskustvo,
bio posebno okrutan prema njima.
koje se desi u detinjstvu,
koji rade sa nama paralelno,
izvade svoje blekberije
veoma važne telefonske pozive
i pitamo šta se dešava,
"Jednostavno nisam kreativan tip."
ovaj naš strah od osuda.
od toga da će te procenjivati.
da će te osuđivati.
najvažniji psiholog u istoriji --
i još radi na Stenfordu.
vremenskom periodu.
vrlo visoku stopu izlečenja ljudi sa fobijama.
i strahu od zmija kao fobiji.
i zanimljiv razgovor.
osobu koju testira,
"Znaš, u susednoj sobi je zmija
korak po korak koji je bio super uspešan.
sa otvorenim vratima
malih koraka,
kao kod zavarivača
dugotrajne strahove od zmija,
"navođeno majstorstvo."
navođeno majstorstvo.
kroz proces i dotakli zmiju
u vezi sa drugim stvarima u svojim životima.
u suočavanju sa neuspehom.
naziva samostalna efikasnost --
to što zacrtaš.
za mene je bio pročišćenje
da je ovaj poznati naučnik
da se dešava poslednjih 30 godina.
da nisu kreativni,
u bliskost i sami sebe iznenade.
i sad misle o sebi drugačije.
koju ću uraditi danas,
kako ova avantura izgleda.
za medicinsko snimanje,
imao je fantastičnu karijeru.
korišćenje jedne od svojih MRI mašina,
kad je saznao da je
na pedijatriji u ovoj bolnici,
da bi MRI mogao da se uradi.
za Daga,
na to šta je učinio.
kad je video strah
pohađao predavanja.
o empatiji,
koji znaju sa decom,
to je jedno iskustvo.
i pomeranju broda.
jer nećemo da te gusari pronađu."
koja su trebala biti anestezirana,
su takođe bili srećni,
anesteziologa sve vreme.
skenirano tokom dana.
su bili više kvalitativni.
izađe iz skenera.
mnogo puta,
nastalom kroz nju,
da priča o devojčici
kvrgu na svom vratu,
40 posto šansi da preživim.
sa drugim pacijentima u pidžamama,
moje kćerke bez mene?
zašto sam došao na planetu Zemlju?
Šta treba da radim?
jer sam imao mnogo mogućnosti.
i zemljama u razvoju.
na kojima sam mogao da radim.
u tom momentu
što većem broju ljudi
koju su u međuvremenu izgubili.
to je ono što želim da radim.
ovo samopouzdanje -
u školi dizajna i u IDEO-u -
koje su zaista važne u njihovim životima.
što su radili i krenu u novim pravcima.
još više, više ideja
da imate ideju koja menja svet.
Pomoći da se to desi.
da mi se pridružite u mojoj misiji -
ne dozvoliti ljudima da podele svet
kao da je to neka bogom dana stvar
da su prirodno kreativni.
svoje ideje da lete.
što Bandura zove samo-efikasnost,
mesto kreativnog samopouzdanja
ABOUT THE SPEAKER
David Kelley - Designer, educatorDavid Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.
Why you should listen
As founder of legendary design firm IDEO, David Kelley built the company that created many icons of the digital generation -- the first mouse, the first Treo, the thumbs up/thumbs down button on your Tivo's remote control, to name a few. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.
David Kelley's most enduring contributions to the field of design are a methodology and culture of innovation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design, where students from the business, engineering, medicine, law, and other diverse disciplines develop the capacity to solve complex problems collaboratively and creatively.
Kelley was working (unhappily) as an electrical engineer when he heard about Stanford's cross-disciplinary Joint Program in Design, which merged engineering and art. What he learned there -- a human-centered, team-based approach to tackling sticky problems through design -- propelled his professional life as a "design thinker."
In 1978, he co-founded the design firm that ultimately became IDEO, now emulated worldwide for its innovative, user-centered approach to design. IDEO works with a range of clients -- from food and beverage conglomerates to high tech startups, hospitals to universities, and today even governments -- conceiving breakthrough innovations ranging from a life-saving portable defibrillator to a new kind of residence for wounded warriors, and helping organizations build their own innovation culture.
Today, David serves as chair of IDEO and is the Donald W. Whittier Professor at Stanford, where he has taught for more than 25 years. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum, and he is a member of the National Academy of Engineers.
David Kelley | Speaker | TED.com