ABOUT THE SPEAKER
David Kelley - Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

Why you should listen

As founder of legendary design firm IDEO, David Kelley built the company that created many icons of the digital generation -- the first mouse, the first Treo, the thumbs up/thumbs down button on your Tivo's remote control, to name a few. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.

David Kelley's most enduring contributions to the field of design are a methodology and culture of innovation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design, where students from the business, engineering, medicine, law, and other diverse disciplines develop the capacity to solve complex problems collaboratively and creatively.

Kelley was working (unhappily) as an electrical engineer when he heard about Stanford's cross-disciplinary Joint Program in Design, which merged engineering and art. What he learned there -- a human-centered, team-based approach to tackling sticky problems through design -- propelled his professional life as a "design thinker."

In 1978, he co-founded the design firm that ultimately became IDEO, now emulated worldwide for its innovative, user-centered approach to design. IDEO works with a range of clients -- from food and beverage conglomerates to high tech startups, hospitals to universities, and today even governments -- conceiving breakthrough innovations ranging from a life-saving portable defibrillator to a new kind of residence for wounded warriors, and helping organizations build their own innovation culture.

Today, David serves as chair of IDEO and is the Donald W. Whittier Professor at Stanford, where he has taught for more than 25 years. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum, and he is a member of the National Academy of Engineers.

More profile about the speaker
David Kelley | Speaker | TED.com
TED2012

David Kelley: How to build your creative confidence

Dejvid Keli (David Kelley): Kako izgraditi svoje kreativno samopouzdanje

Filmed:
5,317,375 views

Da li je vaša škola ili radno okruženje podeljeno na "kreativce" spram praktičnih ljudi? Ipak, Dejvid Keli sugeriše da kreativnost nije osobina samo nekolicine. Pričama iz svoje legendarne dizajnerske karijere i sopstvenog života, on nudi načine kako izgraditi samopouzdanje... (Iz sesije "Design Studio" sa TED2012, koju su vodili gosti kustosi Či Perlman i Dejvid Rokvel).
- Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely. Full bio

Double-click the English transcript below to play the video.

00:15
I wanted to talk to you todayданас
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Danas bih hteo da vam pričam
00:18
about creativeкреативан confidenceсамопоуздање.
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o kreativnom samopouzdanju.
00:20
I'm going to startпочетак way back in the thirdтрећи gradeграде
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Počeću sa davnom pričom
iz trećeg razreda
00:23
at OakdaleOakdale SchoolŠkola in BarbertonOdvratni Barbiton, OhioOhio.
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iz Oukdejl škole u Barbertonu, Ohajo.
00:26
I rememberзапамтити one day my bestнајбоље friendпријатељ BrianBrian was workingрад on a projectпројекат.
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Sećam se kad je moj najbolji prijatelj
Brajan radio na jednom zadatku.
00:31
He was makingстварање a horseкоњ out of the clayглине
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Pravio je konja od gline
00:34
that our teacherнаставник keptчува underиспод the sinkлавабо.
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koju je naš učitelj držao ispod sudopere.
00:36
And at one pointтачка, one of the girlsдевојке who was sittingседење at his tableсто,
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U jednom momentu, jedna od devojčica
koja je sedela za njegovim stolom,
00:40
seeingвиди what he was doing,
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videvši šta on radi,
00:42
leanedнагнут over and said to him,
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nagnula se preko i rekla mu:
00:44
"That's terribleстрашно. That doesn't look anything like a horseкоњ."
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"To je grozno.
Uopšte ne liči na konja."
00:47
And Brian'sBrajan je shouldersрамена sankпотонуо.
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Brajan je slegao ramenima.
00:51
And he waddedu snopu up the clayглине horseкоњ and he threwбацила it back in the binбин.
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Smotao je glinenog konja
i bacio ga u kantu.
00:53
I never saw BrianBrian do a projectпројекат like that ever again.
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Nikad više nisam video Brajana
da radi takav projekat.
00:59
And I wonderпитати се how oftenчесто that happensсе дешава.
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Pitam se koliko često se to dešava.
01:02
It seemsИзгледа like when I tell that storyприча of BrianBrian to my classкласа,
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Izgleda da kad god svom razredu
ispričam priču o Brajanu,
01:07
a lot of them want to come up after classкласа
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mnogi žele da dođu posle predavanja
01:10
and tell me about theirњихова similarслично experienceискуство,
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i da mi ispričaju
svoje slično iskustvo,
01:12
how a teacherнаставник shutзатворите them down
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kako ih je učitelj isključio
01:14
or how a studentученик was particularlyпосебно cruelокрутно to them.
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ili kako je neki đak
bio posebno okrutan prema njima.
01:16
And some optопт out thinkingразмишљање of themselvesсами
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Neki su u tom momentu prestali
01:19
as creativeкреативан at that pointтачка.
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da misle o sebi da su kreativni.
01:21
And I see that optingodlučuje se out that happensсе дешава in childhoodдетињство,
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Vidim da se isključivanje
koje se desi u detinjstvu,
01:26
and it movesпотезе in and becomesпостаје more ingrainedTako sam navikla,
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pomera i ukorenjuje još više,
01:28
even by the time you get to adultодрасла особа life.
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čak i u vreme kad odrastete.
01:32
So we see a lot of this.
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Vidimo dosta toga.
01:36
When we have a workshopрадионица
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Kad imamo radionicu
01:39
or when we have clientsклијенти in to work with us side-by-sideраме уз раме,
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ili kad imamo klijente
koji rade sa nama paralelno,
01:41
eventuallyконачно we get to the pointтачка in the processпроцес
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konačno dođemo do tačke u procesu
01:44
that's fuzzyфуззи or unconventionalнеконвенционално.
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koja je mutna ili neobična.
01:46
And eventuallyконачно these bigshotFrajeru executivesrukovodioci whipБич out theirњихова BlackberriesKupine
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Konačno ti veliki direktori
izvade svoje blekberije
01:51
and they say they have to make really importantважно phoneтелефон callsпозиве,
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i kažu da imaju zaista
veoma važne telefonske pozive
01:54
and they headглава for the exitsizlaze.
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i krenu prema izlazu.
01:55
And they're just so uncomfortableнеудобан.
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Jako im je neprijatno.
01:58
When we trackтрацк them down and askпитати them what's going on,
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Kad ih sustignemo
i pitamo šta se dešava,
02:00
they say something like, "I'm just not the creativeкреативан typeтип."
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kažu nešto kao:
"Jednostavno nisam kreativan tip."
02:04
But we know that's not trueистина.
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Ali znamo da to nije istina.
02:06
If they stickштап with the processпроцес, if they stickштап with it,
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Ako se drže procedure,
02:10
they endкрај up doing amazingНевероватно things
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završavaju čineći neverovatne stvari
02:12
and they surpriseизненађење themselvesсами just how innovativeиновативан
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i iznenade se koliko su inovativni
02:15
they and theirњихова teamsтимови really are.
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i oni i njihovi timovi.
02:16
So I've been looking at this fearбојати се of judgmentпресуда that we have.
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Proučavao sam
ovaj naš strah od osuda.
02:23
That you don't do things, you're afraidуплашен you're going to be judgedsudi.
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Da ne radiš stvari, jer si uplašen
od toga da će te procenjivati.
02:26
If you don't say the right creativeкреативан thing, you're going to be judgedsudi.
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Ako ne kažeš pravu kreativnu stvar,
da će te osuđivati.
02:30
And I had a majorглавни breakthroughпробој
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Glavno saznanje sam dobio
02:33
when I metиспуњен the psychologistпсихолог AlbertAlbert BanduraBandura.
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kad sam sreo psihologa Alberta Banduru.
02:36
I don't know if you know AlbertAlbert BanduraBandura.
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Ne znam da li znate Alberta Banduru.
02:39
But if you go to WikipediaWikipedia,
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Ako odete na Vikipediju,
02:40
it saysкаже that he's the fourthчетврто mostнајвише importantважно psychologistпсихолог in historyисторија --
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ona kaže da je on četvrti
najvažniji psiholog u istoriji --
02:44
like FreudFrojd, SkinnerSkinner, somebodyнеко and BanduraBandura.
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kao Frojd, Skiner, neko još i Bandura.
02:49
Bandura'sBandura je 86 and he still worksИзвођење радова at StanfordStanford.
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Bandura ima 86 godina
i još radi na Stenfordu.
02:53
And he's just a lovelyдивно guy.
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On je prijatan čovek.
02:55
And so I wentотишао to see him
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Išao sam da ga vidim
02:57
because he has just workedрадио је on phobiasfobije for a long time,
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jer radi na fobijama jako dugo,
03:01
whichкоја I'm very interestedзаинтересован in.
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a to me veoma zanima.
03:03
He had developedразвијен this way, this kindкинд of methodologyметодологија,
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On je razvio ovaj način, metodologiju,
03:09
that endedзавршио up curingza leиenje people in a very shortкратак amountизнос of time.
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koja leči ljude u veoma kratkom
vremenskom periodu.
03:13
In fourчетири hoursсати he had a hugeогромно cureлек rateстопа of people who had phobiasfobije.
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U roku od četiri sata imao je
vrlo visoku stopu izlečenja ljudi sa fobijama.
03:18
And we talkedпричао about snakesзмије. I don't know why we talkedпричао about snakesзмије.
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Pričali smo o zmijama.
03:20
We talkedпричао about snakesзмије and fearбојати се of snakesзмије as a phobiafobija.
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ali smo pričali o zmijama
i strahu od zmija kao fobiji.
03:24
And it was really enjoyableпријатно, really interestingзанимљиво.
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To je bio vrlo prijatan
i zanimljiv razgovor.
03:28
He told me that he'dон би inviteпозовите the testтест subjectпредмет in,
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Rekao mi je da bi pozvao
osobu koju testira,
03:34
and he'dон би say, "You know, there's a snakezmija in the nextследећи roomсоба
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i rekao bi:
"Znaš, u susednoj sobi je zmija
03:36
and we're going to go in there."
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i mi ćemo ući tamo."
03:38
To whichкоја, he reportedпријавили, mostнајвише of them repliedодговорио је,
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Na to bi većina odgovorila:
03:42
"HellPakao no, I'm not going in there,
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"Dođavola ne, ja ne idem tu,
03:43
certainlyсигурно if there's a snakezmija in there."
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sigurno ne, ako je zmija unutra."
03:46
But BanduraBandura has a step-by-stepкорак по корак processпроцес that was superСупер successfulуспјешно.
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Bandura je imao postupak
korak po korak koji je bio super uspešan.
03:51
So he'dон би take people to this two-waydvosmerna mirrorогледало
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Doveo bi ljude do dvosmernog ogledala
03:54
looking into the roomсоба where the snakezmija was,
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koje je gledalo u sobu sa zmijom
03:56
and he'dон би get them comfortableудобан with that.
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i naveo bi ih da se osećaju prijatno.
03:58
And then throughкроз a seriesсерије of stepsкораци,
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Zatim bi ih kroz seriju koraka
04:00
he'dон би moveпотез them and they'dони би be standingстојећи in the doorwayulaz with the doorврата openотворен
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pomerio i oni bi stajali u ulazu
sa otvorenim vratima
04:03
and they'dони би be looking in there.
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i gledali bi unutra.
04:05
And he'dон би get them comfortableудобан with that.
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Naveo bi ih da im bude prijatno.
04:07
And then manyмноги more stepsкораци laterкасније, babyбеба stepsкораци,
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Kasnije bi se, posle mnogo
malih koraka,
04:10
they'dони би be in the roomсоба, they'dони би have a leatherкожа gloveрукавица like a welder'sza varenje gloveрукавица on,
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oni našli u sobi, sa kožnom rukavicom
kao kod zavarivača
04:13
and they'dони би eventuallyконачно touchдодирни the snakezmija.
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i na kraju bi dotakli zmiju.
04:17
And when they touchedдодирнуо the snakezmija everything was fine. They were curedizlečio.
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Kad bi dodirnuli zmiju,
04:22
In factчињеница, everything was better than fine.
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U stvari, sve je bilo bolje nego u redu.
04:25
These people who had life-longdoživotnih fearsстрахови of snakesзмије
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Ovi ljudi koji su imali
dugotrajne strahove od zmija,
04:28
were sayingговорећи things like,
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govorili su stvari kao:
04:30
"Look how beautifulЛепа that snakezmija is."
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"Vidi kako je lepa ta zmija."
04:33
And they were holdingдржање it in theirњихова lapskrugova.
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Držali su je u svom krilu.
04:36
BanduraBandura callsпозиве this processпроцес "guidedVođena masterymajstorstvo."
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Bandura zove ovaj proces
"navođeno majstorstvo."
04:41
I love that termтермина: guidedVođena masterymajstorstvo.
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Volim taj izraz:
navođeno majstorstvo.
04:44
And something elseдруго happenedдесило,
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Nešto drugo se desilo,
04:46
these people who wentотишао throughкроз the processпроцес and touchedдодирнуо the snakezmija
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ti ljudi koji su prošli
kroz proces i dotakli zmiju
04:50
endedзавршио up havingимати lessмање anxietyanksioznost about other things in theirњихова livesживи.
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završili su sa manje anksioznosti
u vezi sa drugim stvarima u svojim životima.
04:53
They triedПокушали harderтеже, they perseveredistrajala longerдуже,
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Više su se trudili, duže istrajavali,
04:57
and they were more resilientotporna in the faceлице of failureнеуспех.
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i bili su izdržljiviji
u suočavanju sa neuspehom.
04:59
They just gainedстекао a newново confidenceсамопоуздање.
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Stekli su novo samopouzdanje.
05:03
And BanduraBandura callsпозиве that confidenceсамопоуздање self-efficacySelf-efikasnost --
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Bandura to samopouzdanje
naziva samostalna efikasnost --
05:09
the senseсмисао that you can changeпромена the worldсвет
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taj osećaj da možeš da promeniš svet
05:12
and that you can attainostvarivanju what you setкомплет out to do.
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i da možeš da postigneš
to što zacrtaš.
05:16
Well meetingсастанак BanduraBandura was really catharticкатарз for me
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Susret sa Bandurom
za mene je bio pročišćenje
05:19
because I realizedреализован that this famousпознат scientistнаучник
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jer sam uvideo
da je ovaj poznati naučnik
05:23
had documentedдокументовано and scientificallyнаучно validatedproveriti valjanost
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dokumentovao i naučno potvrdio
05:25
something that we'veми смо seenвиђено happenдесити се for the last 30 yearsгодине.
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nešto što smo videli
da se dešava poslednjih 30 godina.
05:29
That we could take people who had the fearбојати се that they weren'tнису creativeкреативан,
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Mogli smo ljude koji su imali strah
da nisu kreativni,
05:33
and we could take them throughкроз a seriesсерије of stepsкораци,
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voditi kroz seriju koraka,
05:36
kindкинд of like a seriesсерије of smallмали successesуспеха,
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kao seriju malih uspeha
05:40
and they turnред fearбојати се into familiaritybliskost, and they surpriseизненађење themselvesсами.
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i navesti ih da pretvaraju strah
u bliskost i sami sebe iznenade.
05:45
That transformationтрансформација is amazingНевероватно.
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Zadivljujuća je ta transformacija.
05:46
We see it at the d.schoolшкола all the time.
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Sad je vidimo u školi dizajna sve vreme.
05:49
People from all differentразличит kindsврсте of disciplinesdisciplinama,
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Ljudi iz svih disciplina
05:51
they think of themselvesсами as only analyticalаналитички.
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o sebi misle samo da su analitični.
05:54
And they come in and they go throughкроз the processпроцес, our processпроцес,
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Dođu i prođu kroz naš proces,
05:58
they buildизградити confidenceсамопоуздање and now they think of themselvesсами differentlyдругачије.
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izgrade samopouzdanje
i sad misle o sebi drugačije.
06:01
And they're totallyтотално emotionallyемоционално excitedузбуђени
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Potpuno su emotivno uzbuđeni
06:05
about the factчињеница that they walkходати around
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činjenicom da su izašli sa
06:07
thinkingразмишљање of themselvesсами as a creativeкреативан personособа.
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mišljenjem o sebi kao kreativnoj osobi.
06:09
So I thought one of the things I'd do todayданас
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Smislio sam jednu od stvari
koju ću uraditi danas,
06:12
is take you throughкроз and showсхов you what this journeyпутовање looksизглед like.
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da vas sprovedem i pokažem
kako ova avantura izgleda.
06:16
To me, that journeyпутовање looksизглед like DougDag DietzDic.
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Meni to izgleda kao Dag Dic.
06:20
DougDag DietzDic is a technicalтехнички personособа.
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Dag Dic je tehnička osoba.
06:25
He designsдизајн medicalмедицински imagingza obradu slika equipmentопрема,
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On dizajnira opremu
za medicinsko snimanje,
06:27
largeвелики medicalмедицински imagingza obradu slika equipmentопрема.
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veliku opremu za medicinsko snimanje.
06:29
He's workedрадио је for GEGE, and he's had a fantasticфантастичан careerкаријера.
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Radio je za General Electric,
imao je fantastičnu karijeru.
06:33
But at one pointтачка he had a momentтренутак of crisisкриза.
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U jednom momentu je imao krizu.
06:36
He was in the hospitalболница looking at one of his MRIMRI machinesмашине in use
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Bio je u bolnici kad je gledao
korišćenje jedne od svojih MRI mašina,
06:40
when he saw a youngмлади familyпородица.
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kad je video mladu porodicu.
06:42
There was a little girlдевојка,
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Tu je bila devojčica,
06:43
and that little girlдевојка was cryingplakanje and was terrifiedprestravljen.
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koja je plakala i bila užasnuta.
06:47
And DougDag was really disappointedразочаран to learnучи
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Dag se zaista razočarao
kad je saznao da je
06:50
that nearlyскоро 80 percentпроценат of the pediatricPedijatrijska patientsпацијенти in this hospitalболница
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skoro 80 posto pacijenata
na pedijatriji u ovoj bolnici,
06:54
had to be sedatedpod sedativima in orderнаручи to dealдоговор with his MRIMRI machineмашина.
126
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moralo biti anestezirano
da bi MRI mogao da se uradi.
06:58
And this was really disappointingrazočaravajuće to DougDag,
127
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Ovo je bilo zaista razočaravajuće
za Daga,
07:01
because before this time he was proudпоносан of what he did.
128
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jer je pre ovog bio ponosan
na to šta je učinio.
07:05
He was savingуштеда livesживи with this machineмашина.
129
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1750
Spašavao je živote sa ovom mašinom.
07:07
But it really hurtболи him to see the fearбојати се
130
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Ali ga je zaista povredilo
kad je video strah
07:10
that this machineмашина causedизазвана in kidsклинци.
131
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koji je ova mašina izazivala kod dece.
07:12
About that time he was at the d.schoolшкола at StanfordStanford takingузимајући classespredavanja.
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U to vreme je u školi dizajna u Stenfordu
pohađao predavanja.
07:17
He was learningучење about our processпроцес
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Učio je o našem procesu,
07:18
about designдизајн thinkingразмишљање, about empathyемпатија,
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o razmišljanju kao dizajner,
o empatiji,
07:21
about iterativeiterativno prototypingпрототип.
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o ponavljanom pravljenju prototipa.
07:24
And he would take this newново knowledgeзнање
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Iskoristio bi ovo novo znanje
07:25
and do something quiteприлично extraordinaryизузетно.
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i uradio nešto zaista neverovatno.
07:28
He would redesignредизајн the entireцео experienceискуство of beingбиће scannedскениран.
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Redizajnirao bi ceo doživljaj skeniranja.
07:33
And this is what he cameДошао up with.
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Došao je do ovog.
07:35
He turnedокренуо се it into an adventureавантура for the kidsклинци.
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Pretvorio je to u avanturu za klince.
07:38
He paintedобојен the wallsзидови and he paintedобојен the machineмашина,
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Oslikao je zid i mašinu,
07:41
and he got the operatorsoperatori retrainediznova by people who know kidsклинци,
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operatore su ponovo obučili ljudi
koji znaju sa decom,
07:44
like children'sдеца museumмузеј people.
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nalik na ljude iz dečjeg muzeja.
07:46
And now when the kidклинац comesдолази, it's an experienceискуство.
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Kad deca dođu sad,
to je jedno iskustvo.
07:50
And they talk to them about the noiseбука and the movementпокрет of the shipброд.
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Oni pričaju sa njima o zvuku
i pomeranju broda.
07:54
And when they come, they say,
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Kad dođu, kažu im:
07:55
"Okay, you're going to go into the pirategusar shipброд,
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"OK, ideš u gusarski brod,
07:58
but be very still because we don't want the piratespirati to find you."
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ali budi veoma miran
jer nećemo da te gusari pronađu."
08:00
And the resultsрезултате were superСупер dramaticдраматично.
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Rezultati su bili super dramatični.
08:05
So from something like 80 percentпроценат of the kidsклинци needingпотреба to be sedatedpod sedativima,
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Od 80 posto dece
koja su trebala biti anestezirana,
08:09
to something like 10 percentпроценат of the kidsклинци needingпотреба to be sedatedpod sedativima.
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sad je bilo 10 posto takve dece.
08:14
And the hospitalболница and GEGE were happyсрећан too.
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Bolnica i General Electric
su takođe bili srećni,
08:16
Because you didn't have to call the anesthesiologistanesteziologa all the time,
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jer niste morali da zovete
anesteziologa sve vreme.
08:19
they could put more kidsклинци throughкроз the machineмашина in a day.
154
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1484
Više dece je moglo da bude
skenirano tokom dana.
08:20
So the quantitativeквантитативан resultsрезултате were great.
155
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Kvantitativni rezultati su bili sjajni.
08:23
But Doug'sDag je resultsрезултате that he caredбринула about were much more qualitativekvalitativne.
156
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4049
Ali Dagovi rezultati o kojima je brinuo,
su bili više kvalitativni.
08:27
He was with one of the mothersмајке
157
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2276
Bio je sa jednom majkom
08:30
waitingчекајући for her childдете to come out of the scanскенирање.
158
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2104
koja je čekala da njeno dete
izađe iz skenera.
08:32
And when the little girlдевојка cameДошао out of her scanскенирање,
159
496317
2554
Kad je devojčica izašla iz skenera,
08:34
she ranтрчао up to her motherмајка and said,
160
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2029
potrčala je prema majci i rekla:
08:36
"MommyMama, can we come back tomorrowсутра?"
161
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1921
"Mamice, možemo li sutra doći ponovo?"
08:38
(LaughterSmeh)
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2741
(Smeh)
08:41
And so I've heardслушао DougDag tell the storyприча manyмноги timesпута,
163
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3382
Čuo sam Daga da priča ovu priču
mnogo puta,
08:44
of his personalлични transformationтрансформација
164
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2696
o svojoj ličnoj transformaciji
08:47
and the breakthroughпробој designдизајн that happenedдесило from it,
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i dizajnerskom prodoru
nastalom kroz nju,
08:51
but I've never really seenвиђено him tell the storyприча of the little girlдевојка
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ali stvarno ga nikad nisam video
da priča o devojčici
08:53
withoutбез a tearсуза in his eyeоко.
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bez suze u oku.
08:55
Doug'sDag je storyприча takes placeместо in a hospitalболница.
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Dagova priča se dešava u bolnici.
08:57
I know a thing or two about hospitalsболнице.
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Upoznat sam sa bolnicama.
09:00
A fewнеколико yearsгодине agoпре I feltосетио a lumpгрудњак on the sideстрана of my neckврат,
170
524833
4423
Pre par godina osetio sam
kvrgu na svom vratu,
09:05
and it was my turnред in the MRIMRI machineмашина.
171
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3880
i bio je moj red za MRI mašinu.
09:09
It was cancerрак. It was the badлоше kindкинд.
172
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3418
Bio je to rak. Ona loša vrsta.
09:12
I was told I had a 40 percentпроценат chanceшанса of survivalопстанак.
173
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Rekli su mi da imam
40 posto šansi da preživim.
09:16
So while you're sittingседење around with the other patientsпацијенти in your pajamasпиџаме
174
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4451
Dok čekate
sa drugim pacijentima u pidžamama,
09:20
and everybody'sсвима paleбледо and thinтанак
175
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2001
svi su bledi i mršavi,
09:22
and you're waitingчекајући for your turnред to get the gammagama rayszraci,
176
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4125
čekate svoj red da dobijete gama zrake,
09:26
you think of a lot of things.
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mislite na mnogo stvari,
09:28
MostlyUglavnom you think about, Am I going to surviveпреживети?
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kao: "Da li ću preživeti?"
09:30
And I thought a lot about,
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2625
Mnogo sam mislio o tome
09:33
What was my daughter'sћерка life going to be like withoutбез me?
180
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kakav će biti život
moje kćerke bez mene?
09:36
But you think about other things.
181
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Mislite o mnogim drugim stvarima.
09:39
I thought a lot about, What was I put on EarthZemlja to do?
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3948
Mislio sam mnogo o tome
zašto sam došao na planetu Zemlju?
09:43
What was my callingзове? What should I do?
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2606
Šta je moj poziv?
Šta treba da radim?
09:46
And I was luckyСрећно because I had lots of optionsОпције.
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2446
Bio sam srećan,
jer sam imao mnogo mogućnosti.
09:48
We'dMi bismo been workingрад in healthздравље and wellnessWellness,
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1750
Radili smo u zdravstvu i velnesu,
09:50
and K throughкроз 12, and the DevelopingRazvija WorldSvet.
186
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3000
osnovnom i srednjem školstvu
i zemljama u razvoju.
09:53
And so there were lots of projectsпројеката that I could work on.
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Bilo je mnogo projekata
na kojima sam mogao da radim.
09:55
But I decidedодлучио and I committedпосвећен to at this pointтачка
188
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Odlučio sam i posvetio se
u tom momentu
09:58
to the thing I mostнајвише wanted to do --
189
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stvari koju najviše želim da radim -
09:59
was to help as manyмноги people as possibleмогуће
190
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5364
a to je da pomognem
što većem broju ljudi
10:05
regainpovrati the creativeкреативан confidenceсамопоуздање they lostизгубљено alongзаједно theirњихова way.
191
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3456
da povrate svoju kreativnu samouverenost
koju su u međuvremenu izgubili.
10:08
And if I was going to surviveпреживети, that's what I wanted to do.
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2930
Ako ću preživeti,
to je ono što želim da radim.
10:11
I survivedпреживео, just so you know.
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Preživeo sam, kao što vidite.
10:13
(LaughterSmeh)
194
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(Smeh)
10:16
(ApplauseAplauz)
195
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5167
(Aplauz)
10:21
I really believe
196
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Zaista verujem
10:23
that when people gainдобит this confidenceсамопоуздање --
197
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2333
da kad ljudi steknu
ovo samopouzdanje -
10:26
and we see it all the time at the d.schoolшкола and at IDEOIDEO --
198
610375
2625
kad to vidimo sve vreme
u školi dizajna i u IDEO-u -
10:28
they actuallyзаправо startпочетак workingрад on the things that are really importantважно in theirњихова livesживи.
199
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oni u stvari počnu da rade na stvarima
koje su zaista važne u njihovim životima.
10:34
We see people quitодустати what they're doing and go in newново directionsупутства.
200
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3293
Vidimo da ljudi napuštaju ono
što su radili i krenu u novim pravcima.
10:37
We see them come up with more interestingзанимљиво, and just more, ideasидеје
201
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Vidimo da dolaze do interesantnijih ideja,
još više, više ideja
10:44
so they can chooseизаберите from better ideasидеје.
202
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2625
tako da mogu da biraju između boljih ideja.
10:47
And they just make better decisionsОдлуке.
203
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2375
Tako prave bolje odluke.
10:49
So I know at TEDTED you're supposedпретпостављено to have a change-the-worldKusur sveta kindкинд of thing.
204
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Znam da se na TED-u podrazumeva
da imate ideju koja menja svet.
10:53
EverybodySvi has a change-the-worldKusur sveta thing.
205
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Svi imaju takvu stvar.
10:55
If there is one for me, this is it. To help this happenдесити се.
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Ako postoji jedna za mene, ovo je to.
Pomoći da se to desi.
10:59
So I hopeнадати се you'llти ћеш joinпридружити me on my questpotraga --
207
643288
2432
Nadam se da ćete
da mi se pridružite u mojoj misiji -
11:01
you as thought leadersлидери.
208
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vi kao lideri mišljenja.
11:03
It would be really great if you didn't let people divideподела the worldсвет
209
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Zaista bi bilo sjajno
ne dozvoliti ljudima da podele svet
11:08
into the creativeskreativci and the non-creativesnon-kreativci, like it's some God-givenBogom dano thing,
210
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na kreativce i nekreativce,
kao da je to neka bogom dana stvar
11:11
and to have people realizeсхватите that they're naturallyприродно creativeкреативан.
211
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i dozvoliti ljudima da shvate
da su prirodno kreativni.
11:16
And those naturalприродно people should let theirњихова ideasидеје flyлети.
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3775
Ti prirodni ljudi treba da puste
svoje ideje da lete.
11:20
That they should achieveпостићи what BanduraBandura callsпозиве self-efficacySelf-efikasnost,
213
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5559
Oni treba da postignu ono
što Bandura zove samo-efikasnost,
11:25
that you can do what you setкомплет out to do,
214
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da možeš da uradiš sve što si naumio,
11:28
and that you can reachдостигнути a placeместо of creativeкреативан confidenceсамопоуздање
215
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da možeš da dosegneš
mesto kreativnog samopouzdanja
11:32
and touchдодирни the snakezmija.
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i dodirneš zmiju.
11:33
Thank you.
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Hvala.
11:35
(ApplauseAplauz)
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(Aplauz)
Translated by Tatjana Jevdjic
Reviewed by Ivana Korom

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ABOUT THE SPEAKER
David Kelley - Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

Why you should listen

As founder of legendary design firm IDEO, David Kelley built the company that created many icons of the digital generation -- the first mouse, the first Treo, the thumbs up/thumbs down button on your Tivo's remote control, to name a few. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.

David Kelley's most enduring contributions to the field of design are a methodology and culture of innovation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design, where students from the business, engineering, medicine, law, and other diverse disciplines develop the capacity to solve complex problems collaboratively and creatively.

Kelley was working (unhappily) as an electrical engineer when he heard about Stanford's cross-disciplinary Joint Program in Design, which merged engineering and art. What he learned there -- a human-centered, team-based approach to tackling sticky problems through design -- propelled his professional life as a "design thinker."

In 1978, he co-founded the design firm that ultimately became IDEO, now emulated worldwide for its innovative, user-centered approach to design. IDEO works with a range of clients -- from food and beverage conglomerates to high tech startups, hospitals to universities, and today even governments -- conceiving breakthrough innovations ranging from a life-saving portable defibrillator to a new kind of residence for wounded warriors, and helping organizations build their own innovation culture.

Today, David serves as chair of IDEO and is the Donald W. Whittier Professor at Stanford, where he has taught for more than 25 years. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum, and he is a member of the National Academy of Engineers.

More profile about the speaker
David Kelley | Speaker | TED.com

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