ABOUT THE SPEAKER
David Kelley - Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

Why you should listen

As founder of legendary design firm IDEO, David Kelley built the company that created many icons of the digital generation -- the first mouse, the first Treo, the thumbs up/thumbs down button on your Tivo's remote control, to name a few. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.

David Kelley's most enduring contributions to the field of design are a methodology and culture of innovation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design, where students from the business, engineering, medicine, law, and other diverse disciplines develop the capacity to solve complex problems collaboratively and creatively.

Kelley was working (unhappily) as an electrical engineer when he heard about Stanford's cross-disciplinary Joint Program in Design, which merged engineering and art. What he learned there -- a human-centered, team-based approach to tackling sticky problems through design -- propelled his professional life as a "design thinker."

In 1978, he co-founded the design firm that ultimately became IDEO, now emulated worldwide for its innovative, user-centered approach to design. IDEO works with a range of clients -- from food and beverage conglomerates to high tech startups, hospitals to universities, and today even governments -- conceiving breakthrough innovations ranging from a life-saving portable defibrillator to a new kind of residence for wounded warriors, and helping organizations build their own innovation culture.

Today, David serves as chair of IDEO and is the Donald W. Whittier Professor at Stanford, where he has taught for more than 25 years. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum, and he is a member of the National Academy of Engineers.

More profile about the speaker
David Kelley | Speaker | TED.com
TED2012

David Kelley: How to build your creative confidence

大衛.凱利:如何建立你嘅創作自信

Filmed:
5,317,375 views

你嘅學校或者工作場所喺唔喺將人分為創造型同現實型?但係,大衛.凱利確信創造力唔係少數人嘅專利。從佢傳奇嘅設計事業同個人生活經驗,佢展示咗建立創作自信嘅方法…… (TED 2012設計工作室專場,來賓策展人係Chee Pearlman 和 David Rockwell)
- Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely. Full bio

Double-click the English transcript below to play the video.

00:15
I wanted to talk to you today今日
0
42
2504
今日我想同你地講
00:18
about creative創造性 confidence信心.
1
2546
2242
有關"創作自信"
00:20
I'm going to start初時 way back in the third第三 grade年級
2
4788
3254
由我三年班開始講起
00:23
at Oakdale奥克戴尔 School學校 in Barberton巴伯顿, Ohio俄亥俄州.
3
8042
2833
嗰時我喺俄亥俄州巴伯頓嘅奧克戴爾學校返學
00:26
I remember記得 one day my best最好 friend朋友 Brian布莱恩 was working工作 on a project項目.
4
10875
4417
我記得有一日 我最好嘅朋友布萊恩 喺度整緊一個模型
00:31
He was making決策 a horse out of the clay粘土
5
15292
2833
佢用黏土整緊隻馬
00:34
that our teacher先生 kept保持 under the sink下沉.
6
18125
2833
啲黏土喺老師 擺喺sink 盆下面嘅
00:36
And at one pointD, one of the girls女孩 who was sitting at his table,
7
20958
3417
唔知幾時 有個坐喺佢隔離嘅女仔
00:40
seeing看到 what he was doing,
8
24375
1750
一路睇佢做緊咩嘢
00:42
leaned俯身 over and said to him,
9
26125
2083
埃過去 同佢講
00:44
"That's terrible可怕. That doesn't look anything like a horse."
10
28208
3375
嗰堆嘢都唔似馬 真喺差勁
00:47
And Brian's布莱恩嘅 shoulders肩膀 sank沉沒.
11
31583
3792
布萊恩縮埋膀頭
00:51
And he wadded棉襖 up the clay粘土 horse and he threw it back in the bin.
12
35375
2625
將黏土馬搓埋一舊 扔咗落垃圾桶度
00:53
I never saw Brian布莱恩 do a project項目 like that ever again.
13
38000
6000
從此我再無見過布萊恩 做類似嘅模型
00:59
And I wonder how often經常 that happens發生.
14
44000
2673
而我想知道呢種事喺唔喺幾常發生
01:02
It seems好似 like when I tell that story故事 of Brian布莱恩 to my class,
15
46673
4708
每次我同我班學生講布萊恩嘅故仔
01:07
a lot of them want to come up after class
16
51381
3411
好似好多學生都想落堂之後留低
01:10
and tell me about their佢哋 similar類似 experience經驗,
17
54792
1750
同我講佢地類似嘅經驗
01:12
how a teacher先生 shut關閉 them down
18
56542
1750
老師點樣貶低佢地
01:14
or how a student學生 was particularly特別 cruel殘酷 to them.
19
58292
2041
或者某個同學對佢特別殘酷
01:16
And some opt選擇 out thinking思維 of themselves自己
20
60333
3625
而有啲學生喺嗰一刻開始
01:19
as creative創造性 at that pointD.
21
63958
1750
唔再認為佢喺有創意嘅
01:21
And I see that opting選擇 out that happens發生 in childhood童年,
22
65708
4998
我發現喺童年時遇咗呢種否定
01:26
and it moves移動 in and becomes成為 more ingrained根深蒂固,
23
70706
2252
呢種否定會變得根深柢固
01:28
even by the time you get to adult成人 life.
24
72958
3167
即使你成為大人之後
01:32
So we see a lot of this.
25
76125
4792
我哋見到好多嘅例子
01:36
When we have a workshop車間
26
80917
2625
我地有個工作坊
01:39
or when we have clients客戶 in to work with us side-by-side並排,
27
83542
1958
或者同我地嘅客 一齊做某個項目
01:41
eventually最終 we get to the pointD in the process過程
28
85500
2935
過程中 最終我地會去到一個地步
01:44
that's fuzzy模糊 or unconventional傳統.
29
88435
2558
就係變得挑剔 或者唔依常規
01:46
And eventually最終 these bigshot大人物 executives高管 whip out their佢哋 Blackberries黑莓
30
90993
4176
最後嗰啲高層 就攞部黑莓手機出嚟
01:51
and they say they have to make really important重要 phone電話 calls調用,
31
95169
3101
佢地會話 佢地要打幾個好重要嘅電話
01:54
and they head for the exits出口.
32
98270
1355
然後行去門口度
01:55
And they're just so uncomfortable辛苦.
33
99625
3281
佢地真係感到唔自在
01:58
When we track吊住 them down and ask問吓 them what's going on,
34
102906
2094
當我地追查到底 問佢地發生咗咩事
02:00
they say something like, "I'm just not the creative創造性 type類型."
35
105000
3833
佢地會講啲”我唔喺創意型” 類似嘅嘢
02:04
But we know that's not true真係.
36
108833
2042
但喺我地知道 呢個唔喺事實嘅真相
02:06
If they stick堅持 with the process過程, if they stick堅持 with it,
37
110875
3425
如果佢地堅持落去 堅持成個過程
02:10
they end結束 up doing amazing驚人 things
38
114300
1806
最後佢地會做到啲好正啲嘢
02:12
and they surprise驚喜 themselves自己 just how innovative創新
39
116106
3274
同埋佢地會好驚訝咁發現
02:15
they and their佢哋 teams團隊 really are.
40
119380
1674
佢自己同埋 佢地嘅團隊喺幾有創意
02:16
So I've been looking at this fear恐懼 of judgment判斷 that we have.
41
121054
6544
所以我發現 呢種被判斷嘅恐懼
02:23
That you don't do things, you're afraid害怕 you're going to be judged判斷.
42
127598
3277
即係你唔做嘢 喺驚被人判斷你
02:26
If you don't say the right creative創造性 thing, you're going to be judged判斷.
43
130875
4083
如果你講唔出‘正確嘅創意’ 你就會被判斷
02:30
And I had a major主要 breakthrough突破
44
134958
2436
我發現一項重要嘅突破
02:33
when I met遇到 the psychologist心理學家 Albert阿尔伯特 Bandura班杜拉.
45
137394
3648
當我見過心理學家阿爾伯特.班都那(Albert Bandura)
02:36
I don't know if you know Albert阿尔伯特 Bandura班杜拉.
46
141042
2612
我唔知你識唔識阿爾伯特.班都那(Albert Bandura)
02:39
But if you go to Wikipedia維基百科,
47
143654
1346
但喺你去睇吓維基百科
02:40
it says that he's the fourth most important重要 psychologist心理學家 in history歷史 --
48
145000
3583
維基百科話 佢係歷史上第四個 最重要嘅心理學家
02:44
like Freud弗洛伊德, Skinner斯金納, somebody有人 and Bandura班杜拉.
49
148583
4542
好似弗洛伊德(Freud)、史金納(Skinner)、某學者、同埋班都那(Bandura)
02:49
Bandura's班杜拉嘅 86 and he still works工程 at Stanford斯坦福.
50
153125
4439
班都那今年86歲 仍然喺史丹福工作
02:53
And he's just a lovely得意 guy.
51
157564
1728
佢真係個可愛嘅傢伙
02:55
And so I went to see him
52
159292
2708
所以我走去揾佢
02:57
because he has just worked工作 on phobias恐懼症 for a long time,
53
162000
3912
由於佢長時間研究恐懼症
03:01
which I'm very interested興趣 in.
54
165912
1945
而我對呢個題目好有興趣
03:03
He had developed開發 this way, this kind一種 of methodology方法,
55
167857
5893
佢發明咗呢種方法
03:09
that ended結束 up curing固化 people in a very short amount of time.
56
173750
3542
可以喺好短時間入面 治療好病人
03:13
In four hours小時 he had a huge巨大 cure治療 rate of people who had phobias恐懼症.
57
177292
4816
喺四個鐘頭入面 佢嘅恐懼症嘅治癒率 相當之高
03:18
And we talked談到 about snakes. I don't know why we talked談到 about snakes.
58
182108
2559
我地講到蛇 我唔知點解 我地會講蛇
03:20
We talked談到 about snakes and fear恐懼 of snakes as a phobia恐懼症.
59
184667
4333
我地講到蛇 好驚蛇 係恐懼症嚟㗎
03:24
And it was really enjoyable愉快, really interesting有趣.
60
189000
3625
同佢真喺好好傾 內容非常之有趣
03:28
He told me that he'd佢會 invite邀請 the test測試 subject主題 in,
61
192625
5507
佢同我講 佢曾經請啲受訪者加入測試
03:34
and he'd佢會 say, "You know, there's a snake in the next room間房
62
198132
2578
佢話”你知道嘛 隔離房有條蛇喺度
03:36
and we're going to go in there."
63
200710
2208
而家我地準備入去啦’”
03:38
To which, he reported報道, most of them replied回答,
64
202918
3374
佢話 大多數嘅受訪者會回答
03:42
"Hell地獄 no, I'm not going in there,
65
206292
1541
”千奇唔好 如果入面有條蛇喺到
03:43
certainly梗係 if there's a snake in there."
66
207833
2625
我肯定唔會入去㗎“
03:46
But Bandura班杜拉 has a step-by-step逐步 process過程 that was super超級 successful成功.
67
210458
5132
但係班都那(Bandura)有一個超成功嘅方法 一步一步的
03:51
So he'd佢會 take people to this two-way雙向 mirror鏡子
68
215590
2875
帶啲受訪者 去到呢塊雙向玻璃鏡
03:54
looking into the room間房 where the snake was,
69
218465
1950
望入去有條蛇嗰間房
03:56
and he'd佢會 get them comfortable自在 with that.
70
220415
2489
等佢地感到自在啲
03:58
And then through透過 a series系列 of steps步驟,
71
222904
1721
然後經過一連串嘅步驟
04:00
he'd佢會 move移動 them and they'd佢地會 be standing in the doorway門口 with the door open打開
72
224625
3458
佢叫佢地行開 佢地就企係門口 度門打開咗
04:03
and they'd佢地會 be looking in there.
73
228083
1750
佢地望入去房入面
04:05
And he'd佢會 get them comfortable自在 with that.
74
229833
1865
等佢地感到自在啲
04:07
And then many好多 more steps步驟 later之後, baby寶貝 steps步驟,
75
231698
2427
之後仲有好多步驟 細細步
04:10
they'd佢地會 be in the room間房, they'd佢地會 have a leather皮革 glove手套 like a welder's釬工嘅 glove手套 on,
76
234125
3917
佢地入咗間房 佢地會帶住一隻 好似焊接工用嘅皮手套
04:13
and they'd佢地會 eventually最終 touch the snake.
77
238042
3403
最後佢地摸吓條蛇
04:17
And when they touched感動 the snake everything was fine. They were cured治癒.
78
241445
5305
當佢地摸條蛇個時 一切正常 而佢地嘅恐懼症就好番
04:22
In fact事實, everything was better than fine.
79
246750
2417
事實上 所有嘢都解決晒
04:25
These people who had life-long終身 fears恐懼 of snakes
80
249167
3496
呢班人成世都驚蛇
04:28
were saying things like,
81
252663
1703
依家就講
04:30
"Look how beautiful that snake is."
82
254366
2769
睇吓條蛇幾靚
04:33
And they were holding舉行 it in their佢哋 laps.
83
257135
3055
仲擺條蛇响膝頭度
04:36
Bandura班杜拉 calls調用 this process過程 "guided引導 mastery掌握."
84
260190
5060
班都那(Bandura)叫呢個過程做"引導式掌握"(guided mastery)
04:41
I love that term術語: guided引導 mastery掌握.
85
265250
2943
我鍾意呢個術語 "引導式掌握"
04:44
And something else happened發生,
86
268193
2557
有啲嘢發生咗
04:46
these people who went through透過 the process過程 and touched感動 the snake
87
270750
3417
呢班經歷咗個過程 同埋摸過條蛇嘅人
04:50
ended結束 up having less anxiety焦慮 about other things in their佢哋 lives生活.
88
274167
3041
最後對生活中其他嘅嘢 都少咗焦慮
04:53
They tried試過 harder, they persevered堅持 longer,
89
277208
4710
佢地更努力 佢地更堅持
04:57
and they were more resilient彈性 in the face塊面 of failure.
90
281918
2040
當面對失敗時更加有韌性
04:59
They just gained獲得 a new新增功能 confidence信心.
91
283958
4000
佢地增加咗新嘅自信
05:03
And Bandura班杜拉 calls調用 that confidence信心 self-efficacy自我效能感 --
92
287958
5792
班都那(Bandura)叫呢種自信 做"自我效能"(self-efficacy)
05:09
the sense that you can change the world世界
93
293750
2833
果種感覺係 你能夠改變世界
05:12
and that you can attain達到 what you set設置 out to do.
94
296583
3563
你可以達到 嗰啲定咗嘅目標
05:16
Well meeting Bandura班杜拉 was really cathartic宣洩 for me
95
300146
3867
同班都那(Bandura)見面 真係舒暢
05:19
because I realized實現 that this famous著名 scientist科學家
96
304013
3357
因為我知道 呢個有名嘅科學家
05:23
had documented記錄 and scientifically科學 validated驗證
97
307370
2588
用文獻同埋科學嘅方法 去證明咗
05:25
something that we've我哋都 seen看到 happen發生 for the last 30 years.
98
309958
4125
一啲我地三十年嚟見到嘅嘢
05:29
That we could take people who had the fear恐懼 that they weren't唔係 creative創造性,
99
314083
3944
就係我地可以帶嗰啲 一路驚佢地唔夠創意嘅人
05:33
and we could take them through透過 a series系列 of steps步驟,
100
318027
2827
通過一系列嘅步驟
05:36
kind一種 of like a series系列 of small successes成功,
101
320854
3292
嗰種好似係一連串 小小嘅成功
05:40
and they turn fear恐懼 into familiarity熟悉, and they surprise驚喜 themselves自己.
102
324146
5437
佢地將恐懼轉咗做熟悉 佢地自己都會驚訝
05:45
That transformation轉型 is amazing驚人.
103
329583
1167
呢個轉變真係勁
05:46
We see it at the d.school學校 all the time.
104
330750
3208
我地係史丹福大學設計學院(d.school)
05:49
People from all different不同 kinds of disciplines學科,
105
333958
1750
成日都見到嚟自唔同嘅學科嘅人
05:51
they think of themselves自己 as only analytical分析.
106
335708
3292
佢地會諗 佢地剩係有分析能力
05:54
And they come in and they go through透過 the process過程, our process過程,
107
339000
3917
佢地嚟 經歷過個程序 我地嘅程序
05:58
they build建立 confidence信心 and now they think of themselves自己 differently不同.
108
342917
3083
佢地建立咗信心 依家佢地會諗 佢地唔同咗
06:01
And they're totally完全 emotionally情緒 excited興奮
109
346000
3364
佢地對於呢個事實好激動
06:05
about the fact事實 that they walk around
110
349364
1934
佢地周圍走
06:07
thinking思維 of themselves自己 as a creative創造性 person.
111
351329
1838
認為佢地係一個有創意嘅人
06:09
So I thought one of the things I'd do today今日
112
353167
3750
所以我諗我今日做嘅其中一樣嘢
06:12
is take you through透過 and show顯示 you what this journey旅程 looks睇黎 like.
113
356917
3416
就係帶你地經歷吓個旅程 同埋俾你地睇吓個旅程係點樣嘅
06:16
To me, that journey旅程 looks睇黎 like Doug道格 Dietz迪茨.
114
360333
4750
對我嚟講 個旅程看嚟好似道格·迪茨(Doug Dietz)
06:20
Doug道格 Dietz迪茨 is a technical技術 person.
115
365083
4500
道格·迪茨(Doug Dietz)係一個技術人員
06:25
He designs設計 medical醫療 imaging成像 equipment設備,
116
369583
2500
佢設計醫學影像設備嘅
06:27
large medical醫療 imaging成像 equipment設備.
117
372083
1250
大型嘅醫學影像設備
06:29
He's worked工作 for GE通用電氣, and he's had a fantastic夢幻般 career職業.
118
373333
4240
佢係通用氣車(GE)返工 佢嘅事業好勁
06:33
But at one pointD he had a moment時刻 of crisis危機.
119
377573
3050
但係有一次 佢經歷過一刹那嘅危機
06:36
He was in the hospital醫院 looking at one of his MRIMri machines機器 in use
120
380623
4031
佢係醫院 睇住一部佢設計嘅 磁力共振掃描機 運作
06:40
when he saw a young年輕 family家庭.
121
384654
1950
佢遇見到個年輕嘅家庭
06:42
There was a little girl女孩,
122
386619
1339
有個細路女
06:43
and that little girl女孩 was crying and was terrified害怕.
123
387958
3687
個細路女好驚 佢喺度喊
06:47
And Doug道格 was really disappointed失望 to learn學習
124
391645
2866
道格(Doug)覺得好失望
06:50
that nearly 80 percent百分比 of the pediatric小兒 patients患者 in this hospital醫院
125
394527
4431
當佢發現原來喺呢間醫院 近八成嘅兒科病人
06:54
had to be sedated in order to deal交易 with his MRIMri machine.
126
398958
4138
喺用佢設計嗰部磁力共振掃描機之前 要食咗鎮靜劑先
06:58
And this was really disappointing令人失望 to Doug道格,
127
403096
2779
咁樣真係令道格(Doug)失望
07:01
because before this time he was proud驕傲 of what he did.
128
405875
4083
因為一路而嚟 佢都為佢所做啲嘢感到驕傲
07:05
He was saving儲蓄 lives生活 with this machine.
129
409958
1750
佢以為佢用呢部機嚟拯救生命
07:07
But it really hurt him to see the fear恐懼
130
411708
2625
當佢見到部磁力共振掃描機 嚇親啲小朋友
07:10
that this machine caused造成 in kids孩子.
131
414333
2750
令佢深受打擊
07:12
About that time he was at the d.school學校 at Stanford斯坦福 taking採取 classes.
132
417083
4527
嗰陣時 佢係史丹福設計學院返學
07:17
He was learning學習 about our process過程
133
421610
1353
佢學緊我地個程序
07:18
about design設計 thinking思維, about empathy迻情,
134
422963
2596
關於設計思考 關於同情心
07:21
about iterative迭代 prototyping成型.
135
425559
2649
關於"疊代原形"(iterative prototyping)
07:24
And he would take this new新增功能 knowledge知識
136
428208
1750
佢會用呢啲新知識
07:25
and do something quite都幾 extraordinary非凡.
137
429958
2459
去做一啲非凡嘅嘢
07:28
He would redesign設計 the entire整個 experience經驗 of being scanned掃描.
138
432417
5558
佢重新設計成個掃描過程
07:33
And this is what he came up with.
139
437975
2025
而呢個就係佢用嘅新方法
07:35
He turned打開 it into an adventure冒險 for the kids孩子.
140
440000
3042
將成個掃描程序 變成細路嘅探險旅程
07:38
He painted the walls and he painted the machine,
141
443042
2458
佢畫啲公仔喺幅牆 同埋喺部掃描機果度
07:41
and he got the operators運營商 retrained培訓 by people who know kids孩子,
142
445500
2958
佢叫啲識得氹細路嘅人 去管理嗰啲操作員
07:44
like children's兒童 museum博物館 people.
143
448458
2209
好似兒童博物館嘅工作人員咁
07:46
And now when the kid孩子 comes, it's an experience經驗.
144
450667
4125
依家啲細路嚟到 係一個經驗嚟
07:50
And they talk to them about the noise譟聲 and the movement運動 of the ship.
145
454792
3616
佢地會同啲細路講 個啲噪音同埋隻船點識郁
07:54
And when they come, they say,
146
458408
1404
當啲細路嚟到 會同佢地講
07:55
"Okay, you're going to go into the pirate海盜 ship,
147
459812
2290
OK 你一陣入去嗰隻海盜船度
07:58
but be very still because we don't want the pirates海盜 to find you."
148
462102
2856
但係要好靜唔好郁 因為我地唔想海盜揾到你
08:00
And the results結果 were super超級 dramatic戲劇性.
149
464958
4632
個效果超戲劇化
08:05
So from something like 80 percent百分比 of the kids孩子 needing需要 to be sedated,
150
469590
4454
由八成細路需要食鎮靜劑
08:09
to something like 10 percent百分比 of the kids孩子 needing需要 to be sedated.
151
474044
4195
而家只有一成細路要食鎮靜劑
08:14
And the hospital醫院 and GE通用電氣 were happy快樂 too.
152
478239
2177
醫院同通用氣車(GE)都好高興
08:16
Because you didn't have to call the anesthesiologist麻醉師 all the time,
153
480416
3100
因為唔使每次都叫埋麻醉師嚟
08:19
they could put more kids孩子 through透過 the machine in a day.
154
483516
1484
而日日又可以同多啲細路檢查
08:20
So the quantitative定量 results結果 were great.
155
485000
2888
而研究嘅結果亦好好
08:23
But Doug's道格嘅 results結果 that he cared關心 about were much more qualitative定性.
156
487888
4049
但係道格(Doug)關心嘅 係質量嘅結果
08:27
He was with one of the mothers母親
157
491937
2276
佢同其中一個阿媽
08:30
waiting for her child孩子 to come out of the scan掃描.
158
494213
2104
等個細路掃完描出嚟
08:32
And when the little girl女孩 came out of her scan掃描,
159
496317
2554
當個細路女出嚟嘅時候
08:34
she ran up to her mother母親 and said,
160
498871
2029
佢走去佢阿媽度 問佢
08:36
"Mommy亞媽, can we come back tomorrow聽日?"
161
500900
1921
媽咪 我地聽日可唔可以再嚟過
08:38
(Laughter笑聲)
162
502821
2741
(笑聲)
08:41
And so I've heard聽到 Doug道格 tell the story故事 many好多 times,
163
505562
3382
我聽過道格(Doug)講呢個故仔好多次
08:44
of his personal transformation轉型
164
508944
2696
佢呢個個人嘅轉變
08:47
and the breakthrough突破 design設計 that happened發生 from it,
165
511640
3487
由此而嚟嘅突破設計
08:51
but I've never really seen看到 him tell the story故事 of the little girl女孩
166
515127
2358
每次見佢講呢個細路女嘅故仔
08:53
without a tear撕裂 in his eye眼睛.
167
517500
2333
佢都眼濕濕
08:55
Doug's道格嘅 story故事 takes place地方 in a hospital醫院.
168
519833
1952
道格(Doug)嘅故事喺醫院發生
08:57
I know a thing or two about hospitals醫院.
169
521785
3048
我對醫院都咯知一二
09:00
A few幾個 years ago I felt覺得 a lump腫塊 on the side一邊 of my neck脖子,
170
524833
4423
幾年前 我條頸嘅側邊有塊腫瘤
09:05
and it was my turn in the MRIMri machine.
171
529287
3880
嗰時輪到我去做磁力共振掃描
09:09
It was cancer癌症. It was the bad kind一種.
172
533167
3418
嚿腫瘤係癌症 係好惡果種
09:12
I was told I had a 40 percent百分比 chance機會 of survival生存.
173
536585
3546
有人同我講 我嘅生存率剩得四成
09:16
So while you're sitting around with the other patients患者 in your pajamas睡衣
174
540131
4451
所以當你着著件睡衣 坐喺其他病人嘅身邊
09:20
and everybody's個個 pale蒼白 and thin
175
544582
2001
個個都面黃肌瘦
09:22
and you're waiting for your turn to get the gamma伽瑪 rays射線,
176
546583
4125
而你喺度等緊電療
09:26
you think of a lot of things.
177
550708
1750
你會諗好多嘢
09:28
Mostly主要 you think about, Am I going to survive生存?
178
552458
2209
諗得最多嘅嘢係 我會唔會生存落去
09:30
And I thought a lot about,
179
554667
2625
而我諗得最多嘅係
09:33
What was my daughter's女兒 life going to be like without me?
180
557292
3387
我個女嘅生活 無咗我會點
09:36
But you think about other things.
181
560679
3321
但係你會諗吓其他嘅嘢
09:39
I thought a lot about, What was I put on Earth地球 to do?
182
564000
3948
我諗咗好多嘢 我嚟呢個世界係做咩嘢㗎
09:43
What was my calling? What should I do?
183
567948
2606
我有咩使命 我應該做啲咩嘢
09:46
And I was lucky好彩呀 because I had lots of options選項.
184
570554
2446
我好幸運 因為我有好多嘅選擇
09:48
We'd我哋會 been working工作 in health健康 and wellness健康,
185
573000
1750
我做過醫療健康保健工作
09:50
and K through透過 12, and the Developing發展 World世界.
186
574750
3000
K-12專案 重有發展中國家
09:53
And so there were lots of projects項目 that I could work on.
187
577750
1625
所以我有好多專案可以做
09:55
But I decided決定 and I committed承諾 to at this pointD
188
579375
2792
但係嗰一刻 我決定 我要專注
09:58
to the thing I most wanted to do --
189
582167
1750
做我最想做嘅嘢
09:59
was to help as many好多 people as possible可能
190
583917
5364
就係盡量幫助其他人 越多越好
10:05
regain恢復 the creative創造性 confidence信心 they lost失去 along沿 their佢哋 way.
191
589281
3456
令佢地重拾 失去咗嘅創作自信
10:08
And if I was going to survive生存, that's what I wanted to do.
192
592737
2930
如果我繼續生存落去 呢樣就係我想做嘅嘢
10:11
I survived倖存, just so you know.
193
595667
2333
我依然繼續生存 正如你所見
10:13
(Laughter笑聲)
194
598000
2250
(笑聲)
10:16
(Applause掌聲)
195
600250
5167
(掌聲)
10:21
I really believe
196
605417
2625
我真係相信
10:23
that when people gain獲得 this confidence信心 --
197
608042
2333
當人重拾自信心
10:26
and we see it all the time at the d.school學校 and at IDEOIdeo --
198
610375
2625
好似我地成日係史丹福設計學院同IDEO 見到嘅
10:28
they actually講真 start初時 working工作 on the things that are really important重要 in their佢哋 lives生活.
199
613000
5582
佢地會認真開始做一啲 生命中真正重要嘅嘢
10:34
We see people quit退出 what they're doing and go in new新增功能 directions方向.
200
618582
3293
我地見到啲人 停左做緊嘅嘢 開始新嘅方向
10:37
We see them come up with more interesting有趣, and just more, ideas想法
201
621875
6708
我地見到佢地由更有趣、更多嘅意念開始
10:44
so they can choose選擇 from better ideas想法.
202
628583
2625
佢地會選擇較好嘅意念
10:47
And they just make better decisions決定.
203
631208
2375
做更好嘅決定
10:49
So I know at TED泰德 you're supposed應該 to have a change-the-world改變世界 kind一種 of thing.
204
633583
4073
我知道喺TED嘅平台 你地準備去做一啲改變世界嘅嘢
10:53
Everybody大家 has a change-the-world改變世界 thing.
205
637656
1761
每個人都有啲改變世界嘅嘢可以做
10:55
If there is one for me, this is it. To help this happen發生.
206
639417
3871
對我來講 就係幫人重拾創作自信
10:59
So I hope希望 you'll你咪會 join加入 me on my quest追求 --
207
643288
2432
我希望 你地可以同我一齊 去令呢樣嘢發生
11:01
you as thought leaders領導人.
208
645720
2238
你地成為思想領袖
11:03
It would be really great if you didn't let people divide劃分 the world世界
209
647958
4302
咁樣真係好 如果你地唔俾其他人 將呢個世界
11:08
into the creatives創意 and the non-creatives非創意, like it's some God-given上帝賜予的 thing,
210
652260
3448
分為創意同無創意 令創意變成係天賦嘅
11:11
and to have people realize實現 that they're naturally自然 creative創造性.
211
655708
4623
令人相信 佢地天生就有創意
11:16
And those natural自然 people should let their佢哋 ideas想法 fly.
212
660331
3775
讓人嘅意念隨意飛揚
11:20
That they should achieve實現 what Bandura班杜拉 calls調用 self-efficacy自我效能感,
213
664106
5559
佢地應該實現到班都那(Bandura)講個種"自我效能"(self-efficacy)
11:25
that you can do what you set設置 out to do,
214
669680
3224
你能夠做到你訂下嘅目標
11:28
and that you can reach達到 a place地方 of creative創造性 confidence信心
215
672904
3315
你能夠去到一個地方 叫創作自信
11:32
and touch the snake.
216
676219
1656
去摸吓條蛇啦
11:33
Thank you.
217
677875
1708
多謝
11:35
(Applause掌聲)
218
679583
4642
(掌聲)
Translated by William Choi
Reviewed by Sharon Loh

▲Back to top

ABOUT THE SPEAKER
David Kelley - Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

Why you should listen

As founder of legendary design firm IDEO, David Kelley built the company that created many icons of the digital generation -- the first mouse, the first Treo, the thumbs up/thumbs down button on your Tivo's remote control, to name a few. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.

David Kelley's most enduring contributions to the field of design are a methodology and culture of innovation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design, where students from the business, engineering, medicine, law, and other diverse disciplines develop the capacity to solve complex problems collaboratively and creatively.

Kelley was working (unhappily) as an electrical engineer when he heard about Stanford's cross-disciplinary Joint Program in Design, which merged engineering and art. What he learned there -- a human-centered, team-based approach to tackling sticky problems through design -- propelled his professional life as a "design thinker."

In 1978, he co-founded the design firm that ultimately became IDEO, now emulated worldwide for its innovative, user-centered approach to design. IDEO works with a range of clients -- from food and beverage conglomerates to high tech startups, hospitals to universities, and today even governments -- conceiving breakthrough innovations ranging from a life-saving portable defibrillator to a new kind of residence for wounded warriors, and helping organizations build their own innovation culture.

Today, David serves as chair of IDEO and is the Donald W. Whittier Professor at Stanford, where he has taught for more than 25 years. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum, and he is a member of the National Academy of Engineers.

More profile about the speaker
David Kelley | Speaker | TED.com

Data provided by TED.

This site was created in May 2015 and the last update was on January 12, 2020. It will no longer be updated.

We are currently creating a new site called "eng.lish.video" and would be grateful if you could access it.

If you have any questions or suggestions, please feel free to write comments in your language on the contact form.

Privacy Policy

Developer's Blog

Buy Me A Coffee